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市场调查报告书
商品编码
1666291
2031 年北美包装沙拉市场预测 - 区域分析 - 按产品类型、类别和配销通路North America Packaged Salad Market Forecast to 2031 - Regional Analysis - by Product Type, Category, and Distribution Channel |
2023 年北美包装沙拉市场价值为 44.1081 亿美元,预计到 2031 年将达到 88.5171 亿美元;预计 2023 年至 2031 年的复合年增长率为 9.1%。
消费者对健康饮食的倾向推动了北美包装沙拉市场的发展
随着人们越来越意识到营养和健康的重要性,消费者积极寻求方便又营养的食品选择,而包装沙拉完全满足了这项需求。包装好的沙拉为那些在忙碌的日程中努力保持健康生活方式的人们提供了一种方便的解决方案。预先切好的蔬菜、洗净的绿色蔬菜以及通常包含的调味品提供了一种快速且轻鬆的方式将必需的营养素添加到人们的饮食中。
城市化进程的加速极大地促进了包装沙拉的流行。随着越来越多的人移居城市,由于工作日程繁忙和生活节奏快,他们往往没有足够的时间准备餐点。包装好的沙拉提供了一种节省时间的解决方案,使城市居民无需大量烹饪或膳食计划即可获得新鲜又营养的饭菜。包装沙拉的便利性引起了城市消费者的强烈共鸣,推动了人口密集地区的市场扩张。根据调查,91%注重健康的消费者表示,他们积极追求健康和保健。
除了便利性之外,消费者的健康意识也是推动包装沙拉市场成长的关键因素。随着人们对肥胖、心臟病和其他饮食相关健康问题的关注日益增加,许多人都在积极寻找改善饮食习惯的方法。包装沙拉提供了一种无罪恶感的选择,因为它们被认为是速食或加工零食的更健康替代品。加入各种蔬菜(通常来自有机或当地种植)进一步增强了它们对注重健康的消费者的吸引力。总体而言,健康意识、便利性和城市化的结合使得包装沙拉成为现代饮食偏好中的主要内容,促进了市场的不断扩大。因此,近年来,人们对健康饮食的倾向已成为全球包装沙拉市场的重要推手。
北美包装沙拉市场概况
北美对包装沙拉的需求激增可归因于多种因素,反映了消费者偏好的不断变化和由于越来越重视健康和保健而导致的生活方式的改变。该地区正在进行各种活动,鼓励人们遵循健康的生活方式,包括食用营养饮食。例如,美国的「健康人2030」运动致力于帮助人们获得必要数量的健康食品,如水果、蔬菜和全谷物,以降低慢性病的风险并改善健康状况。政府的此类倡议使得消费者越来越倾向于选择包装沙拉等方便又营养的食品。
该地区各主要参与者采取的一些策略性措施(如併购、扩张、合作和产品发布)也促进了包装沙拉市场的成长。例如,2023年,都乐食品公司和夏洛特黄蜂队合作为夏洛特学校举办了一场激励活动,以在学生中推广健康的饮食习惯和积极的生活方式。这提高了学生的健康饮食意识,最终增加了包装沙拉的销售量。此外,2021 年,总部位于纽约的室内种植商 Square Roots 推出了两种新的沙拉混合。同样,2022 年,BrightFarms 推出了鹰嘴豆凯撒沙拉和阳光培根沙拉套装。这些创新使得消费者可以根据自己的需求、品味和预算从广泛的选项中进行选择。此外,2021 年,BrightFarms 在北卡罗来纳州亨德森维尔开设了一个占地 6 英亩的新温室,目标是每年为东南地区生产 200 万磅生菜。
北美包装沙拉市场收入及预测(2031 年)(百万美元)
北美包装沙拉市场细分
北美包装沙拉市场分为产品类型、类别、配销通路和国家。
根据产品类型,北美包装沙拉市场分为素食和纯素食以及肉类。 2023 年,素食和纯素食领域占据了更大的市场。
根据类别,北美包装沙拉市场分为传统沙拉和有机沙拉。 2023 年,传统领域将占据更大的市场份额。
根据配销通路,北美包装沙拉市场分为超市和大卖场、便利商店、线上零售和其他。 2023 年,超市和大卖场板块占据了最大的市场份额。
依国家划分,北美包装沙拉市场分为美国、加拿大和墨西哥。 2023 年,美国占据北美包装沙拉市场的主导份额。
Dole Plc、BrightFarms Inc、Fresh Express Inc、Taylor Fresh Foods Inc、Eat Smart Inc、Bonduelle SA、ORGANICGIRL LLC 和 Misionero Inc. 是北美包装沙拉市场的一些领先公司。
The North America packaged salad market was valued at US$ 4,410.81 million in 2023 and is expected to reach US$ 8,851.71 million by 2031; it is estimated to register a CAGR of 9.1% from 2023 to 2031 .
