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市场调查报告书
商品编码
1476404
到 2030 年包装沙拉市场预测:按产品类型、加工、分销管道和地区进行的全球分析Packaged Salad Market Forecasts to 2030 - Global Analysis By Product (Non-vegetarian, Vegetarian and Other Products), Type (Packaged Kits, Packaged Greens and Other Types), Processing, Distribution Channel and By Geography |
根据Stratistics MRC预测,2023年全球包装沙拉市场规模将达130.4亿美元,预计2030年将达到2,339万美元,预测期内复合年增长率为8.7%。
包装沙拉是指预先清洗、预先切好的沙拉蔬菜和蔬菜,方便包装以供快速食用。这些沙拉通常包括生菜(如生菜、高丽菜和菠菜)和蔬菜(如胡萝卜、黄瓜和番茄)的混合物。为了保持新鲜度,它们通常被包装在密封袋或容器中。包装沙拉很受欢迎,因为它们节省了准备餐点的时间,方便忙碌的人快速用餐。
根据西蒙斯全国消费者调查和美国人口普查局2020年发布的资料,在美国,2020年有2.4286亿消费者消费了袋装或包装沙拉。研究进一步估计,到 2024 年,美国将有 2.517 亿消费者消费袋装或包装沙拉。
方便
包装沙拉市场的便利性驱动力是消费者对快速、简单的饮食解决方案不断增长的需求。包装沙拉满足忙碌的生活方式和人们对方便食品日益增长的偏好,提供只需最少准备的即食选择。随着繁忙的日程和忙碌的生活方式成为常态,消费者正在寻找不牺牲时间或精力的更健康的替代品。包装沙拉提供了一个方便的解决方案,提供预先清洗、预先切割且通常经过预先处理的蔬菜和蔬菜,从而节省消费者准备膳食的宝贵时间。这种便利性推动了包装沙拉市场的成长,使其成为注重健康的个人和忙碌家庭的热门选择。
季节性
由于主要受农业週期影响的各种因素,包装沙拉市场具有季节性。春季和夏季的需求往往会激增,此时新鲜蔬菜丰富,消费者寻求更清淡、更健康的膳食选择。相反,由于某些沙拉原料变得稀缺且吸引力下降,秋季和冬季的销售量可能会下降。天气对供需也有很大影响。此外,文化活动和节庆会影响全年的消费者偏好和购买模式,进一步加剧了市场的季节性限制。因此,生产商必须预测这些波动并相应地调整策略以保持竞争力。
多功能性和客製化
包装沙拉市场提供了多种选择,为消费者提供了在成分、口味和营养成分方面的多样性。这种多样性透过满足不同的饮食偏好(包括纯素、无麸质和低碳水化合物饮食)扩大了市场基础。此外,包装沙拉市场提供了充足的客製化机会,使消费者能够製作适合自己口味和营养需求的沙拉。这种客製化包括各种蔬菜、食材、调味料和份量选择选项,以满足个人偏好和饮食限制。
食品安全问题
由于生产、加工和分销各个阶段都可能受到污染,食品安全问题对包装沙拉市场构成了重大威胁。细菌污染、农药残留和处理不当等问题可能导致食物中毒并损害消费者的信心。加工设施和运输过程中交叉污染的风险加剧了这些担忧。此外,沙拉易腐烂的特性使得必须在整个供应链中保持严格的安全标准。不良的卫生和品管可能会传播健康问题并损害您的品牌和整个行业的声誉。
COVID-19 大流行以各种方式对包装沙拉市场产生了重大影响。最初,由于消费者在家中寻求方便和健康的选择,对包装沙拉的需求激增。然而,供应链中断,包括劳动力短缺和运输挑战,导致生产延误和分销问题。此外,食品安全问题已经出现,促使采取更严格的卫生措施并加强对生产设施的监控。随着停工的缓解,消费者的偏好转向生鲜食品,影响了包装沙拉的销售。
预计纯素食产业将在预测期内成为最大的产业
包装沙拉市场中的纯素部分的增长是由于人们对健康和环境永续性的认识不断增强,这导致许多消费者采用植物性饮食以及沙拉的便利性。此外,素食主义作为一种生活方式选择的兴起正在推动所有食品类别(包括沙拉)对植物性食品的需求。製造商透过推出创新的纯素沙拉选项来应对这个不断增长的市场,例如植物蛋白和不含乳製品的调味料。此外,扩大的分销管道和主要超级市场提供的纯素沙拉选择使纯素沙拉更容易为消费者所接受。
预计传统细分市场在预测期内复合年增长率最高。
包装沙拉市场传统细分市场的成长主要由几个因素推动。首先,消费者对方便和健康食品选择的偏好不断增加,包装沙拉提供新鲜和便利。此外,健康意识的增强正在推动注重健康的消费者对即食沙拉的需求。该公司强调包装沙拉的便利性和营养价值的策略行销努力进一步推动了市场成长。此外,包装技术的创新可以延长保质期并保持新鲜度,从而增强消费者的信任并鼓励重复购买。
北美包装沙拉市场的成长归因于消费者越来越多地选择方便、营养的餐点选择并追求更健康的饮食。包装沙拉是一种方便的解决方案,适合您忙碌的生活方式,而又不会牺牲您的健康。人们对食品安全和品质的认识不断提高,促使消费者选择值得信赖的标准化包装。此外,市场正在展示包装技术、延长保质期和增加新鲜度方面的创新。此外,疫情进一步加速了这一成长。在停工和限制期间,消费者寻求易于取得且卫生的食品选择。
由于消费者对健康和保健的意识不断增强,以及对包装沙拉等方便即食食品的需求不断增加,亚太地区包装沙拉市场正在强劲增长。都市化和忙碌的生活方式增加了对方便、营养的膳食解决方案的需求,使包装沙拉成为有吸引力的选择。此外,中国和印度等国家中产阶级人口的成长增加了购买力,并转向更健康的饮食。包装技术的进步也提高了包装沙拉的保质期和新鲜度,使其在该地区更受欢迎。
According to Stratistics MRC, the Global Packaged Salad Market is accounted for $13.04 billion in 2023 and is expected to reach $23.39 million by 2030 growing at a CAGR of 8.7% during the forecast period. Packaged salad refers to pre-washed and pre-cut salad greens and vegetables that are conveniently packaged for quick consumption. These salads typically include a mix of lettuce varieties such as romaine, iceberg, and spinach, along with other veggies like carrots, cucumbers, and tomatoes. They often come in sealed bags or containers to maintain freshness. Packaged salads are popular for their convenience, saving time in meal preparation, and offering a ready-to-eat option for busy individuals.
