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市场调查报告书
商品编码
1744533
2032 年云端语音通信服务市场预测:按部署、企业规模、网路、应用程式、最终用户和地区进行的全球分析Cloud Telephony Services Market Forecasts to 2032 - Global Analysis By Deployment (Cloud, Hosted and On-Premise), Enterprise Size (Small and Medium Enterprises and Large Enterprises), Network, Application, End User and By Geography |
根据 Stratistics MRC 的数据,全球云端语音通信服务市场预计在 2025 年达到 279.5 亿美元,到 2032 年将达到 587.6 亿美元,预测期内的复合年增长率为 11.2%。
云端语音通信服务是指使企业能够透过网路而非传统电话线管理通话和通讯的通讯技术。这些服务提供灵活且可扩展的语音、简讯、呼叫路由、IVR(互动语音回覆系统)和分析解决方案,并且通常与 CRM 和其他业务工具整合。透过利用云端基础设施,企业可以降低硬体和维护成本,支援远端员工,并改善客户互动。此外,客户服务、销售和行销团队尤其受益于云端语音通信,因为他们可以在任何有网路连线的地方有效工作。
印度电讯监管局 (TRAI) 表示,云端服务已被确定为印度数位基础设施发展的关键组成部分。 TRAI 在建议中,提案了针对云端服务供应商(CSP) 的宽鬆法规结构,并倡导建立根据 1860 年《社团註册法》註册的行业主导组织。
扩大混合工作模式和远距工作的使用
随着远距办公和混合办公模式的兴起,对云端基础的通讯平台的需求呈指数级增长。云端语音通信允许员工使用任何连网设备拨打和接听电话,无需在办公室环境中进行面对面会议。这种适应性确保即使在紧急情况或停工期间也能持续沟通,从而提高员工的工作效率。此外,云端语音通信使部门、客户和合作伙伴无论身在何处都能轻鬆沟通,因此语音通信的企业选择云端电话来管理远端团队。
隐私问题和资料安全
虽然云端语音通信带来许多优势,但隐私和资料安全问题仍然是一大障碍。由于通讯资料(包括通话记录、客户资讯和交易历史记录)在线上储存和传输,这些资料很容易受到网路攻击、未授权存取和资料外洩。政府、医疗保健和金融等监管严格的行业企业必须遵守《一般资料保护规范》(GDPR)、《健康保险流通与责任法案》(HIPAA)和印度的《资料保护资料保护法案》(DPDP Act)。这使得一些企业在没有强大的合规框架、安全託管和端对端加密保障的情况下难以采用云端语音通信。
与自动化和人工智慧的集成
云端语音通信平台透过整合人工智慧、机器学习和自动化,开启了新的使用案例和价值提案。人工智慧 (AI) 正在透过虚拟助理、即时转录、情绪分析、语音分析和智慧呼叫路由等功能彻底改变客户服务业务。聊天机器人、自动化 IVR 系统和预测拨号能够提高生产力、降低营运成本并提升客户满意度。此外,这些发展不仅为服务提供者带来了竞争优势,还创造了新的收入来源和针对特定行业的客製化应用。
价格和市场竞争加剧
云端语音通信服务市场正变得越来越拥挤,不仅有区域性和国际供应商,还有提供类似服务的新兴科技公司。激烈的价格战以及VoIP通话、IVR和通话录音等关键服务的商品化,正是这种激烈竞争的结果。利润率面临压力,尤其是对于那些规模和品牌知名度不如Zoom、RingCentral和Twilio等大型企业的中小型供应商。此外,免费增值经营模式和开放原始码电话平台的出现,可能会进一步削弱现有供应商的定价能力。
新冠疫情显着加速了云端语音通信服务的普及,全球企业迅速转向远距办公和混合办公模式。为了在实体办公基础设施遭到破坏后仍能保持顺畅的客户服务、内部协作和业务连续性,企业纷纷转向云端基础的通讯工具。云端语音通信被用于应对日益增长的通话量和线上互动,尤其是在医疗保健、电子商务、教育和金融服务等行业。此外,疫情最终改变了企业的沟通偏好,使云端语音通信成为现代业务永续营运和数位转型策略的重要组成部分。
互联网通讯协定语音 (VOIP) 市场预计将成为预测期内最大的市场
预计在预测期内,网际网路通讯协定语音 (VOIP) 领域将占据最大的市场占有率。相较于传统的公共交换电话网 (PSTN),VoIP 凭藉其成本效益、扩充性和灵活性,已成为主流技术。视讯通话、语音邮件到语音邮件通话以及 CRM 整合只是 VoIP 支援的众多先进功能中的一小部分,这些功能均可提升客户服务品质并提高生产力。此外,整合通讯(UC) 和远距办公解决方案的日益普及,进一步推动了各垂直产业对基于 VoIP 的云端电话系统的需求。
预计预测期内客户关係管理 (CRM) 部门的复合年增长率最高。
预计客户关係管理 (CRM) 领域将在预测期内实现最高成长率。随着企业越来越重视高效、个人化的客户互动,将云端电话与 CRM 平台整合已变得至关重要。这种整合可实现流畅的通话录音、客户资料搜寻、通话分析和自动跟进,从而提高客户满意度和座席效率。此外,云端电话与 CRM 整合可促进全通路沟通,并确保语音、简讯和电子邮件之间的连续性,对于优先考虑以客户为中心的业务而言,这无疑是一项策略性投资。
由于主要市场参与者的存在、云端基础解决方案的广泛采用以及先进的IT基础设施,预计北美将在预测期内占据最大的市场占有率。该地区受益于IT、金融服务、保险和保险业(BFSI)、医疗保健和零售等行业对扩充性合理的通讯系统的高需求。远距办公趋势的兴起和互联网的广泛普及也推动了云端语音通信的扩张。此外,由于各国政府推动数位转型的措施以及对云端技术的大量投资,北美已成为全球云端电话市场的领先地区。
预计亚太地区在预测期内的复合年增长率最高。快速数位化、网路使用率的上升以及中国和印度等国家日益普及的云端技术是这一增长的主要驱动力。这些国家的中小企业 (SME) 部门为云端语音通信提供者带来了巨大的机会。电子商务和数位客户服务的成长,以及政府支持数位基础设施的倡议,正在推动市场扩充性。此外,该地区的企业正在寻求可扩展且价格合理的通讯解决方案,这预计将推动对云端语音通信服务的需求。
