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市场调查报告书
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1551245

到 2030 年汽车导航系统市场预测：按类型、车辆类型、连接性、技术、应用、最终用户和地区进行的全球分析

Automotive Navigation System Market Forecasts to 2030 - Global Analysis By Type, Vehicle Type, Connectivity, Technology, Application, End User and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3个工作天内

价格

根据 Stratistics MRC 的数据，2024 年全球汽车导航系统市场规模为 364.2 亿美元，预计到 2030 年将达到 543.7 亿美元，预测期内复合年增长率为 9.6%。

汽车导航系统是利用 GPS（全球定位系统）为驾驶提供即时方向和路线规划的车载技术。它通常包括显示器、地图资料库以及用于道路和高速公路导航的输入控制项。该系统提供路线导航、路况更新、兴趣点、基于当前条件的替代路线等。

根据国际汽车工业协会（OICA）的数据，全球新乘用车销量从2021年的5,640万辆增加到2022年的5,740万辆，与前一年同期比较增长1.9%。

汽车工业的成长

随着汽车产量的增加，特别是在新兴市场，汽车製造商正在安装更多的导航系统，以满足消费者对连接性和便利性的期望。向电动车 (EV) 和自动驾驶的转变也推动了对与这些先进技术整合的先进导航系统的需求。此外，消费者对即时交通更新、路线优化和透过 ADAS 整合增强安全性等功能的需求不断增长，将进一步推动市场发展，导航系统已成为新车的标准配备。

技术过时

GPS、人工智慧和连接性的快速发展可能会降低旧系统的竞争力，降低消费者的兴趣，并减少旧型号的销售。此外，需要频繁升级才能跟上技术的发展，这增加了製造商和消费者的成本。这种动态迫使公司不断创新，这可能会增加财务压力并减缓市场成长。

对无线更新的需求不断增长

对 OTA 更新的需求不断增长，将显着提高汽车导航系统的功能和吸引力。 OTA 更新允许製造商远端提供最新的地图、软体改进和增强功能，而无需亲自上门服务。此功能可让导航系统保持最新且准确，为使用者提供更好的驾驶体验。此外，OTA 更新可降低维护成本并提高系统可靠性。因此，汽车製造商越来越多地整合 OTA 功能，为市场扩张和创新做出贡献。

与高科技巨头的竞争

来自谷歌和苹果等科技巨头的竞争对手提供先进、用户友好的导航应用程序，这些应用程式通常是免费或低成本的。这些公司正在利用丰富的资料和创新技术来提供即时交通资讯、无缝智慧型手机整合和直觉的介面，以吸引消费者远离传统的车载系统。因此，汽车製造商被迫增强导航功能，导致开发成本增加。这种动态变化使传统导航系统供应商的市场定位变得复杂，并减缓了整体市场的成长。

COVID-19 的影响

由于供应链中断、工厂关闭和汽车产量减少，COVID-19 爆发对汽车导航系统市场产生了负面影响。由于经济不确定性和停工减少了旅行和支出，消费者对新车（包括带有导航系统的汽车）的需求下降。随着消费者寻求更安全的交通选择，这种流行病也可能加速连网型和互联技术的采用，从而推动整合导航系统的未来成长。

预计连网型繫统产业将成为预测期内最大的细分市场

由于其先进的功能，连网型系统行业预计将出现良好的成长。透过与云端服务、物联网设备和其他联网汽车集成，这些系统提供最新的交通状况、天气更新和兴趣点。这种连接改善了用户体验，包括提供个人化路线、优化燃油效率以及支援车联网 (V2X)通讯，以实现更安全、更智慧的驾驶体验。

预测期内，驾驶辅助领域预估复合年增长率最高

由于安全性和便利性的提高作为驱动因素，预计驾驶辅助产业在预测期内将出现最高的复合年增长率。这些系统与 ADAS 集成，提供车道偏离警告、主动式车距维持定速系统和自动紧急煞车等功能，以提供即时引导。透过提供准确的路线规划、逐嚮导航和交通信息，减轻驾驶员的压力并改善决策。此外，这些系统可以透过提供预测警报并确保车辆采取最安全、最有效的途径来帮助避免碰撞。

