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市场调查报告书
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1603884

到 2030 年定位服务市场预测：按组件、技术、应用、最终用户和地区进行的全球分析

Location Based Services Market Forecasts to 2030 - Global Analysis By Component (Hardware, Software, Services and Other Components), Technology, Application, End User and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3个工作天内

价格

根据Stratistics MRC预测，2024年全球定位服务市场规模将达到3,18亿美元，预计2030年将达到1,024亿美元，预测期内复合年增长率为21.5%。

定位服务(LBS) 是利用装置的地理位置来提供个人化、情境感知功能的应用程式。这些服务利用 GPS、Wi-Fi、蓝牙和蜂巢式网路讯号等技术来即时定位您或您的装置。它被应用于导航、广告、紧急应变、社交网路等各个领域。 LBS引导用户到达目的地，向商店和活动附近的消费者发送有针对性的广告和促销讯息，并允许社交媒体平台共用用户的位置资讯。

根据美国商务部和人口普查局数据，今年第二季美国零售电商销售额为2,573亿美元，较今年第一季成长2.7%。

配备 GPS 技术的智慧型手机的使用增加

随着智慧型手机的普及，用户群不断扩大，全球对定位服务(LBS) 的需求不断增加。因此，LBS 市场不断扩大，特别是在开发中国家，为服务提供者开闢了新的途径。透过提供客製化服务并提供即时位置资讯进行提案，智慧型手机可以提高用户参与度并促进市场成长。

实施成本高

定位服务解决方案通常需要对技术基础设施进行大量初始投资，这对于中小型企业来说成本过高，这限制了采用并减缓了市场成长。此外，开发和管理先进的基于位置的系统需要软体开发、资料分析和GIS技术等领域的熟练人员，这增加了预算有限的中小型企业的营运成本。

定位技术不断进步

Galileo 和 Glonass 两种 GPS 技术的进步提高了定位精度，并为车辆追踪、地理围栏和即时导航提供了更精确的定位。透过将GPS与Wi-Fi、蓝牙和感测器融合相结合，多模态定位系统即使在室内、城市峡谷等难以到达的地方也能提高位置资讯的可靠性，并提供更多样化的定位服务和。

电池消耗和网路连线问题

定位服务(LBS) 可能会导致网路连线和使用者体验不佳。使用者可能无法使用或避免使用 LBS 应用程序，因为持续监控和资料处理会缩短电池寿命。即时交通资讯、导航和基于地理位置的广告等 LBS 应用的可靠性可能会受到网路讯号较弱或遗失的影响。因此，LBS应用的可靠性和有效性至关重要。

COVID-19 的影响

COVID-19 的爆发对定位服务(LBS) 市场产生了各种影响。最初，由于流动性减少和流动性限制，市场经历了下滑。疫情加速了数位解决方案的采用，推动了对接触者追踪和远端资产管理等定位服务应用的需求。整体而言，疫情在带来挑战的同时，也为LBS产业带来了创新和成长机会。

预计软体产业在预测期内将是最大的产业

软体产业预计是最大的，因为它提高了用户参与度和满意度，并推动了零售、医疗保健和物流等行业的采用。 LBS 行销策略使用先进的软体来分析使用者的位置并提供有针对性的广告，以提高行销效果和客户体验。因此，对能够实现有效地理定位的软体解决方案的需求持续成长。

全球定位系统领域预计在预测期内复合年增长率最高

全球定位系统产业预计在预测期内复合年增长率最高。这是因为GPS技术提高了位置资讯的精确度和准确度，提供了导航和紧急应变所需的即时资讯。 GPS 与 Wi-Fi 和蓝牙等其他技术的整合创建了可在各种环境下有效工作的混合系统，包括 GPS 讯号较弱的都市区，从而推动了 Masu 的成长。

占比最大的地区：

印度、中国和东南亚等新兴市场越来越多地使用配备 GPS 技术的智慧型手机，大大促进了定位服务(LBS) 应用的成长。亚太地区各国政府正大力投资智慧城市计划，利用地点服务进行交通管理、智慧停车、公共交通优化和城市规划。

复合年增长率最高的地区：

北美叫车市场由 Uber 和 Lyft 等公司主导，它们严重依赖 LBS 进行即时导航和驾驶员与乘客配对。 LBS 也用于公共交通和自行车共享的 MaaS 解决方案。美国和加拿大正在投资智慧城市计划，利用LBS进行交通管理、智慧停车、公共和环境监测。

