市场调查报告书
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1511335
到 2030 年云端语音通信服务的全球市场预测:按部署模式、网路类型、组织规模、应用程式、最终用户、区域Cloud Telephony Service Market Analysis and Forecast to 2030 - By Deployment Mode, Network Type, Organization Size, Application, End User and Geography |
根据 Stratistics MRC 的数据,2024 年全球云端语音通信服务市场规模将达到 243 亿美元,预计到 2030 年将达到 438 亿美元,预测期内复合年增长率为 10.3%。
云端语音通信服务是一种将传统商务电话系统移至云端的通讯技术。这使得企业能够透过网路管理语音服务,从而消除对本地硬体的需求。该服务支援多种功能,包括呼叫路由、语音邮件、IVR 和会议,为各种规模的企业提供灵活性、扩充性和成本效率。
根据专门从事资讯和通讯技术的联合国专门机构电讯(ITU)的报告,互联网的普及是全球趋势。报告称,到 2022 年,全球人口的网路存取率将达到 59.5%,高于 2019 年的 53.6%。
行动装置的扩展
全球智慧型手机和平板电脑的日益普及正在推动云端语音通信服务市场。随着越来越多的人使用行动装置进行通信,企业开始转向云端基础的解决方案来提供设备之间的无缝连接。这一趋势使得远距工作成为可能,改善了客户服务,并提高了整体沟通效率。云端语音通信提供的灵活性和扩充性与现代企业的行动优先方法完美契合,正在推动市场成长。
资料隐私和安全问题
当企业将敏感的客户资讯和通讯资料储存在云端时,就会有资料外洩和未授权存取的风险。遵守 GDPR 等资料保护条例也增加了复杂性。这些担忧可能会阻止一些公司采用云端语音通信解决方案,而是更喜欢本地系统。解决这些安全问题对于市场相关人员赢得客户信任并推动采用至关重要。
经济高效且扩充性
与传统电话系统不同,云端解决方案可最大限度地减少初始投资,并提供计量收费模式。这使得中小型企业尤其能够利用先进的通讯功能,而无需进行大量资本投资。您还可以根据业务需求轻鬆新增或删除服务,从而提供灵活性和成本最佳化。对于寻求高效且适应性强的通讯解决方案的企业来说,云端语音通信的成本优势变得越来越有吸引力。
快速的技术进步
5G、人工智慧和物联网等通讯技术的快速发展可能会导致当前的解决方案迅速过时。服务供应商必须不断创新和更新其服务才能保持竞争力。此外,新通讯平台的出现和客户偏好的变化也是现有营运商面临的挑战。如果我们未能跟上技术趋势,我们可能会将市场占有率输给更具创新性的竞争对手或替代通讯解决方案。
COVID-19 的爆发加速了云端语音通信服务的采用。随着公司转向远端工作,对灵活的云端基础的通讯解决方案的需求激增。云端语音通信使企业能够在锁定期间保持业务永续营运连续性、支援远端团队并提高客户参与。此次疫情凸显了可扩展且有弹性的通讯基础设施的重要性,推动了市场的长期成长。
预计云部分在预测期内将是最大的
与本地解决方案相比,云端部分由于其灵活性、扩充性和成本效益而预计将主导市场。云端基础的语音通信服务使企业能够轻鬆管理和更新其通讯系统,而无需进行大量基础设施投资。与其他云端基础的应用程式的整合、对远端工作的支援以及提供人工智慧分析等高级功能也有助于其受欢迎。随着越来越多的公司采用云端优先策略,该行业预计将显着成长。
预计 VoIP 细分市场在预测期内复合年增长率最高
由于其成本效率和先进功能,VoIP 市场预计将实现最高成长率。 VoIP技术使企业能够透过网路进行语音通话,从而显着降低通讯成本,特别是远距和国际电话。将 VoIP 与其他云端基础的工具整合可提高生产力和协作。随着全球互联网基础设施的改善以及企业寻求更灵活的通讯解决方案,VoIP 服务的采用预计将加速,市场也将快速成长。
北美由于其先进的技术基础设施、云端技术的高采用率以及主要市场参与者的存在而在云端语音通信服务市场占据主导地位。该地区专注于跨产业的数位转型,推动对创新通讯解决方案的需求。此外,远距工作文化的盛行以及大型中小企业对可扩展且具有成本效益的通讯系统的需求也促进了市场的成长。严格的资料保护条例也促使企业采用安全的云端基础的解决方案。
由于数位化的快速发展、互联网普及率的提高以及云端技术的日益普及,亚太地区预计将成为云端语音通信服务市场成长率最高的地区。印度和中国等国家拥有庞大的中小企业部门,为云端电话提供者创造了巨大的机会。政府促进数位基础设施的倡议以及电子商务和数位客户服务的兴起正在推动市场成长。随着该地区企业寻求经济高效且扩充性的通讯解决方案,对云端语音通信服务的需求预计将激增。
According to Stratistics MRC, the Global Cloud Telephony Service Market is accounted for $24.3 billion in 2024 and is expected to reach $43.8 billion by 2030 growing at a CAGR of 10.3% during the forecast period. A cloud telephony service is a communication technology that moves traditional business phone systems to the cloud. It allows businesses to manage voice services via the internet, eliminating the need for on-premises hardware. This service supports various functionalities like call routing, voicemail, IVR, and conferencing, offering flexibility, scalability, and cost-efficiency for enterprises of all sizes.
According to a report by the International Telecommunication Union (ITU), a specialized agency of the United Nations focused on information and communication technology, there is a global trend of increasing internet penetration. The report indicates that as of 2022, 59.5% of the world's population has access to the internet, up from 53.6% in 2019.
