市场调查报告书
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1558331
2030 年 3D 数位资产市场预测:按资产类型、组件、资产品质、部署、应用程式、最终用户、区域进行全球分析3D Digital Asset Market Forecasts to 2030 - Global Analysis By Asset Type, Component, Asset Quality, Deployment, Application, End User and By Geography |
根据 Stratistics MRC 的数据,2024 年全球 3D 数位资产市场规模将达到 300 亿美元,预计在预测期内将以 15.1% 的复合年增长率成长,到 2030 年将达到 698 亿美元。
3D 数位资产是3D物件的专业数位表示,可以包括模型、动画、纹理和相关内容。这些资产在专用3D 内容设计的数位资产管理 (DAM) 系统中进行管理。此类系统提供了一个用于组织、储存和搜寻3D 资产的集中储存库,支援使用者之间的高效协作,并确保版本控制以维护文件的最新版本。这些系统支援多个使用者同时处理资产,从而提高生产力并降低错误风险。
3D建模软体的持续改进
3D 建模软体的进步透过简化资产创建和优化来提高生产力,减少艺术家的时间和人事费用。纹理烘焙和重新拓扑等高级工具可提高视觉保真度,使 3D 模型更具吸引力并适合游戏、VR 和 AR 应用。这些优质资产推动市场需求并改善使用者体验,使 3D 建模软体成为企业的宝贵工具。
缺乏普遍采用的技术标准
3D数位资产市场缺乏通用技术标准导致碎片化,导致相容性问题和资料遗失。这阻碍了平台之间的无缝资产移动并限制了市场扩张。此外,缺乏通用标准需要企业投入大量时间、资源和资源来针对不同平台优化其3D资产,导致交易成本高并阻碍市场成长。
对身临其境型体验的需求不断增长
3D 资产用途广泛,适用于从医学教育到 VR 娱乐的各种应用。这将扩大 3D 数位资产市场并鼓励整个产业的创新。即时渲染和生成人工智慧等技术的进步正在提高资产生产的品质和效率,使创作者能够为身临其境型应用程式创建高品质的模型。这种演变对于满足人们对数位内容的真实性和互动性日益增长的期望至关重要,而数位内容正在推动市场发展。
智慧财产权和授权问题
3D 数位资产市场面临着因未经授权的复製和分发而增加的版权侵权风险,这可能会阻止创作者共用他们的作品并参与协作计划。此外,多样化的授权模式会影响资产可用性和收益潜力,为创作者和使用者造成障碍。需要明确的授权条款会造成混乱和争议,使市场内的交易变得复杂。
COVID-19 的疫情对 3D 数位资产市场产生了重大影响,并由于对身临其境型数位体验的需求增加而加速了其成长。随着企业转向远端操作,用于培训、协作和行销的虚拟实境 (VR) 和扩增实境(AR) 应用程式的使用量激增。这种转变增加了电子商务、娱乐和教育等各个领域对高品质 3D 资产的需求。
3D 模型细分市场预计将在预测期内成为最大的细分市场
3D 模型预计将在预测期内达到顶峰,因为它们增强了产品视觉化、提高了客户参与并降低了电子商务的退货率。 VR 和 AR 应用中对身临其境型体验的需求正在迅速增长,需要高品质的 3D 模型。游戏、教育和培训等行业依靠逼真的 3D 资产来创建互动环境,推动 3D 数位资产市场的成长。
虚拟体验产业预计在预测期内复合年增长率最高
由于增强型VR头戴装置、AR 眼镜和身临其境型输入设备提供了更真实、引人入胜的虚拟体验,预计虚拟体验产业在预测期内将呈现出最高的复合年增长率。此外,图形渲染、即时模拟和空间音讯的进步也有助于打造更身临其境、更真实的虚拟环境。虚拟工作空间和协作工具促进远端团队合作和计划管理,提高生产力和沟通。
预计北美在预测期内将占据最大的市场占有率,因为它是技术创新的中心,3D 建模、渲染和模拟技术的进步正在推动市场成长。此外,北美的电影、电视和游戏产业都严重依赖高品质的 3D 资产来实现 CG影像、特效和沈浸式体验。此外,北美公司在研发方面的大量投资正在支持 3D 资产技术和应用的进步。
预计亚太地区在预测期内的复合年增长率最高。这是因为亚太地区,特别是中国、韩国和日本等国家游戏产业的成长,增加了游戏设计和开发对高品质3D资产的需求。此外,电影和媒体产业也使用 3D 资产来实现视觉效果、动画和沈浸式体验。此外,教育、房地产和零售等各个领域越来越多地采用虚拟实境 (VR) 和扩增实境(AR) 技术,这增加了对详细 3D 数位资产的需求。
According to Stratistics MRC, the Global 3D Digital Asset Market is accounted for $30.0 billion in 2024 and is expected to reach $69.8 billion by 2030 growing at a CAGR of 15.1% during the forecast period. 3D Digital Asset is a specialized digital representation of three-dimensional objects, which can include models, animations, textures, and related content. These assets are managed within a Digital Asset Management (DAM) system designed specifically for 3D content. Such systems provide a centralized repository for organizing, storing, and retrieving 3D assets, enabling efficient collaboration among users and ensuring version control to maintain the latest iterations of files. These systems support multiple users working on assets simultaneously, improving productivity and reducing the risk of errors
Continuous improvements in 3D modeling software
3D modeling software advancements improve productivity by streamlining asset creation and optimization, reducing time for artists and labor costs. Advanced tools like texture baking and retopology enhance visual fidelity, making 3D models more engaging and relevant for gaming, VR, and AR applications. These higher-quality assets drive market demand and enhance user experiences, making 3D modeling software a valuable tool for businesses.