免费客製化服务：

订阅此报告的客户将收到以下免费自订选项之一：

  • 公司简介
    • 其他市场公司的综合分析（最多 3 家公司）
    • 主要企业SWOT分析（最多3家企业）
  • 区域分割
    • 根据客户兴趣对主要国家的市场估计、预测和复合年增长率（註：基于可行性检查）
  • 竞争标基准化分析
    • 根据产品系列、地理分布和策略联盟对主要企业基准化分析

目录

第一章执行摘要

第二章 前言

  • 概述
  • 相关利益者
  • 调查范围
  • 调查方法
    • 资料探勘
    • 资料分析
    • 资料检验
    • 研究途径
  • 研究资讯来源
    • 主要研究资讯来源
    • 二次研究资讯来源
    • 先决条件

第三章市场趋势分析

  • 促进因素
  • 抑制因素
  • 机会
  • 威胁
  • 技术分析
  • 应用分析
  • 最终用户分析
  • 新兴市场
  • COVID-19 的影响

第4章波特五力分析

  • 供应商的议价能力
  • 买方议价能力
  • 替代品的威胁
  • 新进入者的威胁
  • 竞争公司之间的敌对关係

第五章全球定位服务市场：按组成部分

  • 硬体
    • GPS装置
    • 无线射频识别标籤
    • 感应器
    • 灯塔
    • 其他硬体
  • 软体
    • 定位软体平台
    • 分析软体
    • 地理围篱软体
    • 地图和导航软体
    • 追踪软体
  • 服务
    • 託管服务
    • 专业服务
    • 云端基础的定位服务
  • 其他组件

第六章 全球定位服务市场：依技术分类

  • 全球定位系统
  • Wi-Fi
  • Bluetooth
  • 行动电话网路
  • 扩大观测时间差
  • 其他技术

第七章 全球定位服务市场：依应用分类

  • 地图和导航
  • 社群网路
  • 邻近行销
  • 资产追踪
  • 车队管理
  • 定位性广告
  • 其他用途

第八章全球定位服务市场：依最终用户分类

  • 零售
  • 运输/物流
  • 卫生保健
  • BFSI
  • 製造业
  • 政府和国防
  • 媒体和娱乐
  • 其他最终用户

第九章全球定位服务市场：按地区

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 义大利
    • 法国
    • 西班牙
    • 其他欧洲国家
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 澳洲
    • 纽西兰
    • 韩国
    • 其他亚太地区
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地区
  • 中东/非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 卡达
    • 南非
    • 其他中东和非洲

第10章 主要进展

  • 合约、伙伴关係、协作和合资企业
  • 收购和合併
  • 新产品发布
  • 业务拓展
  • 其他关键策略

第十一章 公司概况

  • ALE International
  • Amazon.com Inc.
  • Apple Inc
  • Baidu Inc
  • Cisco Systems, Inc.
  • Ericsson
  • Esri
  • Google LLC
  • HERE Technologies
  • IBM Corporation
  • IndoorAtlas
  • iSpace
  • Mapbox
  • Maxar Technologies
  • Microsoft Corporation
  • NavInfo Co., Ltd.
  • Oracle Corporation
  • Qualcomm Technologies, Inc
  • TomTom International BV
Product Code: SMRC27906

According to Stratistics MRC, the Global Location Based Services Market is accounted for $31.8 billion in 2024 and is expected to reach $102.4 billion by 2030 growing at a CAGR of 21.5% during the forecast period. Location-Based Services (LBS) are applications that use a device's geographic location to provide personalized, context-aware features. These services use technologies like GPS, Wi-Fi, Bluetooth, and cellular network signals to pinpoint a user's or device's location in real-time. They are used in various sectors like navigation, advertising, emergency response, and social networking. LBS guide users to their destinations, send targeted ads or promotions to consumers near stores or events, and enable social media platforms to share users' locations.

According to the census bureau of the department of commerce source U.S. retail e-commerce sales for the second quarter of this year were USD 257.3 billion, up 2.7% from the first quarter of this year.

Market Dynamics:

Driver:

Increasing use of smartphones equipped with GPS technology

Location-based services (LBS) have a wider and more varied user base due to the widespread usage of smartphones, and demand for these apps is rising worldwide. The market for LBS has grown as a result, especially in developing nations, opening up new avenues for service providers. By delivering tailored services and offering real-time location data for suggestions, smartphones increase user engagement thus increasing the market growth.

