市场调查报告书
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1462753
到 2030 年 GWB(一般健康)营养食品的全球市场预测:按产品、形式、成分、分销管道、应用、最终用户和地区进行分析General Well-being Dietary Supplement Market Forecasts to 2030 - Global Analysis By Product, Form, Ingredient, Distribution Channel, Application, End User and By Geography |
根据Stratistics MRC预测,2023年全球GWB(一般健康)营养食品市场规模将达到473.6亿美元,预测期内复合年增长率为5.1%,预计到2030年将达到670.9亿美元。
GWB(一般健康)膳食食品是旨在支持整体健康和活力的配方。这些补充品通常含有维生素、矿物质、抗氧化剂和植物萃取物,以促进身心健康。它的目的是补充饮食中经常缺乏的营养素,并支持各种身体功能,包括免疫系统健康、能量产生和压力管理。
根据疾病管制与预防中心的数据,2009 年至 2010 年,约有一半的美国成年人服用膳食食品。
健康意识不断增强
随着人们对预防保健和整体健康意识的不断增强,消费者越来越多地寻求支持其整体健康的补充品。这一趋势是由对个人化健康解决方案的渴望所推动的,例如维生素、矿物质和草药补充品,以解决营养不足和增强活力。此外,自我护理实践的兴起以及对天然、非药物健康方法的渴望也导致市场对营养食品的需求不断增长。
科学依据有限
整体健康(GWB)营养食品缺乏科学证据通常是由于缺乏研究经费、调查方法的限制以及评估对整体健康的长期影响的复杂性。缺乏确凿的证据会损害消费者的信心,并阻碍医疗保健专业人员的推荐。如果没有明确的功效和安全性资料,消费者可能会犹豫是否要购买补充品。总体而言,缺乏科学支持造成了不确定性并限制了营养食品市场的扩张。
电子商务平台的兴起
电子商务平台的兴起大大增加了消费者的可及性和便利性。线上平台提供大量产品,让消费者可以轻鬆比较选项、阅读评论并做出明智的购买决定。此外,电子商务有助于直接面向消费者的销售,绕过传统零售通路并降低製造商的管理成本。影响力的扩大使得较小的品牌能够进入市场并与老牌企业竞争,从而提高市场渗透率。
医疗保健专业人员的怀疑
医生、药剂师和其他医疗保健专业人员在指导患者的健康选择方面发挥着重要作用。这些专家对膳食食品的有效性、安全性和必要性的怀疑可能会阻止患者使用补充品。此外,持怀疑态度的专家可能会反对使用补充品,从而影响公众的看法,并可能导致监管审查和收紧。如果没有医疗保健建议,消费者信心可能会下降,从而导致销售和市场成长下降。
COVID-19 的影响
COVID-19 大流行对 GWB(一般健康)营养食品市场产生了重大影响,消费者对健康和保健的兴趣日益浓厚,推动了需求。人们越来越认识到免疫支持的重要性,导致含有维生素 C、D、锌等的补充品销售激增。锁门和行动限制也促进了线上销售,促使企业加强其数位业务。然而,供应链中断和经济不确定性带来了挑战。总体而言,大流行加速了营养食品的采用,作为主动健康管理策略的一部分。
预计软糖细分市场在预测期内将是最大的
软糖市场预计将出现良好的成长。 Gummy GWB(一般健康)营养食品提供了一种方便而有趣的方式,将必需营养素融入您的日常生活中。软糖吸引了广泛的消费者,包括吞嚥锭剂有困难的儿童和成人。由于软糖可以咀嚼食用,因此吸收率高,可以有效吸收营养。此外,各种口味和形状使它们很有吸引力,促进补充品摄入的一致性,并为整体健康提供有趣的支持。
能源和能源产业预计在预测期内复合年增长率最高
由于身体和精神表现的改善,预计能源和活力产业在预测期内将出现最高的复合年增长率。透过提供饮食中经常缺乏的必需营养素,这些补充品可以对抗疲劳、提高精神警觉性并支持身体耐力。此外,它还可以减轻压力、改善情绪并支持身体对日常挑战的自然恢復能力,帮助您过上更健康、更有活力的生活方式。
由于消费者健康意识的增强,预计亚太地区在预测期内将占据最大的市场占有率。可支配收入增加、都市化和人口老化等因素正在推动对促进整体健康的补充品的需求。主要企业正在专注于产品创新和策略合作伙伴关係,以在这个快速扩张的市场中获得竞争优势。凭藉其多样化的消费者基础和不断扩大的分销管道,亚太地区为 GWB(一般健康)营养食品领域的进一步市场扩张和成长提供了充足的机会。
由于寻求预防性医疗保健的健康意识不断增强,预计北美在预测期内将呈现最高的复合年增长率。人口老化、人们对营养重要性的认识不断提高以及可支配收入的增加等因素都促进了市场的扩张。该地区的公司正专注于天然成分和有机配方等产品创新,以满足消费者对安全有效补充品的需求。此外,策略行销倡议和电子商务平台正在推动北美市场的进一步成长。
According to Stratistics MRC, the Global General Well-being Dietary Supplement Market is accounted for $47.36 billion in 2023 and is expected to reach $67.09 billion by 2030 growing at a CAGR of 5.1% during the forecast period. General well-being dietary supplements are formulations designed to support overall health and vitality. These supplements often contain a blend of vitamins, minerals, antioxidants, and botanical extracts aimed at promoting physical and mental well-being. They are intended to fill potential nutrient gaps in the diet and support various bodily functions such as immune system health, energy production, and stress management.
