市场调查报告书
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虚拟网路营运商 (VNO) 的全球市场预测(截至 2030 年):按类型、目标客户、服务、技术、最终用户和地区进行分析Virtual Network Operator Market Forecasts to 2030 - Global Analysis By Type, Target Customer, Service, Technology, End User and By Geography |
2023年,全球虚拟网路营运商(VNO)市场规模为1,008.5亿美元,预计在预测期内将以9.2%的复合年增长率成长,到2030年达到1,867.5亿美元。虚拟网路营运商是不拥有自己的实体网路基础设施,而是从现有通讯业者租用网路容量的通讯服务供应商。
它为最终用户提供广泛的通讯服务,包括语音、资料和网路连线。 VNO 提供弹性和客製化性,使您能够根据特定细分市场或利基客户需求客製化服务。透过利用主机网路营运商的基础设施,VNO 可以提供经济高效的解决方案。
根据GSMA行动智库2022年行动经济报告,预计到2025年将有4亿新兴5G用户,随着网路营运商的大量投资以及不同价位的5G智慧型手机的广泛出现,预计大多数消费者将来自亚洲-太平洋和撒哈拉以南非洲。
对电讯服务的需求增加
随着消费者和企业越来越依赖通讯,VNO 为提供语音、资料和互联网连接服务提供了一种经济高效的选择。 VNO 透过从现有业者租赁网路基础设施来提供灵活且可扩展的通讯服务方法。这使您能够快速进入市场,提供有竞争力的价格,并为利基细分市场和服务不足的地区提供服务。这种需求主导的成长为虚拟网路营运商创造了扩大基本客群、增强服务内容和利用新市场趋势的机会。
安全和隐私问题
VNO 中的安全和隐私问题包括与资料外洩、未授权存取敏感资讯以及遵守资料保护条例相关的风险。由于虚拟网路营运商依赖主机网路营运商的基础设施,因此它们在确保客户资料和网路通讯的安全方面面临挑战。如果无法解决这些问题,可能会损害客户的信任,导致声誉受损,并导致法律和财务后果。因此,安全和隐私漏洞可能会赶走潜在客户和投资者,并阻碍市场成长。
市场自由化
市场自由化透过减少监管障碍和促进虚拟网路营运商(VNO)的公平竞争环境来促进通讯业的竞争和创新。放宽市场准入和业务运营方面的监管将使虚拟网路营运商能够利用主机网路营运商的现有基础设施并提供有竞争力的服务和解决方案。此外,市场自由化为虚拟网路营运商瞄准服务不足和利基市场创造了机会。这透过增加消费者选择、降低价格和鼓励技术进步来刺激市场成长。
与传统通讯业者的竞争
现有通讯业者通常利用其现有基础设施、品牌知名度和财务实力来提供配套服务、折扣价格和卓越的网路覆盖范围。这种竞争可能会使虚拟网路营运商难以吸引和留住客户,从而限制市场占有率和收益潜力。此外,传统营运商可能会采取激进的行销策略或排他性联盟,进一步边缘化虚拟网路营运商并阻碍其在通讯市场有效竞争的能力。
COVID-19 的影响
COVID-19 的爆发对虚拟网路营运商市场产生了各种影响。一方面,封锁和远端工作期间对数位连接的依赖增加,增加了对 VNO 服务的需求。一方面,供应链中断、经济不确定性和消费者支出减少正在影响市场扩张。此外,由于大流行相关法规导致基础设施部署和监管流程的延迟,也阻碍了虚拟网路营运商的成长。整体而言,疫情凸显了具有弹性的通讯网路的重要性,同时也为市场成长带来了挑战。
行动虚拟网路营运商(MVNO)细分市场预计将在预测期内成为最大的细分市场
行动虚拟网路营运商(MVNO)领域预计将出现良好的成长。 MVNO 提供行动服务,但不拥有底层基础设施。相反,MVNO 从传统 MNO 租赁网路存取,并以自有品牌转售给客户。 MVNO 通常透过针对特定人群或利基市场、提供客製化服务、有竞争力的价格和独特功能来在市场上脱颖而出。 MVNO 不拥有实体网路基础设施,透过利用与 MNO 签订的合同,它们可以提供各种行动服务,例如语音通话、通讯和资料通讯。
预计企业 VNO 细分市场在预测期内复合年增长率最高
预计企业 VNO 领域在预测期内复合年增长率最高。企业VNO是一家专注于企业和大型企业需求的策略公司。 VNO提供行动、网路和网路服务等通讯解决方案,旨在满足企业客户的严格要求。企业虚拟网路营运商提供扩充性且弹性的解决方案,使企业能够优化其通讯基础设施、提高生产力并在日益数位化的世界中保持竞争力。
由于智慧型手机的普及、资讯服务需求的增加以及网路连接的扩展,预计亚太地区将在预测期内占据最大的市场占有率。由于有利的监管政策、技术进步以及消费者对价格实惠的通讯服务日益增长的需求,中国、印度和东南亚等国家的市场正在显着扩张。此外,庞大的人口和数位经济的兴起为利用该地区动态的通讯格局和服务多样化的客户需求提供了有利可图的机会。
在预测期内,由于通讯技术的不断进步和促进竞争的监管努力,预计北美地区的复合年增长率最高。美国和加拿大是关键市场,虚拟网路营运商正在透过利用创新的经营模式以及与成熟网路营运商的合作伙伴关係来提供有竞争力的服务,从而实现显着扩张。此外,智慧型手机、物联网设备和数位服务的普及进一步加速了市场成长,为虚拟网路营运商满足多样化消费者需求创造了机会。
