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市场调查报告书
商品编码
1511334
到 2030 年全球全尺寸皮卡车市场预测:按类型、燃料类型、最终用户、地区Full-size Pickup Trucks Market Analysis and Forecast to 2030 - By Type (Single Cab, Double Cab and Crew Cab), Fuel Type (Gasoline, Diesel, Electric and Hybrid), End User (Commercial Use and Personal Use) and Geography |
根据Stratistics MRC的数据,2024年全球全尺寸皮卡市场规模为922亿美元,预计在预测期内将以5.8%的复合年增长率增长,到2030年达到1293亿美元。
全尺寸皮卡车是大型多功能车辆,专为重型作业而设计,具有坚固的车架、强大的引擎以及强大的牵引和负载容量。它们深受个人的欢迎,提供宽敞的内部空间、先进的安全和技术功能以及各种床和驾驶室配置。这些卡车非常适合运输货物和越野,并且是建筑、农业和其他高要求行业的可靠主力。
根据汽车产业领先分析公司标准普尔全球移动的报告,美国全尺寸皮卡市场销售强劲,2023年销售超过750万辆。
对实用性和多功能性的需求
全尺寸皮卡车因其无与伦比的实用性和多功能性而需求量很大。这些车辆兼具乘客舒适度、货物空间和牵引能力,对私人和商业用户都有吸引力。它们能够执行从日常通勤到拖运重物等各种任务,这使得它们吸引了广泛的消费者。户外活动和 DIY计划的日益普及也推动了需求,因为全尺寸卡车可以轻鬆运输休閒设备和建材。
安全问题
安全问题是全尺寸皮卡市场的主要限制因素。美国公路安全保险美国(IIHS) 最近进行的碰撞测试揭示了一些流行车型在保护后座乘员方面的缺陷。这些车辆的尺寸和重量虽然被一些消费者认为更安全,但在机动性和停车距离方面提出了挑战。此外,人们越来越担心这些大型车辆在发生碰撞时可能对行人安全以及小型车辆造成的影响。这些安全问题影响消费者的购买决策,并可能导致监管加强,进而影响市场成长。
拓展新市场
全尺寸皮卡市场有很大的机会拓展新市场,特别是在传统上这些车辆较不受欢迎的地区。随着全球消费者偏好的变化和生活方式的变化,全尺寸卡车可能会被引入传统上青睐小型车辆的市场。新兴经济体都市化的加速、中产阶级人口的成长以及劳动力模式的变化可能会促进这种扩张。此外,电动车和混合全尺寸卡车的发展为排放法规严格的市场带来了机会。
与 SUV 和跨界车的竞争
全尺寸皮卡市场面临SUV和跨界车日益普及的重大威胁。这些车辆具有许多与皮卡车相同的优点,例如更多的内部空间、更高的座椅位置和安全性,并且通常具有更好的燃油经济性和操控性。随着 SUV 和跨界车车型在性能和舒适性方面不断提高,它们有可能从全尺寸皮卡车市场吸引潜在客户。这种竞争可能会导致市场占有率下降,并对皮卡车製造商的价格和盈利造成压力。
COVID-19 大流行最初扰乱了全尺寸皮卡车市场,导致生产停顿和供应链问题。然而,该领域表现出了韧性,需求迅速恢復。疫情加速了有利于个人交通和户外活动的趋势,有利于卡车销售。经济奖励策略和低利率也支持了消费者在大型车辆上的支出。长期影响包括更重视国内生产和供应链的弹性。
预计在预测期内,乘员舱部分将是最大的
由于其多功能性和广泛的消费者吸引力,乘员舱细分市场预计将主导全尺寸皮卡车市场。乘员舱型号提供宽敞的内部空间、全尺寸后门和充足的座椅,适合家庭使用和工作应用。这种配置在乘客舒适度和货物空间之间提供了良好的平衡,使其对将卡车用于个人和工作目的的买家具有吸引力。此外,增加的内部空间可以整合更多豪华功能和技术,吸引追求舒适性和实用性的消费者。
预计电气领域在预测期内复合年增长率最高
预计全尺寸皮卡市场的电动细分市场在预测期内复合年增长率最高。这种快速成长是由日益增长的环境问题、促进电动车的政府法规以及电池技术的进步所推动的。电动皮卡车具有降低营业成本、减少排放气体和高性能的潜力,对传统卡车购买者和具有环保意识的新消费者都有吸引力。各大製造商都在大力投资电动卡车的研发,多款车型已经在销售或正在筹备中。电动卡车的新颖性和技术吸引力,加上充电基础设施的改进,预计将推动该领域的强劲成长。
由于其悠久的卡车文化和消费者偏好,北美预计将主导全尺寸皮卡车市场。该地区幅员辽阔、气候多样、户外活动传统浓厚,这些因素都促进了这些车辆的流行。全尺寸卡车在美国人的工作和生活方式中根深蒂固,满足商业和个人需求。主要製造商在北美的存在及其广泛的经销商网路进一步巩固了该地区的市场主导地位。此外,相对较低的燃油价格和对大型车辆的强烈偏好也促进了该地区对全尺寸皮卡车的持续需求。
亚太地区预计将在全尺寸皮卡市场中经历最高的复合年增长率。这一增长是由中国和印度等国家的都市化加快、可支配收入增加以及消费者偏好的变化所推动的。随着这些经济体的发展,对能够满足个人和商业性需求的多功能车辆的需求不断增长。该地区电子商务和最后一哩送货服务的扩张也促进了皮卡车的普及。此外,随着全球製造商寻求市场多元化,他们正在推出更多适合亚洲偏好的全尺寸卡车车型,进一步刺激该地区的市场成长。
According to Stratistics MRC, the Global Full-size Pickup Trucks Market is accounted for $92.2 billion in 2024 and is expected to reach $129.3 billion by 2030 growing at a CAGR of 5.8% during the forecast period. Full-size pickup trucks are large, versatile vehicles designed for heavy-duty tasks, featuring robust frames, powerful engines, and substantial towing and payload capacities. Popular for both personal and commercial use, they offer spacious interiors, advanced safety and tech features, and various bed and cab configurations. These trucks are perfect for transporting goods, going off-road, and serving as reliable workhorses in construction, farming, and other demanding industries.
