市场调查报告书
商品编码
1503327
到 2030 年植物奶市场预测:按成分、配方、规格、包装尺寸、包装类型、风味、销售管道、最终用户和地区进行全球分析Plant-based Milk Market Forecasts to 2030 - Global Analysis By Source, Formulation, Form, Packaging Size, Packaging Type, Flavour, Sales Channel, End User and By Geography |
根据 Stratistics MRC 的数据,2024 年全球植物奶市场规模为 35.3 亿美元,预计到 2030 年将达到 70.8 亿美元,预测期内复合年增长率为 12.3%。
植物性饮料,即植物奶,是乳製品的替代品。常见的类型包括杏仁奶、豆奶、燕麦奶和椰奶。那些患有乳糖不耐症的人、素食者和那些希望减少对环境影响的人通常更喜欢这些植物来源选择。此外,植物奶的饱和脂肪含量通常较低,使其成为有益心臟健康的选择。
据美国心臟协会称,植物奶是牛奶的健康替代品,饱和脂肪和胆固醇含量通常较低,有助于维持心血管健康。
营养限制和偏好
由于乳糖不耐症和乳製品过敏的增加,以及植物性饮食和纯素饮食的日益普及,对植物奶的需求急剧增加。乳糖不耐症影响全球约 65% 的人,凸显了对无乳糖乳製品替代品的需求。对人类和动物健康的担忧也导致纯素食和素食饮食的流行。此外,咖啡馆、餐厅和杂货店中越来越多的植物奶选择也显示了这一趋势。
生产成本增加
与传统乳製品的牛奶相比,植物奶的高价格是主要的市场障碍之一。原料、加工和强化成本会增加植物奶的生产成本。注重成本的消费者可能会因为这种价差望而却步,尤其是在可支配收入较低的地区。另一个好处是,儘管价格分布较高,但植物来源奶可能只会被较富裕的消费者或那些专门寻求道德和健康益处的消费者采用。
新兴市场的成长
随着世界越来越意识到健康、环境和道德问题,将植物奶产品扩展到新兴市场具有巨大的潜力。可支配收入的增加和都市化的加快,提高了拉丁美洲、亚洲和非洲消费者对新食品趋势的认识和兴趣。此外,公司可以透过投资这些地区的市场教育和分销网络来接触庞大的开拓消费群。
与传统乳製品产业的竞争
传统酪农是一个基础产业,拥有相当的资源和实力。为了因应植物来源乳製品替代品的日益普及,乳製品公司正在进行积极的营销宣传活动,强调牛奶的健康益处和天然来源。我们也倡导制定限制植物奶广告和标籤的法律。此外,酪农产业的经济和政治影响,加上消费者对传统乳製品根深蒂固的忠诚度,对植物奶市场的扩张构成了严峻的挑战。
植物奶市场受到 COVID-19 大流行的严重影响。这是因为它加速了消费者向永续和健康意识饮食习惯的转变。人们对免疫力和健康的日益担忧导致许多消费者寻找植物性乳製品替代品,这些产品现在被认为更健康。供应链中断使物流和原料采购变得更加困难,但随着越来越多的人尝试在家做饭并改变饮食习惯,对植物奶的需求增加。此外,疫情提高了人们对道德和环境问题的认识,并增加了对植物性产品的需求。
杏仁奶市场预计将在预测期内成为最大的市场
在植物奶市场中,杏仁奶类别占最大份额。杏仁奶温和、略带坚果味,并且在各种烹饪应用中具有多功能性,例如单独饮用或用于冰沙、咖啡和糖果零食,使其非常受欢迎。它通常被认为是一种更健康的选择,因为它比牛奶和其他植物奶替代品含有更少的热量。此外,杏仁奶也深受注重健康的消费者的欢迎,因为许多品牌都富含重要的维生素和矿物质,如钙和维生素 D。
预计 250 毫升细分市场在预测期内复合年增长率最高
植物奶市场预计将在 250 毫升细分市场中实现最高复合年增长率。由于其便携性和易用性,这种尺寸尤其受到经常外出的消费者的青睐,例如专业、学生和健身爱好者。 250 毫升包装非常适合一次性使用和份量控制,以及最大限度地减少废弃物并确保产品新鲜度。然而,这个市场正受益于健康零食的日益普及以及对方便和健康饮料选择的日益增长的需求。
植物奶市场占有率最大的地区是北美。这一趋势主要是由消费者对环境永续性的担忧、健康意识的提高以及对乳製品过敏和乳糖不耐受的了解的增加所推动的。此外,美国是北美植物奶替代品市场主导地位的主要贡献者,对杏仁奶、豆奶、燕麦奶和椰奶等产品的需求强劲。
在植物奶市场中,亚太地区的复合年增长率最高。许多因素促成了这一增长轨迹,包括人口增长、可支配收入增加、饮食偏好的变化以及公众对植物性饮食对健康和环境益处的认识不断提高。此外,由于都市化、健康意识和乳糖不耐症意识等因素,豆奶、杏仁奶和米奶等植物奶替代品在中国、印度和日本等国家的需求量很大。
According to Stratistics MRC, the Global Plant-based Milk Market is accounted for $3.53 billion in 2024 and is expected to reach $7.08 billion by 2030 growing at a CAGR of 12.3% during the forecast period. A plant-based beverage known as plant-based milk is a substitute for dairy milk. Almond milk, soy milk, oat milk, and coconut milk are common types. People who are lactose intolerant, vegan, or trying to lessen their environmental impact frequently prefer these plant-based options. In order to more closely resemble the nutritional profile of cow's milk, some of them are fortified with vitamins and minerals like calcium and vitamin D. Furthermore, plant-based milks are generally lower in saturated fat, which makes them a heart-healthy option.