Lack of universally adopted technical standards
The lack of universal technical standards in the 3D digital asset market leads to fragmentation, causing compatibility issues and data loss. This hinders seamless asset transfer across platforms, limiting market expansion. Additionally, the absence of universal standards results in higher transaction costs, as companies need to invest more time, resources, and resources in optimizing 3D assets for different platforms hampering the growth of the market.
Growing demand for immersive experiences
3D assets offer versatility across various applications, from medical education to VR entertainment. This broadens the 3D digital asset market and encourages innovation across industries. Technological advancements like real-time rendering and generative AI are enhancing asset production quality and efficiency, enabling creators to create high-quality models for immersive applications. This evolution is crucial for meeting growing expectations for realism and interactivity in digital content drives the market.
Intellectual property and licensing issues
The 3D digital asset market faces increased risk of copyright infringement due to unauthorized reproduction or distribution, which can deter creators from sharing their work and participating in collaborative projects. Additionally, diverse licensing models impact asset availability and revenue potential, creating barriers for creators and users. The need for clear licensing terms can lead to confusion and disputes, complicating transactions within the market.
The COVID-19 pandemic has significantly impacted the 3D Digital Asset market, accelerating its growth due to increased demand for immersive digital experiences. As businesses shifted to remote operations, there was a surge in the use of virtual reality (VR) and augmented reality (AR) applications for training, collaboration, and marketing. This shift led to a heightened need for high-quality 3D assets across various sectors, including e-commerce, entertainment, and education.
The 3D models segment is expected to be the largest during the forecast period
The 3D models is expected to be the largest during the forecast period because 3D models enhance product visualization, boosting customer engagement and reducing return rates in e-commerce. The demand for immersive experiences in VR and AR applications has surged, necessitating high-quality 3D models. Industries like gaming, education, and training rely on realistic 3D assets to create interactive environments, driving the growth of the 3D digital asset market.
The virtual experience segment is expected to have the highest CAGR during the forecast period
The virtual experience segment is expected to have the highest CAGR during the forecast period bacause enhanced VR headsets, AR glasses, and immersive input devices provide more realistic and engaging virtual experiences. Furthermore, advances in graphics rendering, real-time simulation, and spatial audio contribute to more immersive and realistic virtual environments. Virtual workspaces and collaboration tools facilitate remote teamwork and project management, enhancing productivity and communication.
North America is projected to hold the largest market share during the forecast period because North America is a hub for technological innovation, with advancements in 3D modeling, rendering, and simulation technologies driving market growth. In addition, the film, television, and gaming industries in North America rely heavily on high-quality 3D assets for computer-generated imagery, special effects, and immersive experiences. Furthermore, significant investments in research and development by North American companies support the advancement of 3D asset technologies and applications.
Asia Pacific is projected to witness the highest CAGR over the forecast period driven due to the growing gaming industry in APAC, particularly in countries like China, South Korea, and Japan, drives demand for high-quality 3D assets for game design and development. Moreover, the film and media industries use 3D assets for visual effects, animation, and immersive experiences. Furthermore, increased adoption of virtual reality (VR) and augmented reality (AR) technologies across various sectors, including education, real estate, and retail, boosts the need for detailed 3D digital assets.
Key players in the market
Some of the key players in 3D Digital Asset market include Adobe, Aprimo LLC, Autodesk Inc., Bynder, Canto Inc., Cloudinary Ltd, Cognizant Technol ogy Solutions Corp., Digizuite A/S, echo3D, Inc., IBM Corporation, MediaBeacon Inc., Meta, Microsoft, Nuxeo , NVIDIA Corporation, Oracle Corporation, Siemens, Sony Corporation, Trimble Inc. And Unity Technologies
In September 2024, IBM celebrated the opening of its new flagship office at One Madison Avenue, marking a significant milestone for the New York-based global technology company. It joins a long tradition of IBM contributions to New York's thriving technology industry, including our deep partnerships with academic and research institutions across the state.
In September 2024, IBM and Intel have announced a collaboration to deploy Intel(R) Gaudi(R) 3 AI accelerators as a service on IBM Cloud. This offering, which is expected to be available in early 2025, aims to help more cost effectively scale enterprise AI and drive innovation underpinned with security and resiliency.
In August 2024, Siemens provides unrivalled distribution network transparency with SICAM Enhanced Grid Sensor. Unparalleled transparency delivers customers enhanced operational efficiency, improved reliability, and cost savings.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.