According to a report by S&P Global Mobility, a leading automotive industry analyst firm, the full-size pickup truck market in the United States witnessed strong sales in 2023, with over 7.5 million units sold.
Demand for utility and versatility
Full-size pickup trucks are experiencing growing demand due to their unmatched utility and versatility. These vehicles offer a combination of passenger comfort, cargo capacity, and towing capability that appeals to both personal and commercial users. Their ability to handle diverse tasks, from daily commuting to heavy-duty hauling, makes them attractive to a wide range of consumers. The increasing popularity of outdoor activities and DIY projects further drives demand, as full-size trucks can easily transport recreational equipment and building materials.
Safety concerns
Safety concerns pose a significant restraint for the full-size pickup truck market. Recent crash tests conducted by the Insurance Institute for Highway Safety (IIHS) have revealed shortcomings in rear-seat passenger protection for several popular models. The large size and weight of these vehicles, while perceived as safer by some consumers, can also present challenges in terms of maneuverability and stopping distance. Additionally, there are growing concerns about the impact of these larger vehicles on pedestrian safety and smaller vehicles in collisions. These safety issues may influence consumer purchasing decisions and potentially lead to stricter regulations, affecting market growth.
Expansion into new markets
The full-size pickup truck market has significant opportunities for expansion into new markets, particularly in regions where these vehicles have traditionally been less popular. As consumer preferences evolve and lifestyles change globally, there is potential to introduce full-size trucks to markets that have historically favored smaller vehicles. This expansion could be driven by increasing urbanization, growing middle-class populations, and changing work patterns in emerging economies. Additionally, the development of electric and hybrid full-size trucks opens up opportunities in markets with strict emissions regulations.
Competition from SUVs and crossovers
The full-size pickup truck market faces a significant threat from the growing popularity of SUVs and crossovers. These vehicles offer many of the same benefits as pickup trucks, including spacious interiors, high seating positions, and perceived safety, often with better fuel efficiency and handling. As SUV and crossover models continue to improve in capability and comfort, they may siphon potential customers away from the full-size pickup truck segment. This competition could lead to market share erosion and pressure on pricing and profitability for pickup truck manufacturers.
