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市场调查报告书
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1503343

2030 年社群媒体市场预测：按平台、技术、应用程式、最终用户和地区分類的全球分析

Social Media Market Forecasts to 2030 - Global Analysis By Platform (Facebook, Instagram, Twitter, LinkedIn, TikTok and Other Platforms), Technology, Application, End User and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3个工作天内

价格

根据Stratistics MRC预测，2024年全球社群媒体市场规模将达2,557亿美元，预计2030年将达到6,494亿美元，预测期内复合年增长率为16.8%。

社群媒体平台是个人和组织创建、共用内容并与之互动的数位空间。 Facebook、Twitter、Instagram、TikTok 和 LinkedIn 等平台允许用户发布文字、图像和影片，与他人联繫，并透过点讚、评论和共用进行互动。社群媒体透过提供即时互动和广泛的覆盖范围彻底改变了沟通方式，影响了人们获取新闻、娱乐和社交联繫的方式。对于企业来说，社群媒体提供了强大的行销工具，可以实现有针对性的广告、品牌推广、客户参与和市场研究。

始终连接和移动访问

始终在线的连接和行动存取透过推动无与伦比的可访问性和参与度对社交媒体市场产生重大影响。智慧型手机的普及使得用户可以随时随地存取社交平臺，刺激了源源不绝的内容消费和互动。这种 24/7 的连结加速了资讯、趋势和病毒式内容的传播，扩大了社群媒体的覆盖范围和影响力。此外，行动存取可实现即时更新、直播和定位功能，丰富用户体验并鼓励自发性参与，推动市场成长。

隐私问题和资料安全漏洞

频繁发生的资料滥用和资料外洩事件提高了人们对隐私风险的认识，促使用户重新考虑自己的线上行为并限制个人资讯的共用。这种谨慎态度阻碍了平台的发展，因为用户不愿意共用资料或参与有针对性的广告。监管监督和法律处罚进一步加剧了这种情况，给社群媒体公司带来了合规负担和潜在的罚款。

社群商务的影响力日益增强

社群媒体平台越来越多地整合应用程式内结帐、产品标籤和可购物贴文等购物功能，从而直接在社群环境中实现无缝的购买体验。社交互动和购物的融合已将社群媒体转变为强大的销售管道，为企业提供了接触客户并与之互动的新方式。此外，我们还透过在熟悉的社交环境中促进发现和购买决策来增强使用者体验。

错误讯息和假新闻

错误讯息的传播会降低内容的可信度、降低用户参与度并损害社群媒体平台的声誉。此外，错误讯息可能导致社会两极化、对机构的不信任，甚至在健康和安全错误讯息的情况下，还会导致社会危害。因此，打击假新闻需要大量资源来进行内容审核和事实查核，从而给社群媒体公司带来经济负担和监管审查。

COVID-19 的影响

COVID-19 的爆发对社群媒体市场产生了重大影响，加速了数位转型并改变了用户行为。随着封锁和社交距离措施的实施，人们越来越多地转向社交媒体来寻求联繫、娱乐和资讯。用户激增导致平台上的参与、内容消费和广告支出增加。但这场大流行也凸显了一些挑战，例如错误讯息的传播以及过多萤幕时间带来的心理健康问题。

Instagram 预计将在预测期内成为最大的细分市场

Instagram 专注于照片和影片共用，正在再形成数位故事叙述并影响内容创作和消费趋势，预计在预测期内将成长最快。 Stories、Reels 和 IGTV 等功能正在扩大用户互动，使内容格式多样化，并吸引从个人到企业和影响者的多样化用户群。 Instagram 透过购物和结帐等功能与电子商务整合，进一步巩固了其作为品牌推广和销售关键平台的角色。

互联网连接领域预计在预测期内复合年增长率最高

网路连线部分将在预测期内成长，因为连线的增加（特别是在发展中地区）使社交平臺的存取民主化，使数百万人能够参与数位社群并共用内容，预计在此期间将实现最高的复合年增长率。高速网路促进了无缝多媒体消费，并提高了视讯内容和直播的流行度。此外，可靠的连接可实现即时交互，提高用户参与度并推动病毒式传播趋势。