Restraint:

High costs of implementation

Location-based services solutions often require significant initial investment in technology infrastructure, which can be prohibitive for small and medium-sized businesses, limiting their adoption and reducing market growth. Additionally, developing and managing advanced location-based systems requires skilled personnel in areas like software development, data analytics, and GIS technology, adding to operational costs for smaller firms with limited budgets.

Opportunity:

Continuous advancements in location technologies

Galileo and GLONASS, two GPS technological advancements, have increased the precision of location data, allowing for more accurate positioning for fleet tracking, geofencing, and real-time navigation. By integrating GPS with Wi-Fi, Bluetooth, and sensor fusion, multimodal positioning systems improve location reliability even in difficult-to-reach places like inside or urban canyons, enabling a greater variety of location-based system (LBS) applications propelling the market growth.

Threat:

Battery drains and network connectivity issues

Network connection and user experience may suffer as a result of location-based services (LBS). Because continuous monitoring and data processing might deplete battery life, users may disable or avoid using LBS applications. The dependability of LBS applications such as real-time traffic updates, navigation, and geolocation-based advertisements can be impacted by weak or lost network signals. Thus, the dependability and effectiveness of LBS applications are essential.

Covid-19 Impact

The COVID-19 pandemic had a mixed impact on the location-based services (LBS) market. Initially, the market experienced a decline due to reduced mobility and restrictions on movement. The pandemic accelerated the adoption of digital solutions, driving demand for LBS applications like contact tracing and remote asset management. Overall, while the pandemic posed challenges, it also catalyzed innovation and growth opportunities within the LBS sector.

The software segment is expected to be the largest during the forecast period

The software segment is estimated to be the largest, as it enhances user engagement and satisfaction, driving adoption in sectors like retail, healthcare, and logistics. LBS marketing strategies use sophisticated software to analyze user location data and deliver targeted advertisements, improving marketing effectiveness and customer experiences. As a result, demand for software solutions enabling effective geo-targeting continues to rise.

The global positioning system segment is expected to have the highest CAGR during the forecast period

The global positioning system segment is anticipated to witness the highest CAGR during the forecast period, because GPS technology has improved the accuracy and precision of location data, enabling real-time information for navigation and emergency response. The integration of GPS with other technologies like Wi-Fi and Bluetooth has created hybrid systems that function effectively in various environments; including urban areas with weak GPS signals encourage the market growth.

Region with largest share:

Asia Pacific is expected to have the largest market share during the forecast period owing to the growing use of smartphones with GPS technology in emerging markets like India, China, and Southeast Asia has significantly boosted the growth of Land Based Services (LBS) applications. Governments across Asia Pacific are investing heavily in smart city initiatives, relying on LBS for traffic management, smart parking, public transportation optimization, and urban planning.

Region with highest CAGR:

North America is projected to witness the highest CAGR over the forecast period, owing to North American ride-hailing market, dominated by companies like Uber and Lyft, heavily relies on LBS for real-time navigation and driver-passenger matching. LBS is also utilized in MaaS solutions for public transportation and bike-sharing. The US and Canada are investing in smart city projects, utilizing LBS for traffic management, smart parking, public safety, and environmental monitoring, enhancing urban living and increasing demand for LBS solutions.

Key players in the market

Some of the key players profiled in the Location Based Services Market include ALE International, Amazon.com Inc., Apple Inc , Baidu Inc, Cisco Systems, Inc., Ericsson, Esri, Google LLC, HERE Technologies, IBM Corporation , IndoorAtlas, iSpace, Mapbox, Maxar Technologies, Microsoft Corporation, NavInfo Co., Ltd., Oracle Corporation, Qualcomm Technologies, Inc and TomTom International BV

Key Developments:

In November 2024, Cisco and the OECD launched the Digital Well-being Hub to holistically study technology's impact on well-being and shape inclusive digital policies. The collaboration with the OECD is part of Cisco's Country Digital Acceleration program, co-innovation platform that is helping power inclusive communities and resilient economies.

In October 2024, Cisco announced new additions to its data center infrastructure portfolio, an AI server family purpose-built for GPU-intensive AI workloads with NVIDIA accelerated computing, and AI PODs to simplify and de-risk AI infrastructure investment.

