车载付款服务市场规模、份额及成长分析（按付款方式、应用和地区）- 产业预测 2025-2032

预计到 2023 年全球车载付款服务市场价值将达到 20.9 亿美元，并从 2024 年的 23.4 亿美元增长到 2032 年的 58.2 亿美元，预测期内（2025-2032 年）的复合年增长率为 12.05%。

由于物联网技术的进步以及汽车製造商对先进资讯娱乐解决方案的集成，车载付款服务市场预计将经历显着成长。这些服务使驾驶员无需下车即可轻鬆订购和支付食品杂货、汽油和杂货费用。儘管製造商越来越注重内建语音控制系统以方便购物，但首要关注的仍然是道路安全，以防止驾驶员分心。与 PayPal 和 Visa 等付款巨头的合作进一步提高了该服务的可近性。这些车载付款解决方案对用户很有吸引力，因为它们简化了交易并方便了无忧停车，而且需求正在上升。因此，受益于技术创新和消费者便利，该市场预计在未来几年内扩大。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 监管格局
• 案例研究
• 技术进步

车载付款服务市场规模（依付款方式及复合年增长率） (2025-2032)

• 市场概况
• NFC（近距离场通讯）
• 二维码/RFID
• 基于应用程式/电子钱包
• 基于信用卡/签帐金融卡
• 其他的

车载付款服务市场规模（按应用划分）及复合年增长率（2025-2032）

• 市场概况
• 停车处
• 加油站及充电站
• 购物
• 食品和咖啡
• 收费
• 其他的

车载付款服务市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司详细信息
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• BMW AG（Germany）
• Daimler AG（Germany）
• Ford Motor Company（United States）
• General Motors Company（United States）
• Honda Motor Co., Ltd.（Japan）
• Hyundai Motor Company（South Korea）
• Jaguar Land Rover Automotive PLC（United Kingdom）
• Volkswagen AG（Germany）
• ZF Friedrichshafen AG（Germany）
• Google LLC（United States）
• Amazon.com, Inc.（United States）
• Visa Inc.（United States）
• MasterCard Incorporated（United States）
• PayPal Holdings, Inc.（United States）
• Cubic Corporation（United States）
• Verifone, Inc.（United States）
• Nexgo（China）
• PAX Technology（China）
• NCR Corporation（United States）
• Fiserv, Inc.（United States）

结论和建议

Global In-Vehicle Payment Services Market size was valued at USD 2.09 billion in 2023 and is poised to grow from USD 2.34 billion in 2024 to USD 5.82 billion by 2032, growing at a CAGR of 12.05% during the forecast period (2025-2032).

The in-vehicle payment services market is poised for significant growth, driven by advancements in IoT technology and automakers' integration of advanced infotainment solutions. These services enable drivers to easily order and pay for food, gasoline, groceries, and more, all while remaining in their vehicles. While manufacturers increasingly focus on built-in systems with voice-based controls for convenient shopping, the paramount concern remains road safety, ensuring drivers are not distracted. Collaborations with payment giants like PayPal and Visa further enhance service accessibility. The demand for these in-vehicle payment solutions is on the rise, as they streamline transactions and facilitate hassle-free parking, making them attractive to users. Thus, the market is set to expand in the coming years, benefiting from innovation and consumer convenience.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global In-Vehicle Payment Services market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global In-Vehicle Payment Services Market Segments Analysis

Global In-Vehicle Payment Services Market is segmented by Mode of Payment, Application and region. Based on Mode of Payment, the market is segmented into NFC, QR Code/RFID, App/e-Wallet based, Credit/Debit Card based and Others. Based on Application, the market is segmented into Parking, Gas & charging stations, Shopping, Food & coffee, Toll collection and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global In-Vehicle Payment Services Market

The Global In-Vehicle Payment Services market is propelled by the digital transformation within the money transfer landscape, alongside a growing demand for swift payment solutions. This shift has redefined traditional payment gateway structures, as consumers increasingly expect secure and efficient digital transaction systems for transferring funds to merchants and individuals. Cloud-based money transfer platforms have emerged as a key solution, enabling industry stakeholders to handle larger transaction volumes quickly and cost-effectively. This convergence of convenience and security in payment processing is driving innovation and growth in the in-vehicle payment sector, catering to evolving consumer preferences.

Restraints in the Global In-Vehicle Payment Services Market

While in-vehicle payment systems offer a convenient and efficient method for contactless transactions, the increasing integration of connected technology presents significant risks related to data security. The potential for system hacks and unauthorized access to sensitive user information has emerged as a primary concern for both consumers and service providers. These vulnerabilities contribute to hesitance among the general public regarding granting manufacturers access to vehicle information and telematics data. As a result, the fear of data breaches and the safeguarding of personal privacy serve as critical restraints within the Global In-Vehicle Payment Services market, impacting user acceptance and adoption rates.

Market Trends of the Global In-Vehicle Payment Services Market

The Global In-Vehicle Payment Services market is witnessing a significant trend driven by the increasing adoption of connected and autonomous vehicles. As vehicles become more integrated into users' daily lives through advanced connectivity, they offer enhanced features such as seamless payment options for fuel, tolls, and parking directly from the car's dashboard. This integration is not only enhancing convenience for consumers but also promoting digital payment solutions within the automotive sector. Consequently, the rising deployment of connected car technologies is anticipated to boost the demand for in-vehicle payment services globally, making it a key growth area within the automotive and fintech industries.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Advancement

Global In-Vehicle Payment Services Market Size by Mode of Payment & CAGR (2025-2032)

• Market Overview
• NFC
• QR Code/RFID
• App/e-Wallet based
• Credit/Debit Card based
• Others

Global In-Vehicle Payment Services Market Size by Application & CAGR (2025-2032)

• Market Overview
• Parking
• Gas & charging stations
• Shopping
• Food & coffee
• Toll collection
• Others

Global In-Vehicle Payment Services Market Size & CAGR (2025-2032)

• North America (Mode of Payment, Application)
  • US
  • Canada
• Europe (Mode of Payment, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Mode of Payment, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Mode of Payment, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Mode of Payment, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• BMW AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Daimler AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ford Motor Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• General Motors Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Honda Motor Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hyundai Motor Company (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jaguar Land Rover Automotive PLC (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Volkswagen AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ZF Friedrichshafen AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google LLC (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazon.com, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Visa Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MasterCard Incorporated (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PayPal Holdings, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cubic Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Verifone, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nexgo (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PAX Technology (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NCR Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fiserv, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations