市场调查报告书
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1489449
2030 年视讯内容管理系统市场预测:按部署类型、组件、应用程式、最终用户和地区进行的全球分析Video Content Management System Market Forecasts to 2030 - Global Analysis By Deployment Type (On-premises and Cloud-based), Component (Platform and Services), Application, End User and By Geography |
根据 Stratistics MRC 的数据,2023 年全球视讯内容管理系统市场规模将达到 40.4 亿美元,预计到 2030 年将达到 110.8 亿美元,在预测期内复合年增长率为 15.5%。
视讯内容管理系统是一个软体平台,可让企业有效率地上传、储存、组织和分发影片内容。它提供影片编码、元资料标记、搜寻功能和存取控制等功能。企业、教育机构和媒体公司使用影片CMS 来管理影片库、简化工作流程并为观众提供引人入胜的多媒体体验。
根据思科的一份报告,到 2022 年,预计所有网路流量的 82% 将由影片内容组成,这比 2017 年的 75% 显着增加。随着影片内容在网路上变得越来越主导,对强大的视讯内容管理系统 (VCMS) 解决方案的需求预计将会增加。
对影片内容的需求不断增长
各行业对影片内容的需求不断增长是视讯内容管理系统市场的主要驱动因素。企业依靠影片内容进行培训、行销、沟通、娱乐等。线上学习、远距工作和数位行销的兴起进一步增加了对高效影片内容管理解决方案的需求。视讯内容管理系统使企业能够有效率地储存、组织、管理和分发影片内容,简化影片工作流程并提高观众参与度。
技术专长有限
实施和维护视讯内容管理系统需要影片技术、资料管理和系统整合方面的专业知识和技能。组织可能面临寻找和留住有效利用和优化影片内容管理系统所需人才的挑战。这种技能差距可能会阻碍影片内容管理解决方案的采用和成功,特别是对于中小型企业而言。
物联网 (IoT) 的发展
物联网(IoT)的快速成长为视讯内容管理系统市场带来了巨大的机会。物联网设备产生大量影片资料,必须有效管理和分析。影像内容管理系统可与物联网设备集成,即时收集、储存和处理影像资料。这种整合使企业能够利用视讯分析、远端监控和基于物联网视讯资料洞察的智慧决策,为监控、资产管理和流程最佳化开闢新的可能性。
资料安全漏洞
影像内容通常包含敏感讯息,使其很容易成为网路犯罪分子的目标。未授权存取影像内容、资料被盗和洩漏可能会为您的组织带来声誉损害、财务损失和法律后果。网路威胁的日益复杂性和内容管理系统中储存的影片资料量的增加可能会增加安全漏洞的风险并阻碍市场成长。
COVID-19 的爆发对视讯内容管理系统市场产生了各种影响。儘管由于远距工作、线上学习和虚拟活动,对影片内容的整体需求有所增加,但旅游和餐旅服务业等一些行业的需求却出现了放缓。随着越来越多的组织寻求实现远端协作和影片内容访问,这种流行病加速了云端基础的影片内容管理解决方案的采用。然而,疫情造成的经济不确定性和预算限制导致部分领域投资延迟和计划延迟。
预计平台部分在预测期内将是最大的
预计平台产业将在预测期内成为最大的产业。该平台提供用于管理视讯内容的全面功能和特性,包括摄取、储存、转码、元资料管理和分发。对扩充性且灵活的影片内容管理解决方案的需求不断增长,推动了各行业对该平台的采用。该平台使企业能够集中管理影片资产、简化工作流程并跨多个管道和设备分发影片内容,使其成为影片内容管理生态系统不可或缺的一部分。
预计云端基础的细分市场在预测期内复合年增长率最高。
预计云端基础的细分市场在预测期内复合年增长率最高。云端基础的解决方案对各种规模的组织都具有吸引力,因为它们提供扩充性、灵活性和成本效率。云端模型消除了前期投资的需要,并允许企业根据需求的变化扩展其影片内容管理功能。此外,云端基础的视讯内容管理系统还允许远端访问,因此您的团队可以从任何地方存取影片内容并进行协作。
预计北美将占据视讯内容管理系统市场的最大份额。该地区的优势归因于主要市场参与者的存在、先进的技术基础设施以及影片内容管理解决方案的早期采用。尤其是美国,在媒体和娱乐公司、教育机构以及出于各种目的而严重依赖影片内容的企业中拥有强大的影响力。该地区专注于创新、数位转型以及对基于影片的通讯和学习解决方案不断增长的需求,进一步推动北美市场的成长。
预计在预测期内,亚太地区的视讯内容管理系统市场复合年增长率最高。该地区经济的快速增长、互联网普及的提高以及数位技术的日益采用是推动这一增长的关键因素。在智慧型手机的普及、高速网路连线和线上影片平台的普及的推动下,中国、印度和东南亚国家等国家的影片内容消费正在迅速成长。此外,政府推动数位转型和增加IT基础设施投资的措施进一步促进了亚太地区的市场成长。
According to Stratistics MRC, the Global Video Content Management System Market is accounted for $4.04 billion in 2023 and is expected to reach $11.08 billion by 2030 growing at a CAGR of 15.5% during the forecast period. A video content management system is a software platform that enables organizations to upload, store, organize, and distribute video content efficiently. It provides features such as video encoding, metadata tagging, search functionality, and access controls. Video CMSs are used by businesses, educational institutions, and media companies to manage their video libraries, streamline workflows, and deliver engaging multimedia experiences to audiences.
