市场调查报告书
商品编码
1530700
到 2030 年医疗保健市场中的虚拟实境预测:按组件、应用程式、最终用户和地区分類的全球分析Virtual Reality in Healthcare Market Forecasts to 2030 - Global Analysis By Component, Application, End User and By Geography |
根据 Stratistics MRC 的数据,到 2024 年,全球医疗保健虚拟实境市场将达到 40.5 亿美元,预计在预测期内复合年增长率为 29.8%,到 2030 年将达到 193.7 亿美元。
医疗保健中的虚拟实境 (VR) 是指使用电脑生成的体验创建的身临其境型模拟环境来增强医疗护理、培训和患者照护。透过戴上VR头戴装置,使用者可以进入虚拟世界,在那里他们可以与模仿现实生活情况的物体、人和场景互动或提供治疗性介入。例如,VR 可以透过引人入胜的虚拟体验分散患者对不适的注意力,有助于疼痛管理。外科医生可以在安全的模拟环境中练习复杂的手术,然后再对真实的患者进行手术,从而降低风险并改善结果。
根据印度投资局报告,2022年印度医疗保健领域投资将增加3,700亿美元。根据《2022 年医疗保健投资和退出年度报告》,全部区域的医疗保健投资从 2017 年的 160 亿美元增至 2021 年的 860 亿美元,增长了一倍多。
穿戴式科技的上升趋势
VR头戴装置等穿戴式装置正在改变患者照护,让病患沉浸在模拟环境中,帮助进行疼痛管理、治疗甚至手术训练。这些设备提供了更具互动性和个人化的医疗保健体验,并允许即时监测生命征象和患者反应。例如,整合到可穿戴平台中的 VR 技术可以透过创建适合患者復健需求的引人入胜的练习来帮助接受物理治疗的患者。此外,这些创新从患者照护延伸到医学教育,VR 模拟允许学生和从业者在无风险的环境中练习复杂的程序。
设备成本高
高昂的设备成本仍然是虚拟实境 (VR) 在医疗保健领域广泛采用的主要障碍。 VR 技术提供了前景广阔的应用,例如手术训练、疼痛管理和治疗,但与高品质耳机、软体开发和维护相关的成本往往限制了其与医疗保健环境的整合。然而,由于技术进步的快速步伐,更新、更有效的 VR 系统频繁推出,使医疗保健管理者的财务决策更加复杂。
将 VR 应用扩展到患者治疗
虚拟实境 (VR) 技术日益融入医疗保健领域,正在彻底改变病患照护和治疗。 VR 提供身临其境型的体验,可以根据从疼痛管理到心理治疗和復健等各种医疗需求进行客製化。透过创建模拟现实生活场景和治疗练习的虚拟环境,医疗保健提供者可以提高患者参与度和治疗效果。在心理治疗中,VR 可以实现暴露疗法,安全地重现触发情境,从而治疗恐惧症和创伤后压力症候群。此外,基于 VR 的復健计划允许患者在受控和支持性环境中练习运动技能,这可以改善復健结果。
资料安全和隐私
资料安全和隐私问题对虚拟实境 (VR) 在医疗保健中的整合提出了重大挑战。 VR 技术透过提供身临其境的真实模拟,具有巨大的潜力,可以彻底改变医疗训练、病患照护和手术。然而,包括病患记录和医学影像在内的医疗保健资料高度敏感,需要严格的安全措施来保护其免受未授权存取和破坏。
COVID-19 大流行显着加速了虚拟实境 (VR) 在医疗保健领域的采用和应用。随着身体互动的限制以及对感染疾病的日益关注,VR 已成为医疗培训、治疗和患者照护的宝贵工具。医疗保健提供者正在利用 VR 进行身临其境型培训模拟,使从业者能够远端改进技术和程序。在心理健康领域,基于VR的治疗为暴露疗法和压力管理提供了逼真的环境,帮助因隔离措施而被隔离的患者。
预计软体细分市场在预测期内将成为最大的细分市场
透过加强患者照护和医疗培训的各个方面,预计软体部门将在预测期内获得最大份额。 VR 软体可实现身临其境型模拟,重现医疗程序、解剖探索和病患环境,为培训医疗保健专业人员和学生提供安全的空间。外科医生可以在对患者进行复杂手术之前在逼真的虚拟环境中进行练习,从而提高手术准确性并降低风险。此外,VR 软体正在透过创建支持疼痛管理、復健和心理健康治疗的个人化互动体验来改变患者护理。
预计患者照护管理领域在预测期内复合年增长率最高。
预计患者照护管理领域在预测期内复合年增长率最高。 VR 技术提供了身临其境型的体验,对患者和医疗保健提供者都有好处。对于患者来说,VR 可以在手术和治疗过程中透过沉浸式分散注意力来缓解疼痛和焦虑,从而减少对镇静剂和止痛药的需求。此外,治疗师可以根据您的復健需求创建一个虚拟环境,从而改善復健效果。医疗保健提供者正在利用 VR 进行培训模拟,使医疗专业人员能够在安全、受控的虚拟环境中练习复杂的程序,然后再对患者进行操作。
在估计期间,欧洲地区占了最大的市场占有率。由于全部区域人口老化和生活方式因素,阿兹海默症、帕金森氏症和中风等神经系统疾病变得越来越普遍。 VR 技术透过为全部区域的治疗、復健和认知训练提供身临其境型的环境,提供了一个有前景的解决方案。欧洲医疗保健产业正在将虚拟实境视为一种变革工具,利用其潜力来改善患者照护、降低治疗成本并加强医学教育。
预计欧洲地区在预测期内将保持良好的成长。政府法规透过确保全部区域VR 应用程式开发和部署的安全性、有效性和道德标准来创造支持性环境。透过对 VR 医疗保健解决方案製定严格的指导方针,欧洲当局正在促进创新,同时保护患者利益和资料隐私。此外,法律规范鼓励技术开发商、医疗保健提供者和监管机构之间的合作,以简化 VR 与全部区域医疗实践的整合。
According to Stratistics MRC, the Global Virtual Reality in Healthcare Market is accounted for $4.05 billion in 2024 and is expected to reach $19.37 billion by 2030 growing at a CAGR of 29.8% during the forecast period. Virtual Reality (VR) in healthcare refers to the use of immersive simulated environments created with computer-generated experiences to enhance medical treatment, training, and patient care. By donning VR headsets, users can be transported to virtual worlds where they can interact with objects, people, and scenarios that mimic real-life situations or provide therapeutic interventions. For instance, VR can help patients manage pain by diverting their attention away from discomfort through engaging virtual experiences. Surgeons can practice complex procedures in a safe, simulated environment before performing them on actual patients, thereby reducing risks and improving outcomes.
