市场调查报告书
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2030 年云端游戏市场预测:按设备类型、解决方案类型、玩家类型、产品和地区进行的全球分析Cloud Gaming Market Forecasts to 2030 - Global Analysis By Device Type (Gaming Consoles, Smart TVs, Smartphones, Head Mounted Displays, Tablets and Other Device Types), Solution Type, Gamer Type, Offering and By Geography |
根据Stratistics MRC预测,2023年全球云端游戏市场规模将达到14.6亿美元,预计2030年将达到183.4亿美元,预测期内复合年增长率为43.5%。
云端游戏是一种串流媒体服务,可让您透过网路远端玩视讯游戏,而无需高端硬体。游戏在位于资料中心的强大伺服器上运行,视讯和输入即时传输到用户的装置。这使得游戏玩家可以在各种设备上存取和玩高品质的游戏,包括智慧型手机、平板电脑、电脑和智慧型电视,无论处理能力如何。
行动游戏的兴起
随着智慧型手机和平板电脑的普及,手机游戏变得越来越流行,受众多元化且广泛。云端游戏透过直接在行动装置上提供主机品质的游戏体验来扩展这一趋势,消除了对强大硬体的需求,并扩展了传统游戏机和个人电脑以外的游戏可能性。此外,利用串流媒体技术和互联网基础设施的进步正在推动市场成长。
高成本
透过云端提供高品质的游戏体验会产生大量的持续营运成本,包括频宽成本、伺服器维护成本和软体授权成本。此外,串流媒体技术、内容传递网路和安全措施的发展也将增加云端游戏供应商的成本。这种定价模式可能会阻止对价格敏感的游戏玩家订阅云端游戏服务,从而进一步限制市场成长。
技术进步
云端处理、串流媒体技术和互联网连接的不断改进使得以最小的延迟向各种设备提供高品质的游戏体验成为可能。此外,视讯压缩演算法和编码技术的进步优化了频宽使用,即使在互联网连接有限的情况下也能实现高解析度图形流。这些技术进步不仅提高了云端游戏服务的效能和可靠性,也推动了这个市场的发展。
专业知识有限
云端游戏是多学科的,结合了软体开发、网路和游戏的元素,因此很难找到具有必要技能和经验的人员。缺乏专业知识可能会导致平台开发延迟、效能不佳、安全漏洞等。此外,缺乏在这些领域拥有必要专业知识的专业人士正在阻碍这个市场,给希望进入或扩展云端游戏领域的公司带来挑战。
COVID-19 的影响
COVID-19 的爆发对云端游戏市场产生了一些负面影响。疫情造成的景气衰退给许多消费者带来了财务限制,导致他们优先考虑基本支出,而不是游戏服务上的可自由支配支出。结果,云端游戏平台的普及率放缓,合约续约量下降。此外,由于 COVID-19,大型游戏活动和会议已被取消或推迟,这阻碍了行销工作并限制了云端游戏机会。
智慧型电视细分市场预计将成为预测期内最大的细分市场
由于云端游戏服务直接整合到连网电视中,智慧电视领域预计将在预测期内占据最大份额。透过利用智慧电视的处理能力和网路连接,使用者可以以最少的设定要求享受各种游戏。此外,具有云端游戏功能的智慧电视通常配备必要的软体和硬件,可直接从远端伺服器串流游戏,这正在推动该细分市场的成长。
预计重度核心玩家细分市场在预测期内将出现最高的复合年增长率。
由于玩家对高效能游戏体验的需求,同时又不影响品质或沉浸感,预计重度核心玩家细分市场在预测期内将出现最高的复合年增长率。重度核心玩家可以跨各种平台(包括 PC、主机和行动装置)无缝存取他们喜爱的游戏,从而创造真正的多平台游戏体验。此外,对于重度核心玩家来说,云端游戏提供了不间断游戏会话的途径,因为它减轻了对硬体限制、维护和地理限制的担忧,从而推动了该细分市场的成长。
在估计期间,亚太地区占据最大份额。随着精通技术的消费者的激增和互联网普及的不断提高,对可访问和身临其境的游戏体验的需求正在飙升。主要公司包括微软、三星电子和谷歌。此外,云端游戏供应商、电信业者和内容创作者之间的联盟透过扩大存取范围和增强服务产品进一步推动市场成长。
由于技术创新、对游戏内容的需求不断增长以及高速互联网的普及普及等综合因素,预计欧洲在预测期内的复合年增长率最高。英国、德国、法国和北欧国家等国家正成为这个不断扩大的市场的主要参与者。此外,欧洲法规结构普遍支持数位创新,进一步推动云端游戏产业的成长。
According to Stratistics MRC, the Global Cloud Gaming Market is accounted for $1.46 billion in 2023 and is expected to reach $18.34 billion by 2030 growing at a CAGR of 43.5% during the forecast period. Cloud gaming is a streaming service that enables users to play video games remotely via the internet, eliminating the need for high-end hardware. Games run on powerful servers in data centers, with video and input streamed to the user's device in real-time. This allows gamers to access and play high-quality games on various devices, including smartphones, tablets, computers, and smart TVs, regardless of their processing capabilities.
