市场调查报告书
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1494913
到 2030 年线上杂货市场预测:按产品类型、交付类型、购买类型、平台、经营模式、支付方式和地区进行的全球分析Online Grocery Market Forecasts to 2030 - Global Analysis By Product Type, Delivery Type, Purchase Type, Platform, Business Model, Payment Method and By Geography |
根据 Stratistics MRC 的数据,2024 年全球线上杂货市场规模达 5,257 亿美元,预计预测期内复合年增长率为 22.6%,到 2030 年将达到 17,853 亿美元。
网上买菜是指透过网路平台购买食品和生活必需品。顾客从虚拟商店选择产品、下订单,然后在家门口收货或选择路边取货。该服务提供便利、广泛的选择和通常具有竞争力的价格,满足忙碌的消费者和寻求非接触式购物的消费者的需求。
据印度品牌股权基金会(IBEF)称,到2030年,包括线上杂货在内的印度电子商务产业预计将达到3,000亿美元。
更多采用电子商务和基于行动的服务
电子商务和行动服务的日益普及极大地推动了线上杂货市场的发展。随时随地购物的便利性,加上网路产品的广泛选择,正在推动消费者转向线上杂货购物。这一趋势也受到智慧型手机和网路服务普及,使消费者更容易存取线上杂货平台。
线下零售商的激烈竞争
线上杂货市场的主要限制因素是来自线下零售商的激烈竞争。传统的实体店,尤其是本地和无组织的零售商,提供即时、直接的产品获取,并且通常还提供个人化服务。这些因素使得线下购物对某些消费群体更具吸引力,并对线上杂货平台的成长构成挑战。
采用订阅和会员模式
订阅和会员模式的采用为线上杂货市场带来了巨大的机会。这些模式透过定期送货为消费者提供便利性并节省成本,并且通常还包括其他好处,例如独家折扣和免费送货。这种方法可以提高线上杂货供应商的客户忠诚度和需求可预测性。
网路安全威胁
网路安全威胁对线上杂货市场构成重大威胁。在线上共用的个人和财务资料数量不断增加,使得杂货平台成为网路攻击的有吸引力的目标。网路安全已成为线上杂货企业的主要关注点,因为漏洞可能导致消费者信任丧失以及重大的财务和声誉损失。
COVID-19 大流行对线上杂货市场产生了重大影响并引发了显着增长。随着封锁和社交距离措施的实施,消费者已转向线上杂货购物,这是比前往实体店更安全的选择。这种转变加速了线上杂货服务的采用,这一趋势预计在大流行后将持续下去。
预计宅配细分市场将在预测期内成为最大的细分市场
预计宅配市场将在预测期内成为最大的细分市场。这项优势归功于宅配为消费者带来的便利性和省时的好处。宅配消除了消费者旅行或亲自购买杂货的需要,这使其成为忙碌的个人和家庭的一个有吸引力的选择。随着线上杂货平台不断提高物流和配送效率,这一领域可能会变得更具吸引力。
预计订阅细分市场在预测期内复合年增长率最高
预计订阅细分市场在预测期内复合年增长率最高。这种增长是由消费者对便利性的日益偏好以及消除重复在线订单的麻烦的愿望所推动的。订阅模式定期提供杂货配送,可以满足此需求,并确保线上杂货供应商拥有稳定的基本客群和可预测的收益来源。
亚太地区主导线上杂货市场,占据最大份额。这一优势得益于该地区人口众多、互联网和智慧型手机普及不断提高以及网路购物的接受度不断提高。中国和印度等国家迅速壮大的中产阶级和精通科技的消费者是推动该地区市场领先地位的关键因素。
预计亚太地区的线上杂货市场也将快速成长,复合年增长率最高。这一增长是由新兴的中阶、互联网和智慧型手机的高普及以及数位购物的文化转变所推动的,这些因素也是亚太地区最大市场占有率的原因。此外,该地区物流和付款基础设施的改善正在支持线上杂货服务的扩张,使其成为未来成长前景广阔的市场。
According to Stratistics MRC, the Global Online Grocery Market is accounted for $525.7 billion in 2024 and is expected to reach $1785.3 billion by 2030 growing at a CAGR of 22.6% during the forecast period. Online grocery shopping refers to the purchase of food and household items via internet-based platforms. Customers select products from virtual stores, place orders, receive deliveries at their doorstep, or choose curbside pickup. This service offers convenience, a wide range of products, and often competitive pricing, catering to the needs of busy consumers and those seeking contactless shopping options.
According to the Indian Brand Equity Foundation (IBEF), the Indian e-commerce industry, which includes online groceries, is projected to reach US$300 billion by 2030.