占比最大的领域：

由于汽车产量的增加、可支配收入的增加和快速的都市化，亚太地区成为汽车导航系统市场的主要成长地区。中国、日本和韩国等国家在技术进步和汽车导航系统的采用方面处于领先地位。政府支持智慧交通的措施和对连网型汽车不断增长的需求也在推动市场发展。此外，不断扩大的中阶和消费者对车辆先进功能的偏好进一步促进了该地区的市场成长。

复合年增长率最高的地区：

在汽车持有量高、连网型先进以及消费者对连网汽车技术的强劲需求的推动下，北美汽车导航系统市场已十分成熟。美国和加拿大是主要市场，即时交通更新、ADAS（高级驾驶辅助系统）整合和语音控制等功能受到高度重视。此外，汽车行业对技术创新的关注以及电动和自动驾驶汽车的普及也支持了成长。

免费客製化服务：

订阅此报告的客户可以存取以下免费自订选项之一：

  • 公司简介
    • 其他市场参与者的综合分析（最多 3 家公司）
    • 主要企业SWOT分析（最多3家企业）
  • 区域分割
    • 根据客户兴趣对主要国家的市场估计、预测和复合年增长率（註：基于可行性检查）
  • 竞争标基准化分析
    • 根据产品系列、地理分布和策略联盟对主要企业基准化分析

目录

第一章执行摘要

第二章 前言

  • 概述
  • 相关利益者
  • 调查范围
  • 调查方法
    • 资料探勘
    • 资料分析
    • 资料检验
    • 研究途径
  • 研究资讯来源
    • 主要研究资讯来源
    • 二次研究资讯来源
    • 先决条件

第三章市场趋势分析

  • 促进因素
  • 抑制因素
  • 机会
  • 威胁
  • 技术分析
  • 应用分析
  • 最终用户分析
  • 新兴市场
  • COVID-19 的影响

第4章波特五力分析

  • 供应商的议价能力
  • 买方议价能力
  • 替代品的威胁
  • 新进入者的威胁
  • 竞争公司之间的敌对关係

第五章全球汽车导航系统市场：按类型

  • 内建导航系统
  • 可携式导航系统
  • 基于智慧型手机的导航系统

第六章全球汽车导航系统市场：依车款分类

  • 客车
  • 商用车
  • 电动车（EV）
  • 越野车
  • 其他车型

第七章全球汽车导航系统市场：依连结性分类

  • 独立系统
  • 连接系统

第八章全球汽车导航系统市场：依技术分类

  • 基于GPS的导航系统
  • 即时交通资讯系统
  • 扩增实境导航系统

第九章全球汽车导航系统市场：依应用分类

  • 车载导航
  • 车队管理
  • 驾驶辅助
  • 车对车通讯(V2X)
  • 其他用途

第10章全球汽车导航系统市场：依最终使用者分类

  • OEM（原始设备製造商）
  • 售后市场

第十一章全球汽车导航系统市场：按地区

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 义大利
    • 法国
    • 西班牙
    • 其他欧洲国家
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 澳洲
    • 纽西兰
    • 韩国
    • 其他亚太地区
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地区
  • 中东/非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 卡达
    • 南非
    • 其他中东和非洲

第十二章 主要进展

  • 合约、伙伴关係、合作和合资企业
  • 收购和合併
  • 新产品发布
  • 业务拓展
  • 其他关键策略

第十三章 公司概况

  • Robert Bosch GmbH
  • Continental AG
  • Denso Corporation
  • Mitsubishi Electric Corporation
  • Panasonic Corporation
  • Sony Corporation
  • Alpine Electronics Inc.
  • Nippon Corporation
  • Harman International Industries Inc.
  • Magneti Marelli SpA
  • Pioneer Corporation
  • Clarion Corporation
  • Garmin Limited
  • TomTom NV
  • Aisin Seiki Corporation
  • Genesys International Corporation
  • MapmyIndia
Product Code: SMRC27028

According to Stratistics MRC, the Global Automotive Navigation System Market is accounted for $36.42 billion in 2024 and is expected to reach $54.37 billion by 2030 growing at a CAGR of 9.6% during the forecast period. An Automotive Navigation System is an in-car technology that uses GPS (Global Positioning System) to provide drivers with real-time directions and route planning. It typically includes a display screen, map database, and input controls to guide users through streets and highways. The system offers turn-by-turn instructions, traffic updates, points of interest, and alternative routes based on current conditions.

According to the International Organization of Motor Vehicle Manufacturers (OICA), new passenger vehicle sales worldwide touched 57.4 million units in 2022 compared to 56.4 million units in 2021, representing a Y-o-Y growth of 1.9%.