According to a report by Cisco, it is projected that by 2022, 82% of all internet traffic will consist of video content, showing a notable increase from 75% recorded in 2017. This escalating dominance of video content on the internet is anticipated to fuel the demand for robust Video Content Management System (VCMS) solutions.
Growing demand for video content
The increasing demand for video content across various industries is a key driver for the video content management system market. Organizations are leveraging video content for training, marketing, communication, and entertainment purposes. The rise of online learning, remote work, and digital marketing has further fueled the need for efficient video content management solutions. Video content management systems enable businesses to store, organize, manage, and distribute video content effectively, streamlining their video workflows and enhancing audience engagement.
Limited technical expertise
Implementing and maintaining a video content management system requires specialized knowledge and skills in video technology, data management, and system integration. Organizations may face challenges in finding and retaining talent with the necessary expertise to effectively utilize and optimize their video content management systems. This skills gap can hinder the adoption and successful implementation of video content management solutions, particularly in small and medium-sized enterprises.
Growth of the Internet of Things (IoT)
The rapid growth of the Internet of Things (IoT) presents significant opportunities for the video content management system market. IoT devices generate vast amounts of video data that need to be efficiently managed and analyzed. Video content management systems can integrate with IoT devices to collect, store, and process video data in real-time. This integration enables organizations to leverage video analytics, remote monitoring, and intelligent decision-making based on the insights derived from IoT video data, opening up new possibilities for surveillance, asset management, and process optimization.
Data security breaches
Video content often contains sensitive and confidential information, making it a prime target for cybercriminals. Unauthorized access, data theft, or leakage of video content can lead to reputational damage, financial losses, and legal consequences for organizations. The increasing sophistication of cyber threats and the growing volume of video data stored in content management systems heighten the risk of security breaches, which may hinder market growth.
The COVID-19 pandemic has had a mixed impact on the video content management system market. While the overall demand for video content increased due to remote work, online learning, and virtual events, some industries, such as travel and hospitality, experienced a slowdown. The pandemic accelerated the adoption of cloud-based video content management solutions as organizations sought to enable remote collaboration and access to video content. However, the economic uncertainty and budget constraints caused by the pandemic led to delayed investments and project postponements in certain sectors.
The platform segment is expected to be the largest during the forecast period
The platform segment is expected to be the largest during the forecast period. Platforms offer a comprehensive suite of features and functionalities for managing video content, such as ingestion, storage, transcoding, metadata management, and distribution. The growing demand for scalable and flexible video content management solutions drives the adoption of platforms across various industries. Platforms enable organizations to centralize their video assets, streamline workflows, and deliver video content across multiple channels and devices, making them an essential component of the video content management ecosystem.
The cloud-based segment is expected to have the highest CAGR during the forecast period
The cloud-based segment is expected to have the highest CAGR during the forecast period. Cloud-based solutions offer scalability, flexibility, and cost-efficiency, making them attractive for organizations of all sizes. The cloud model eliminates the need for upfront infrastructure investments and enables organizations to scale their video content management capabilities based on their evolving needs. Moreover, cloud-based video content management systems also provide remote accessibility, enabling teams to collaborate and access video content from anywhere, which is particularly relevant in the current remote work scenario.
North America is expected to hold the largest market share in the video content management system market. The region's dominance can be attributed to the presence of major market players, advanced technological infrastructure, and the early adoption of video content management solutions. The United States, in particular, has a strong presence of media and entertainment companies, educational institutions, and enterprises that heavily rely on video content for various purposes. The region's focus on innovation, digital transformation, and the growing demand for video-based communication and learning solutions further drive market growth in North America.
The Asia Pacific region is projected to experience the highest CAGR in the video content management system market during the forecast period. The region's rapid economic growth, increasing internet penetration, and the rising adoption of digital technologies are key factors driving this growth. Countries like China, India, and Southeast Asian nations are witnessing a surge in video content consumption, fueled by the proliferation of smartphones, high-speed internet connectivity, and the popularity of online video platforms. Additionally, government initiatives to promote digital transformation and increasing investments in IT infrastructure further contribute to market growth in the Asia-Pacific region.
Key players in the market
Some of the key players in Video Content Management System Market include BoxCast, Brightcove Inc., Dacast Inc., Dalet Digital Media Systems USA, Inc., Enghouse Systems Ltd., Genus Technologies, Haivision, IBM Corporation, JW Player, Kaltura, Inc., Kollective Technology, Inc., MediaPlatform, Inc., Microsoft Corporation, Panopto, Renderforest, Sonic Foundry Inc., Telestream, Vbrick, VIDIZMO, Vidyard and Vimeo, Inc.
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In February 2023, Enghouse Systems announced it has successfully completed its acquisition of Qumu Corporation. Under a December 19, 2022 agreement, a wholly owned subsidiary of Enghouse completed a previously announced tender offer for all the outstanding shares of Qumu for US$ 0.90 per share in cash, resulting in a total equity value of approximately US$18.0 million. Subsequently, the Enghouse subsidiary merged with Qumu, resulting in Qumu becoming a wholly owned subsidiary of Enghouse.