市场调查报告书
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1551289
到 2030 年车载付款系统市场预测:按付款类型、车辆类型、技术、应用、最终用户和地区进行全球分析In-Vehicle Payment Systems Market Forecasts to 2030 - Global Analysis By Payment Type (Contactless Payment, Mobile Payment, In-Car Payment Systems and Other Payment Types), Vehicle Type, Technology, Application, End User and By Geography |
根据Stratistics MRC预测,2024年全球车载付款系统市场规模将达69亿美元,预计2030年将达到153亿美元,预测期内复合年增长率为14.1%。
车载付款系统是一种整合技术,允许驾驶员和乘客直接在车辆上进行交易。这些系统可以在加油站、收费站和停车计时器等不同地点实现无缝支付,而无需使用现金或信用卡等传统支付方式。透过利用车载连接和安全的通讯管道,车载付款系统提高了便利性和效率,为用户提供了简化的体验,并最大限度地减少了交易期间的实体互动需求。
Infopulse 发布的资料发现,47.2% 的日常通勤者在加油站使用连网应用程式。
联网汽车和自动驾驶汽车的采用率不断提高
联网汽车和自动驾驶汽车的日益普及正在对市场产生重大影响。随着车辆和技术变得更加集成,车辆将能够与外部系统交换资料,从而直接从车辆仪表板实现燃油、停车和通行费等服务的无缝付款交易。这一趋势得到了主要汽车品牌投资联网汽车付款技术的支持,以提高用户便利性并推动对车载付款解决方案的需求。
网路安全问题
网路安全问题是采用车载付款系统的主要障碍,因为它们引发了对敏感金融资料安全性的担忧。将付款功能整合到汽车中会产生网路犯罪分子可以利用的漏洞,从而导致资料外洩和未授权存取个人资讯等风险。对这些安全威胁的认识不断提高将引起消费者和行业相关人员的关注,最终减缓这些系统的接受和采用。
交通拥挤加剧
随着都市区拥堵加剧,驾驶员正在寻找有效的解决方案,以最大限度地减少延误并增加便利性。车载付款系统可以实现通行费、停车费和燃油的无缝付款,而无需驾驶员离开汽车,从而减少排队时间并顺畅交通流量。这种对效率的需求与连网型车辆技术的进步相吻合,使得车载付款解决方案成为现代驾驶员在拥挤环境中行驶的有吸引力的选择。
实施成本高
开发必要的硬体、软体和基础设施以实现安全的车内付款需要汽车製造商和付款提供者的大量投资。将付款处理功能整合到车载资讯娱乐系统并确保与各种付款网路的兼容性的成本可能令人望而却步,尤其是对于中小型企业而言。这些高昂的初始成本可能会减缓车载付款服务的采用,并限製配备该技术的车辆数量。
COVID-19 大流行大大加速了车载付款系统的采用,因为非接触式交易对于安全和卫生至关重要。随着人们越来越重视减少身体接触,对无缝、非接触式付款解决方案的需求激增。消费行为的这些变化和数位付款技术的日益使用刺激了市场的成长。此外,疫情凸显了对车辆内更整合和高效的付款系统的需求,从而刺激了该领域的创新和投资。
预计非接触式付款领域在预测期内将是最大的
预计非接触式付款将在预测期内占据主导地位。该技术允许透过近距离场通讯(NFC)、蓝牙或 RFID 进行支付,从而实现燃油、停车和通行费等服务的无缝购买。非接触式付款提供的便利性和安全性正在推动采用,消费者更喜欢非接触式交易,以最大限度地降低健康风险并改善整体驾驶体验。
车队营运商预计在预测期内复合年增长率最高。
车队营运管理部门预计在预测期内复合年增长率最高。这些系统使车队经理能够即时监控和管理燃油、通行费和停车费等费用,从而提高效率和透明度。透过将付款系统直接整合到车辆中,车队经理还可以自动化费用报告、提高安全性并降低诈欺风险。随着公司希望透过先进的付款解决方案优化车队管理,这种采用正在推动市场成长。
由于其先进的汽车技术基础设施和消费者越来越多地采用数位付款方式,预计北美在预测期内将占据最大的市场占有率。对无缝、非接触式交易的需求,加上车辆连接性的增强,正在推动市场扩张。此外,汽车製造商、付款提供商和科技公司之间的合作正在加速整合付款解决方案的推出。
由于智慧型手机应用程式集成,预计亚太地区在预测期内将保持最高的复合年增长率。主要国家的联网汽车数量不断增加,车载付款系统的引入环境也变得越来越有利。该地区人口稠密的都市区经常出现交通拥堵,因此车载付款系统成为一种便捷高效的方式,无需离开车辆即可支付通行费、停车费和燃油等服务费用。
According to Stratistics MRC, the Global In-Vehicle Payment Systems Market is accounted for $6.9 billion in 2024 and is expected to reach $15.3 billion by 2030 growing at a CAGR of 14.1% during the forecast period. In-Vehicle Payment Systems are integrated technologies that enable drivers and passengers to make transactions directly from their vehicles. These systems allow for seamless payments at various locations such as gas stations, toll booths, and parking meters without needing to use traditional payment methods like cash or credit cards. By leveraging onboard connectivity and secure communication channels, In-Vehicle Payment Systems enhance convenience and efficiency, offering a streamlined experience for users while minimizing the need for physical interaction during transactions.
