市场调查报告书
商品编码
1489360
到 2030 年广播市场预测:按内容类型、类型、技术和地区进行的全球分析Radio Broadcasting Market Forecasts to 2030 - Global Analysis By Content Type, Type, Technology (Frequency Modulation, Amplitude Modulation and Other Technologies) and By Geography |
根据 Stratistics MRC 的数据,2023 年全球无线电广播市场规模将达到 674 亿美元,预计到 2030 年将达到 1,186 亿美元,预测期内复合年增长率为 8.4%。
无线电广播是透过无线电波向广大受众传输音讯内容。广播可以是本地的、国家的或国际的,从而可以进行有针对性的沟通和普及。无线电广播在紧急情况下提供资讯、振兴社区和保护文化遗产方面发挥着重要作用。广播仍然是世界范围内重要的娱乐媒体,因为它应用广泛且适用于各种情况。
将无线电广播整合到智慧型设备中
透过将广播功能无缝整合到智慧型手机、智慧扬声器和其他连接设备中,广播公司可以为更广泛的受众提供更大的可访问性和便利性。这种整合利用了无处不在的智慧型设备,使用户能够轻鬆收听自己喜爱的广播电台,无论其位置或时间如何。此外,广播电台和智慧技术的融合可实现个人化建议、互动内容和点播播放等创新功能,从而丰富听众体验并提高参与度。
内容授权费用
内容授权成本是广播市场成长和永续性的主要障碍。广播公司努力为观众提供多样化且引人入胜的内容,但必须获得音乐、企业联合组织节目和其他受版权保护的材料的许可。这些许可费可能金额,特别是对于规模较小的广播公司或预算紧张的广播公司。结果,许多广播公司被迫限制他们的节目选择或完全放弃某些内容,最终降低了广播公司的品质和吸引力。不断上升的授权成本可能会阻碍新技术和人才开发的创新和投资,进一步限制该行业在日益数位化中发展和竞争的能力。
创新经营模式
创新的经营模式正在改变广播广播的格局,为这个曾经被认为是传统的产业注入新的生命和活力。 Spotify 和 Pandora 等数位串流平台正在将广播内容的覆盖范围扩展到地面电波广播的限制之外,提供适合个人偏好的个人化体验。此外,Patreon 等基于订阅的模式允许听众直接支持他们喜爱的广播公司,从而培养社区和忠诚度。这些创新不仅扩大了广播电台的市场吸引力,也赋予创作者和听众权力,并促进内容传送的创造力和多样性浪潮。
非法复製内容
内容盗版削弱了广播公司的收入来源,对广播市场构成了重大挑战。盗版内容可以透过线上平台和非法串流服务轻鬆获取,从而减少了合法广播电台的听众基础。当听众选择免费或低成本的盗版内容时,广播公司的广告收入和授权费就会下降。然而,未经授权的内容分发剥夺了创作者和权利持有者的公平补偿,并抑制了对新专案和创新专案的投资。这种趋势不仅损害了广播公司的财务永续性,也降低了他们投资优质内容製作和人才招募的能力。
普遍的关门和旅行限制极大地改变了通勤习惯,并减少了传统尖峰时段的听众。由于经济不确定性,公司削减了行销预算,这一变化扰乱了广告收入。许多广播电檯面临营运挑战,包括远距工作的员工和有限的生产设施。通常会提高电台参与度和收益的现场活动被取消或推迟,进一步加剧了财务压力。但这场大流行凸显了广播作为危机时期值得信赖的资讯来源和伴侣的弹性,导致新闻和谈话广播的消费增加。
体育报道预计将成为预测期内最大的部分
在预测期内,体育广播业务在无线电广播市场中占据最大份额,因为它提供各种体育赛事的即时更新、分析和说明,并迎合了体育爱好者的兴趣。体育运动的流行具有多种属性,广播电台正在利用这种广泛的吸引力来吸引不同的听众。此外,现场体育赛事可以培养球迷的社区意识和参与度,鼓励定期观看。此外,体育广播通常以独家采访、幕后观点和互动元素为特色,增强听众的整体体验,并巩固广播在数位时代的相关性。
调变(FM)产业预计在预测期内复合年增长率最高
调变(FM) 细分市场将在预测期内达到最高水平,因为与先前的调变(AM) 相比,它可提供卓越的音质,从而对追求清晰度和保真度的听众更具吸引力。这种增强的音讯体验吸引了更广泛的受众并增加了广播公司的广告收入。此外,FM 的抗干扰能力更强,讯号传输更可靠,尤其是在电磁波密集的都市区。
在整个估计期间,欧洲占据了最大的市场份额。该地区越来越重视个人的身心健康,导致人们对与健身、营养、心理健康和整体健康实践相关的资讯丰富且引人入胜的内容越来越感兴趣。该地区的广播广播公司正在利用这一趋势,将节目内容多样化,涵盖健康和保健主题,包括运动习惯、健康烹饪技巧、正念技巧和专家访谈。此外,随着该地区数位平台和串流媒体服务的兴起,广播电台能够覆盖更广泛的受众并响应不断变化的听众偏好,同时增加对以健康为中心的内容的关注。
预计亚太地区在预测期内将出现良好的成长。该地区各国政府正在透过旨在鼓励本地内容製作、确保公平竞争环境并扩大广播基础设施的法规来培育充满活力的广播格局。专注于数位化和频宽管理的努力将加速向先进广播技术的过渡,使广播公司能够覆盖更多受众并提高全部区域。
According to Stratistics MRC, the Global Radio Broadcasting Market is accounted for $67.4 billion in 2023 and is expected to reach $118.6 billion by 2030 growing at a CAGR of 8.4% during the forecast period. Radio broadcasting is the dissemination of audio content via radio waves to reach a wide audience. Broadcasting can be local, regional, national, or international, allowing for targeted communication or broad dissemination. Radio broadcasting plays a crucial role in providing information during emergencies, fostering community engagement, and preserving cultural heritage. With its widespread accessibility and adaptability to different contexts, radio remains a significant medium for entertainment worldwide.
Integration of radio broadcasting into smart devices