占比最大的地区：

北美是社群媒体创新的中心，平台不断发展并引入故事、直播和扩增实境过滤器等新功能，以提高用户参与度，预计将占据最大的市场占有率。该地区还占全球社交媒体广告支出的大部分，企业正在利用该平台提供的有针对性的广告工具来有效地覆盖受众。

复合年增长率最高的地区：

预计亚太地区在预测期内将保持最高的复合年增长率，因为该地区拥有全球最多的社交媒体用户，其中中国、印度、印尼和日本等国家为首。快速的都市化、互联网普及率的提高以及智慧型手机的广泛使用正在推动这一增长。此外，这个市场是多元化的，有各种各样的国内和国际平台迎合不同的文化和语言偏好。例如，微信在中国非常流行，而LINE在日本非常流行。

免费客製化服务：

订阅此报告的客户可以利用以下免费自订选项之一：

  • 公司简介
    • 其他市场参与企业的综合分析（最多 3 家公司）
    • 主要企业SWOT分析（最多3家企业）
  • 区域分割
    • 根据客户兴趣对主要国家的市场估计/预测/复合年增长率（註：基于可行性检查）
  • 竞争基准化分析
    • 按产品系列、地理分布和策略联盟对主要企业基准化分析

目录

第一章执行概述

第二章 前言

  • 概述
  • 相关利益者
  • 调查范围
  • 调查方法
    • 资料探勘
    • 资料分析
    • 资料检验
    • 研究途径
  • 研究资讯来源
    • 主要研究资讯来源
    • 二次研究资讯来源
    • 先决条件

第三章市场趋势分析

  • 介绍
  • 促进因素
  • 抑制因素
  • 机会
  • 威胁
  • 技术分析
  • 最终用户分析
  • 新兴市场
  • COVID-19 的影响

第4章波特五力分析

  • 供应商的议价能力
  • 买方议价能力
  • 替代品的威胁
  • 新进入者的威胁
  • 竞争公司之间的敌对关係

第五章全球社群媒体市场：按平台

  • 介绍
  • Facebook
  • Instagram
  • Twitter
  • LinkedIn
  • TikTok
  • 其他的

第六章全球社群媒体市场：依技术分类

  • 介绍
  • 行动用户
  • 桌面用户
  • 网路连线
  • 作业系统
  • 社群媒体平台
  • 其他的

第七章全球社群媒体市场：依应用分类

  • 介绍
  • 专业网络
  • 个人网络
  • 内容消费
  • 内容创作
  • 品牌参与度
  • 电子商务
  • 娱乐和社交
  • 其他的

第八章全球社群媒体市场：依最终用户分类

  • 介绍
  • 影响者和内容创作者
  • 非营利组织和非政府组织
  • 医护人员及专业人员
  • 政府机构和公共部门组织
  • 零售业
  • 其他的

第九章全球社群媒体市场：按地区

  • 介绍
  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 义大利
    • 法国
    • 西班牙
    • 欧洲其他地区
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 澳洲
    • 纽西兰
    • 韩国
    • 其他亚太地区
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地区
  • 中东/非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 卡达
    • 南非
    • 其他中东/非洲

第10章 主要进展

  • 合约、伙伴关係、协作和合资企业
  • 收购和合併
  • 新产品发布
  • 业务扩展
  • 其他关键策略

第十一章 公司概况

  • Clubhouse Media, Inc.
  • Discord Inc.
  • Facebook, Inc.
  • Instagram, Inc.
  • LINE Corporation
  • LinkedIn Corporation
  • Medium Corporation
  • Pinterest, Inc.
  • Reddit, Inc.
  • Sina Weibo
  • Snap Inc.
  • Telegram Messenger LLP
  • TikTok
  • Tumblr
  • Twitter, Inc.
  • Vkontakte
  • WeChat
  • WhatsApp Inc.
  • YouTube
Product Code: SMRC26509

According to Stratistics MRC, the Global Social Media Market is accounted for $255.7 billion in 2024 and is expected to reach $649.4 billion by 2030 growing at a CAGR of 16.8% during the forecast period. Social media platforms are digital spaces where individuals and organizations create, share, and interact with content. Platforms like Facebook, Twitter, Instagram, TikTok, and LinkedIn allow users to post text, images, and videos, connect with others, and engage through likes, comments, and shares. Social media has revolutionized communication by providing real-time interaction and broad reach, influencing how people access news, entertainment, and social connections. For businesses, social media offers powerful marketing tools, enabling targeted advertising, brand promotion, customer engagement, and market research.

