市场调查报告书
商品编码
1558308
到 2030 年全像市场预测:按产品类型、组件、技术、尺寸、最终用户和地区进行的全球分析Holographic Display Market Forecasts to 2030 - Global Analysis By Product, Type, Component, Technology, Dimension, End User and by Geography |
根据Stratistics MRC预测,2024年全球全像显示市场规模将达到29.5亿美元,预计2030年将达到124.3亿美元,预测期内复合年增长率为27.1%。
全像显示是一种先进的视觉技术,可以在空间中创建3D图像,提供身临其境的观看体验。与传统的 2D 萤幕相比,全像显示器使用光投射来创建看起来漂浮在显示器表面上方的影像。透过利用光干涉和衍射原理,该技术可创建互动式且逼真的图像。
据国际资料公司(IDC)称,由于各行业对先进视觉技术和应用的需求不断增加,全球全像显示市场预计将显着增长。
人们对身临其境型活动越来越感兴趣
全像显示市场的成长是由各行业对更具互动性和沈浸式体验的需求所推动的。例如,全像显示在娱乐产业中用于创造吸引观众的虚拟环境和逼真的视觉效果。此外,游戏还提供了更真实和引人入胜的体验。同样,全像显示器透过投影使用者可以与之互动的 3D 影像,在虚拟实境和扩增扩增实境应用中提供更身临其境的体验,从而提高这些体验的真实感和参与度。
实施和製造高成本
开发和实施该技术的高成本是全像显示市场的主要障碍之一。製造全像显示器需要先进的材料、雷射和空间灯光调变器等专用组件以及复杂的光学配置,这会增加生产成本。此外,这些零件的生产过程需要专门的机械和精密工程,进一步增加了成本。此外,全像显示器比传统显示技术昂贵得多,因为它们的成本通常转嫁给客户。
虚拟实境 (VR) 和扩增实境(AR) 的集成
全像显示可以显着改善虚拟实境(VR)和扩增实境(AR)体验。透过结合全像显示器和 AR/VR 技术,可以创造提供更身临其境和互动式使用者体验的混合实境环境。例如,为了提高虚拟会议、远端培训和互动游戏等应用的沉浸感和参与度,全像显示器可以投影使用者可以即时互动的 3D 物件和环境。此外,全像显示器有潜力成为 AR/VR 生态系统的关键组成部分,随着硬体和软体的发展推动 AR/VR 市场的发展,刺激各行业的需求。
与知名显示科技的激烈竞争
来自 LED、OLED 和 LCD 等成熟显示技术的激烈竞争是全像显示市场的主要威胁之一。由于成熟的供应链、庞大的製造基础设施以及可实现更便宜生产的规模经济,这些技术已被广泛应用。此外,解析度、色彩准确度和能源效率的不断进步使我们在市场上具有竞争力。全像显示器仍然相对较新且昂贵,因此很难在价格和性能上竞争。
COVID-19 疫情爆发对全像显示器的需求产生了多方面的影响,一些行业的需求增加,而另一些行业则面临挑战。随着疫情增加了对数位参与、远端通讯和虚拟协作的需求,人们对线上活动、远端培训和虚拟会议的全像显示的兴趣也随之增加。此外,供应链问题、生产放缓和消费者支出减少也造成了严重的市场混乱,特别是在零售、娱乐和汽车等行业,经济不确定性抑制了对新技术的需求。
预计医学影像产业在预测期内将是最大的
全像显示市场以医疗影像领域为主。创建极其详细的解剖结构 3D 视觉化的能力促进了全像显示器在医学影像中的使用,大大提高了诊断、手术计划和教育应用的准确性。此外,全像显示器可让医疗专业人员从多个角度即时检查复杂的结构,而无需特殊眼镜,从而改善患者的治疗效果并实现更精确的手术程序。
媒体和娱乐产业预计在预测期内复合年增长率最高
在全像显示市场中,媒体和娱乐领域预计将以最高的复合年增长率成长。这种成长是由对游戏、电影、音乐会和其他实况活动的尖端、沉浸式现场体验不断增长的需求所推动的。全像显示器凭藉其生成 3D 影像和互动式内容的特殊能力,为娱乐场所和内容创作者提供了竞争优势。它还提高了观众的参与度。此外,对更具活力的数位广告的需求推动了该行业的发展,为全像显示器创造了一个新的市场,以在机场、零售场所、户外活动等场所推广产品和品牌。
全像显示市场由北美主导,因为该地区是最尖端科技的早期采用者,并且拥有强大的关键行业参与者。在媒体和娱乐、医疗保健和国防领域尤其如此,全像显示器越来越多地应用于互动式广告、医学影像和军事训练模拟等应用中。此外,北美完善的技术基础设施以及对尖端消费性电子产品和身临其境型体验的强劲需求使该地区在全球全像显示市场中占据主导地位。
全像显示市场预计将以亚太地区最高的复合年增长率成长。这是由于亚太地区数位基础设施投资增加、技术进步加速以及各行业对尖端显示技术的需求不断增长。此外,零售和汽车行业正在探索全像显示器,以改善客户体验和互动广告,而该地区蓬勃发展的医疗保健行业正在使用全像显示器进行医疗成像和诊断,其使用案例数量正在增加。 。
According to Stratistics MRC, the Global Holographic Display Market is accounted for $2.95 billion in 2024 and is expected to reach $12.43 billion by 2030 growing at a CAGR of 27.1% during the forecast period. Holographic displays are an advanced form of visual technology that creates three-dimensional images in space, providing an immersive viewing experience. Holographic displays, in contrast to conventional 2D screens, use light projection to create images that seem to float above the display's surface. With the use of light interference and diffraction principles, this technology creates interactive and lifelike images.
According to the International Data Corporation (IDC), the global market for holographic displays is expected to experience significant growth, driven by increasing demand for advanced visual technologies and their applications across various industries.