According to the Invest India report, in 2022, the health sector in the country witnessed an increase of USD 370 billion in investments. According to the Healthcare Investments and Exits Annual Report 2022, the Europe region's overall healthcare investments have more than doubled from USD 16 billion in 2017 to USD 86 billion in 2021.
Rising trend of wearable technology
Wearable devices such as VR headsets are transforming patient care by immersing individuals in simulated environments that aid in pain management, therapy sessions, and even surgical training. These devices provide a more interactive and personalized healthcare experience, allowing for real-time monitoring of vital signs and patient responses. For instance, VR technology integrated into wearable platforms can help patients undergoing physical therapy by creating engaging exercises tailored to their recovery needs. Moreover, these innovations extend beyond patient care to medical education, where VR simulations enable students and practitioners to practice complex procedures in a risk-free environment.
High Cost of equipment
The high cost of equipment remains a significant barrier to the widespread adoption of virtual reality (VR) in healthcare. VR technology offers promising applications such as surgical training, pain management, and therapy, but the expense associated with quality headsets, software development, and maintenance often limits its integration into healthcare settings. However, the rapid pace of technological advancements means that newer, more effective VR systems are frequently released, further complicating financial decisions for healthcare administrators.
Increasing application of VR in patient treatment
The growing integration of Virtual Reality (VR) technology in healthcare is revolutionizing patient treatment and therapy. VR offers immersive experiences that can be tailored to meet various medical needs, from pain management to psychological therapy and rehabilitation. By creating virtual environments that simulate real-life scenarios or therapeutic exercises, healthcare providers can enhance patient engagement and outcomes. In psychological therapy, VR enables exposure therapy for treating phobias and post-traumatic stress disorder by safely recreating triggering situations. Moreover, VR-based rehabilitation programs allow patients to practice motor skills in a controlled, supportive environment and improving recovery outcomes.