Increased adoption of e-commerce and mobile-based services
The online grocery market is significantly propelled by the increased adoption of e-commerce and mobile-based services. The convenience of shopping from anywhere at any time, coupled with the wide range of products available online, has encouraged consumers to shift towards online grocery shopping. This trend is further supported by the growing penetration of smartphones and internet services, making it easier for consumers to access online grocery platforms.
Strong competition from offline retail stores
A major restraint for the online grocery market is the intense competition from offline retail stores. Traditional brick-and-mortar stores, especially local and unorganized retailers, offer immediacy, the ability to inspect products firsthand, and often, personalized service. These factors can make offline shopping more appealing to certain consumer segments, posing a challenge to the growth of online grocery platforms.
Adoption of subscription and membership models
The adoption of subscription and membership models presents a significant opportunity for the online grocery market. These models offer convenience and cost savings to consumers through regular, scheduled deliveries and often include additional benefits such as exclusive discounts or free delivery. This approach can enhance customer loyalty and predictability in demand for online grocery providers.
Cyber security threats
Cyber security threats pose a significant threat to the online grocery market. With the increasing amount of personal and financial data being shared online, grocery platforms are prime targets for cyber-attacks. Breaches can lead to loss of consumer trust and significant financial and reputational damage, making cybersecurity a critical concern for online grocery businesses.
The Covid-19 pandemic has had a profound impact on the Online Grocery Market, serving as a catalyst for significant growth. With lockdowns and social distancing measures in place, consumers turned to online grocery shopping as a safer alternative to visiting physical stores. This shift has led to an accelerated adoption of online grocery services, a trend that is expected to continue post-pandemic.
The home delivery segment is expected to be the largest during the forecast period
The home delivery segment is expected to be the largest during the forecast period. This dominance can be attributed to the convenience and time-saving benefits it offers to consumers. Home delivery eliminates the need for consumers to travel and physically shop for groceries, making it an attractive option for busy individuals and families. As online grocery platforms continue to improve their logistics and delivery efficiency, this segment's appeal is likely to grow further.
The subscription purchase segment is expected to have the highest CAGR during the forecast period
The subscription purchase segment is expected to have the highest CAGR during the forecast period. This growth is driven by the increasing consumer preference for convenience and the desire to avoid the hassle of repeated online ordering. Subscription models, offering scheduled deliveries of groceries at set intervals, cater to this demand, ensuring a steady customer base and predictable revenue streams for online grocery providers.
The Asia Pacific region is positioned to dominate the online grocery market, holding the largest share. This dominance is due to the region's large population, increasing internet and smartphone penetration, and growing acceptance of online shopping. Countries like China and India, with their rapidly expanding middle classes and tech-savvy consumers, are major contributors to the region's leading position in the market.
The Asia Pacific region also anticipates rapid growth in the online grocery market, with the highest CAGR. This growth is fueled by the same factors that contribute to its largest market share: a burgeoning middle class, high internet and smartphone penetration, and a cultural shift towards digital shopping. Additionally, improvements in logistics and payment infrastructures in the region support the expansion of online grocery services, making it a highly promising market for future growth.
Key players in the market
Some of the key players in Online Grocery Market include Amazon, Zepto, JD.com, Tesco, Ocado, Instacart, Kroger, Flipkart, BigBasket, Reliance Retail, Mercadona, Carrefour, Ahold Delhaize, Coles Group, Woolworths Group, Sainsbury's, Emart, Lazada Group and Swiggy.
In April 2024, Amazon (AMZN) launched a new grocery subscription option for members of its Prime service. One Amazon stock analyst called the offering an "important step forward" for the tech behemoth's broader grocery strategy. For an additional $9.99 per month, Amazon Prime members can sign-up for unlimited grocery delivery on orders worth more than $35 from Whole Foods Market, Amazon Fresh and other grocery retailers on the platform. Customers with a registered EBT card used for government food assistance can get the same grocery subscription without a Prime membership for $4.99 per month, Amazon said.
In April 2024, Flipkart opens third grocery fulfilment center in Karnataka. Spread across an area of over 60,000 square feet, the new centre is equipped with a daily dispatch capacity of over 9,000 units per day. With the new unit, Flipkart aims to cater to the rising demand for online groceries across Ballari, Davanagere, Dharwad, Shivamogga, and South and North Goa.
In April 2024, E-commerce giant Flipkart has set up its second grocery fulfilment centre in Andhra Pradesh at Visakhapatnam. The new facility, spread over 77,000 sq ft, will cater to next-day delivery of groceries with a range of over 6,000 products including dairy, eggs, chocolates and staples.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.