Growing interest in immersion-based activities
Holographic display market growth is being driven by the demand for more interactive and immersive experiences in a variety of industries. For example, holographic displays are used in the entertainment industry to create virtual environments and lifelike visual effects that captivate audiences. Additionally, they provide a more realistic and engaging experience in games. Holographic displays similarly offer a more immersive experience in virtual and augmented reality applications by projecting 3D images that users can interact with, enhancing the realism and engagement of these experiences.
High costs of implementation and production
The high cost of developing and deploying this technology is one of the main barriers to the holographic display market. Advanced materials, specialized parts like lasers and spatial light modulators, and intricate optical configurations are required to create holographic displays, which raises the cost of production. The production procedures for these components also call for specialized machinery and precision engineering, which raises the cost even more. Furthermore, holographic displays are substantially more expensive than conventional display technologies because the cost is frequently passed on to customers.
Integration of virtual reality (VR) and augmented reality (AR)
Virtual reality (VR) and augmented reality (AR) experiences could be greatly improved by holographic displays. Mixed reality environments that provide more immersive and interactive user experiences can be created by combining holographic displays with AR/VR technologies. In order to enhance the lifelikeness and engagement of applications like virtual meetings, remote training, and interactive gaming, holographic displays, for instance, can project 3D objects or environments that users can interact with in real-time. Moreover, holographic displays have the potential to become a crucial component of the AR/VR ecosystem, stimulating demand across a range of industries as the AR/VR market grows due to developments in hardware and software.
Intense competition from well-known display technologies
The fierce competition from well-established display technologies like LED, OLED, and LCD is one of the main threats to the holographic display market. Because of their established supply chains, vast manufacturing infrastructure, and economies of scale that enable more affordable production, these technologies are already widely used. Additionally, they also remain competitive in the market thanks to ongoing advancements in resolution, color accuracy, and energy efficiency. It can be challenging for holographic displays to compete on both price and performance, particularly in consumer markets where cost and familiarity frequently influence purchasing decisions, as they are still relatively new and expensive.
