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市场调查报告书
商品编码
1462639

2030 年精准葡萄栽培市场预测：按成分、应用和地区分類的全球分析

Precision Viticulture Market Forecasts to 2030 - Global Analysis By Component (Hardware, Software and Services), Application (Yield Monitoring, Field Mapping, Crop Scouting and Other Applications) and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3个工作天内

价格

根据Stratistics MRC预测，2023年全球精准葡萄栽培（葡萄栽培）市场规模将达到16.6亿美元，预测期内复合年增长率为13.2%，到2030年预计将达到39.6亿美元。

精准葡萄栽培是一种利用 GPS、遥感探测和资料分析等先进技术来优化葡萄园葡萄生产的农业方法。透过收集和分析各种因素的资料，包括土壤湿度、营养水平和葡萄藤健康状况，种植者可以根据葡萄园的具体需求做出明智的决策。透过准确管理葡萄园的变异性，种植者可以减少与害虫和恶劣天气条件相关的风险，最终提高盈利和环境管理。

《应用遥感期刊》的一项研究表明，整合此类技术可以将葡萄园的用水效率提高 15-20%。

对优质葡萄的需求不断增长

消费者重视葡萄酒的品质和一致性，这给葡萄园主带来了生产优质葡萄的压力。精准葡萄栽培采用地理资讯系统（GIS）、全球定位系统（GPS）和遥感等先进技术来精确管理葡萄园运营，帮助种植者实现这一目标。根据即时资料和葡萄园位置优化灌溉、施肥和病虫害防治等因素，以确保葡萄藤准确地获得最佳生长和果实发育所需的投入。

初始投资高

培训人力资源来操作这些技术和解释资料所需的初始投资很高。对于小型葡萄园或财力有限的葡萄园来说，儘管精准葡萄栽培具有潜在的好处，但这些初始成本可能令人望而却步。此外，投资回报可能不会立竿见影，这进一步阻碍了采用潜力。因此，高昂的初始成本造成了进入壁垒，限制了精准葡萄栽培的普及，并减缓了葡萄酒行业的创新和技术进步的步伐。

越来越多采用物联网和巨量资料分析

整合到葡萄园管理系统中的物联网设备从整个葡萄园安装的感测器收集大量即时资料，并分析土壤湿度、温度、湿度和葡萄树健康状况等重要参数。使用先进的巨量资料分析工具对这些资料进行处理和分析，为生产者提供可行的见解。有了这些见解，种植者就可以就灌溉计划、疾病管理、收穫时机和葡萄园运营的其他重要方面做出明智的决定。这种方法使种植者能够优化资源利用，最大限度地减少浪费并最大限度地提高葡萄品质和产量。

过度依赖科技的风险

虽然精准葡萄栽培技术具有许多好处，包括提高效率和生产力，但过度依赖这些系统也存在潜在的缺点。过度依赖科技会降低对传统农业技术和知识的重视。过度依赖自动化决策流程会增加系统故障、技术故障和网路威胁的脆弱性，从而扰乱葡萄园的运作。此外，农业中的人的因素，例如直觉和经验，可能会被资料主导的方法低估或忽视。

COVID-19 的影响：

最初，全球供应链的中断和旅行限制推迟了设备的采购和使用，并阻碍了精准葡萄栽培技术的引进。经济担忧导致一些葡萄园主推迟对先进农业技术的投资，以节省财政资源。然而，随着疫情的发展，我们开始认识到科技在确保葡萄园运作的弹性和永续性的重要性。

在预测期内，服务业预计将是最大的。

在整个预测期内，服务业占据最大份额。随着精准葡萄栽培技术变得越来越复杂和多样化，对支持其实施和利用的专业服务的需求不断增长。服务供应商提供各种服务，包括根据葡萄园所有者的需求量身定制的咨询、培训、维护和支援服务。这些服务有助于缩小技术实施和实用化之间的差距，使葡萄园经营者能够最大限度地发挥精准葡萄栽培的效益。

