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市场调查报告书
商品编码
1666299
2031 年欧洲包装沙拉市场预测 - 区域分析 - 按产品类型、类别和配销通路Europe Packaged Salad Market Forecast to 2031 - Regional Analysis - by Product Type, Category, and Distribution Channel |
2023年欧洲包装沙拉市场价值为35.0093亿美元,预计到2031年将达到68.5510亿美元;预计 2023 年至 2031 年的复合年增长率为 8.8%。
预包装沙拉的创新组合推动欧洲包装沙拉市场的发展
随着消费者在食品选择上越来越追求多样性和新颖性,包装沙拉製造商也纷纷推出超越传统沙拉产品的创新组合。这些创意混合物融合了多种成分,例如异国水果、传统谷物、特色起司和美食配料,将沙拉变成了充满活力和诱人的烹饪体验。
包装沙拉中创新组合的引入扩大了沙拉的吸引力,其范围已不再仅限于注重健康的消费者,还吸引着美食爱好者、敢于冒险的食客以及寻求方便而又放纵的用餐选择的个人。透过提供具有意想不到的口味组合和优质原料的沙拉,製造商正在满足人们对可以在家或旅途中享用的餐厅品质食物日益增长的需求。
包装沙拉的创新组合推动了产品的差异化和市场竞争优势。随着包装沙拉货架上的选择越来越多,製造商寻求透过提供独特的沙拉品种来脱颖而出。透过利用烹饪趋势、季节性食材和文化影响,公司可以创造出独特的沙拉混合物,引起消费者的共鸣并获得高价。此外,创新的包装设计,例如展示多层彩色配料的透明容器或带有单独配料和调味隔间的可定製沙拉套装,增强了包装沙拉的视觉吸引力和消费者吸引力。
食品融合和全球美食的兴起激发了包装沙拉製造商尝试创新组合,从不同的烹饪传统和当地风味中汲取灵感。从配有花生酱和酥脆馄饨条的泰式沙拉,到配有黑豆、玉米和墨西哥辣椒酸橙醋汁的德州-墨西哥沙拉,这些跨文化的创作提供了引人注目的口味和质地融合,吸引着喜欢冒险的味蕾。透过融合烹饪多样性和多元文化的影响,包装沙拉品牌可以吸引更广泛的受众,并在动态食品市场中保持领先地位,满足不断变化的消费者口味和偏好。因此,包装沙拉的创新组合对包装沙拉市场产生了积极的影响,以令人兴奋的风味、独特的成分和烹饪创造力吸引消费者。
欧洲包装沙拉市场概况
在欧洲,包装沙拉市场需求的激增归因于文化因素。欧洲菜餚通常以新鲜蔬菜和沙拉为主,而包装好的沙拉为消费者提供了一种方便的方式来享受这些传统菜餚,而无需进行大量的准备。随着欧洲消费者越来越重视健康和保健,包装沙拉成为在饮食中加入更多蔬菜的便利选择,进一步刺激了该地区对这些产品的需求。此外,零售市场上有大量创新产品,吸引了广泛的消费者。例如,2023年,琼斯食品公司向英国连锁超市阿斯达推出了一个新的垂直农场沙拉品牌。该系列包括三个 SKU:混合沙拉、芝麻菜、辣椒水芹。
欧洲各地素食主义的兴起极大地影响了包装沙拉的需求。因此,沙拉等素食食品的需求大幅增加。随着越来越多的消费者接受植物性饮食,素食主义的趋势受到环境问题、健康意识和道德考虑的推动。方便又营养的包装沙拉满足了人们对快速又健康膳食日益增长的偏好,进一步促进了需求的增长。此外,素食产品的普及以及可持续和道德消费的推广在支持欧洲各国饮食偏好和生活方式的转变方面发挥了至关重要的作用。
欧洲包装沙拉市场收入及预测(2031 年)(百万美元)
欧洲包装沙拉市场细分
欧洲包装沙拉市场分为产品类型、类别、配销通路和国家。
根据产品类型,欧洲包装沙拉市场分为素食沙拉和肉类沙拉。 2023 年,素食和纯素食领域占据了更大的市场。
根据类别,欧洲包装沙拉市场分为传统沙拉和有机沙拉。 2023 年,传统领域将占据更大的市场份额。
根据配销通路,欧洲包装沙拉市场分为超市和大卖场、便利商店、线上零售和其他。 2023 年,超市和大卖场板块占据了最大的市场份额。
依国家划分,欧洲包装沙拉市场分为德国、英国、法国、义大利、俄罗斯和欧洲其他地区。 2023 年,欧洲其他地区占据欧洲包装沙拉市场的主导份额。
Dole Plc、Troy Foods (Salads) Ltd、Bonduelle SA 和 Avondale Foods (Craigavon) Ltd. 是欧洲包装沙拉市场的一些领先公司。
The Europe packaged salad market was valued at US$ 3,500.93 million in 2023 and is expected to reach US$ 6,855.10 million by 2031; it is estimated to register a CAGR of 8.8% from 2023 to 2031 .