According to Stratistics MRC, the Global Cloud Telephony Services Market is accounted for $27.95 billion in 2025 and is expected to reach $58.76 billion by 2032 growing at a CAGR of 11.2% during the forecast period. Cloud telephony services refer to a communication technology that allows businesses to manage phone calls and messaging over the internet rather than through traditional telephone lines. These services provide flexible and scalable voice, SMS, call routing, IVR (Interactive Voice Response), and analytics solutions; they are frequently integrated with CRM and other business tools. Utilizing cloud infrastructure allows businesses to lower hardware and maintenance costs, support remote workers, and improve customer interactions. Moreover, customer service, sales, and marketing teams especially benefit from cloud telephony since it allows them to work effectively from any location with internet access.
According to the Telecom Regulatory Authority of India (TRAI), cloud services are recognized as a pivotal component in the evolution of India's digital infrastructure. In its 2020 recommendations, TRAI proposed a light-touch regulatory framework for cloud service providers (CSPs), advocating for the establishment of an industry-led body registered under the Societies Registration Act, 1860.
Growing use of hybrid work models and remote work
The need for cloud-based communication platforms has grown dramatically as a result of the move to remote and hybrid work settings. Employees can make and receive calls using internet-connected devices owing to cloud telephony, which does away with the need for in-person presence in office settings. This adaptability guarantees continuous communication even in the event of emergencies or lockdowns and boosts worker productivity. Additionally, companies are using cloud telephony more and more to manage remote teams because it allows departments, clients, and partners to communicate easily regardless of where they are in the world.
Privacy issues and data security
Cloud telephony has many advantages, but privacy and data security issues continue to be a significant obstacle. Communication data is susceptible to cyber attacks, unauthorized access, and data breaches since it is stored and transmitted online, including call recordings, customer information, and transaction histories. Strict data protection laws like GDPR, HIPAA, and India's DPDP Act must be followed by companies in highly regulated industries like government, healthcare, and finance. Because of this, some businesses find it challenging to implement cloud telephony in the absence of robust compliance frameworks, secure hosting, and end-to-end encryption guarantees.
Integration with automation and artificial intelligence
Cloud telephony platforms are opening up new use cases and value propositions through the incorporation of AI, machine learning, and automation. Artificial intelligence (AI) is revolutionizing customer service operations through features like virtual assistants, real-time transcription, sentiment analysis, speech analytics, and intelligent call routing. Chatbots, automated IVR systems, and predictive dialing can boost productivity, lower operating expenses, and improves customer satisfaction. Furthermore, these developments are giving providers a competitive advantage while also generating new sources of income and applications tailored to particular industries.