Data security and privacy
Data security and privacy concerns pose significant challenges to the integration of virtual reality (VR) in healthcare. VR technology has immense potential to revolutionize medical training, patient therapy, and surgical procedures by offering immersive and realistic simulations. However, the sensitive nature of healthcare data, including patient records and medical images, demands stringent security measures to protect against unauthorized access and breaches.
The COVID-19 pandemic significantly accelerated the adoption and application of virtual reality (VR) in healthcare. With restrictions on physical interactions and heightened infection concerns, VR emerged as a valuable tool for medical training, therapy, and patient care. Healthcare providers leveraged VR for immersive training simulations, allowing practitioners to refine skills and procedures remotely. In mental health, VR-based therapies provided a lifelike setting for exposure therapy and stress management, aiding patients isolated by lockdowns or quarantine measures.
The Software segment is expected to be the largest during the forecast period
Software segment is expected to be the largest during the forecast period by enhancing various aspects of patient care and medical training. VR software enables immersive simulations that replicate medical procedures, anatomy exploration, and patient environments, offering a safe space for training healthcare professionals and students. Surgeons can practice complex surgeries in a realistic virtual environment before performing them on patients, thereby improving surgical precision and reducing risks. Moreover, VR software is transforming patient therapy by creating personalized, interactive experiences that aid in pain management, rehabilitation, and mental health treatment.
The Patient Care Management segment is expected to have the highest CAGR during the forecast period
Patient Care Management segment is expected to have the highest CAGR during the forecast period. VR technology offers immersive experiences that benefit both patients and healthcare providers. For patients, VR can alleviate pain and anxiety through immersive distractions during procedures or treatments, thereby reducing the need for sedatives or painkillers. It also enables therapists to create virtual environments tailored to rehabilitation needs, enhancing recovery outcomes. Healthcare providers utilize VR for training simulations, allowing medical professionals to practice complex procedures in a safe and controlled virtual environment before performing them on patients.
Europe region commanded the largest market share during the extrapolated period. Neurological disorders such as Alzheimer's disease, Parkinson's disease, and stroke are increasingly prevalent due to aging populations and lifestyle factors across the region. VR technology offers promising solutions by providing immersive environments for therapy, rehabilitation, and cognitive training throughout the Europe region. The European healthcare sector has embraced VR as a transformative tool, leveraging its potential to improve patient care, reduce treatment costs and enhance medical education.
Europe region is poised to hold lucrative growth over the projection period. Government regulations are fostering a supportive environment by ensuring safety, efficacy and ethical standards in the development and deployment of VR applications throughout the region. By mandating stringent guidelines for VR healthcare solutions, European authorities are promoting innovation while safeguarding patient interests and data privacy. Moreover, regulatory frameworks are encouraging collaboration between technology developers, healthcare providers and regulatory bodies to streamline the integration of VR into medical practice across the region.
Key players in the market
Some of the key players in Virtual Reality in Healthcare market include BioflightVR, CAE Healthcare, Intuitive Surgical, Inc, Medical Realities Ltd, Orca Health, Inc, Orthus Health, Pear Therapeutics, Siemens Healthineers, SimforHealth and XRHealth USA, Inc.
In October 2023, Lumeto, a Canada-based healthcare simulation company, incorporated AI upgrades into its InvolveXR platform. This platform is a fully immersive simulation lab to provide training and assessment across healthcare professionals
In November 2022, GE Healthcare collaborated with Mediview XR, Inc. to integrate medical imaging into mixed reality technology through the development of OmnifyXRTM Interventional Suite System.
In April 2022, XRHealth launched a virtual reality therapy for treating patients with autism. Patients in Australia had previously utilized this therapy, but the company made it available for patients in the U.S. in April 2022.
In March 2022, Immersive Touch, a leading medical technology company, entered into a collaboration with Mayo Clinic to commercialize Immersive Touch's VR surgical planning platform equipped with intra-operative augmented reality surgical navigation technology.
In March 2022, CAE Healthcare launched a non-invasive cardiovascular simulator CAE CathLabVR, that is integrated with Microsoft HoloLens 2, offering realism while practicing the treatment of vascular and cardiac issues.