市场调查报告书
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2030 年 SUV 市场预测:按车辆尺寸、推进力、价格分布、最终用户和地区进行的全球分析Future of SUV Market Forecasts to 2030 - Global Analysis By Vehicle Size (Compact SUVs, Mid-Size SUVs, Full-Size SUVs, Subcompact SUVs and Luxury SUVs), Propulsion, Price Range, End User and By Geography |
根据 Stratistics MRC 的数据,全球未来 SUV 市场在预测期内将以 5.3% 的复合年增长率成长。
永续性、自主性和电气化都可能影响未来的 SUV。随着汽车製造商转向更环保的技术,凭藉更好的性能和更少的排放气体,电动 SUV 可能会越来越受欢迎。 ADAS(进阶驾驶辅助系统)和其他自动驾驶功能可能会提高便利性和安全性。未来的车型还可能采用更轻的材料、空气动力学设计和环保的内装。此外,紧凑型和跨界 SUV 将变得更加流行,以满足追求多功能性的都市区驾驶员的需求。
根据国际能源总署(IEA)预测,2023年SUV将占全球汽车销售的48%,创下新纪录。
都市化和生活方式的改变
随着城市的扩张和城市人口的增加,消费者正在寻找具有多功能性、舒适性和安全性的车辆,以适应不同的城市环境。 SUV 提供优越的驾驶位置、宽敞的内部空间和高水准的安全性,使其对城市居民具有吸引力。此外,生活方式的改变,例如对户外活动和探险旅行的兴趣增加,与 SUV 的功能非常契合。对 SUV 的需求源于对一款能够在日常通勤和週末度假之间无缝过渡的车辆的渴望。
基础设施限制
许多城市都面临着道路拥塞、停车位有限和道路狭窄等挑战,这些道路不适合 SUV 等大型车辆的最佳设计。这可能会导致操控性和停车困难,可能会阻止一些消费者选择SUV。此外,在道路基础设施欠发达的地区,SUV 的高离地间隙和坚固结构的优势可能会被燃油经济性问题和高昂的维护成本所抵消。
自动驾驶技术发展
自动驾驶技术的开拓为SUV市场的未来带来了巨大的机会。自动驾驶能力正在不断进步,SUV 凭藉其宽敞的内部空间和强大的平台,能够很好地整合这些技术。自动驾驶 SUV 可以提供增强的安全功能、改进的交通导航和更舒适的乘坐体验,尤其是在长途旅行中。这项技术非常适合SUV市场对家庭用车的重视,并且可以增加其对注重安全的消费者的吸引力。此外,自动驾驶功能的整合开启了新的设计可能性,并可重新配置内部空间,以适应忙碌的生产力和休閒活动。
与其他车型的竞争
其他车辆类别也越来越多地提供传统上与 SUV 相关的功能。跨界车提供类似 SUV 的空间和多功能性,并提高燃油经济性和操控性。电动车 (EV) 因其环境效益和低营业成本而越来越受欢迎,这可能会吸引消费者远离传统 SUV。此外,小型车安全性能的提高以及车内空间的有效利用正在挑战SUV的感知优势。都市区汽车共享和移动服务的兴起也可能透过减少个人汽车拥有量的需求来影响 SUV 的销售。
由于供应链问题和经济不确定性,COVID-19 大流行最初扰乱了 SUV 的生产和销售。但随后,随着消费者寻求大众交通工具的替代方案,对包括 SUV 在内的个人车辆的需求增加。随着环保意识的增强,疫情加速了 SUV 向电动和混合动力汽车的转变。长期影响将是消费者偏好转向功能更丰富、技术先进、适合工作和休閒的SUV。
预计中型 SUV 市场在预测期内将成为最大的市场
中型 SUV 细分市场由于其功能性、舒适性和经济性的最佳平衡,预计将主导 SUV 市场的未来。这些车辆提供充足的内部空间和货物容量,而没有大型 SUV 的过大尺寸和油耗,使其成为满足各种消费者需求的理想选择。中型 SUV 吸引了广泛的人群,包括家庭、城市居民和冒险家,为日常通勤或週末度假提供多功能性。由于燃油效率的提高以及先进安全和娱乐系统的集成,它们的受欢迎程度进一步提高。随着製造商在这一领域不断创新并提供混合动力汽车和电动车选择,中型 SUV 将透过适应不断变化的消费者偏好和监管要求来保持其市场领先地位。
纯电动车 (BEV) 领域预计在预测期内复合年增长率最高
在环保意识不断增强、政府奖励和电池技术进步的推动下,即将到来的 SUV 市场中的纯电动车 (BEV) 领域预计将显着增长。电动 SUV 为消费者提供了他们想要的空间和多功能性,以及零排放和较低的运行成本。随着电池续航里程的提高和充电基础设施的扩大,采用电动 SUV 的障碍正在降低。各大汽车製造商纷纷大力投资电动SUV车型,为消费者在不同价格分布提供更多选择。随着生产规模的扩大和技术成本的下降,电动SUV的竞争力预计将日益增强,推动该细分市场的快速成长。
预计在预测期内,亚太地区将占据未来SUV市场的最大市场占有率。这一优势得益于中国和印度等国家的快速都市化、可支配收入的增加以及中阶的壮大。该地区庞大的人口和不断发展的汽车工业使其成为SUV的强大消费群。此外,政府在中国等国家推广电动车的努力正在推动电动SUV的采用。许多亚洲文化青睐大型汽车作为身份象征,进一步推动了对 SUV 的需求。
预计亚太地区在预测期内将实现未来 SUV 市场最高的复合年增长率。这种快速成长背后有几个因素,包括都市化的加速、可支配收入的增加以及新兴国家对高檔和豪华汽车的日益偏好。在中国、印度和东南亚等国家,由于道路基础设施的改善和消费者生活方式的改变,SUV的受欢迎程度急剧上升。特别是在中国,电动车的普及加速了电动SUV的成长。随着亚太汽车市场的不断成熟和发展,该市场预计将蓬勃发展。