Components Covered:

  • Hardware
  • Software
  • Services
  • Other Components

Technologies Covered:

  • Global Positioning System
  • Wi-Fi
  • Bluetooth
  • Cellular Networks
  • Enhanced Observed Time Difference
  • Other Technologies

Applications Covered:

  • Mapping & Navigation
  • Social Networking
  • Proximity Marketing
  • Asset Tracking
  • Fleet Management
  • Location-Based Advertising
  • Other Applications

End Users Covered:

  • Retail
  • Transportation & Logistics
  • Healthcare
  • BFSI
  • Manufacturing
  • Government & Defense
  • Media & Entertainment
  • Other End Users

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Technology Analysis
  • 3.7 Application Analysis
  • 3.8 End User Analysis
  • 3.9 Emerging Markets
  • 3.10 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Location Based Services Market, By Component

  • 5.1 Introduction
  • 5.2 Hardware
    • 5.2.1 GPS Devices
    • 5.2.2 RFID Tags
    • 5.2.3 Sensors
    • 5.2.4 Beacons
    • 5.2.5 Other Hardwares
  • 5.3 Software
    • 5.3.1 Location-Based Software Platforms
    • 5.3.2 Analytics Software
    • 5.3.3 Geofencing Software
    • 5.3.4 Mapping & Navigation Software
    • 5.3.5 Tracking Software
  • 5.4 Services
    • 5.4.1 Managed Services
    • 5.4.2 Professional Services
    • 5.4.3 Cloud-Based Location Services
  • 5.5 Other Components

6 Global Location Based Services Market, By Technology

  • 6.1 Introduction
  • 6.2 Global Positioning System
  • 6.3 Wi-Fi
  • 6.4 Bluetooth
  • 6.5 Cellular Networks
  • 6.6 Enhanced Observed Time Difference
  • 6.7 Other Technologies

7 Global Location Based Services Market, By Application

  • 7.1 Introduction
  • 7.2 Mapping & Navigation
  • 7.3 Social Networking
  • 7.4 Proximity Marketing
  • 7.5 Asset Tracking
  • 7.6 Fleet Management
  • 7.7 Location-Based Advertising
  • 7.8 Other Applications

8 Global Location Based Services Market, By End User

  • 8.1 Introduction
  • 8.2 Retail
  • 8.3 Transportation & Logistics
  • 8.4 Healthcare
  • 8.5 BFSI
  • 8.6 Manufacturing
  • 8.7 Government & Defense
  • 8.8 Media & Entertainment
  • 8.9 Other End Users

9 Global Location Based Services Market, By Geography

  • 9.1 Introduction
  • 9.2 North America
    • 9.2.1 US
    • 9.2.2 Canada
    • 9.2.3 Mexico
  • 9.3 Europe
    • 9.3.1 Germany
    • 9.3.2 UK
    • 9.3.3 Italy
    • 9.3.4 France
    • 9.3.5 Spain
    • 9.3.6 Rest of Europe
  • 9.4 Asia Pacific
    • 9.4.1 Japan
    • 9.4.2 China
    • 9.4.3 India
    • 9.4.4 Australia
    • 9.4.5 New Zealand
    • 9.4.6 South Korea
    • 9.4.7 Rest of Asia Pacific
  • 9.5 South America
    • 9.5.1 Argentina
    • 9.5.2 Brazil
    • 9.5.3 Chile
    • 9.5.4 Rest of South America
  • 9.6 Middle East & Africa
    • 9.6.1 Saudi Arabia
    • 9.6.2 UAE
    • 9.6.3 Qatar
    • 9.6.4 South Africa
    • 9.6.5 Rest of Middle East & Africa

10 Key Developments

  • 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 10.2 Acquisitions & Mergers
  • 10.3 New Product Launch
  • 10.4 Expansions
  • 10.5 Other Key Strategies

11 Company Profiling

  • 11.1 ALE International
  • 11.2 Amazon.com Inc.
  • 11.3 Apple Inc
  • 11.4 Baidu Inc
  • 11.5 Cisco Systems, Inc.
  • 11.6 Ericsson
  • 11.7 Esri
  • 11.8 Google LLC
  • 11.9 HERE Technologies
  • 11.10 IBM Corporation
  • 11.11 IndoorAtlas
  • 11.12 iSpace
  • 11.13 Mapbox
  • 11.14 Maxar Technologies
  • 11.15 Microsoft Corporation
  • 11.16 NavInfo Co., Ltd.
  • 11.17 Oracle Corporation
  • 11.18 Qualcomm Technologies, Inc
  • 11.19 TomTom International BV