Market Dynamics:

Driver:

Growth in the automotive industry

As vehicle production rises, especially in emerging markets, automakers are incorporating more navigation systems to meet consumer expectations for connectivity and convenience. The shift towards electric vehicles (EVs) and autonomous driving also fuels the need for sophisticated navigation systems that integrate with these advanced technologies. Additionally, rising consumer demand for features like real-time traffic updates, route optimization, and enhanced safety through integration with ADAS further drives the market, making navigation systems a standard feature in new vehicles.

Restraint:

Technological obsolescence

Rapid advancements in GPS, artificial intelligence, and connectivity can render older systems less competitive, leading to reduced consumer interest and lower sales for outdated models. Additionally, the need for frequent upgrades to keep pace with technology increases costs for manufacturers and consumers alike. This dynamic forces companies to continuously innovate, adding financial pressure and potentially slowing market growth as they strive to keep their offerings relevant and attractive.

Opportunity:

Rising demand for over-the-air updates

Rising demand for OTA updates significantly enhances the functionality and appeal of in-car navigation systems. OTA updates enable manufacturers to remotely deliver the latest maps, software improvements, and feature enhancements without requiring physical service visits. This capability ensures that navigation systems remain current and accurate, offering users an improved driving experience. Additionally, OTA updates reduce maintenance costs and improve system reliability. As a result, automakers are increasingly incorporating OTA capabilities, contributing to market expansion and innovation.

Threat:

Competition from tech giants

Competition from tech giants like Google and Apple offers advanced, user-friendly navigation applications that are often free or low-cost. These companies leverage their extensive data and innovative technologies to provide real-time traffic updates, seamless integration with smart phones, and intuitive interfaces, attracting consumers away from traditional in-car systems. As a result, automakers face pressure to enhance their navigation offerings, which can lead to increased development costs. This dynamic complicates market positioning for traditional navigation system providers, slowing overall market growth.

Covid-19 Impact

The covid-19 pandemic negatively impacted the automotive navigation system market due to supply chain disruptions, factory shutdowns, and reduced vehicle production. Consumer demand for new vehicles, including those equipped with navigation systems, declined as economic uncertainty and lockdowns led to decreased travel and spending. The pandemic also accelerated the adoption of contactless and connected technologies, potentially driving future growth in integrated navigation systems as consumers seek safer travel options.

The connected systems segment is expected to be the largest during the forecast period

The connected systems segment is estimated to have a lucrative growth, due to its advanced functionalities. By integrating with cloud services, IoT devices, and other connected vehicles, these systems provide up-to-date traffic conditions, weather updates, and points of interest. This connectivity enhances user experience by offering personalized routes, optimizing fuel efficiency, and supporting vehicle-to-everything (V2X) communication for safer and smarter driving experiences.

The driving assistance segment is expected to have the highest CAGR during the forecast period

The driving assistance segment is anticipated to witness the highest CAGR growth during the forecast period, due to enhanced driver safety and convenience. These systems provide real-time guidance, integrating with ADAS to offer features like lane departure warnings, adaptive cruise control, and automated emergency braking. By delivering precise route planning, turn-by-turn directions, and traffic updates, they help reduce driver stress and improve decision-making. Additionally, these systems aid in collision avoidance by offering predictive alerts and ensuring that the vehicle remains on the safest and most efficient path.

Region with largest share:

The Asia-Pacific region is a significant growth area for the automotive navigation system market, driven by rising vehicle production, increasing disposable incomes, and rapid urbanization. Countries like China, Japan, and South Korea lead in technological advancements and adoption of in-car navigation systems. Government initiatives supporting smart transportation and the growing demand for connected vehicles also boost the market. Additionally, the expanding middle class and consumer preference for advanced features in vehicles further contribute to the market's growth in this region.

Region with highest CAGR:

The North American Automotive Navigation System market is well-established, driven by high vehicle ownership rates, advanced infrastructure, and strong consumer demand for connected car technologies. The U.S. and Canada are key markets, where features like real-time traffic updates, integration with Advanced Driver Assistance Systems (ADAS), and voice-activated controls are highly valued. Further, growth is supported by the automotive industry's focus on innovation and the popularity of electric and autonomous vehicles.

