市场调查报告书
商品编码
1603768
全球眼镜产品包装市场预测(-2030):按产品、材料、包装类型、分销管道、最终用户和地区进行分析Eyewear Packaging Market Forecasts to 2030 - Global Analysis By Product (Spectacles, Sunglasses, Safety Glasses, Sports Eyewear, Cellulose-Based and Other Products), Material, Packaging Type, Distribution Channel, End User and By Geography |
根据Stratistics MRC预测,2024年全球眼镜产品包装市场规模将达到2.7249亿美元,预计在预测期内复合年增长率为6.4%,到2030年达到3.9537亿美元。
眼镜产品包装一词描述了用于包装太阳眼镜、眼镜和其他视觉相关配件的装饰和保护材料。盒子、袋子、小袋子和盒子旨在保护您的眼镜在储存和运输过程中免受刮擦。眼镜产品包装通常由纸板、皮革、塑胶和织物组成,通常美观,并为製造商提供品牌推广机会。
根据美国疾病管制与预防美国(CDC) 的数据,大约 25% 至 26% 的 2 至 17 岁儿童佩戴眼镜或隐形眼镜。
眼镜产品消费增加
随着眼镜产品消费量的增加,对优质、美观包装的需求也在增加,以适应这些趋势。此外,眼镜产品线上销售的成长进一步加速了对保护性包装的需求,以确保产品完好无损地到达客户手中。眼镜产品品牌的全球扩张也推动了包装设计的创新,重点在于品牌差异化和消费者体验。眼镜产品製造商正在采用环保包装解决方案,以满足消费者对永续性的偏好。此外,处方笺眼镜产品使用量的增加和时尚意识的消费者正在推动对多样化包装类型的需求,推动整体市场成长。
系统调试与维护复杂
系统调试和维护的复杂性可能会导致製造延迟并影响供应链效率。随着包装设计变得更加先进,维护机器和解决问题变得更加困难,并且需要专门的知识和专业知识。此外,与复杂系统相关的高维护成本可能会阻碍新市场的进入并限制竞争。由于频繁出现的技术问题,不一致的包装生产会降低产品品质并影响客户满意度。这种复杂性也会限制创新。公司将专注于维护现有系统,而不是开发新的、具有成本效益的包装解决方案。
与包装供应商的伙伴关係
我们与包装供应商的伙伴关係使我们能够获得创新的包装解决方案,从而增强您产品的保护和视觉吸引力。供应商提供设计客製化包装的专业知识,以满足各种眼镜产品品牌的美学和功能要求。策略伙伴关係关係还可以透过批量采购和简化的供应链来提高成本效率。此外,这些合作伙伴关係使我们能够采用永续材料,满足消费者对环保选择的需求。因此,眼镜产品品牌可以在竞争激烈的市场中脱颖而出,吸引更多顾客并增加市场占有率。
原料成本上涨
纸板、塑胶和皮革等包装材料对于保护和展示眼镜产品至关重要,但其价格会受到全球供应链波动的影响。原材料成本上涨可能导致製造商难以维持利润率,从而导致最终消费者的价格上涨。因此,包装解决方案对于眼镜产品品牌来说变得越来越难以承受,尤其是中小型企业。此外,生产成本上升可能会限制技术创新以及更永续和优质包装选择的开发。最终,成本负担的增加可能会减缓市场成长并阻碍行业采用。
COVID-19 的影响
COVID-19 大流行对眼镜产品包装市场产生了重大影响,扰乱了全球供应链,导致包装材料短缺和生产延误。封锁期间线上眼镜产品销售需求的增加增加了对保护性和便于运输的包装的需求。然而,经济不确定性和消费行为的变化导致眼镜产品支出下降,影响了包装需求。随着消费者环保意识的增强,这次疫情也加速了永续和环保包装的趋势。
眼镜细分市场预计将在预测期内成为最大的细分市场
在预测期内,由于对保护性和美观包装解决方案的高需求,眼镜细分市场预计将创下最大的市场占有率。眼镜娇贵且贵重,因此需要坚固的包装,如硬盒或豪华盒子,以防止在储存和运输过程中损坏。随着时尚和奢华眼镜产品行业的发展,对自订品牌包装以增强消费者体验的需求也在不断增长。眼镜产品在线销售的增加进一步增加了对确保产品在运输过程中安全的包装的需求。此外,环保和永续包装的技术创新正在支持该细分市场的成长,以回应消费者对环保产品日益增长的偏好。
预计零售领域在预测期内复合年增长率最高
在预测期内,由于增强用户体验的功能性包装,零售店领域预计将以最高复合年增长率成长。有吸引力的包装可以提高眼镜产品产品的感知价值并激励消费者购买它们。零售商越来越多地使用自订品牌包装来宣传其品牌形象并使其产品在竞争激烈的市场中脱颖而出。此外,零售店还提供了新包装创新的平台,例如环保和永续包装,以满足有环保意识的消费者。
在预测期内,由于对时尚、功能性和永续包装解决方案的高需求,预计亚太地区将占据最大的市场占有率。该地区可支配收入的增加和生活方式的改变也推动了对优质眼镜产品包装、保护袋和环保产品的需求。中国、日本和印度等国家是主要贡献者,中阶不断壮大,注重时尚前卫的消费者推动市场。此外,该地区电子商务的扩张进一步推动了对安全且具有视觉吸引力的包装的需求,以改善用户在线上购买眼镜产品时的体验。
由于对眼镜产品产品优质时尚包装解决方案的需求不断增加,预计北美地区在预测期内将实现最高的复合年增长率。随着时尚和奢华眼镜产品行业的不断扩张,品牌开始转向包装来增强其产品的视觉吸引力和消费者的整体体验。永续包装材料的创新,包括环保和可回收的选择,在该地区越来越受欢迎,符合更广泛的永续性。此外,电子商务平台的兴起导致对安全运输眼镜产品产品的保护性包装的需求激增。
According to Stratistics MRC, the Global Eyewear Packaging Market is accounted for $272.49 million in 2024 and is expected to reach $395.37 million by 2030 growing at a CAGR of 6.4% during the forecast period. The term eyewear packaging describes the ornamental and protective materials used to package sunglasses, eyeglasses, and other optical accessories. It comes with cases, bags, pouches, and boxes made to protect eyeglasses from harm while being stored and transported. Eyewear packaging, which is usually composed of cardboard, leather, plastic, or fabric, frequently places an emphasis on aesthetics and provides manufacturers with branding opportunities.