库存管理产业预计在预测期内复合年增长率最高

库存管理部门预计在预测期内实现盈利成长。随着精准葡萄栽培技术的日益采用，葡萄园主正在利用先进的库存管理解决方案来优化葡萄园营运。这些解决方案可以即时监控和追踪葡萄园资源，包括设备、化学品、肥料和葡萄库存。准确了解存量基准和消费模式使葡萄园管理者能够优化资源配置，最大限度地减少浪费并降低营运成本。

比最大的地区

在估计期间，亚太地区占据了最大的市场份额。随着该地区中产阶级的扩大和可支配收入的增加，对具有独特风味和特色的优质葡萄酒的需求不断增加。消费者对更健康和更​​永续产品的偏好的变化正在推动人们对采用环保和对社会负责的方法生产的葡萄酒越来越感兴趣。该地区的精准葡萄栽培使葡萄园主能够透过优化葡萄品质和精确管理葡萄园资源来满足这些消费者的偏好，从而提高永续性。

复合年增长率最高的地区：

预计北美地区在预测期内将实现盈利成长。精准葡萄栽培技术专注于优化用水和提高葡萄园效率，在葡萄园管理者中越来越受欢迎。这种资料主导的方法可以根据葡萄树的独特需求进行精确的灌溉调度，从而提高作物产量、提高葡萄品质并保护资源。此外，精准葡萄栽培的日益普及符合对永续农业解决方案不断增长的需求，并支持该地区市场的进一步扩张。

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目录

第一章执行摘要

第二章 前言

  • 概述
  • 相关利益者
  • 调查范围
  • 调查方法
    • 资料探勘
    • 资料分析
    • 资料检验
    • 研究途径
  • 调查来源
    • 主要调查来源
    • 二次研究资料
    • 先决条件

第三章市场趋势分析

  • 促进因素
  • 抑制因素
  • 机会
  • 威胁
  • 应用分析
  • 新兴市场
  • COVID-19 的影响

第4章波特五力分析

  • 供应商的议价能力
  • 买方议价能力
  • 替代品的威胁
  • 新进入者的威胁
  • 竞争公司之间的敌对关係

第五章全球精准葡萄栽培市场：依构成

  • 硬体
    • 无人机
    • 无人拖拉机
    • 全球定位系统
    • 行动装置
    • 遥感探测
  • 软体
    • 地理资讯系统
    • 云端基础
    • 基于网路的
  • 服务
    • 管理服务
      • 农场管理服务
      • 分析服务
    • 专业服务

第六章全球精准葡萄栽培市场：依应用分类

  • 产量监控
    • 离开农场
    • 农场内部
  • 现场测绘
    • 排水测绘
    • 边界映射
  • 作物侦察
  • 农场劳动力管理
  • 财务管理
  • 库存控制
  • 灌溉管理
  • 气象追踪与预报
  • 其他用途

第七章全球精准葡萄栽培市场：依地区

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 义大利
    • 法国
    • 西班牙
    • 其他欧洲国家
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 澳洲
    • 纽西兰
    • 韩国
    • 其他亚太地区
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地区
  • 中东/非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 卡达
    • 南非
    • 其他中东和非洲

第八章 主要进展

  • 合约、伙伴关係、协作和合资企业
  • 收购和合併
  • 新产品发布
  • 业务扩展
  • 其他关键策略

第九章 公司概况

  • AHA Viticulture
  • Ateknea Solutions
  • Atlas Vineyard Management, LLC
  • Deere & Company
  • Deveron UAS
  • Group ICV
  • Raven Industries
  • TeeJet Technologies
  • Topcon Positioning Systems
  • Trimble Inc
Product Code: SMRC25690

According to Stratistics MRC, the Global Precision Viticulture Market is accounted for $1.66 billion in 2023 and is expected to reach $3.96 billion by 2030 growing at a CAGR of 13.2% during the forecast period. Precision viticulture is an agricultural approach that utilizes advanced technologies such as GPS, remote sensing, and data analytics to optimize grape production in vineyards. By collecting and analyzing data on various factors such as soil moisture, nutrient levels, and vine health, precision viticulture enables growers to make informed decisions tailored to the specific needs of their vineyards. By precisely managing vineyard variability, growers can mitigate risks associated with pests, diseases, and adverse weather conditions, ultimately leading to higher profitability and environmental stewardship.

