市场调查报告书
商品编码
1530797
到 2030 年运动营养市场预测:按产品类型、剂型、消费群组、销售管道、最终用户和地区进行的全球分析Sports Nutrition Market Forecasts to 2030 - Global Analysis By Product Type, Formulation, Consumer Group, Sales Channel, End User and By Geography |
根据 Stratistics MRC 的数据,2024 年全球运动营养市场规模为 494 亿美元,预计预测期内复合年增长率为 9.5%,到 2030 年将达到 853 亿美元。
运动营养是一种应用饮食原理来优化运动表现的科学。运动营养涉及了解身体在训练、比赛和恢復过程中的营养需求。主要成分包括提供能源来源的碳水化合物、用于肌肉修復和生长的蛋白质以及提供持续能量的脂肪。此外,充足的水分、维生素和矿物质来支持代谢功能也很重要。将根据您的运动类型、强度、活动时间和个人健康目标设计个人化的营养计划。
根据《2021 年世界卫生服务监测》,肥胖是 30 个国家公民面临的第五大健康问题,仅次于 COVID-19、癌症、心理健康和压力。
人们越来越认识到健康、健身和保健的重要性
人们越来越重视健康的生活方式,并寻求能够增强身体表现和恢復的产品。这种意识的提高正在推动对运动营养产品的需求,例如蛋白质补充品、能量饮料和抗疲劳食品。消费者越来越了解这些产品的好处,各种产品的市场正在扩大。此外,这一趋势正在推动产品创新,品牌开发先进的配方和功能成分,以满足不断变化的消费者需求。
高级产品高成本
价格上涨可能会阻碍精打细算的消费者,并限制这些产品的取得和采用。这种价格壁垒对于可支配所得较低的新兴市场影响尤其大。因此,公司在扩大基本客群和实现广泛的市场渗透方面可能面临挑战。高成本也会让人认为运动营养是一种独特或奢侈的类别,从而疏远中低收入消费者并阻碍市场成长。
线上零售和社交媒体平台的成长
线上零售平台扩大了消费者的覆盖范围,并提供了在当地商店之外轻鬆购买各种运动营养产品的管道。这种增加的访问量推动了销量的增加和市场的扩张。同时,社群媒体平台透过有针对性的广告和健身影响者的认可来提高品牌知名度并影响购买决策。这些平台还可以与消费者直接互动,培养品牌忠诚度,并推动推动市场成长的趋势。
误导性标语和不准确的成分列表
消费者依靠准确的产品资讯来做出有关其健康和健身的明智选择。当产品做出虚假声明或未能揭露其真实成分时,消费者的信任可能会受到损害,从而导致不满和健康风险。信任度的下降会导致负面评价、品牌忠诚度降低以及公司潜在的法律后果,使市场动态更加复杂。
疫情提高了人们的健康和健身意识,推动了对运动营养产品的需求。同时,供应链中断、消费者支出下降和健身房临时关闭影响了销售。然而,家庭运动的兴起和网路购物的增加抵消了其中一些挑战,将重点转向电子商务和家庭健身解决方案。整体而言,疫情加速了健康生活和数位零售的趋势。
预计蛋白质补充品市场在预测期内将是最大的市场
蛋白质补充品是运动营养中最受欢迎的类别,在预测期内达到最高增长率,因为它们迎合了广泛的消费者,从寻求肌肉恢復的运动员到寻求提高表现的健身爱好者。人们越来越认识到蛋白质在肌肉修復、体重管理和整体健康方面的作用,从而推动了市场的成长,从而推动了它的流行。
预计粉末细分市场在预测期内复合年增长率最高
由于其方便、易用和有针对性的营养补充的有效性,预计粉末细分市场在预测期内将表现出最高的复合年增长率。蛋白粉可满足各种饮食需求和偏好,提供乳清、酪蛋白和植物蛋白等选择。电子商务的成长进一步推动了市场的发展,因为蛋白粉很容易在网路上购买。
由于其产品范围广泛,包括蛋白粉、能量饮料、能量棒和营养食品,预计北美在预测期内将占据最大的市场占有率。正在开发创新的新产品,以满足消费者不同的偏好和饮食需求。此外,该地区也是一些在创新和市场占有率方面处于领先地位的领先运动营养品牌和公司的所在地。公司经常投资研发以生产先进产品,促进该地区的市场成长。
由于健身房、健身中心和体育设施的激增推动了对运动营养产品的需求,预计亚太地区在预测期内将保持最高的复合年增长率。这种趋势在健身文化正在发展的都市区尤其明显。此外,对青少年体育和业余田径赛事的日益关注也导致了对运动营养产品的需求增加。父母和年轻运动员正在寻找补充品来提高表现和恢復。
According to Stratistics MRC, the Global Sports Nutrition Market is accounted for $49.4 billion in 2024 and is expected to reach $85.3 billion by 2030 growing at a CAGR of 9.5% during the forecast period. Sports nutrition is the science of applying dietary principles to optimize athletic performance. It involves understanding the body's nutritional needs during training, competition, and recovery. Key components include carbohydrates for energy, proteins for muscle repair and growth, and fats for sustained energy. Additionally, it emphasizes adequate hydration, vitamins, and minerals to support metabolic functions. Personalized nutrition plans are designed based on the type of sport, intensity, duration of activity, and individual health goals.
