市场调查报告书
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2030年全球纯素香料市场预测:依原料、型态、销售管道、应用及地区分析Vegan Flavor Market Forecasts to 2030 - Global Analysis By Source, Form, Sales Channel, Application and By Geography |
根据 Stratistics MRC 的数据,2023 年全球纯素香料市场规模将达到 97 亿美元,预计到 2030 年将达到 166 亿美元,预测期内复合年增长率为 7.9%。
纯素美食提供多种口味,尊重多种植物来源成分。柑橘和莓果等水果充满生机,具有天然的甜味,吸引您的味蕾。焦糖洋葱和烤洋菇等蔬菜的泥土气息创造出芬芳的交响乐,增添了深度和复杂性。我们也为有饮食限制、过敏和道德问题的消费者提供解决方案,让他们在遵守原则的同时享受美味体验。
素食人口增加
随着越来越多的人出于道德、环境和健康原因减少动物食品的摄取量,日常生活的各个方面(包括调味品)对植物来源食品的需求不断增长。消费者偏好的这些变化促使食品製造商、香料公司和其他食品产业相关人员投资于研发,以创造创新的纯素香料解决方案。此外,不断增长的素食人口正在提高杂货店、餐厅和线上零售商对风味素食产品的主流接受度和可用性。
消费者意识有限
儘管素食和植物性饮食越来越受欢迎,但消费者仍然普遍认识到纯素口味的可用性和好处。许多消费者对可以取代传统动物性香料的各种植物性香料不熟悉,或对其味道、品质和营养价值有误解。这种意识的缺乏可能会阻止消费者积极寻找和购买纯素口味产品,从而减缓市场采用和成长。
食品科技创新
食品科学和技术的进步使得新型植物来源风味配方的开发成为可能,这些配方非常模仿动物成分的味道和香气。发酵、酵素工程和风味封装等技术使研究人员和食品製造商能够创造出创新的纯素风味,在不使用动物食品的情况下为消费者提供令人满意的感觉。这些技术进步不仅提高了纯素口味的品质和品种,而且还有助于提高植物来源产品的整体吸引力和适销性。
成本考虑
生产纯素口味通常需要采购和加工植物来源原料,这可能比动物性原料更昂贵。提取和精製植物来源原料所需的製造方法可能更加复杂且资源集中,进一步推高了生产成本。因此,纯素口味的产品可能很昂贵,这使得它们对价格敏感的消费者来说不太容易获得或缺乏吸引力。此外,製造商可能面临传统动物香料的成本竞争,这可能会限制他们进入主流市场并有效进行价格竞争的能力。
疫情期间对健康和保健的日益关注导致人们对植物来源饮食和产品(包括纯素口味)的兴趣增加。随着消费者寻求更健康、更永续的食品选择,这导致对纯素食选择的需求增加。然而,疫情扰乱了供应链,为纯素口味的采购和分销带来了挑战。此外,经济不确定性和不断变化的消费者消费习惯正在影响购买模式,一些消费者优先考虑必需品而不是纯素口味等特色产品。此外,外食设施的限制和饮食习惯的改变正在影响餐厅和餐饮业对纯素口味的需求。
香草和香辛料部门预计将在预测期内成为最大的部门
在预测期内,香草和香辛料部门占据最大份额。香草和香辛料是天然的植物来源,可提供多种风味和香气,是增强纯素产品味道的理想选择。随着消费者越来越寻求人造香料的更健康、天然的替代品,香草和香辛料为增加植物来源菜餚和产品的深度和复杂性提供了一个有吸引力的选择。此外,世界美食和烹饪多样性的日益普及,也增加了人们对使用各种香草和香辛料在纯素菜餚中创造正宗风味的兴趣。
便利商店领域预计在预测期内复合年增长率最高。
便利商店领域预计在预测期内复合年增长率最高。便利商店越来越扩大产品选择,以应对不断变化的消费者偏好,包括对纯素产品不断增长的需求。随着越来越多的人在旅途中寻找方便的餐点和轻食选择,便利商店现在出售各种适合素食的产品,包括轻食、即食食品和植物来源饮料。此外,便利商店策略性位置人流量大的地区,使更多人更容易获得纯素产品。
在预测期内,北美地区的纯素香料市场预计将占据最大的市场占有率。随着人们越来越意识到饮食与整体健康之间的联繫,越来越多的北美人正在采取更健康的饮食习惯,包括在饮食中加入更多的植物性食品。消费者越来越多地寻求传统肉类和乳製品的替代品,转而选择素食,以提供必需的营养素和抗氧化剂,同时具有较低的饱和脂肪和胆固醇水平。此外,对永续性和环境影响的担忧也引发了人们对植物性饮食的兴趣。因为消费者正在意识到减少碳排放和选择更绿色食品的好处。
亚太地区的纯素香料市场预计在预测期内将保持良好的成长。随着人们对环境永续性和动物福利的担忧日益强烈,该地区各国政府正在实施严格的法规,旨在推广植物性饮食并减少对动物性产品的依赖。这些法规包括标籤要求、营养指南和植物来源食品生产补贴。此外,遏制碳排放和促进更健康生活方式的倡议进一步鼓励消费者采用素食。这种监管环境正在创造一个有利于纯素香料市场扩张的环境,因为食品製造商寻求满足合规标准,同时满足对植物来源食品不断增长的需求。
According to Stratistics MRC, the Global Vegan Flavor Market is accounted for $9.7 billion in 2023 and is expected to reach $16.6 billion by 2030 growing at a CAGR of 7.9% during the forecast period. Vegan cuisine offers a wide range of tastes that honor a broad spectrum of plant-based components. Fruits such as citrus and berries are vibrant with life and have a natural sweetness that entices the palate. A savory symphony is created by the earthy notes from vegetables like caramelized onions or roasted mushrooms, which provide depth and complexity. It offers solutions for consumers with dietary restrictions, allergies, or ethical concerns, allowing them to enjoy flavorful experiences while adhering to their principles.