List of Tables

  • Table 1 Global Location Based Services Market Outlook, By Region (2022-2030) ($MN)
  • Table 2 Global Location Based Services Market Outlook, By Component (2022-2030) ($MN)
  • Table 3 Global Location Based Services Market Outlook, By Hardware (2022-2030) ($MN)
  • Table 4 Global Location Based Services Market Outlook, By GPS Devices (2022-2030) ($MN)
  • Table 5 Global Location Based Services Market Outlook, By RFID Tags (2022-2030) ($MN)
  • Table 6 Global Location Based Services Market Outlook, By Sensors (2022-2030) ($MN)
  • Table 7 Global Location Based Services Market Outlook, By Beacons (2022-2030) ($MN)
  • Table 8 Global Location Based Services Market Outlook, By Other Hardwares (2022-2030) ($MN)
  • Table 9 Global Location Based Services Market Outlook, By Software (2022-2030) ($MN)
  • Table 10 Global Location Based Services Market Outlook, By Location-Based Software Platforms (2022-2030) ($MN)
  • Table 11 Global Location Based Services Market Outlook, By Analytics Software (2022-2030) ($MN)
  • Table 12 Global Location Based Services Market Outlook, By Geofencing Software (2022-2030) ($MN)
  • Table 13 Global Location Based Services Market Outlook, By Mapping & Navigation Software (2022-2030) ($MN)
  • Table 14 Global Location Based Services Market Outlook, By Tracking Software (2022-2030) ($MN)
  • Table 15 Global Location Based Services Market Outlook, By Services (2022-2030) ($MN)
  • Table 16 Global Location Based Services Market Outlook, By Managed Services (2022-2030) ($MN)
  • Table 17 Global Location Based Services Market Outlook, By Professional Services (2022-2030) ($MN)
  • Table 18 Global Location Based Services Market Outlook, By Cloud-Based Location Services (2022-2030) ($MN)
  • Table 19 Global Location Based Services Market Outlook, By Other Components (2022-2030) ($MN)
  • Table 20 Global Location Based Services Market Outlook, By Technology (2022-2030) ($MN)
  • Table 21 Global Location Based Services Market Outlook, By Global Positioning System (2022-2030) ($MN)
  • Table 22 Global Location Based Services Market Outlook, By Wi-Fi (2022-2030) ($MN)
  • Table 23 Global Location Based Services Market Outlook, By Bluetooth (2022-2030) ($MN)
  • Table 24 Global Location Based Services Market Outlook, By Cellular Networks (2022-2030) ($MN)
  • Table 25 Global Location Based Services Market Outlook, By Enhanced Observed Time Difference (2022-2030) ($MN)
  • Table 26 Global Location Based Services Market Outlook, By Other Technologies (2022-2030) ($MN)
  • Table 27 Global Location Based Services Market Outlook, By Application (2022-2030) ($MN)
  • Table 28 Global Location Based Services Market Outlook, By Mapping & Navigation (2022-2030) ($MN)
  • Table 29 Global Location Based Services Market Outlook, By Social Networking (2022-2030) ($MN)
  • Table 30 Global Location Based Services Market Outlook, By Proximity Marketing (2022-2030) ($MN)
  • Table 31 Global Location Based Services Market Outlook, By Asset Tracking (2022-2030) ($MN)
  • Table 32 Global Location Based Services Market Outlook, By Fleet Management (2022-2030) ($MN)
  • Table 33 Global Location Based Services Market Outlook, By Location-Based Advertising (2022-2030) ($MN)
  • Table 34 Global Location Based Services Market Outlook, By Other Applications (2022-2030) ($MN)
  • Table 35 Global Location Based Services Market Outlook, By End User (2022-2030) ($MN)
  • Table 36 Global Location Based Services Market Outlook, By Retail (2022-2030) ($MN)
  • Table 37 Global Location Based Services Market Outlook, By Transportation & Logistics (2022-2030) ($MN)
  • Table 38 Global Location Based Services Market Outlook, By Healthcare (2022-2030) ($MN)
  • Table 39 Global Location Based Services Market Outlook, By BFSI (2022-2030) ($MN)
  • Table 40 Global Location Based Services Market Outlook, By Manufacturing (2022-2030) ($MN)
  • Table 41 Global Location Based Services Market Outlook, By Government & Defense (2022-2030) ($MN)
  • Table 42 Global Location Based Services Market Outlook, By Media & Entertainment (2022-2030) ($MN)
  • Table 43 Global Location Based Services Market Outlook, By Other End Users (2022-2030) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.