According to a study by the Journal of Applied Remote Sensing, the integration of such technologies has shown a 15-20% increase in water use efficiency in vineyards.

Market Dynamics:

Driver:

Increasing demand for high-quality grapes

With consumers placing a premium on the quality and consistency of wines, vineyard owners are under pressure to produce grapes of exceptional quality. Precision viticulture enables growers to achieve this goal by employing advanced technologies such as Geographic Information Systems (GIS), Global Positioning Systems (GPS), and remote sensing to precisely manage vineyard operations. By optimizing factors like irrigation, fertilization, and pest control based on real-time data and site-specific conditions, precision viticulture ensures that grapevines receive the exact inputs they need for optimal growth and fruit development.

Restraint:

High initial investment

Training personnel to operate and interpret data from these technologies adds to the upfront costs. For smaller vineyards or those with limited financial resources, these initial expenses can be prohibitive, preventing them from adopting precision viticulture despite its potential benefits. The return on investment may not be immediate, further deterring potential adopters. Consequently, the high upfront costs act as a barrier to entry, limiting the widespread adoption of precision viticulture and slowing down the pace of innovation and technological advancement in the wine industry.

Opportunity:

Rising adoption of IoT and big data analytics

IoT devices integrated into vineyard management systems collect vast amounts of real-time data from sensors placed throughout the vineyard, monitoring crucial parameters such as soil moisture, temperature, humidity, and vine health. This data is then processed and analyzed using advanced Big Data Analytics tools to generate actionable insights for growers. By leveraging these insights, growers can make informed decisions regarding irrigation scheduling, disease management, harvesting times, and other critical aspects of vineyard operations. This approach enables growers to optimize resource utilization, minimize waste, and maximize grape quality and yield.

Threat:

Risk of overreliance on technology

While precision viticulture technologies offer numerous benefits, including enhanced efficiency and productivity, there is a potential downside to becoming excessively dependent on these systems. Overreliance on technology may lead to a diminishing emphasis on traditional farming skills and knowledge. Excessive dependence on automated decision-making processes could increase vulnerability to system failures, technical glitches, or cyber threats, disrupting vineyard operations. Moreover, the human element of farming, such as intuition and experience, may be undervalued or overlooked in favor of data-driven approaches.

Covid-19 Impact:

Initially, disruptions in the global supply chain and restrictions on movement hindered the adoption of precision viticulture technologies due to delays in equipment procurement and implementation. Economic uncertainties prompted some vineyard owners to postpone investments in advanced agricultural technologies to conserve financial resources. However, as the pandemic progressed, there was a growing recognition of the importance of technology in ensuring the resilience and sustainability of vineyard operations.

The services segment is expected to be the largest during the forecast period

Services segment commanded the largest share throughout the projection period. As precision viticulture technologies become increasingly sophisticated and diverse, there is a growing demand for specialized services to support their implementation and utilization. Service providers offer a range of offerings, including consultancy, training, maintenance, and support services tailored to the needs of vineyard owners. These services help bridge the gap between technology adoption and practical application, enabling vineyard operators to maximize the benefits of precision viticulture.

The inventory management segment is expected to have the highest CAGR during the forecast period

Inventory Management segment is poised to witness profitable growth over the estimation period. With the increasing adoption of precision viticulture technologies, vineyard owners are leveraging advanced inventory management solutions to optimize their operations. These solutions enable real-time monitoring and tracking of vineyard resources such as equipment, chemicals, fertilizers, and grape inventory. By accurately assessing inventory levels and consumption patterns, vineyard managers can optimize resource allocation, minimize waste, and reduce operational costs.

Region with largest share:

Asia Pacific region dominated the largest share of the market during the extrapolated period. As the region's middle class expands and disposable incomes rise, there is a growing demand for high-quality wines with distinct flavors and characteristics. Evolving consumer tastes towards healthier and more sustainable products have spurred interest in wines produced using environmentally friendly and socially responsible practices. Precision viticulture in the region enables vineyard owners to meet these changing consumer preferences by optimizing grape quality and enhancing sustainability through precise management of vineyard resources.