Holographic display demand has been affected by the COVID-19 pandemic in a variety of ways, with some industries seeing increased demand while others are facing difficulties. A greater interest in holographic displays for online events, remote training, and virtual meetings resulted from the pandemic's increased demand for digital engagement, remote communication, and virtual collaboration. Furthermore, supply chain issues, production hold-ups, and lower consumer spending, especially in industries like retail, entertainment, and automotive where demand for new technologies was stifled by economic uncertainty, also caused major disruptions to the market.
The Medical Imaging segment is expected to be the largest during the forecast period
The market for holographic displays is dominated by the medical imaging segment. The capacity to produce incredibly detailed 3D visualizations of anatomical structures has propelled the use of holographic displays in medical imaging, greatly improving the precision of diagnosis, surgical planning, and educational applications. Moreover, holographic displays enhance patient outcomes and enable more accurate surgical procedures by enabling medical professionals to examine complex structures in real-time from multiple angles without the need for special glasses.
The Media and Entertainment segment is expected to have the highest CAGR during the forecast period
In the holographic display market, the Media and Entertainment segment is anticipated to grow at the highest CAGR. The growing desire for cutting-edge and immersive live experiences in gaming, movies, concerts, and other live events is what's fueling this growth. With their special ability to produce 3D images and interactive content, holographic displays give entertainment venues and content producers a competitive edge. They also improve audience engagement. Additionally, propelling the industry's growth is the demand for more dynamic and digital advertising, which has created new markets for holographic displays to promote products and brands in airports, retail establishments, and outdoor events.
The holographic display market is dominated by North America due to the region's early adoption of cutting-edge technologies and the strong presence of important industry players. This is especially true in the media and entertainment, healthcare, and defense sectors, where holographic displays are being used more and more for applications like interactive advertising, medical imaging, and military training simulations. Furthermore, North America's established technological infrastructure and strong demand for cutting-edge consumer electronics and immersive experiences have made the region a dominant player in the global holographic display market.
The holographic display market is anticipated to grow at the highest CAGR in the Asia-Pacific region due to the region's increased investments in digital infrastructure, quickening technological advancements, and rising demand for cutting-edge display technologies in a variety of industries. Moreover, the retail and automotive industries are investigating holographic displays for improved customer experiences and interactive advertising, while the region's thriving healthcare sector is increasingly utilizing holographic displays for medical imaging and diagnostics. .
Key players in the market
Some of the key players in Holographic Display market include Qualcomm Technologies, Inc, Konica Minolta, Inc., Provision Holdings Inc., Holoxica Ltd,, Animmersion UK Ltd., ViewSonic Corporation, EON Reality Inc., Zebra Imaging, RealView Imaging Ltd., HoloTech Switzerland AG, Musion Das Hologram Ltd and Realfiction Holding AB.
In August 2024, Qualcomm Incorporated, a global leader in high-performance at low-power solutions, through its subsidiary, Qualcomm Technologies, Inc., and Sequans Communications S.A., a supplier of 4G and 5G semiconductor solutions for the Internet of Things (IoT), announced that they have entered into a definitive agreement for Qualcomm to buy Sequans' 4G IoT technologies.
In June 2024, Konica Minolta Business Solutions U.S.A., Inc., a leader in workplace innovation, is proud to announce a contract with Vizient, the largest provider-driven healthcare performance improvement company in the nation. The agreement aims to deliver pivotal solutions to the healthcare industry through Documentation and Workflow Management.
In August 2023, Realfiction Holding AB has recently signed a commercial license agreement with the Hong Kong University of Science and Technology (HKUST) that grants the company exclusive rights to employ HKUST's patented super-fast ferroelectric liquid crystal (FLC) technology in the production of 3D displays larger than 9-inches.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.