By seamlessly embedding radio functionality into smartphones, smart speakers, and other connected devices, broadcasters can reach wider audiences with enhanced accessibility and convenience. This integration leverages the ubiquity of smart devices, allowing users to effortlessly tune in to their favorite radio stations regardless of their location or time zone. Moreover, the convergence of radio broadcasting with smart technology enables innovative features such as personalized recommendations, interactive content, and on-demand playback, enriching the listener experience and fostering greater engagement.
Content licensing costs
Content licensing costs significantly impede the growth and sustainability of the radio broadcasting market. As broadcasters strive to provide diverse and engaging content to their audiences, they must obtain licenses for music, syndicated programs, and other copyrighted materials. These licensing fees can be exorbitant, especially for smaller stations or those operating on tight budgets. Consequently, many broadcasters are forced to limit their programming options or forego certain content altogether, ultimately diminishing the quality and appeal of their stations. Escalating licensing expenses can hinder innovation and investment in new technologies or talent development, further constraining the industry's ability to evolve and compete in an increasingly digital landscape.
Innovative business models
Innovative business models are reshaping the landscape of radio broadcasting, injecting new life and dynamism into an industry once considered traditional. Digital streaming platforms, such as Spotify and Pandora, have expanded the reach of radio content beyond terrestrial limitations, offering personalized experiences tailored to individual preferences. Moreover, subscription-based models, like Patreon, enable listeners to directly support their favorite broadcasters, fostering a sense of community and loyalty. These innovations not only broaden the market appeal of radio broadcasting but also empower creators and listeners alike, driving a wave of creativity and diversity in content delivery.
Content piracy
Content piracy poses a significant challenge to the radio broadcasting market by undermining the revenue streams of broadcasters. Pirated content, easily accessible through online platforms and illegal streaming services, diminishes the audience base of legitimate radio stations. As listeners opt for free or low-cost pirated alternatives, broadcasters experience a decline in advertising revenue and subscription fees. However, the unauthorized distribution of content deprives creators and rights holders of their rightful compensation, discouraging investment in new and innovative programming. This trend not only undermines the financial sustainability of radio broadcasters but also diminishes their ability to invest in high-quality content production and talent acquisition.