According to Stratistics MRC, the Global Virtual Network Operator Market is accounted for $100.85 billion in 2023 and is expected to reach $186.75 billion by 2030 growing at a CAGR of 9.2% during the forecast period. Virtual network operators are telecom service providers that do not own their own physical network infrastructure but lease network capacity from established carriers. They offer a wide range of telecommunications services, including voice, data, and internet connectivity, to end-users. VNOs can tailor their services to meet specific market segments or niche customer needs, offering flexibility and customization. By leveraging the infrastructure of host network operators, VNOs can provide cost-effective solutions.
According to the GSMA Intelligence Mobile Economy report 2022, 400 million emerging 5G subscribers are expected by 2025, with a majority of consumers emerging from Asia Pacific and Sub-Saharan Africa due to heavy investments from network operators and the wide range of 5G smart phones at varying prices.
Increasing demand for telecom services
As consumer and business reliance on telecommunications continues to grow, VNOs offer a cost-effective alternative for providing voice, data, and internet connectivity services. VNOs offer a flexible and scalable approach to providing telecommunications services by leasing network infrastructure from established operators. This enables them to enter the market quickly, offer competitive pricing, and cater to niche segments or underserved areas. This demand-driven growth creates opportunities for VNOs to expand their customer base, enhance service offerings, and capitalize on emerging market trends.
Security and privacy concerns
Security and privacy concerns in the VNO include risks related to data breaches, unauthorized access to sensitive information, and compliance with data protection regulations. As VNOs rely on the infrastructure of host network operators, they face challenges in ensuring the security of customer data and network communications. Failure to address these concerns can erode customer trust, lead to reputational damage, and result in legal and financial repercussions. Consequently, security and privacy vulnerabilities can hinder market growth by deterring potential customers and investors.
Market liberalization
Market liberalization fosters competition and innovation in the telecommunications sector by reducing regulatory barriers and promoting a level playing field for Virtual Network Operators (VNOs). With fewer restrictions on market entry and operations, VNOs can leverage existing infrastructure from host network operators to offer competitive services and solutions. Additionally, liberalized markets create opportunities for VNOs to target underserved or niche segments. This stimulates market growth by expanding consumer choice, driving down prices, and encouraging technological advancements.