According to Stratistics MRC, the Global Future of SUV Market is growing at a CAGR of 5.3% during the forecast period. Sustainability, autonomous driving, and electrification will all influence SUVs in the future. Due to their better performance and reduced emissions, electric SUVs will become increasingly popular as automakers transition to greener technologies. Advanced driver assistance systems (ADAS) and other autonomous features will improve convenience and safety. Future models will also be characterized by lighter materials, aerodynamic designs, and environmentally friendly interiors. Additionally, compact and crossover SUVs will grow in popularity, catering to urban drivers seeking versatility.
According to the International Energy Agency (IEA), SUVs accounted for 48% of global car sales in 2023, setting a new record.
Urbanization and lifestyle changes
As cities expand and urban populations grow, consumers seek vehicles that offer versatility, comfort, and safety for navigating diverse urban environments. SUVs provide a commanding driving position, spacious interiors, and perceived safety benefits, making them attractive to urban dwellers. Additionally, changing lifestyles, including increased focus on outdoor activities and adventure travel, align well with SUV capabilities. The desire for vehicles that can seamlessly transition between daily commutes and weekend getaways fuels the demand for SUVs.
Infrastructure limitations
Many cities face challenges with congested roads, limited parking spaces, and narrow streets that are not optimally designed for larger vehicles like SUVs. This can lead to difficulties in maneuverability and parking, potentially deterring some consumers from choosing SUVs. Additionally, in regions with underdeveloped road infrastructure, the benefits of SUVs' higher ground clearance and robust construction may be offset by fuel efficiency concerns and higher maintenance costs.
Development of autonomous driving technology
The development of autonomous driving technology presents a significant opportunity for the future of the SUV market. Self-driving capabilities are advancing, and SUVs are well-positioned to integrate these technologies due to their spacious interiors and robust platforms. Autonomous SUVs could offer enhanced safety features, improved traffic navigation, and a more comfortable riding experience, especially for long journeys. This technology aligns well with the SUV market's focus on family-oriented vehicles, potentially increasing their appeal to safety-conscious consumers. Furthermore, the integration of autonomous driving features could lead to new design possibilities, reimagining the interior space for productivity or leisure activities during travel.