Increasing price wars and market competition
The market for cloud phone services is getting more and more crowded with regional and international vendors as well as new tech companies that provide comparable services. Violent pricing tactics and the commoditization of essential services like VoIP calling, IVR, and call recording are the results of this fierce competition. Profit margins are thus under pressure, particularly for small and mid-sized providers that do not have the same scale or level of brand awareness as major players such as Zoom, RingCentral, or Twilio. Moreover, established providers' pricing power may be further undermined by the emergence of freemium business models and open-source phone platforms.
The COVID-19 pandemic caused businesses all over the world to quickly switch to remote and hybrid work models, which greatly accelerated the adoption of cloud telephony services. Businesses resorted to cloud-based communication tools in order to preserve smooth customer service, internal collaboration, and operational continuity after physical office infrastructures were disrupted. Cloud telephony was especially used by sectors like healthcare, e-commerce, education, and financial services to handle rising call volumes and online interaction. Additionally, the pandemic eventually changed enterprise communication preferences, making cloud telephony a crucial part of contemporary business continuity and digital transformation strategies, even though the initial spike was motivated by necessity.
The voice-over-internet protocol (VOIP) segment is expected to be the largest during the forecast period
The voice-over-internet protocol (VOIP) segment is expected to account for the largest market share during the forecast period. VoIP's cost-effectiveness, scalability, and flexibility over conventional Public Switched Telephone Networks (PSTNs) have made it the dominant technology. Video calls, voicemail-to-email, and CRM integration are just a few of the many sophisticated features it supports, all of which improve customer service and productivity. Furthermore, the need for VoIP-based cloud telephony systems across industries has been further stimulated by the expanding use of unified communications and remote work solutions.
The customer relationship management (CRM) segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the customer relationship management (CRM) segment is predicted to witness the highest growth rate. Cloud telephony integration with CRM platforms has become essential as companies place a greater emphasis on efficient and personalized customer interactions. The smooth call logging, customer data retrieval, call analytics, and automated follow-ups made possible by this integration improve customer satisfaction and agent productivity. Moreover, cloud telephony-CRM integration is a strategic investment for businesses that prioritize customer-centric operations because it facilitates omnichannel communication, guaranteeing continuity across voice, SMS, and email.
During the forecast period, the North American region is expected to hold the largest market share, driven by the presence of major market players, the widespread use of cloud-based solutions, and sophisticated IT infrastructure. The area benefits from high demand for scalable and affordable communication systems from sectors like IT, BFSI, healthcare, and retail. The expansion of cloud telephony is also fueled by rising remote work trends and broad internet penetration. Additionally, North America is the leading regional player in this market worldwide owing to government initiatives promoting digital transformation and significant investments in cloud technologies.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR. Rapid digitalization, rising internet usage, and the expanding use of cloud technologies in nations like China and India are the main drivers of this growth. For cloud telephony providers, the sizable small and medium-sized enterprise (SME) sector in these nations offers substantial opportunities. The growth of e-commerce and digital customer service, along with government initiatives supporting digital infrastructure, are driving market expansion. Furthermore, the demand for cloud telephony services is expected to rise as companies in the area look for scalable, affordable communication solutions.
Key players in the market
Some of the key players in Cloud Telephony Services Market include Cisco Systems Inc, Exotel Techcom Pvt. Ltd., Microsoft Corporation, 8x8 Inc., Vonage Holdings Corp., Dialpad Inc, Tripudio Ltd., Avoxi Inc., Nextiva Inc., Voxx International, BroadSoft Inc., Nfon AG, RingCentral Inc., Mitel Networks Corporation and Plivo Inc.
In December 2024, VOXX International Corporation announced that VOXX and Gentex Corporation have entered into a definitive agreement and plan of merger for Gentex to acquire VOXX in an all-cash transaction. Under the terms of the Merger Agreement, Gentex will acquire all of the issued and outstanding shares of VOXX common stock not already owned by Gentex for $7.50 per share, representing an aggregate enterprise value of approximately $196 million.
In November 2024, Cisco Systems, Inc. inked a 5.5-year Whole Portfolio Agreement (WPA) with MGM Resorts International, granting MGM access to Cisco's software portfolio. The portfolio includes cybersecurity, software-defined networking, WAN, digital experience assurance, and data center services. This collaboration aims to enhance the guest and employee experience across all MGM Resorts properties.
In June 2024, Microsoft Corp and Hitachi Ltd. announced projected multibillion-dollar collaboration over the next three years that will accelerate social innovation with generative AI. Through this strategic alliance, Hitachi will propel growth of the Lumada business, with a planned revenue of 2.65 trillion yen (18.9 billion USD)*1 in FY2024, and will promote operational efficiency and productivity improvements for Hitachi Group's 270,000 employees.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.