According to Global Health Service Monitor 2021, the biggest health problem faced by citizens from 30 different countries stated that obesity came in fifth place, trailing COVID-19, cancer, mental health, and stress.
Growing awareness of the importance of health, fitness, and wellness
Individuals prioritize healthy lifestyles and they increasingly seek products that enhance their physical performance and recovery. This heightened awareness drives demand for sports nutrition products such as protein supplements, energy drinks, and recovery aids. Consumers are becoming more knowledgeable about the benefits of these products, leading to a broader market for diverse offerings. Additionally, this trend encourages product innovation, with brands developing advanced formulations and functional ingredients to meet evolving consumer needs.
High costs of premium products
Elevated prices may deter budget-conscious consumers, limiting their access to and adoption of such products. This price barrier is particularly impactful in developing markets where disposable income is lower. As a result, companies may face challenges in expanding their customer base and achieving widespread market penetration and the high costs can create a perception that sports nutrition is an exclusive or luxury category, potentially alienating middle and lower-income consumers and hampering the growth of the market.
Growth of online retail platforms & social media platforms
Online retail platforms expand consumer reach, providing easy access to a wide array of sports nutrition products beyond local stores. This increased accessibility facilitates higher sales volumes and market expansion. Social media platforms, meanwhile, amplify brand visibility and influence purchasing decisions through targeted advertising and endorsements from fitness influencers. These platforms also enable direct engagement with consumers, fostering brand loyalty and driving trends encouraging the markets growth.
Misleading claims or inaccurate ingredient lists
Consumers rely on accurate product information to make informed choices about their health and fitness. When products make false claims or fail to disclose true ingredients, it undermines consumer trust and can lead to dissatisfaction or health risks. This erosion of trust can result in negative reviews, reduced brand loyalty, and potential legal repercussions for companies further complicating market dynamics.
The pandemic heightened health and fitness awareness, boosting demand for sports nutrition products as people sought to strengthen their immune systems and maintain fitness during lockdowns. On the other hand, disruptions in supply chains, reduced consumer spending, and temporary closure of gyms affected sales. However, the rise of home workouts and increased online shopping offset some of these challenges, leading to a shift in focus towards e-commerce and home-based fitness solutions. Overall, the pandemic accelerated trends towards health-conscious living and digital retail.
The protein supplements segment is expected to be the largest during the forecast period
The protein supplements is expected to be the largest during the forecast period because most popular categories within sports nutrition, protein supplements cater to a wide range of consumers, from athletes seeking muscle recovery to fitness enthusiasts aiming for better performance. Their popularity is fuelled by increasing awareness of the role of protein in muscle repair, weight management, and overall health driving the markets growth
The powder segment is expected to have the highest CAGR during the forecast period
The powder segment is expected to have the highest CAGR during the forecast period owing to their convenience, ease of use, and effectiveness in providing targeted nutrition drive their widespread adoption. Protein powders cater to various dietary needs and preferences, offering options like whey, casein, and plant-based proteins and the growth of e-commerce has further boosted the market, as protein powders are readily available online, allowing for easy access and purchase.
North America is projected to hold the largest market share during the forecast period owing to wide range of products, including protein powders, energy drinks, bars, and dietary supplements. Innovations and new product formulations cater to various consumer preferences and dietary needs. Further the region is home to several major sports nutrition brands and companies that lead in innovation and market presence. Companies frequently invest in research and development to create advanced products propelling the growth of the market in this region.
Asia Pacific is projected to hold the highest CAGR over the forecast period due to the proliferation of gyms, fitness centers, and sports facilities are boosting the demand for sports nutrition products. This trend is particularly evident in urban areas with a growing fitness culture. Moreover the growing focus on youth sports and amateur athletics is contributing to increased demand for sports nutrition products. Parents and young athletes are seeking supplements to enhance performance and recovery.
Key players in the market
Some of the key players in Sports Nutrition market include Abbott, Atlantic Multipower UK Limited, BA Sports Nutrition, Cardiff Sports Nutrition, Cliff Bar, GlaxoSmithKline PLC, Iovate Health Sciences, Jacked Factory, MusclePharm, Olimp Laboratories, Orgain, PepsiCo, Post Holdings, PowerBar Europe GmbH, Quest Nutrition, The Bountiful Company, The Coca-Cola Company and Ultimate Nutrition Inc
In June 2024, Abbott teamed up with the National association of community health centers to expand access to nutritious food and improve health. Eight community health centers have been selected to receive funding, expert guidance and training to design and test new solutions to help advance nutrition and improve care in their communities.
In March 2024, Abbott, Real Madrid and the Real Madrid foundation announced the extension of their partnership through Real Madrid's 2026-27 season. Abbott will remain Global Health Sciences and Nutrition Partner of Real Madrid Football Club and Global Partner of the Real Madrid Foundation.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.