Region with highest CAGR:

North America region is projected to witness profitable growth over the forecasted period. With a focus on optimizing water usage and enhancing vineyard efficiency, precision viticulture techniques are gaining traction among vineyard operators. This data-driven approach allows for precise irrigation scheduling tailored to the specific needs of grapevines, leading to improved crop yields, higher quality grapes, and resource conservation. Moreover, the increasing adoption of precision viticulture practices aligns with the growing demand for sustainable agriculture solutions, driving further market expansion in the region.

Key players in the market

Some of the key players in Precision Viticulture market include AHA Viticulture, Ateknea Solutions, Atlas Vineyard Management, LLC, Deere & Company, Deveron UAS, Group ICV, Raven Industries, TeeJet Technologies, Topcon Positioning Systems and Trimble Inc.

Key Developments:

In July 2023, the 2023 Sustainable Ag Expo unveiled its initial roster of speakers, showcasing a lineup of viticulture specialists from renowned academic institutions such as Cornell University, California Polytechnic State University, and the University of California, Davis

In March 2023, TerraNIS signed an agreement with Airbus Defence and Space to export Farmstar, the space-based precision farming and crop monitoring service, outside of France.

In February 2023, Kubota Corporation revealed its recent investment in Chouette, a French startup. This emerging AgTech firm specializes in leveraging artificial intelligence (AI) to analyze images acquired through cameras. Its AI technology is designed to identify diseases and assess tree vigor.

In April 2022, Irritec signed a strategic and commercial agreement with Netsens for the international development of an interconnected and sustainable agriculture model.

Components Covered:

  • Hardware
  • Software
  • Services

Applications Covered:

  • Yield Monitoring
  • Field Mapping
  • Crop Scouting
  • Farm Labor Management
  • Financial Management
  • Inventory Management
  • Irrigation Management
  • Weather Tracking & Forecasting
  • Other Applications

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Application Analysis
  • 3.7 Emerging Markets
  • 3.8 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Precision Viticulture Market, By Component

  • 5.1 Introduction
  • 5.2 Hardware
    • 5.2.1 Drones
    • 5.2.2 Driverless Tractors
    • 5.2.3 Global Positioning System
    • 5.2.4 Mobile Devices
    • 5.2.5 Remote sensing
  • 5.3 Software
    • 5.3.1 Geographic Information System
    • 5.3.2 Cloud-based
    • 5.3.3 Web-based
  • 5.4 Services
    • 5.4.1 Managed Services
      • 5.4.1.1 Farm Operation Services
      • 5.4.1.2 Analytical Services
    • 5.4.2 Professional Services

6 Global Precision Viticulture Market, By Application

  • 6.1 Introduction
  • 6.2 Yield Monitoring
    • 6.2.1 Off-farm
    • 6.2.2 On-farm
  • 6.3 Field Mapping
    • 6.3.1 Drainage Mapping
    • 6.3.2 Boundary Mapping
  • 6.4 Crop Scouting
  • 6.5 Farm Labor Management
  • 6.6 Financial Management
  • 6.7 Inventory Management
  • 6.8 Irrigation Management
  • 6.9 Weather Tracking & Forecasting
  • 6.10 Other Applications

7 Global Precision Viticulture Market, By Geography

  • 7.1 Introduction
  • 7.2 North America
    • 7.2.1 US
    • 7.2.2 Canada
    • 7.2.3 Mexico
  • 7.3 Europe
    • 7.3.1 Germany
    • 7.3.2 UK
    • 7.3.3 Italy
    • 7.3.4 France
    • 7.3.5 Spain
    • 7.3.6 Rest of Europe
  • 7.4 Asia Pacific
    • 7.4.1 Japan
    • 7.4.2 China
    • 7.4.3 India
    • 7.4.4 Australia
    • 7.4.5 New Zealand
    • 7.4.6 South Korea
    • 7.4.7 Rest of Asia Pacific
  • 7.5 South America
    • 7.5.1 Argentina
    • 7.5.2 Brazil
    • 7.5.3 Chile
    • 7.5.4 Rest of South America
  • 7.6 Middle East & Africa
    • 7.6.1 Saudi Arabia
    • 7.6.2 UAE
    • 7.6.3 Qatar
    • 7.6.4 South Africa
    • 7.6.5 Rest of Middle East & Africa