According to the Centers for Disease Control and Prevention (CDC), around 25% to 26% of children wore glasses or contact lenses between the ages of 2-17 years.
Rising eyewear consumption
Rising eyewear consumption, the need for premium and aesthetically pleasing packaging rises to match these trends. Additionally, the growth in online eyewear sales has further accelerated the demand for protective packaging to ensure products reach customers in perfect condition. The expansion of eyewear brands globally also drives innovation in packaging designs, focusing on brand differentiation and consumer experience. Eyewear manufacturers are adopting eco-friendly packaging solutions in response to consumer preferences for sustainability. Furthermore, the rise of prescription eyewear usage and fashion-conscious consumers contributes to the demand for diverse packaging types, boosting the overall market growth.
Complexity of system debugging & maintenance
The complexity of system debugging and maintenance may lead to delays in manufacturing, affecting supply chain efficiency. As packaging designs become more advanced, maintaining machinery and troubleshooting issues become more challenging, requiring specialized knowledge and expertise. Additionally, the high maintenance costs associated with complex systems may deter new market entrants, limiting competition. Inconsistent packaging production due to frequent technical issues can result in lower-quality products, impacting customer satisfaction. This complexity may also restrict innovation, as companies become focused on maintaining existing systems rather than developing new, cost-effective packaging solutions.
Partnerships with packaging suppliers
Partnerships with packaging suppliers access innovative packaging solutions that enhance product protection and visual appeal. Suppliers bring expertise in designing customized packaging that meets both aesthetic and functional requirements for different eyewear brands. Strategic partnerships also lead to cost efficiencies through bulk purchasing and streamlined supply chains. Furthermore, these collaborations allow for the incorporation of sustainable materials, responding to consumer demand for eco-friendly options. As a result, eyewear brands can differentiate themselves in a competitive market, attracting more customers and expanding their market share.