Competition from traditional operators
Established telecom operators often leverage their existing infrastructure, brand recognition, and financial resources to offer bundled services, discounted pricing, and superior network coverage. This competition can make it difficult for VNOs to attract and retain customers, limiting their market share and revenue potential. Additionally, traditional operators may engage in aggressive marketing tactics or exclusive partnerships, further marginalizing VNOs and hindering their ability to compete effectively in the telecommunications market.
Covid-19 Impact
The covid-19 pandemic has mixed impact on the virtual network operator market. On one hand, the increased reliance on digital connectivity during lockdowns and remote work arrangements has driven demand for VNO services. On the other hand, disruptions to supply chains, economic uncertainties, and reduced consumer spending have affected market expansion. Additionally, delays in infrastructure deployments and regulatory processes due to pandemic-related restrictions have hindered the growth of VNOs. Overall, the pandemic has highlighted the importance of resilient telecommunications networks while presenting challenges to market growth.
The mobile virtual network operator (MVNO) segment is expected to be the largest during the forecast period
The mobile virtual network operator (MVNO) segment is estimated to have a lucrative growth. A MVNO offers mobile services without owning the underlying infrastructure. Instead, MVNOs lease network access from traditional MNOs and then resell it to their customers under their brand. They typically target specific demographics or niches with tailored services, often offering competitive pricing or unique features to differentiate themselves in the market. While they don't own the physical network infrastructure, MVNOs can still provide a range of mobile services, including voice calls, messaging, and data, by leveraging agreements with MNOs.
The enterprise VNO segment is expected to have the highest CAGR during the forecast period
The enterprise VNO segment is anticipated to witness the highest CAGR growth during the forecast period. Enterprise VNOs are strategic players, catering specifically to the needs of businesses and large corporations. They offer tailored telecommunications solutions, including mobile, internet, and network services, designed to meet the demanding requirements of enterprise clients. By providing scalable and flexible solutions, Enterprise VNOs enable businesses to optimize their communication infrastructure, enhance productivity, and stay competitive in an increasingly digital world.
Asia Pacific is projected to hold the largest market share during the forecast period owing to increasing smartphone penetration, rising demand for data services, and expanding internet connectivity. Countries like China, India, and Southeast Asian nations are witnessing significant market expansion driven by favourable regulatory policies, technological advancements, and growing consumer demand for affordable telecommunications services. Moreover, the presence of a large population, coupled with the emergence of digital economies, presents lucrative opportunities to capitalize on the region's dynamic telecommunications landscape and cater to diverse customer needs.
North America is projected to have the highest CAGR over the forecast period, owing to rising advancements in telecommunications technology and regulatory initiatives promoting competition. The United States and Canada are key markets witnessing significant expansion, with VNOs leveraging innovative business models and partnerships with established network operators to offer competitive services. Additionally, the proliferation of smart phones, IoT devices, and digital services further accelerates market growth, creating opportunities for VNOs to cater to diverse consumer needs.
Key players in the market
Some of the key players profiled in the Virtual Network Operator Market include Google Fi, Red Pocket Mobile, Republic Wireless, TracFone Wireless Inc., Consumer Cellular, Mint Mobile LLC, Ting Mobile, Allo Communications, H2O Wireless, FreedomPop, Lycamobile, Ultra Mobile, Boost Mobile and Cricket Wireless.
In November 2023, Allo Communications, a fiber network operator serving parts of Nebraska, Colorado and Arizona, confirmed to Light Reading it plans to launch mobile services in the first quarter of 2024. Allo's new strategy puts the company alongside T-Mobile, AT&T, Omnipoint and others in selling mobile services next to fiber services.
In June 2022, Google Fi started sharing MVNO revenues with Wi-Fi operators at big venues. The move is noteworthy because it offers a public, commercial mechanism that pairs Wi-Fi with 5G, allowing third-party Wi-Fi network operators to indirectly profit from smartphone users who roam onto their networks.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.