Growing penetration of mobile devices
The increasing adoption of smartphones and tablets globally is driving the cloud telephony services market. As more people use mobile devices for communication, businesses are leveraging cloud-based solutions to provide seamless connectivity across devices. This trend enables remote work, improves customer service, and enhances overall communication efficiency. The flexibility and scalability offered by cloud telephony align perfectly with the mobile-first approach of modern businesses, fueling market growth.
Data privacy and security concerns
When businesses store sensitive customer information and communication data in the cloud, there are risks of data breaches and unauthorized access. Compliance with data protection regulations like GDPR adds complexity. These concerns may make some organizations hesitant to adopt cloud telephony solutions, preferring on-premises systems instead. Addressing these security issues is crucial for market players to gain customer trust and drive adoption.
Cost-effectiveness and scalability
Unlike traditional phone systems, cloud solutions require minimal upfront investment and offer pay-as-you-go models. This allows businesses, especially SMEs, to access advanced communication features without heavy capital expenditure. The ability to easily scale services up or down based on business needs provides flexibility and cost optimization. As organizations seek efficient and adaptable communication solutions, the cost benefits of cloud telephony become increasingly attractive.
Rapid technological advancements
The fast-paced evolution of communication technologies, such as 5G, AI, and IoT, can quickly make current solutions obsolete. Service providers must continuously innovate and update their offerings to remain competitive. The emergence of new communication platforms and changing customer preferences also challenge established players. Failing to keep up with technological trends may result in loss of market share to more innovative competitors or alternative communication solutions.
The COVID-19 pandemic accelerated the adoption of cloud telephony services. As businesses shifted to remote work, the demand for flexible, cloud-based communication solutions surged. Cloud telephony enabled organizations to maintain business continuity, support remote teams, and enhance customer engagement during lockdowns. The pandemic highlighted the importance of scalable, resilient communication infrastructure, driving long-term growth in the market.
The cloud segment is expected to be the largest during the forecast period
The cloud segment is anticipated to dominate the market due to its superior flexibility, scalability, and cost-effectiveness compared to on-premises solutions. Cloud-based telephony services allow businesses to easily manage and update their communication systems without significant infrastructure investments. The ability to integrate with other cloud-based applications, support remote work, and provide advanced features like AI-powered analytics contributes to its popularity. As organizations increasingly adopt cloud-first strategies, this segment is poised for substantial growth.
The voice over internet protocol (VoIP) segment is expected to have the highest CAGR during the forecast period
The VoIP segment is projected to experience the highest growth rate due to its cost-efficiency and advanced features. VoIP technology enables businesses to make voice calls over the internet, significantly reducing communication costs, especially for long-distance and international calls. The integration of VoIP with other cloud-based tools enhances productivity and collaboration. As internet infrastructure improves globally and businesses seek more flexible communication solutions, the adoption of VoIP services is expected to accelerate, driving rapid market growth.
North America's dominance in the cloud telephony service market can be attributed to its advanced technological infrastructure, high adoption of cloud technologies, and presence of major market players. The region's strong focus on digital transformation across industries drives the demand for innovative communication solutions. Additionally, the prevalence of remote work culture and the need for scalable, cost-effective communication systems in the large SME sector contribute to the market's growth. Stringent data protection regulations also encourage businesses to adopt secure cloud-based solutions.
The Asia Pacific region is expected to witness the highest growth rate in the cloud telephony service market due to rapid digitalization, increasing internet penetration, and the growing adoption of cloud technologies. The large SME sector in countries like India and China presents a significant opportunity for cloud telephony providers. Government initiatives promoting digital infrastructure and the rise of e-commerce and digital customer service are driving market growth. As businesses in the region seek cost-effective, scalable communication solutions, the demand for cloud telephony services is set to surge.
Key players in the market
Some of the key players in Cloud Telephony Service market include 8x8, Inc., AVOXI Inc., BroadSoft, Cisco Systems, Inc., Dialpad Inc., Exotel Techcom Pvt. Ltd., Go 2 Market India Pvt. Ltd., LeadNXT, Nextiva, NFON AG, Tripudio Ltd., Knowlarity Communications Pvt. Ltd., Microsoft Corporation, Fusion Connect, Natterbox Ltd., Mitel Networks Corporation, NetFortis, NovaCloud Pty Ltd., NTT Communications and PortaOne, Inc.
In April 2024, Cloud Software Group Inc. and Microsoft Corp. announced they are deepening their collaboration through an eight-year strategic partnership agreement. The agreement will strengthen the go-to-market collaboration for the Citrix(R) virtual application and desktop platform and support the development of new cloud and AI solutions with an integrated product roadmap. Additionally, Cloud Software Group will make a $1.65 billion commitment to the Microsoft cloud and its generative AI capabilities.
In March 2024, AVOXI, the intelligent international cloud voice solution for contact centers, announced AVOXI Cloud Service. AVOXI Cloud Service integrates software and support to streamline and scale how global companies achieve exceptional international voice conversations with customers.
In September 2023, AVOXI, a provider of innovative international cloud voice solutions for contact centers, is excited to introduce several new advanced features to its intelligent software platform. These capabilities set a new bar for the cloud voice market, offering businesses unparalleled analytics and insights to improve conversations with customers and make managing and monitoring premium voice easier than ever. With these enhancements, including Call Insights, Number Testing, Flow Builder, and more out-of-the-box software integrations, AVOXI continues to pave the way for businesses to excel in the global marketplace through cloud voice conversations.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.