Consumer Inclination Toward Healthy Diet Fuels North America Packaged Salad Market
With an increasing awareness of the importance of nutrition and wellness, consumers actively seek convenient and nutritious food options, and packaged salads perfectly fit this demand. Packaged salads offer a convenient solution for individuals striving to maintain a healthy lifestyle amid busy schedules. Pre-cut vegetables, washed greens, and often included dressings provide a quick and hassle-free way to incorporate essential nutrients into one's diet.
The rise of urbanization has significantly contributed to the popularity of packaged salads. As more people migrate to urban areas, they often face limited time for meal preparation due to demanding work schedules and fast-paced lifestyles. Packaged salads offer a time-saving solution, allowing people living in urban areas to access fresh and nutritious meals without extensive cooking or meal planning. The convenience factor of packaged salads resonates strongly with urban consumers, driving the market expansion in densely populated areas. According to a survey, 91% of health-conscious consumers report that they actively pursue health and wellness.
In addition to convenience, the health-conscious mindset of consumers plays a pivotal role in fueling the growth of the packaged salad market. With the increasing concerns about obesity, heart disease, and other diet-related health issues, many individuals are actively finding ways to improve their dietary habits. Packaged salads offer a guilt-free option, as they are perceived as healthier alternatives to fast food or processed snacks. The inclusion of various vegetables, often sourced from organic or locally-grown sources, further enhances their appeal among health-conscious consumers. Overall, the combination of health consciousness, convenience, and urbanization has established packaged salads as a staple in modern dietary preferences, contributing to the market's continuous expansion. Therefore, the inclination toward a healthy diet has been a significant driver for the global packaged salad market in recent years.
North America Packaged Salad Market Overview
The surge in demand for packaged salad in North America can be attributed to several factors, reflecting evolving consumer preferences and lifestyle changes owing to a rising emphasis on health and wellness. Various campaigns are being conducted in the region that encourage people to follow a healthy lifestyle, which includes consuming a nutritional diet. For instance, Healthy People 2030, a campaign in the US, focuses on helping people get the necessary amounts of healthy foods such as fruits, vegetables, and whole grains to reduce their risk for chronic diseases and improve their health. Such government initiatives lead to a growing inclination of consumers toward convenient and nutritious food options such as packaged salads.
A few strategic initiatives such as mergers and acquisitions, expansion, partnerships, and product launches taken by various key players in the region also contribute to the packaged salads market growth. For instance, in 2023, Dole Food Co and Charlotte Hornets collaborated to host a power-up event for Charlotte School to promote healthy eating habits and active lifestyles among students. This created awareness of eating healthy among the students, which ultimately increased the sale of packaged salads. Also, in 2021, Square Roots, a New York City-based indoor grower, launched two new salad mixes. Similarly, in 2022, BrightFarms introduced Chickpea Caesar and Sunny Bacon salad kits. Such innovations allow consumers to choose from a broad range of options as per their requirements, taste, and budget. Additionally, in 2021, BrightFarms opened a new 6-acre greenhouse in Hendersonville, NC, aiming to produce 2 million pounds of lettuce annually for the Southeast region.
North America Packaged Salad Market Revenue and Forecast to 2031 (US$ Million)
North America Packaged Salad Market Segmentation
The North America packaged salad market is categorized into product type, category, distribution channel, and country.
Based on product type, the North America packaged salad market is bifurcated into vegetarian & vegan and meat-based. The vegetarian & vegan segment held a larger market share in 2023.
By category, the North America packaged salad market is bifurcated into conventional and organic. The conventional segment held a larger market share in 2023.
Based on distribution channel, the North America packaged salad market is segmented into supermarkets and hypermarkets, convenience store, online retail, and others. The supermarkets and hypermarkets segment held the largest market share in 2023.
By country, the North America packaged salad market is segmented into the US, Canada, and Mexico. The US dominated the North America packaged salad market share in 2023.
Dole Plc, BrightFarms Inc, Fresh Express Inc, Taylor Fresh Foods Inc, Eat Smart Inc, Bonduelle SA, ORGANICGIRL LLC, and Misionero Inc. are some of the leading companies operating in the North America packaged salad market.