The COVID-19 pandemic initially disrupted the full-size pickup truck market, causing production halts and supply chain issues. However, the segment showed resilience, with demand rebounding quickly. The pandemic accelerated trends favoring personal transportation and outdoor activities, benefiting truck sales. Economic stimulus measures and low interest rates also supported consumer spending on larger vehicles. Long-term impacts include an increased focus on domestic production and supply chain resilience.
The crew cab segment is expected to be the largest during the forecast period
The crew cab segment is poised to dominate the full-size pickup truck market due to its versatility and appeal to a wide range of consumers. Crew Cab models offer spacious interiors with full-size rear doors and ample seating, making them suitable for both family use and work applications. This configuration balances passenger comfort with cargo capacity, appealing to buyers who use their trucks for both personal and professional purposes. Additionally, the increased interior space allows for more luxury features and technology integration, attracting consumers seeking comfort alongside utility.
The electric segment is expected to have the highest CAGR during the forecast period
The electric segment in the full-size pickup truck market is anticipated to experience the highest CAGR during the forecast period. This rapid growth is driven by increasing environmental concerns, government regulations promoting electric vehicles, and advancements in battery technology. Electric pickup trucks offer the potential for lower operating costs, reduced emissions, and high-performance capabilities that appeal to both traditional truck buyers and new environmentally conscious consumers. Major manufacturers are investing heavily in electric truck development, with several models already launched or in the pipeline. The novelty and technological appeal of electric trucks, combined with improving charging infrastructure, are expected to drive significant growth in this segment.
North America is expected to dominate the full-size pickup truck market due to a long-standing truck culture and consumer preferences. The region's vast geography, diverse climate, and strong tradition of outdoor activities contribute to the popularity of these vehicles. Full-size trucks are deeply ingrained in American work and lifestyles, serving both commercial and personal needs. The presence of major manufacturers and their extensive dealer networks in North America further solidifies the region's market dominance. Additionally, relatively lower fuel prices and a preference for larger vehicles contributes to the sustained demand for full-size pickup trucks in this region.
The Asia Pacific region is expected to experience the highest CAGR in the full-size pickup truck market. This growth is driven by increasing urbanization, rising disposable incomes, and changing consumer preferences in countries like China and India. As these economies develop, there's a growing demand for versatile vehicles that can serve both personal and commercial needs. The expansion of e-commerce and last-mile delivery services in the region also contributes to the increased adoption of pickup trucks. Additionally, as global manufacturers seek to diversify their markets, they are introducing more full-size truck models tailored to Asian preferences, further stimulating market growth in the region.
Key players in the market
Some of the key players in Full-size Pickup Trucks market include Ford Motor Company, General Motors Company, Toyota Motor Corporation, Stellantis N.V., Nissan Motor Co. Ltd., Volkswagen Group, Tata Motors Ltd., Ashok Leyland Ltd., Hyundai Motor Company, Suzuki Motor Corporation, Kia Corporation, Mahindra & Mahindra Ltd., Honda Motor Co., Ltd., Isuzu Motors Ltd., Mitsubishi Motors Corporation, Mazda Motor Corporation and Rivian Automotive, Inc.
In April 2024, Chevrolet confirmed that the 2024 Chevrolet Silverado RST First Edition-that's the top-of-the-line model and the first version of the electric Chevy pickup available to individual buyers-is still coming and it will be a better deal than it what was originally announced. The Silverado RST First Edition will arrive "by mid-year," according to Chevrolet, at a price of $96,495, including the mandatory $1,995 destination charge, with an EPA range of 440 miles from a battery pack that appears to be the same 205 kwh as used in the GMC Hummer EV.
In April 2024, Nissan is collaborating with Mitsubishi to develop next-gen one-ton pickup trucks, including electric and plug-in hybrid variants.
In April 2024, Japanese manufacturer Isuzu announced the launch of its first electric car next year, initially in Europe. The D-MAX BEV pickup truck will initially launch in selected countries, such as Norway, in 2025.