According to data from the Simmons National Consumer Survey and the U.S. Census Bureau published in 2020, 242.86 million consumers in the U.S. consumed bagged or packaged salads in 2020. The study further estimated that 251.7 million consumers in the U.S. will consume bagged or packaged salads by 2024.
Convenience
The convenience driver of the packaged salad market refers to consumers' increasing demand for quick and easy meal solutions. Packaged salads offer ready-to-eat options that require minimal preparation, catering to busy lifestyles and the growing preference for convenient foods. With hectic schedules and on-the-go lifestyles becoming the norm, consumers seek healthier alternatives that don't sacrifice time or effort. Packaged salads provide a convenient solution by offering pre-washed, pre-cut, and often pre-dressed greens and vegetables, saving consumers valuable time in meal preparation. This convenience factor has fueled the growth of the packaged salad market, making it a popular choice among health-conscious individuals and busy families.
Seasonality
The packaged salad market experiences seasonality due to various factors, primarily influenced by agricultural cycles. Demand tends to surge during spring and summer, when fresh produce is abundant and consumers seek lighter, healthier meal options. Conversely, sales may dip during the fall and winter as certain salad ingredients become scarcer and less appealing. Weather conditions also play a significant role, affecting both supply and demand. Additionally, cultural events and holidays can impact consumer preferences and purchasing patterns throughout the year, further contributing to the market's seasonality restraint. Thus, producers must anticipate these fluctuations and adapt their strategies accordingly to maintain competitiveness.
Variety and customization
The packaged salad market offers a diverse array of options, providing consumers with variety in terms of ingredients, flavors, and nutritional profiles. This variety caters to different dietary preferences, including vegan, gluten-free, and low-carb diets, thereby expanding the market's reach. Furthermore, there's ample opportunity for customization within the packaged salad market, allowing consumers to tailor their salads to their specific tastes and nutritional needs. This customization can include options for selecting different greens, toppings, dressings, and portion sizes, catering to individual preferences and dietary restrictions.