Rising raw material costs
Packaging materials such as paperboard, plastic, and leather are essential for protecting and presenting eyewear, but their prices are subject to fluctuations in global supply chains. As raw material costs rise, manufacturers may struggle to maintain profit margins, which could lead to higher prices for end consumers. This, in turn, reduces the affordability of packaging solutions for eyewear brands, especially smaller companies. Additionally, higher production costs may limit innovation and the development of more sustainable or premium packaging options. Ultimately, the increased cost burden can slow down market growth and hinder adoption in the industry.
Covid-19 Impact
The COVID-19 pandemic significantly impacted the eyewear packaging market by disrupting global supply chains, leading to shortages of packaging materials and delays in production. Increased demand for online eyewear sales during lockdowns boosted the need for protective and shipping-friendly packaging. However, economic uncertainty and shifts in consumer behaviour led to reduced discretionary spending on eyewear, affecting packaging demand. The pandemic also accelerated the trend towards sustainable and eco-friendly packaging as consumers became more environmentally conscious.
The spectacles segment is expected to be the largest during the forecast period
During the forecast period, the spectacles segment is anticipated to register the largest market share, due to the high demand for protective and aesthetically appealing packaging solutions. Spectacles, being delicate and valuable, require sturdy packaging materials like hard cases and premium boxes to prevent damage during storage and transportation. As the fashion and luxury eyewear sectors grow, the need for custom, branded packaging that enhances consumer experience also rises. Increasing online sales of eyewear, further fuels demand for packaging that ensures product safety during shipping. Additionally, innovations in eco-friendly and sustainable packaging cater to the rising consumer preference for environmentally conscious products, propelling the segment's expansion.
The retail stores segment is expected to have the highest CAGR during the forecast period
During the projection period, the retail stores segment is expected to grow at the highest CAGR, due to functional packaging that enhances the customer experience. Attractive packaging increases the perceived value of eyewear products, encouraging consumers to make purchases. Retailers often use custom-branded packaging to promote brand identity and differentiate their products in a competitive market. Additionally, retail stores provide a platform for new packaging innovations, such as eco-friendly or sustainable packaging, catering to environmentally-conscious consumers.
During the estimation period, the Asia Pacific region is expected to capture the largest market share due to high demand for stylish, functional, and sustainable packaging solutions. As the region witnesses an increase in disposable income and changing lifestyles, the demand for premium eyewear packaging, protective pouches, and eco-friendly options is also rising. Countries like China, Japan, and India are key contributors, with a growing middle class and a focus on fashion-conscious consumers driving the market. Additionally, the expansion of e-commerce in the region is further boosting demand for secure and visually appealing packaging to enhance customer experience during online eyewear purchases.
The North America region is projected to achieve the highest CAGR during the forecast period, driven by the increased demand for premium and stylish packaging solutions for eyewear products. As the fashion and luxury eyewear segment continues to expand, brands are focusing on packaging that enhances their product's visual appeal and overall consumer experience. Innovations in sustainable packaging materials, such as eco-friendly and recyclable options, are gaining popularity in the region, aligning with broader sustainability trends. Additionally, the rise of e-commerce platforms has created a surge in demand for protective packaging that ensures the safe delivery of eyewear products.
Key players in the market
Some of the key players profiled in the Eyewear Packaging Market include Essilor International S.A., Luxottica Group S.p.A., Safilo Group S.p.A., Maui Jim, Inc., Marchon Eyewear, Inc., Marcolin S.p.A., Bolle Brands Inc., De Rigo Vision S.p.A., Fielmann AG, MODO Eyewear, Charmant Group, Tura Inc., Zenni Optical, Prada S.p.A. and Richemont.
In September 2024, Marchon Eyewear entered an exclusive global licensing agreement with Canada goose, marking the launch of their first eyewear collection. The collection will include sun and optical styles designed with sustainable materials such as Eastman Acetate Renew and titanium. This partnership aims to combine Canada goose's performance luxury design with Marchon's craftsmanship.
In January 2024, Safilo and Hugo Boss renewed their licensing agreement early for the Boss and Hugo eyewear collections. This partnership, which began in 2006, focuses on expanding market share, particularly targeting the Gen Z demographic
In May 2024, Luxottica, partnered with the Chalhoub Group to grow the eyewear retail presence in the GCC region. This venture aims to enhance customer service and expand the visibility of iconic eyewear brands like Ray-Ban and Persol.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.