Market Dynamics:

Driver:

Constant connectivity and mobile access

Constant connectivity and mobile access have profoundly impacted the social media market by fostering unparalleled accessibility and engagement. With smartphones becoming ubiquitous, users can access social platforms anytime, anywhere, fueling a constant flow of content consumption and interaction. This 24/7 connectivity has accelerated the spread of information, trends, and viral content, amplifying the reach and influence of social media. Moreover, mobile access enables real-time updates, live streaming, and location-based features, enriching user experiences and encouraging spontaneous participation drives the growth of the market.

Restraint:

Privacy concerns and data security breaches

High-profile incidents of data misuse and breaches have heightened awareness of privacy risks, prompting users to reassess their online behavior and limit sharing personal information. This wariness hampers platform growth, as users become reluctant to share data or engage with targeted advertising. Regulatory scrutiny and legal penalties further exacerbate the situation, imposing compliance burdens and potential fines on social media companies.

Opportunity:

Growing influence of social commerce

Social media platforms are increasingly integrating shopping features, such as in-app checkout, product tagging, and shoppable posts, enabling seamless purchasing experiences directly within the social environment. This convergence of social interaction and shopping transforms social media into powerful sales channels, offering businesses new avenues for reaching and engaging with customers. Moreover, it enhances user convenience by facilitating discovery and purchase decisions within familiar social contexts.

Threat:

Misinformation and fake news

Spread of false information erodes the reliability of content, leading to diminished user engagement and potentially tarnishing the reputation of social media platforms. Moreover, misinformation contributes to societal polarization, distrust in institutions, and even public harm when misinformation pertains to health or safety issues. Consequently, combating fake news necessitates significant resources for content moderation and fact-checking, imposing financial burdens and regulatory scrutiny on social media companies.

Covid-19 Impact

The COVID-19 pandemic has had a profound impact on the social media market, accelerating digital transformation and altering user behaviors. With lockdowns and social distancing measures in place, people increasingly turned to social media for connectivity, entertainment, and information. This surge in usage led to increased engagement, content consumption, and ad spending on platforms. However, the pandemic also highlighted challenges such as the spread of misinformation and mental health concerns due to excessive screen time.

The Instagram segment is expected to be the largest during the forecast period

The Instagram is expected to be the largest during the forecast period owing to its emphasis on photo and video sharing has reshaped digital storytelling, influencing trends in content creation and consumption. Features like Stories, Reels, and IGTV have expanded user interaction and diversified content formats, attracting a diverse user base ranging from individuals to businesses and influencers. Instagram's integration with e-commerce through features like Shopping and Checkout has further solidified its role as a key platform for brand promotion and sales.

The internet connectivity segment is expected to have the highest CAGR during the forecast period

The internet connectivity segment is expected to have the highest CAGR during the forecast period due to improved connectivity, especially in developing regions, has democratized access to social platforms, enabling millions to join digital communities and share content. High-speed internet facilitates seamless multimedia consumption, fostering the proliferation of video content and live streaming. Moreover, reliable connectivity enables real-time interactions, driving user engagement and fueling viral trends.

Region with largest share:

North America is projected to hold the largest market share during the forecast period as North America is a hub for technological innovation in social media, with platforms constantly evolving to introduce new features, such as Stories, lives streaming, and augmented reality filters, to enhance user engagement. In addition the region accounts for a significant portion of global social media advertising spending, with businesses leveraging targeted advertising tools offered by platforms to reach their audiences effectively.

Region with highest CAGR:

Asia Pacific is projected to hold the highest CAGR over the forecast period as the region boasts the largest number of social media users globally, with countries like China, India, Indonesia, and Japan leading the way. Rapid urbanization, increasing internet penetration, and smartphone adoption fuel this growth. Additionally, the market is diverse, with a wide range of local and international platforms catering to different cultural and linguistic preferences. For example, WeChat dominates in China, while LINE is popular in Japan.