Key players in the market

Some of the key players profiled in the Automotive Navigation System Market include Robert Bosch GmbH, Continental AG, Denso Corporation, Mitsubishi Electric Corporation, Panasonic Corporation, Sony Corporation, Alpine Electronics Inc., Nippon Corporation, Harman International Industries Inc., Magneti Marelli S.p.A., Pioneer Corporation, Clarion Corporation, Garmin Limited, TomTom NV, Aisin Seiki Corporation, Genesys International Corporation and MapmyIndia.

Key Developments:

In June 2024, Genesys International, an advanced mapping company has launched an AI-powered navigation map specifically designed for the automotive and mobility markets. It claims to feature the largest navigable road network in India, covering 8.3 million kilometres and encompassing more than 30 million points of interest (POIs).

In August 2023, MapmyIndia launched its new line of Mappls Gadgets for cars and two-wheelers including advanced vehicle GPS trackers, dash cameras, in-dash Navitainment systems and Smart Helmet kits. Mappls' range of Vehicle Tracking Systems comes in four variants and allows consumers to seamlessly track their vehicles, assets, and loved ones at all times, allowing them utmost peace of mind knowing that they will remain safe on the road.

Types Covered:

  • Embedded Navigation Systems
  • Portable Navigation Systems
  • Smartphone-based Navigation Systems

Vehicle Types Covered:

  • Passenger Cars
  • Commercial Vehicles
  • Electric Vehicles (EVs)
  • Off-Road Vehicles
  • Other Vehicle Types

Connectivities Covered:

  • Standalone Systems
  • Connected Systems

Technologies Covered:

  • GPS-based Navigation Systems
  • Real-Time Traffic Information Systems
  • Augmented Reality Navigation Systems

Applications Covered:

  • In-Car Navigation
  • Fleet Management
  • Driving Assistance
  • Vehicle-to-Everything (V2X) Communication
  • Other Applications

End Users Covered:

  • OEM (Original Equipment Manufacturer)
  • Aftermarket

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Technology Analysis
  • 3.7 Application Analysis
  • 3.8 End User Analysis
  • 3.9 Emerging Markets
  • 3.10 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Automotive Navigation System Market, By Type

  • 5.1 Introduction
  • 5.2 Embedded Navigation Systems
  • 5.3 Portable Navigation Systems
  • 5.4 Smartphone-based Navigation Systems

6 Global Automotive Navigation System Market, By Vehicle Type

  • 6.1 Introduction
  • 6.2 Passenger Cars
  • 6.3 Commercial Vehicles
  • 6.4 Electric Vehicles (EVs)
  • 6.5 Off-Road Vehicles
  • 6.6 Other Vehicle Types

7 Global Automotive Navigation System Market, By Connectivity

  • 7.1 Introduction
  • 7.2 Standalone Systems
  • 7.3 Connected Systems

8 Global Automotive Navigation System Market, By Technology

  • 8.1 Introduction
  • 8.2 GPS-based Navigation Systems
  • 8.3 Real-Time Traffic Information Systems
  • 8.4 Augmented Reality Navigation Systems

9 Global Automotive Navigation System Market, By Application

  • 9.1 Introduction
  • 9.2 In-Car Navigation
  • 9.3 Fleet Management
  • 9.4 Driving Assistance
  • 9.5 Vehicle-to-Everything (V2X) Communication
  • 9.6 Other Applications

10 Global Automotive Navigation System Market, By End User

  • 10.1 Introduction
  • 10.2 OEM (Original Equipment Manufacturer)
  • 10.3 Aftermarket

11 Global Automotive Navigation System Market, By Geography

  • 11.1 Introduction
  • 11.2 North America
    • 11.2.1 US
    • 11.2.2 Canada
    • 11.2.3 Mexico
  • 11.3 Europe
    • 11.3.1 Germany
    • 11.3.2 UK
    • 11.3.3 Italy
    • 11.3.4 France
    • 11.3.5 Spain
    • 11.3.6 Rest of Europe
  • 11.4 Asia Pacific
    • 11.4.1 Japan
    • 11.4.2 China
    • 11.4.3 India
    • 11.4.4 Australia
    • 11.4.5 New Zealand
    • 11.4.6 South Korea
    • 11.4.7 Rest of Asia Pacific
  • 11.5 South America
    • 11.5.1 Argentina
    • 11.5.2 Brazil
    • 11.5.3 Chile
    • 11.5.4 Rest of South America
  • 11.6 Middle East & Africa
    • 11.6.1 Saudi Arabia
    • 11.6.2 UAE
    • 11.6.3 Qatar
    • 11.6.4 South Africa
    • 11.6.5 Rest of Middle East & Africa