According to the Centre for Disease Control and Prevention, nearly half of all U.S. adults were consuming dietary supplements between 2009 and 2010.
Increasing health consciousness
With growing awareness about preventive healthcare and holistic wellness, consumers are actively seeking supplements to support their overall well-being. This trend is fuelled by a desire for personalized health solutions, including vitamins, minerals, and herbal supplements, to address nutritional gaps and enhance vitality. Additionally, the rise of self-care practices and the desire for natural, non-pharmaceutical approaches to health contribute to the expanding demand for dietary supplements in the market.
Limited scientific evidence
Limited scientific evidence in general well-being dietary supplements often stems from insufficient research funding, methodological limitations in studies, and the complexity of assessing long-term effects on general well-being. This dearth of robust evidence undermines consumer confidence and inhibits healthcare professional endorsement. Without clear efficacy and safety data, consumers may hesitate to purchase supplements. Overall, the lack of scientific support creates uncertainty, constraining the expansion of the dietary supplements market.
Rise of e-commerce platforms
The rise of e-commerce platforms significantly enhances accessibility and convenience for consumers. Online platforms offer a vast array of products, enabling consumers to easily compare options, read reviews, and make informed purchasing decisions. Moreover, e-commerce facilitates direct-to-consumer sales, bypassing traditional retail channels and reducing overhead costs for manufacturers. This expanded reach allows smaller brands to enter the market and compete alongside established players, thereby raises market penetration.
Healthcare professional skepticism
Physicians, pharmacists, and other healthcare professionals play influential roles in guiding patient health choices. Skepticism among these professionals regarding the efficacy, safety, and necessity of dietary supplements can deter patients from using them. Furthermore, skeptical professionals may advocate against supplement use, influencing public perception and potentially leading to regulatory scrutiny or tighter restrictions. Without healthcare endorsement, consumer confidence may diminish, leading to reduced sales and market growth.
Covid-19 Impact
The covid-19 pandemic has significantly impacted the general well-being dietary supplements market, with increased consumer interest in health and wellness driving demand. Heightened awareness of the importance of immune support has led to a surge in sales of supplements containing vitamins C, D, and zinc, among others. Lockdowns and restrictions on movement have also fuelled online sales, prompting companies to enhance their digital presence. However, supply chain disruptions and economic uncertainties have presented challenges. Overall, the pandemic has accelerated the adoption of dietary supplements as part of proactive health management strategies.
The gummies segment is expected to be the largest during the forecast period
The gummies segment is estimated to have a lucrative growth. General well-being dietary supplements in gummy form offer a convenient and enjoyable way to incorporate essential nutrients into daily routines. Gummies appeal to a wide range of consumers, including children and adults who may have difficulty swallowing pills. Their chewable format enhances absorption, ensuring efficient delivery of nutrients. Moreover, the variety of flavours and shapes makes them appealing, promoting consistency in supplementation and supporting overall well-being in a delightful manner.
The energy and vitality segment is expected to have the highest CAGR during the forecast period
The energy and vitality segment is anticipated to witness the highest CAGR growth during the forecast period, due to its enhanced physical and mental performance. By providing essential nutrients that may be lacking in diet, these supplements help combat fatigue, promote mental alertness, and support physical endurance. Additionally, they can aid in reducing stress, enhancing mood, and supporting the body's natural resilience to daily challenges, ultimately contributing to a healthier and more energized lifestyle.
Asia Pacific is projected to hold the largest market share during the forecast period owing to increasing health consciousness among consumers. Factors such as rising disposable income, urbanization, and aging populations have fuelled demand for supplements promoting overall health and wellness. Key players are focusing on product innovation and strategic partnerships to gain a competitive edge in this rapidly expanding market. With a diverse consumer base and expanding distribution channels, the Asia Pacific region presents ample opportunities for further market expansion and growth in the general well-being dietary supplements sector.
North America is projected to have the highest CAGR over the forecast period, driven by a health-conscious population increasingly seeking preventive healthcare solutions. Factors such as the aging demographic, growing awareness of the importance of nutrition, and rising disposable income have contributed to the market's expansion. Companies in the region are focusing on product innovation, including natural and organic formulations, to meet consumer demand for safe and effective supplements. Additionally, strategic marketing initiatives and e-commerce platforms are further market growth in North America's sector.
Key players in the market
Some of the key players profiled in the General Well-being Dietary Supplement Market include Amway, Nature's Bounty, Herbalife, Garden of Life, NOW Foods, Carlson Laboratories, Nordic Naturals, Gaia Herbs, MegaFood, Source Naturals, Nutricircle Limited, Thorne Research, Solgar, Pure Encapsulations, Acutia, Twinlab and Nature Made.
In February 2024, Nutricircle, BSE listed R & D and science-based company, introduced My45Nutrients, under its nutraceutical category. My45Nutrients-Daily Dose of Goodness, made of plant extracts, tablets are designed to provide a comprehensive range of essential nutrients, including 8 vitamins, 29 amino acids + bio nutrients and 8 minerals. These nutrients are formulated to support various aspects of overall well-being.
In November 2023, Acutia launched Acutia Gut Health. The daily supplement combines the synergistic power of a postbiotic, a prebiotic and L-glutamine to relieve digestive upset quickly and promote good gut health over time.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.