According to the American Heart Association, plant-based milks can be a healthy alternative to cow's milk, often containing lower levels of saturated fat and cholesterol, which can help support cardiovascular health.
Nutritional limitations and preferences
The demand for plant-based milk has increased dramatically due to the rise in lactose intolerance and dairy allergies, as well as the growing popularity of plant-based and vegan diets. Lactose intolerance affects about 65% of people worldwide, which highlights the demand for lactose-free milk substitutes. Concerns about the well-being of humans and animals have also contributed to the rise in the popularity of vegan and vegetarian diets. Moreover, the growing selection of plant-based milk options in cafes, restaurants, and grocery stores is indicative of this trend.
Elevated production expenses
The higher price of plant-based milk when compared to traditional dairy milk is one of the main barriers to the market. The cost of raw materials, processing, and nutrient fortification can increase the production costs of plant-based milks. Cost-conscious shoppers may be turned off by this price difference, particularly in areas where disposable income is lower. Additionally, plant-based milks may only be adopted by more affluent consumers or those who are specifically looking for ethical and health benefits, despite the higher price points.
Growth in emerging markets
Expanding plant-based milk products into emerging markets has significant potential as global awareness of health, environmental, and ethical issues grows. Rising disposable incomes and increased urbanization are contributing to a rise in consumer awareness of and interest in new food trends in Latin America, Asia, and Africa. Furthermore, businesses can access a sizable and largely unexplored consumer base by investing in market education and distribution networks in these areas.
Competition from the conventional dairy sector
The conventional dairy business is a firmly established industry with substantial resources and power. In response to the growing popularity of plant-based substitutes, dairy companies have launched aggressive marketing campaigns that highlight the health advantages and natural provenance of cow's milk. They might also advocate for laws that limit the promotion and labeling of plant-based milks. Moreover, the dairy industry's economic and political clout, coupled with ingrained consumer loyalty to traditional dairy products, presents a serious challenge to the expansion of the plant-based milk market.
The market for plant-based milk was greatly impacted by the COVID-19 pandemic because it hastened consumer changes toward sustainable and health-conscious eating practices. Growing concerns about immunity and health led many consumers to look for plant-based substitutes for dairy, believing them to be healthier. Logistics and raw material sourcing were made more difficult by supply chain disruptions, but as more people experimented with cooking at home and altered their diets, the demand for plant-based milk increased. Additionally, the pandemic increased people's awareness of moral and environmental issues, which increased the demand for plant-based products.
The Almond Milk segment is expected to be the largest during the forecast period
In the market for plant-based milk, the almond milk category has the largest share. The mild, slightly nutty flavor of almond milk and its versatility in a variety of culinary applications-from drinking straight to using in smoothies, coffee, and baking-have made it extremely popular. Because it has fewer calories than cow's milk and other plant-based milk alternatives, it is frequently thought of as a healthier option. Furthermore, almond milk is also a popular choice for consumers who are health-conscious because many brands fortify it with vital vitamins and minerals like calcium and vitamin D.
The 250 ml segment is expected to have the highest CAGR during the forecast period
The market for plant-based milk is expected to grow at the highest CAGR in the 250-ml segment. Because of its portability and ease of use, this size is especially well-liked by consumers who are always on the go, such as professionals, students, and fitness enthusiasts. In addition to being perfect for single-use and portion control, the 250-ml packaging also minimizes waste and guarantees product freshness. However, this market is benefited by the growing popularity of wholesome snacking and the rising need for convenient, wholesome beverage options.
The region with the largest market share for plant-based milk is North America. The main causes of this trend are consumer concerns over environmental sustainability, growing health consciousness, and increased knowledge of dairy allergies and lactose intolerance. Moreover, the United States is a notable contributor to the market dominance of plant-based milk alternatives in North America, given the strong demand for almond, soy, oat, and coconut milk, among others.
In the market for plant-based milk, Asia Pacific has shown the highest CAGR. Numerous factors, such as a growing population, rising disposable incomes, shifting dietary preferences, and growing public awareness of the advantages of plant-based diets for both health and the environment, can be blamed for this growth trajectory. Additionally, plant-based milk substitutes like soy, almond, and rice milk are in high demand in countries like China, India, and Japan due to factors like urbanization, health consciousness, and awareness of lactose intolerance.
Key players in the market
Some of the key players in Plant-based Milk market include PepsiCo, Elden Foods Inc., Chef's Choice Food Manufacturer Company Limited, Mc Cormick & Co Goya Foods, Edward & Sons., Coca-Cola Company, Alpina Foods, Liwayway Holdings Company Limited, Freedom Foods Group Ltd, Dohler GmbH, Vitasoy International Holdings Limited., Hain Celestial Group, Inc., Blue Diamond Growers, Inc., Hershey Company and Earth's Own Food Company Inc.
In April 2024, The Coca-Cola Company and Microsoft Corp. announced a five-year strategic partnership to align Coca-Cola's core technology strategy systemwide; enable the adoption of leading-edge technology; and foster innovation and productivity globally. As part of the partnership, Coca-Cola has made a $1.1 billion commitment to the Microsoft Cloud and its generative AI capabilities.
In April 2024, Blue Diamond Growers, the world's largest almond marketer and processor, announced its new Almond Breeze(R) partner, Kagome Co., Ltd. for all production and distribution in Japan. The new partnership will focus on accelerating market growth and driving new demand for Almond Breeze(R). New products through Kagome will be launched in September 2024.
In August 2021, The Hershey Company has expanded its operations into general merchandising and through its North American broker, Brand Activation Consulting, it is set to release a line of toy products, externally delivered through creating a series of licensing agreements.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.