Key players in the market

Some of the key players in Social Media market include Clubhouse Media, Inc., Discord Inc., Facebook, Inc., Instagram, Inc., LINE Corporation, LinkedIn Corporation, Medium Corporation, Pinterest, Inc., Reddit, Inc., Sina Weibo, Snap Inc., Telegram Messenger LLP, TikTok, Tumblr, Twitter, Inc., Vkontakte, WeChat, WhatsApp Inc. and YouTube

Key Developments:

In June 2024, New AI Tools, Meta Verified and More for Businesses on WhatsApp. AI tools help businesses on WhatsApp better assist their customers and help them discover new products they may be interested in.

In December 2023, LinkedIn Introduces New AI-powered Premium Experience. This tailored experience encompasses everything from gaining deeper insights into crucial topics to receiving personalized career action suggestions.

In December 2023, LinkedIn and Persona further expand verification partnership. The expansion of our partnership with Persona marks another step towards our aspirational goal to have 100 million verified members by 2025

Platforms Covered:

  • Facebook
  • Instagram
  • Twitter
  • LinkedIn
  • TikTok
  • Other Platforms

Technologies Covered:

  • Mobile Users
  • Desktop Users
  • Internet Connectivity
  • Operating System
  • Social Media Platform Preferences
  • Other Technologies

Applications Covered:

  • Professional Networking
  • Personal Networking
  • Content Consumption
  • Content Creation
  • Brand Engagement
  • E-commerce
  • Entertainment & Socialization
  • Other Applications

End Users Covered:

  • Influencers and Content Creators
  • Non-Profit Organizations and NGOs
  • Healthcare Providers & Medical Professionals
  • Government Agencies & Public Sector Organizations
  • Retail Business
  • Other End Users

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Technology Analysis
  • 3.7 End User Analysis
  • 3.8 Emerging Markets
  • 3.9 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Social Media Market, By Platform

  • 5.1 Introduction
  • 5.2 Facebook
  • 5.3 Instagram
  • 5.4 Twitter
  • 5.5 LinkedIn
  • 5.6 TikTok
  • 5.7 Other Platforms

6 Global Social Media Market, By Technology

  • 6.1 Introduction
  • 6.2 Mobile Users
  • 6.3 Desktop Users
  • 6.4 Internet Connectivity
  • 6.5 Operating System
  • 6.6 Social Media Platform Preferences
  • 6.7 Other Technologies

7 Global Social Media Market, By Application

  • 7.1 Introduction
  • 7.2 Professional Networking
  • 7.3 Personal Networking
  • 7.4 Content Consumption
  • 7.5 Content Creation
  • 7.6 Brand Engagement
  • 7.7 E-commerce
  • 7.8 Entertainment & Socialization
  • 7.9 Other Applications

8 Global Social Media Market, By End User

  • 8.1 Introduction
  • 8.2 Influencers and Content Creators
  • 8.3 Non-Profit Organizations and NGOs
  • 8.4 Healthcare Providers & Medical Professionals
  • 8.5 Government Agencies & Public Sector Organizations
  • 8.6 Retail Business
  • 8.7 Other End Users

9 Global Social Media Market, By Geography

  • 9.1 Introduction
  • 9.2 North America
    • 9.2.1 US
    • 9.2.2 Canada
    • 9.2.3 Mexico
  • 9.3 Europe
    • 9.3.1 Germany
    • 9.3.2 UK
    • 9.3.3 Italy
    • 9.3.4 France
    • 9.3.5 Spain
    • 9.3.6 Rest of Europe
  • 9.4 Asia Pacific
    • 9.4.1 Japan
    • 9.4.2 China
    • 9.4.3 India
    • 9.4.4 Australia
    • 9.4.5 New Zealand
    • 9.4.6 South Korea
    • 9.4.7 Rest of Asia Pacific
  • 9.5 South America
    • 9.5.1 Argentina
    • 9.5.2 Brazil
    • 9.5.3 Chile
    • 9.5.4 Rest of South America
  • 9.6 Middle East & Africa
    • 9.6.1 Saudi Arabia
    • 9.6.2 UAE
    • 9.6.3 Qatar
    • 9.6.4 South Africa
    • 9.6.5 Rest of Middle East & Africa