Rising vegan population
As more people choose to abstain from consuming animal products for ethical, environmental, and health reasons, there is a growing demand for plant-based alternatives in all aspects of daily life, including flavorings. This shift in consumer preferences has prompted food manufacturers, flavor companies, and other stakeholders in the food industry to invest in research and development to create innovative vegan flavor solutions. Additionally, the rising vegan population has led to greater mainstream acceptance and availability of vegan products, including flavors, in grocery stores, restaurants, and online retailers.
Limited consumer awareness
Despite the increasing popularity of veganism and plant-based diets, there remains a lack of widespread awareness among consumers about the availability and benefits of vegan flavors. Many individuals may not be familiar with the wide variety of plant-based alternatives to traditional animal-derived flavorings or may hold misconceptions about their taste, quality, or nutritional value. This lack of awareness can deter consumers from actively seeking out and purchasing vegan flavor products, resulting in slower market adoption and growth.
Innovation in food technology
Advances in food science and technology have enabled the development of new plant-based flavor formulations that closely mimic the taste and aroma of animal-derived ingredients. Through techniques such as fermentation, enzyme engineering, and flavor encapsulation, researchers and food manufacturers can create innovative vegan flavors that offer consumers a satisfying sensory experience without the need for animal products. These technological advancements not only improve the quality and variety of vegan flavors available but also contribute to the overall appeal and marketability of plant-based products.
Cost considerations
Producing vegan flavors often involves sourcing and processing plant-based ingredients, which can be more expensive than their animal-derived counterparts. The production methods required to extract and refine these plant-based ingredients may be more complex or resource-intensive, further driving up production costs. As a result, vegan flavor products may command higher prices, making them less accessible or less appealing to price-conscious consumers. Moreover, manufacturers may face challenges in achieving cost competitiveness with conventional animal-derived flavorings, which could limit their ability to penetrate mainstream markets or compete effectively on price.