12 Key Developments

  • 12.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 12.2 Acquisitions & Mergers
  • 12.3 New Product Launch
  • 12.4 Expansions
  • 12.5 Other Key Strategies

13 Company Profiling

  • 13.1 Robert Bosch GmbH
  • 13.2 Continental AG
  • 13.3 Denso Corporation
  • 13.4 Mitsubishi Electric Corporation
  • 13.5 Panasonic Corporation
  • 13.6 Sony Corporation
  • 13.7 Alpine Electronics Inc.
  • 13.8 Nippon Corporation
  • 13.9 Harman International Industries Inc.
  • 13.10 Magneti Marelli S.p.A.
  • 13.11 Pioneer Corporation
  • 13.12 Clarion Corporation
  • 13.13 Garmin Limited
  • 13.14 TomTom NV
  • 13.15 Aisin Seiki Corporation
  • 13.16 Genesys International Corporation
  • 13.17 MapmyIndia

List of Tables

  • Table 1 Global Automotive Navigation System Market Outlook, By Region (2022-2030) ($MN)
  • Table 2 Global Automotive Navigation System Market Outlook, By Type (2022-2030) ($MN)
  • Table 3 Global Automotive Navigation System Market Outlook, By Embedded Navigation Systems (2022-2030) ($MN)
  • Table 4 Global Automotive Navigation System Market Outlook, By Portable Navigation Systems (2022-2030) ($MN)
  • Table 5 Global Automotive Navigation System Market Outlook, By Smartphone-based Navigation Systems (2022-2030) ($MN)
  • Table 6 Global Automotive Navigation System Market Outlook, By Vehicle Type (2022-2030) ($MN)
  • Table 7 Global Automotive Navigation System Market Outlook, By Passenger Cars (2022-2030) ($MN)
  • Table 8 Global Automotive Navigation System Market Outlook, By Commercial Vehicles (2022-2030) ($MN)
  • Table 9 Global Automotive Navigation System Market Outlook, By Electric Vehicles (EVs) (2022-2030) ($MN)
  • Table 10 Global Automotive Navigation System Market Outlook, By Off-Road Vehicles (2022-2030) ($MN)
  • Table 11 Global Automotive Navigation System Market Outlook, By Other Vehicle Types (2022-2030) ($MN)
  • Table 12 Global Automotive Navigation System Market Outlook, By Connectivity (2022-2030) ($MN)
  • Table 13 Global Automotive Navigation System Market Outlook, By Standalone Systems (2022-2030) ($MN)
  • Table 14 Global Automotive Navigation System Market Outlook, By Connected Systems (2022-2030) ($MN)
  • Table 15 Global Automotive Navigation System Market Outlook, By Technology (2022-2030) ($MN)
  • Table 16 Global Automotive Navigation System Market Outlook, By GPS-based Navigation Systems (2022-2030) ($MN)
  • Table 17 Global Automotive Navigation System Market Outlook, By Real-Time Traffic Information Systems (2022-2030) ($MN)
  • Table 18 Global Automotive Navigation System Market Outlook, By Augmented Reality Navigation Systems (2022-2030) ($MN)
  • Table 19 Global Automotive Navigation System Market Outlook, By Application (2022-2030) ($MN)
  • Table 20 Global Automotive Navigation System Market Outlook, By In-Car Navigation (2022-2030) ($MN)
  • Table 21 Global Automotive Navigation System Market Outlook, By Fleet Management (2022-2030) ($MN)
  • Table 22 Global Automotive Navigation System Market Outlook, By Driving Assistance (2022-2030) ($MN)
  • Table 23 Global Automotive Navigation System Market Outlook, By Vehicle-to-Everything (V2X) Communication (2022-2030) ($MN)
  • Table 24 Global Automotive Navigation System Market Outlook, By Other Applications (2022-2030) ($MN)
  • Table 25 Global Automotive Navigation System Market Outlook, By End User (2022-2030) ($MN)
  • Table 26 Global Automotive Navigation System Market Outlook, By OEM (Original Equipment Manufacturer) (2022-2030) ($MN)
  • Table 27 Global Automotive Navigation System Market Outlook, By Aftermarket (2022-2030) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.