Food safety concerns
Food safety concerns pose a significant threat to the packaged salad market due to the potential for contamination at various stages of production, processing, and distribution. Issues such as bacterial contamination, pesticide residues, and improper handling can lead to foodborne illnesses and erode consumer trust. Cross-contamination risks in processing facilities and during transportation amplify these concerns. Moreover, the perishable nature of salads increases the urgency of maintaining strict safety standards throughout the supply chain. Any lapses in hygiene or quality control can result in widespread health issues and damage to the reputation of both brands and the industry as a whole.
The COVID-19 pandemic significantly impacted the packaged salad market in various ways. Initially, there was a surge in demand for packaged salads as consumers sought convenient and healthy options while staying at home. However, disruptions in the supply chain, including labor shortages and transportation challenges, led to production delays and distribution issues. Additionally, food safety concerns emerged, prompting stricter hygiene measures and increased scrutiny of production facilities. As lockdowns eased, consumer preferences shifted towards fresh produce, impacting sales of packaged salads.
The vegan segment is expected to be the largest during the forecast period
The growth of the vegan segment within the packaged salad market can be attributed to increasing awareness about health and environmental sustainability, leading many consumers to adopt plant-based diets, with salads being a convenient and nutritious option. Additionally, the rise of veganism as a lifestyle choice has spurred demand for plant-based alternatives across all food categories, including salads. Manufacturers have responded by introducing innovative vegan salad options, such as plant-based proteins and dairy-free dressings, catering to this growing segment. Moreover, the expansion of distribution channels and the availability of vegan salad options in mainstream supermarkets have made it more accessible to consumers.
The conventional segment is expected to have the highest CAGR during the forecast period
Conventional segment growth in the packaged salad market is primarily driven by several factors. Firstly, there's a rising consumer preference for convenient and healthy food options, with packaged salads offering freshness and convenience. In addition, heightened awareness of health and wellness has spurred demand for ready-to-eat salads among health-conscious consumers. Strategic marketing efforts by companies emphasizing the convenience and nutritional benefits of packaged salads have further fueled market growth. Furthermore, innovations in packaging techniques to enhance shelf life and maintain freshness have bolstered consumer confidence and encouraged repeat purchases.
The growth of the packaged salad market in North America can be attributed to rising trend towards healthier eating habits, with consumers increasingly opting for convenient yet nutritious meal options. Packaged salads offer a convenient solution, fitting into busy lifestyles without sacrificing health. There's an increasing awareness about food safety and quality, driving consumers towards packaged options with reliable standards. Moreover, the market is witnessing innovations in packaging techniques, extending shelf life, and enhancing freshness. Additionally, the pandemic further accelerated this growth as consumers sought out easily accessible and hygienic food choices amidst lockdowns and restrictions.
The Asia-Pacific region has seen significant growth in the packaged salad market due to an increasing awareness among consumers about health and wellness, leading to a higher demand for convenient, ready-to-eat options like packaged salads. Urbanization and busy lifestyles have driven the need for quick and nutritious meal solutions, making packaged salads an attractive choice. Furthermore, the growing middle-class population in countries like China and India has resulted in greater purchasing power and a shift towards healthier eating habits. Also, advancements in packaging technology have improved the shelf life and freshness of packaged salads, further boosting their popularity in the region.
Key players in the market
Some of the key players in Packaged Salad market include Bonduelle, BrightFarms, Inc., Curation Foods, Dolle Food Company Inc., Evertaste, Fresh Express, Incorporated, Gotham Greens , Mann Packing Co., Inc, Misionero, Natures Way Foods Ltd., Organicgirl, Shake Salad, Sunfresh, Taylor Farms and VegPro International Inc.
In March 2024, Taylor Farms is launching six easy-to-make vegetable kits that cook up in 20 minutes or less: Cauliflower "Mac N Cheese," French Onion Green Beans, Broccoli Caesar, Spicy Maple Brussels, Brown Sugar Carrots and Cheesy Pesto Riced Cauliflower & Broccoli. These new products complement Taylor Farms' stir fry vegetable kits in market: Ginger Garlic, Teriyaki and Teriyaki with Noodles.
In March 2024, Fresh Express, the brand leader in value added salads, announced an Asian Apple Salad Kit and a Twisted Caesar Creamy Truffle Caesar Chopped Salad Kit as the latest product innovations in its lineup. The new products support the brand's ongoing quest to bring new, restaurant inspired, unique salad flavors and ingredients to the category.