The heightened focus on health and wellness during the pandemic has spurred greater interest in plant-based diets and products, including vegan flavors. This has led to an increase in demand for vegan options as consumers seek healthier and more sustainable food choices. However, the pandemic has also disrupted supply chains, leading to challenges in sourcing and distributing ingredients for vegan flavors. Additionally, economic uncertainties and changes in consumer spending habits have affected purchasing patterns, with some consumers prioritizing essential items over specialty products like vegan flavors. Furthermore, restrictions on foodservice establishments and changes in dining behaviors have impacted the demand for vegan flavors in restaurant and catering settings.
The herbs & spice segment is expected to be the largest during the forecast period
Herbs & Spice segment commanded the largest share during the forecast period. Herbs and spices are natural plant-based ingredients that offer a wide range of flavors and aromas, making them ideal for enhancing the taste of vegan products. As consumers increasingly seek out healthier and more natural alternatives to artificial flavorings, herbs and spices provide an attractive option for adding depth and complexity to plant-based dishes and products. Additionally, the growing popularity of global cuisines and culinary diversity has fueled interest in using a variety of herbs and spices to create authentic flavors in vegan cooking.
The convenience stores segment is expected to have the highest CAGR during the forecast period
Convenience Stores segment is expected to have the highest CAGR during the forecast period. Convenience stores are increasingly expanding their offerings to cater to changing consumer preferences, including the rising demand for vegan products. With more people seeking convenient options for on-the-go meals and snacks, convenience stores are stocking a variety of vegan-friendly products, including snacks, ready-to-eat meals, and beverages that feature plant-based flavors. Additionally, convenience stores are strategically located in high-traffic areas, making vegan products more accessible to a wider audience.
North America region in the Vegan Flavor Market is expected to hold the largest market share over the projection period. With a growing awareness of the link between diet and overall well-being, more people in North America are adopting healthier eating habits, including incorporating plant-based foods into their diets. As consumers seek alternatives to traditional meat and dairy products, they are turning to vegan options that offer lower levels of saturated fat and cholesterol while providing essential nutrients and antioxidants. Furthermore, concerns about sustainability and environmental impact are also driving interest in plant-based diets, as consumers recognize the benefits of reducing their carbon footprint and supporting more eco-friendly food choices.
Asia Pacific region in the Vegan Flavor Market is expected to hold the lucrative growth over the extrapolated period. As concerns about environmental sustainability and animal welfare gain momentum, governments across the region are implementing stringent regulations aimed at promoting plant-based diets and reducing reliance on animal-derived products. These regulations encompass labeling requirements, nutritional guidelines, and subsidies for plant-based food production. Additionally, initiatives to curb carbon emissions and promote healthier lifestyles are further encouraging consumers to adopt vegan diets. This regulatory landscape creates a conducive environment for the expansion of the vegan flavor market, as food manufacturers seek to meet compliance standards while catering to the growing demand for plant-based alternatives.
Key players in the market
Some of the key players in Vegan Flavor market include Givaudan SA, Symrise AG, Sensient Technologies Corporation, International Flavors & Fragrances, Inc, Takasago International Corporation, McCormick & Company, Inc, Kerry Group, Dohler GmbH, Innova Flavors, The Edlong Corporation, Gold Coast Ingredients, Inc, Mane SA and Firmenich SA.
In December 2023, McCormick unveiled a novel series of plant-based flavors strategically created to assist food manufacturers in crafting vegan and vegetarian products with broader consumer appeal.
In October 2023, Firmenich entered into a collaborative partnership with Chr. Hansen aimed to advance the development of plant-based flavors that boast enhanced realism and authenticity compared to conventional options.
In July 2023, Philadelphia Cream Cheese introduced three new plant-based cream cheese flavors: original, chive and onion, and strawberry. The flavors are dairy-free, gluten-free, lactose-free, and dye-free. In addition, they are kosher! Faba bean protein, coconut oil, and potato starch are blended together to create a new plant-based spread.
In March 2023, Lallemand Bio-Ingredients (LBI), home to Lallemand Bio-Products, attended the International Food & Drink Event (IFE) Manufacturing in London. The company's savory EMEA-APAC sales director, Janusz Wielich, spoke with FoodIngredientsFirst about its vegan cheese flavors and allergen-free soy flavor.