According to the data published by infopulse, 47.2% of the daily commuters were found using connectivity applications at a gas station.
Rising adoption of connected and autonomous vehicles
The rising adoption of connected and autonomous vehicles is significantly influencing the market. As vehicles become more integrated with technology, they can exchange data with external systems, enabling seamless payment transactions for services like fuel, parking, and tolls directly from the vehicle's dashboard. This trend is supported by major automotive brands investing in connected car payment technologies, enhancing user convenience and driving demand for in-car payment solutions.
Cybersecurity concerns
Cybersecurity concerns significantly hinder the adoption of in-vehicle payment systems, as they create apprehensions about the safety of sensitive financial data. The integration of payment functionalities into vehicles introduces potential vulnerabilities that cybercriminals could exploit, leading to risks such as data breaches and unauthorized access to personal information. This heightened awareness of security threats prompts consumers and industry players to exercise caution, ultimately slowing the acceptance and implementation of these systems.
Growing traffic congestion
As urban areas become increasingly congested, drivers seek efficient solutions to minimize delays and enhance convenience. In-vehicle payment systems enable seamless transactions for tolls, parking, and fuel without requiring drivers to exit their vehicles, thereby reducing time spent in queues and contributing to smoother traffic flow. This demand for efficiency aligns with advancements in connected vehicle technologies, making in-vehicle payment solutions an attractive option for modern drivers navigating congested environments.
High costs of implementation
Developing the necessary hardware, software, and infrastructure to enable secure in-car payments requires significant investments from automakers and payment providers. The costs of integrating payment processing capabilities into vehicle infotainment systems and ensuring compatibility with various payment networks can be prohibitive, especially for smaller players. These high upfront costs may slow down the adoption of in-vehicle payment services and limit the number of vehicles equipped with the technology.
The COVID-19 pandemic significantly accelerated the adoption of In-Vehicle Payment Systems as contactless transactions became crucial for safety and hygiene. With a growing emphasis on reducing physical contact, the demand for seamless, touch-free payment solutions surged. This shift in consumer behavior and the increased use of digital payment technologies spurred growth in the market. Additionally, the pandemic highlighted the need for more integrated, efficient payment systems within vehicles, driving innovation and investment in this sector.
The contactless payment segment is expected to be the largest during the forecast period
The contactless payment is expected to be the largest during the forecast period. This technology allows payments to be made via Near Field Communication (NFC), Bluetooth, or RFID, enabling seamless purchases for services like fuel, parking, and tolls. The convenience and safety provided by contactless payment have driven its widespread adoption, as consumers increasingly prefer touch-free transactions to minimize health risks and enhance the overall driving experience.
The fleet operators segment is expected to have the highest CAGR during the forecast period
The fleet operators segment is expected to have the highest CAGR during the forecast period. These systems allow fleet managers to monitor and control expenses such as fuel, tolls, and parking fees in real time, improving efficiency and transparency. By integrating payment systems directly into vehicles, fleet operators can also automate expense reporting and enhance security, reducing the risk of fraud. This adoption is driving growth in the market as businesses seek to optimize fleet management through advanced payment solutions.
North America is projected to hold the largest market share during the forecast period driven by the region's advanced automotive technology infrastructure and high consumer adoption of digital payment methods. The demand for seamless, contactless transactions, coupled with increasing vehicle connectivity, is fueling the market's expansion. Additionally, partnerships between automakers, payment providers, and tech companies are accelerating the deployment of integrated payment solutions.
Asia Pacific is projected to hold the highest CAGR over the forecast period due to integration with smartphone apps. The growing number of connected vehicles in major countries is creating a favorable environment for the adoption of in-vehicle payment systems. The dense urban areas in the region often experience heavy traffic congestion, making in-vehicle payment systems a convenient and efficient way to pay for services like tolls, parking, and fuel without leaving the vehicle.
Key players in the market
Some of the key players in In-Vehicle Payment Systems market include BMW Group, Ford Motor Company, General Motors, Honda Motor Co., Ltd., Hyundai Motor Group, Jaguar Land Rover Automotive plc, Volkswagen AG, Mercedes-Benz, Toyota Motor Corporation, Nissan Motor Co., Ltd., Apple Inc., Mastercard, Shell plc, Visa, PayPal, Qualcomm Technologies, Inc., NVIDIA Corporation, Continental AG, Infineon Technologies AG and Alpine Electronics, Inc.
In February 2024, HARMAN announced the launch of the HARMAN Ready Connect 5G Telematics Control Unit (TCU), leveraging state-of-the-art Snapdragon(R) Digital Chassis(TM) connected car technologies from Qualcomm Technologies, Inc. to push connectivity boundaries and democratize the automotive connectivity landscape.
In September 2023, Mercedes-Benz has joined forces with global payment processor Mastercard to introduce embedded in-car payments at the point of sale. As a result of the new partnership with Mastercard, Mercedes-Benz customers in Germany can now start the fuelling process directly from their vehicle and pay digitally with a fingerprint.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.