Innovative Combinations in Pre-Packed Salads Drive Europe Packaged Salad Market
As consumers increasingly seek variety and novelty in their food choices, packaged salad manufacturers are responding by introducing innovative combinations beyond traditional salad offerings. These creative blends incorporate diverse ingredients, such as exotic fruits, ancient grains, specialty cheeses, and gourmet toppings, transforming salads into vibrant and enticing culinary experiences.
The introduction of innovative combinations in packaged salads has broadened the appeal of salads beyond health-conscious consumers to include food enthusiasts, adventurous eaters, and individuals seeking convenient yet indulgent meal options. By offering salads that feature unexpected flavor combinations and premium ingredients, manufacturers are tapping into the growing demand for restaurant-quality meals that can be enjoyed at home or on the go.
Innovative combinations in packaged salads drive product differentiation and competitive advantage in the market. Manufacturers seek to stand out by offering unique salad varieties as the packaged salad aisle becomes increasingly crowded with options. By leveraging culinary trends, seasonal ingredients, and cultural influences, companies can create distinctive salad blends that resonate with consumers and command premium pricing. Additionally, innovative packaging designs, such as clear containers that showcase the colorful layers of ingredients or customizable salad kits with separate compartments for toppings and dressings, enhance packaged salads' visual appeal and consumer appeal.
The rise of food fusion and global cuisine has inspired packaged salad manufacturers to experiment with innovative combinations that draw inspiration from diverse culinary traditions and regional flavors. From Thai-inspired salads with peanut dressing and crispy wonton strips to Tex-Mex salads with black beans, corn, and chipotle lime vinaigrette, these cross-cultural creations offer a compelling fusion of flavors and textures that appeal to adventurous palates. By embracing culinary diversity and multicultural influences, packaged salad brands can attract a broader audience and stay ahead of evolving consumer tastes and preferences in the dynamic food market. Hence, innovative combinations in packaged salads positively influence the packaged salad market, captivating consumers with exciting flavor profiles, unique ingredients, and culinary creativity.
Europe Packaged Salad Market Overview
In Europe, the surge in demand for packaged salad market is attributed to cultural factors. European cuisine often includes an emphasis on fresh vegetables and salads, and packaged salad offerings provide a convenient way for consumers to enjoy these traditional dishes without the need for extensive preparation. As European consumers increasingly prioritize health and wellness, packaged salads serve as a convenient and accessible option for incorporating more vegetables into their diets, further fueling the demand for these products in the region. Further, the availability of a wide range of innovative products in the retail market attracts a wide range of consumers. For example, in 2023, Jones Food Company launched a new vertically farmed salad brand into Asda, a British supermarket chain. The range includes three SKUs: Mixed Salad, Rocket, and Hot & Peppery Cress.
The surge in veganism across Europe has significantly impacted the demand for packaged salads. As a result, the demand for vegan-friendly options, including salads, has substantially increased. The trend of veganism is driven by environmental concerns, health consciousness, and ethical considerations as more consumers embrace plant-based diets. The availability of convenient and nutritious packaged salads has catered to the growing preference for quick and healthy meal options, further contributing to the rise in demand. Also, the broader accessibility of vegan-friendly products and the promotion of sustainable and ethical consumption have played a crucial role in supporting this shift in dietary preferences and lifestyles across various European countries.
Europe Packaged Salad Market Revenue and Forecast to 2031 (US$ Million)
Europe Packaged Salad Market Segmentation
The Europe packaged salad market is categorized into product type, category, distribution channel, and country.
Based on product type, the Europe packaged salad market is bifurcated into vegetarian & vegan and meat-based. The vegetarian & vegan segment held a larger market share in 2023.
By category, the Europe packaged salad market is bifurcated into conventional and organic. The conventional segment held a larger market share in 2023.
Based on distribution channel, the Europe packaged salad market is segmented into supermarkets and hypermarkets, convenience store, online retail, and others. The supermarkets and hypermarkets segment held the largest market share in 2023.
By country, the Europe packaged salad market is segmented into Germany, the UK, France, Italy, Russia, and the Rest of Europe. The Rest of Europe dominated the Europe packaged salad market share in 2023.
Dole Plc, Troy Foods (Salads) Ltd, Bonduelle SA, and Avondale Foods (Craigavon) Ltd. are some of the leading companies operating in the Europe packaged salad market.