10 Key Developments

  • 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 10.2 Acquisitions & Mergers
  • 10.3 New Product Launch
  • 10.4 Expansions
  • 10.5 Other Key Strategies

11 Company Profiling

  • 11.1 Clubhouse Media, Inc.
  • 11.2 Discord Inc.
  • 11.3 Facebook, Inc.
  • 11.4 Instagram, Inc.
  • 11.5 LINE Corporation
  • 11.6 LinkedIn Corporation
  • 11.7 Medium Corporation
  • 11.8 Pinterest, Inc.
  • 11.9 Reddit, Inc.
  • 11.10 Sina Weibo
  • 11.11 Snap Inc.
  • 11.12 Telegram Messenger LLP
  • 11.13 TikTok
  • 11.14 Tumblr
  • 11.15 Twitter, Inc.
  • 11.16 Vkontakte
  • 11.17 WeChat
  • 11.18 WhatsApp Inc.
  • 11.19 YouTube

List of Tables

  • Table 1 Global Social Media Market Outlook, By Region (2022-2030) ($MN)
  • Table 2 Global Social Media Market Outlook, By Platform (2022-2030) ($MN)
  • Table 3 Global Social Media Market Outlook, By Facebook (2022-2030) ($MN)
  • Table 4 Global Social Media Market Outlook, By Instagram (2022-2030) ($MN)
  • Table 5 Global Social Media Market Outlook, By Twitter (2022-2030) ($MN)
  • Table 6 Global Social Media Market Outlook, By LinkedIn (2022-2030) ($MN)
  • Table 7 Global Social Media Market Outlook, By TikTok (2022-2030) ($MN)
  • Table 8 Global Social Media Market Outlook, By Other Platforms (2022-2030) ($MN)
  • Table 9 Global Social Media Market Outlook, By Technology (2022-2030) ($MN)
  • Table 10 Global Social Media Market Outlook, By Mobile Users (2022-2030) ($MN)
  • Table 11 Global Social Media Market Outlook, By Desktop Users (2022-2030) ($MN)
  • Table 12 Global Social Media Market Outlook, By Internet Connectivity (2022-2030) ($MN)
  • Table 13 Global Social Media Market Outlook, By Operating System (2022-2030) ($MN)
  • Table 14 Global Social Media Market Outlook, By Social Media Platform Preferences (2022-2030) ($MN)
  • Table 15 Global Social Media Market Outlook, By Other Technologies (2022-2030) ($MN)
  • Table 16 Global Social Media Market Outlook, By Application (2022-2030) ($MN)
  • Table 17 Global Social Media Market Outlook, By Professional Networking (2022-2030) ($MN)
  • Table 18 Global Social Media Market Outlook, By Personal Networking (2022-2030) ($MN)
  • Table 19 Global Social Media Market Outlook, By Content Consumption (2022-2030) ($MN)
  • Table 20 Global Social Media Market Outlook, By Content Creation (2022-2030) ($MN)
  • Table 21 Global Social Media Market Outlook, By Brand Engagement (2022-2030) ($MN)
  • Table 22 Global Social Media Market Outlook, By E-commerce (2022-2030) ($MN)
  • Table 23 Global Social Media Market Outlook, By Entertainment & Socialization (2022-2030) ($MN)
  • Table 24 Global Social Media Market Outlook, By Other Applications (2022-2030) ($MN)
  • Table 25 Global Social Media Market Outlook, By End User (2022-2030) ($MN)
  • Table 26 Global Social Media Market Outlook, By Influencers and Content Creators (2022-2030) ($MN)
  • Table 27 Global Social Media Market Outlook, By Non-Profit Organizations and NGOs (2022-2030) ($MN)
  • Table 28 Global Social Media Market Outlook, By Healthcare Providers & Medical Professionals (2022-2030) ($MN)
  • Table 29 Global Social Media Market Outlook, By Government Agencies & Public Sector Organizations (2022-2030) ($MN)
  • Table 30 Global Social Media Market Outlook, By Retail Business (2022-2030) ($MN)
  • Table 31 Global Social Media Market Outlook, By Other End Users (2022-2030) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.