8 Key Developments

  • 8.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 8.2 Acquisitions & Mergers
  • 8.3 New Product Launch
  • 8.4 Expansions
  • 8.5 Other Key Strategies

9 Company Profiling

  • 9.1 AHA Viticulture
  • 9.2 Ateknea Solutions
  • 9.3 Atlas Vineyard Management, LLC
  • 9.4 Deere & Company
  • 9.5 Deveron UAS
  • 9.6 Group ICV
  • 9.7 Raven Industries
  • 9.8 TeeJet Technologies
  • 9.9 Topcon Positioning Systems
  • 9.10 Trimble Inc

List of Tables

  • Table 1 Global Precision Viticulture Market Outlook, By Region (2021-2030) ($MN)
  • Table 2 Global Precision Viticulture Market Outlook, By Component (2021-2030) ($MN)
  • Table 3 Global Precision Viticulture Market Outlook, By Hardware (2021-2030) ($MN)
  • Table 4 Global Precision Viticulture Market Outlook, By Drones (2021-2030) ($MN)
  • Table 5 Global Precision Viticulture Market Outlook, By Driverless Tractors (2021-2030) ($MN)
  • Table 6 Global Precision Viticulture Market Outlook, By Global Positioning System (2021-2030) ($MN)
  • Table 7 Global Precision Viticulture Market Outlook, By Mobile Devices (2021-2030) ($MN)
  • Table 8 Global Precision Viticulture Market Outlook, By Remote sensing (2021-2030) ($MN)
  • Table 9 Global Precision Viticulture Market Outlook, By Software (2021-2030) ($MN)
  • Table 10 Global Precision Viticulture Market Outlook, By Geographic Information System (2021-2030) ($MN)
  • Table 11 Global Precision Viticulture Market Outlook, By Cloud-based (2021-2030) ($MN)
  • Table 12 Global Precision Viticulture Market Outlook, By Web-based (2021-2030) ($MN)
  • Table 13 Global Precision Viticulture Market Outlook, By Services (2021-2030) ($MN)
  • Table 14 Global Precision Viticulture Market Outlook, By Managed Services (2021-2030) ($MN)
  • Table 15 Global Precision Viticulture Market Outlook, By Professional Services (2021-2030) ($MN)
  • Table 16 Global Precision Viticulture Market Outlook, By Application (2021-2030) ($MN)
  • Table 17 Global Precision Viticulture Market Outlook, By Yield Monitoring (2021-2030) ($MN)
  • Table 18 Global Precision Viticulture Market Outlook, By Off-farm (2021-2030) ($MN)
  • Table 19 Global Precision Viticulture Market Outlook, By On-farm (2021-2030) ($MN)
  • Table 20 Global Precision Viticulture Market Outlook, By Field Mapping (2021-2030) ($MN)
  • Table 21 Global Precision Viticulture Market Outlook, By Drainage Mapping (2021-2030) ($MN)
  • Table 22 Global Precision Viticulture Market Outlook, By Boundary Mapping (2021-2030) ($MN)
  • Table 23 Global Precision Viticulture Market Outlook, By Crop Scouting (2021-2030) ($MN)
  • Table 24 Global Precision Viticulture Market Outlook, By Farm Labor Management (2021-2030) ($MN)
  • Table 25 Global Precision Viticulture Market Outlook, By Financial Management (2021-2030) ($MN)
  • Table 26 Global Precision Viticulture Market Outlook, By Inventory Management (2021-2030) ($MN)
  • Table 27 Global Precision Viticulture Market Outlook, By Irrigation Management (2021-2030) ($MN)
  • Table 28 Global Precision Viticulture Market Outlook, By Weather Tracking & Forecasting (2021-2030) ($MN)
  • Table 29 Global Precision Viticulture Market Outlook, By Other Applications (2021-2030) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.