Competition from other vehicle types
Other vehicle categories are also increasingly offering features traditionally associated with SUVs. Crossovers are providing SUV-like space and versatility with improved fuel efficiency and handling. Electric vehicles (EVs) are gaining popularity due to their environmental benefits and lower operating costs, potentially drawing consumers away from traditional SUVs. Additionally, improvements in smaller vehicles' safety features and interior space utilization challenge the perceived advantages of SUVs. The rise of car-sharing and mobility services in urban areas may also reduce the need for personal vehicle ownership, impacting SUV sales.
The COVID-19 pandemic initially disrupted SUV production and sales due to supply chain issues and economic uncertainty. However, it subsequently boosted demand for personal vehicles, including SUVs, as consumers sought alternatives to public transportation. The pandemic accelerated the shift towards electric and hybrid SUVs, aligning with increased environmental awareness. Long-term impacts include changes in consumer preferences towards more versatile and technologically advanced SUVs suitable for both work and leisure.
The mid-size SUVs segment is expected to be the largest during the forecast period
The mid-size SUVs segment is expected to dominate the future of SUV market due to its optimal balance of functionality, comfort, and affordability. These vehicles offer ample interior space and cargo capacity without the excessive size and fuel consumption of larger SUVs, making them ideal for diverse consumer needs. Mid-size SUVs cater to families, urban dwellers, and adventure enthusiasts alike, providing versatility for daily commutes and weekend getaways. Their popularity is further enhanced by advancements in fuel efficiency and the integration of advanced safety features and entertainment systems. As manufacturers continue to innovate in this segment, offering hybrid and electric options, mid-size SUVs are well-positioned to maintain their market leadership by adapting to evolving consumer preferences and regulatory requirements.
The battery electric vehicles (BEV) segment is expected to have the highest CAGR during the forecast period
The battery electric vehicles (BEV) segment in the future of SUV market is anticipated to witness significant growth, driven by increasing environmental awareness, government incentives, and advancements in battery technology. Electric SUVs offer the space and versatility consumers desire, combined with zero-emission operation and lower running costs. As battery range improves and charging infrastructure expands, the adoption barriers for electric SUVs are diminishing. Major automakers are investing heavily in electric SUV models, broadening consumer choice across various price points. As production scales up and technology costs decrease, electric SUVs are expected to become increasingly competitive, driving rapid growth in this segment.
The Asia Pacific region is projected to account for the largest market share in the future of SUV market during the forecast period. This dominance is attributed to rapid urbanization, rising disposable incomes, and a growing middle class in countries like China and India. The region's large population and expanding automotive industry provide a strong consumer base for SUVs. Additionally, government initiatives promoting electric vehicles in countries like China are driving the adoption of electric SUVs. The preference for larger vehicles as status symbols in many Asian cultures further boosts SUV demand.
The Asia Pacific region is projected to achieve the highest CAGR in the future of SUV market during the forecast period. This rapid growth is fueled by several factors, including increasing urbanization, rising disposable incomes, and a growing appetite for premium and luxury vehicles in emerging economies. Countries like China, India, and Southeast Asian nations are experiencing a surge in SUV popularity, driven by improving road infrastructure and changing consumer lifestyles. The region's focus on electric vehicle adoption, particularly in China, is accelerating the growth of electric SUVs. As the automotive market in Asia Pacific continues to mature and evolve, the market is expected to prosper.
Key players in the market
Some of the key players in Future of SUV Market include Toyota Motor Corporation, Volkswagen Group, General Motors Company, Ford Motor Company, Hyundai Motor Company, Honda Motor Co., Ltd., Stellantis N.V., BMW Group, Mercedes-Benz Group AG, Nissan Motor Corporation, Tesla, Inc., BYD Company Ltd., Kia Corporation, Volvo Group, Mazda Motor Corporation, Subaru Corporation, Jaguar Land Rover Automotive PLC, and Mitsubishi Motors Corporation.
In October 2024, Stellantis N.V. launched the Leapmotor C10 electric SUV in Malaysia, marking their entry into the Southeast Asian EV market.
In April 2024, Toyota Motor Corporation unveiled the bZ3C and bZ3X electric SUV concepts at the 2024 Beijing Motor Show, showcasing their future EV direction for the Chinese market.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.