With widespread lockdowns and restrictions on movement, commuting habits changed dramatically, leading to a decline in listenership during traditional peak hours. This shift disrupted advertising revenues, as businesses reduced marketing budgets due to economic uncertainty. Many radio stations faced operational challenges, with staff working remotely and production facilities experiencing limitations. Live events, which often drive engagement and revenue for radio, were canceled or postponed, further exacerbating financial strain. However, the pandemic also highlighted radio's resilience as a trusted source of information and companionship during times of crisis, leading to increased consumption of news and talk radio formats.
The sports coverage segment is expected to be the largest during the forecast period
Sports coverage segment dominated the largest share in the radio broadcasting market during the projected time frame as it offers real-time updates, analysis, and commentary on various sports events, catering to the interests of sports enthusiasts. With the popularity of sports spanning across different demographics, radio stations capitalize on this widespread appeal to capture a diverse listener base. Moreover, sports coverage fosters a sense of community and engagement among fans, encouraging them to tune in regularly. Additionally, sports coverage often feature exclusive interviews, behind-the-scenes insights, and interactive elements, enhancing the overall listener experience and cementing radio's relevance in the digital age.
The frequency modulation (FM) segment is expected to have the highest CAGR during the forecast period
Frequency Modulation (FM) segment is expected to have the highest CAGR during the forecast period as it offers superior sound quality compared to its predecessor, amplitude modulation (AM), making it more appealing to listeners seeking clarity and fidelity. This enhanced audio experience has attracted a larger audience base, thereby increasing advertising revenue for broadcasters. Additionally, FM's resistance to interference allows for more reliable signal transmission, particularly in urban areas with dense electromagnetic activity.
Europe is estimated to command the largest share of the market throughout the extrapolated period. As individuals in the region increasingly prioritize their physical and mental well-being, there is a surge in interest for informative and engaging content related to fitness, nutrition, mental health, and holistic wellness practices. Radio broadcasters throughout the region are capitalizing on this trend by diversifying their programming to include segments dedicated to health and wellness topics, such as exercise routines, healthy cooking tips, mindfulness techniques, and expert interviews. Moreover, the rise of digital platforms and streaming services across the region enables radio stations to reach wider audiences and offer on-demand access to health-focused content, catering to the evolving preferences of listeners.
Asia Pacific region is projected to witness the lucrative growth during the forecasted period. With regulations aimed at promoting local content production, ensuring fair competition and expanding broadcasting infrastructure, governments in the region are nurturing a vibrant broadcasting landscape. Initiatives focusing on digitalization and spectrum management are facilitating the transition towards advanced broadcasting technologies, enabling broadcasters to reach wider audiences and enhance service quality across the region.
Key players in the market
Some of the key players in Radio Broadcasting market include Alpha Media LLC, Beasley Broadcast Group, Inc, Bonneville International Corporation, British Broadcasting Corporation, Cox Media Group, Cumulus Media Inc, Emmis Corporation, Entercom Communications Corp, Hubbard Broadcasting, Inc, iHeartMedia Inc, Liberty Media Corporation, Saga Communications, Inc, Salem Media Group, Inc, Sirius XM Radio Inc and Townsquare Media, Inc.
In April 2024, Liberty Media Corporation has announced an agreement to acquire MotoGP(TM). This new agreement will see Dorna Sports S.L., the exclusive commercial and television rights holder of MotoGP(TM), remain an independently run company attributed to Liberty Media's Formula One Group tracking stock.
In October 2023, Beasley Broadcast Group, Inc Launches Music Discovery on HD-2 Channels in seven markets. It's called NuTune Country and is now heard on WXTU-HD2 Philadelphia, WKLB-HD2 Boston, KKLZ-HD2 Las Vegas, WQYK-HD2 Tampa, WSOC-HD2 Charlotte, WKXC-HD2 Augusta, Ga., and WKML-HD2 Fayetteville, N.C.