Rise of mobile gaming
With the widespread adoption of smartphones and tablets, mobile gaming has become increasingly popular, reaching a diverse and expansive audience. Cloud gaming extends this trend by offering console-quality gaming experiences directly on mobile devices, eliminating the need for powerful hardware and expanding gaming possibilities beyond traditional gaming consoles and PCs. Moreover, they leverage advancements in streaming technology and internet infrastructure, which drive market growth.
High cost
Delivering high-quality gaming experiences over the cloud entails significant ongoing operational costs, including bandwidth expenses, server maintenance, and software licensing fees. Additionally, the development of streaming technology, content delivery networks, and security measures further adds to the expenses incurred by cloud gaming providers. This pricing model can deter price-sensitive gamers from subscribing to cloud gaming services, further constraining market growth.
Technological advancements
Continuous improvements in cloud computing infrastructure, streaming technology, and internet connectivity deliver high-quality gaming experiences to a wide range of devices with minimal latency. Moreover, advancements in video compression algorithms and encoding techniques optimize bandwidth usage, allowing for high-definition graphics streaming even over limited internet connections. These technological advancements not only improve the performance and reliability of cloud gaming services, which are propelling this market.
Limited expertise
The interdisciplinary nature of cloud gaming, which combines elements of software development, networking, and gaming, makes it difficult to find individuals with the required skills and experience. This shortage of expertise can lead to various setbacks, including delays in platform development, suboptimal performance, and security vulnerabilities. Moreover, there is a shortage of professionals with the necessary expertise in these domains, resulting in challenges for companies looking to enter or expand within the cloud gaming space thereby hampering this market.
Covid-19 Impact
The COVID-19 pandemic has had several negative impacts on the cloud gaming market. The economic downturn resulting from the pandemic has led to financial constraints for many consumers, causing them to prioritize essential expenses over discretionary spending on gaming services. This has resulted in slower adoption rates and decreased subscription renewals for cloud gaming platforms. Furthermore, the cancellation or postponement of major gaming events and conventions due to COVID-19 has hindered marketing efforts and limited opportunities for cloud gaming.
The smart TVs segment is expected to be the largest during the forecast period
The smart TVs segment is estimated to hold the largest share during the forecast period, due to the integration of cloud gaming services directly into internet-connected televisions. By leveraging the processing power and internet connectivity of smart TVs, users can enjoy a wide range of games with minimal setup requirements. In addition, smart TVs with cloud gaming capabilities typically come equipped with the necessary software and hardware to stream games directly from remote servers which is driving this segment's growth.
The hardcore gamers segment is expected to have the highest CAGR during the forecast period
The hardcore gamers segment is anticipated to have highest CAGR during the forecast period due to players demand for high-performance gaming experiences without compromising on quality or immersion. Hardcore gamers access their favorite titles seamlessly across various platforms, including PCs, consoles, and mobile devices, fostering a truly multi-platform gaming experience. Moreover, for hardcore gamers, cloud gaming represents a gateway to uninterrupted gaming sessions, as it mitigates concerns related to hardware limitations, maintenance, and geographical constraints, which is boosting this segment's expansion.
Asia Pacific commanded the largest market share during the extrapolated period. Due to a burgeoning population of tech-savvy consumers and increasing internet penetration, the demand for accessible and immersive gaming experiences has soared. There are some of the major players, such as Microsoft Corporation, Samsung Electronics, and Google. Furthermore, partnerships between cloud gaming providers, telecommunications companies, and content creators are further catalyzing market growth by expanding access and enhancing service offerings.
Europe is expected to witness highest CAGR over the projection period, owing to a combination of factors including technological innovation, increasing demand for gaming content, and widespread access to high-speed internet. Countries such as the United Kingdom, Germany, France, and the Nordic countries are emerging as key players in this expanding market. In addition, regulatory frameworks in Europe are generally supportive of digital innovation, further fueling the growth of the cloud gaming industry.
Key players in the market
Some of the key players in the Cloud Gaming Market include Amazon web services, Utomik B.V., Parsec Cloud Inc, Samsung electronics, Sony, Nvidia Corporation, Google, LiquidSky Software Inc., Numecent Holdings Ltd., Ubitus Inc, GameFly, Microsoft Corporation, IBM Corporation, Paperspace and CiiNow, Inc.
In March 2024, Leidos announced it has entered into a multi-year Strategic Collaboration Agreement (SCA) with Amazon Web Services (AWS). The agreement will leverage each company's unique strengths to accelerate innovation for new and existing customers in both the public sector and select commercial markets.
In January 2024, Google Cloud and Hugging Face announced a new strategic partnership that will allow developers to utilize Google Cloud's infrastructure for all Hugging Face services, and will enable training and serving of Hugging Face models on Google Cloud.
In December 2023, IBM announced that it has entered into a definitive agreement with Software AG, a company majority owned by Silver Lake, to purchase StreamSets and webMethods, Software AG's Super iPaaS (integration platform-as-a-service) enterprise technology platforms, for €2.13 billion in cash.
In October 2023, IBM announced an expansion of its relationship with Amazon Web Services (AWS) to help more mutual clients operationalize and derive value from generative artificial intelligence (AI).