市场调查报告书
商品编码
1617131
到 2030 年唇部护理产品包装市场预测:按产品、类型、材料、分销管道、应用、最终用户和地区进行的全球分析Lip Care Products Packaging Market Forecasts to 2030 - Global Analysis by Product (Lip balms, Lip gloss, Lipsticks, Lip tints and Lip liners), Type, Material, Distribution Channel, Application, End User and By Geography |
根据 Stratistics MRC 的数据,2024 年全球唇部护理产品包装市场规模为 14.3 亿美元,预计到 2030 年将达到 22.9 亿美元,预测期内复合年增长率为 8.2%。
唇部护理产品包装是用于储存和保护唇部护理产品(例如润唇膏、唇彩、护理剂和口红)的材料和设计。我们透过避免污染、保持新鲜度和延长效力来确保产品完整性。常见材料包括铝、玻璃、塑胶和环保替代品。扭转管、罐子和棒子是透过提供易用性、便携性和便利性来满足实际需求的包装范例。包装透过传达公司的身份并向顾客提供美感,在行销中发挥着重要作用。唇部护理包装还包括 SPF 保护和环保设计等元素,以满足客户对永续性和提高舒适度日益增长的需求。
自我护理产品的需求不断增长
对自我护理产品的需求不断增长正在推动唇部护理产品包装产业的发展。随着消费者更加重视护肤和个人健康,对润唇膏、唇蜜和唇部护理品的需求不断增加。由于这种流行热潮,品牌在包装设计中註重便利性、永续性和美观性。环保材料、小型设计和易于使用的功能对于吸引註重健康和环境的消费者来说变得越来越重要,这将进一步推动市场成长。
包装成本高
唇部护理产品市场的成长受到高包装成本的阻碍,从而提高了整体产品价格并降低了消费者的承受能力。因此,需求可能会下降,尤其是在价格很重要的市场。此外,公司可能会面临利润压力,这会抑制行销和创新工作。为了解决这个问题,品牌可能会专注于更便宜的包装选择或更小的包装尺寸,但这样做可能会降低其产品的吸引力和独特性,从而限制市场扩张。
创新包装设计
创新的容器设计透过提高产品吸引力和使用者体验来推动市场发展。独特、实用且永续的包装解决方案吸引了环保意识的客户,并帮助品牌在拥挤的市场中脱颖而出。追求便利性和美观的现代消费者被可自订的选择所吸引,例如环保材料、流线型设计和互动功能。此外,创意包装透过延长保质期和维持产品品质来增加消费者的幸福感。在唇部护理领域,这种永续性、形式和功能的结合增加了销售并增强了客户忠诚度。
供应链中断
唇部护理包装行业的供应链中断正在降低生产效率,导致延误和成本上升。劳动力短缺、运输瓶颈和原材料限制正在阻碍包装供应并推高价格。结果包括新产品推出的延迟、产品可用性的降低以及难以满足不断增长的客户需求。唇部护理行业的製造商和零售商都受到这些干扰的影响,加剧了市场的波动。
COVID-19 的爆发对唇部护理产品包装市场产生了各种影响。由于关门和社交距离,对唇部护理产品的需求最初下降,但在疫情后期,由于消费者专注于自我护理,需求出现反弹。卫生意识的增强导致人们更喜欢防篡改的一次性包装。此外,这场危机期间消费者环保意识的增强也增加了对永续包装的需求。
预计铝业在预测期内将成为最大的产业
由于铝具有保护性和持久性,预计在预测期内将增长最大。透过密封产品,使其免受光、空气和杂质的影响,有助于延长保质期并保持其完整性。此外,铝由于其可回收特性而变得越来越受欢迎,满足了客户对环保包装的需求。由于其实用性和环保优势,铝已成为润唇膏和其他唇部护理包装的流行材料。
玻璃产业预计在预测期内复合年增长率最高
由于其奢华和环保的吸引力,玻璃产业预计在预测期内将出现最高的复合年增长率。玻璃提供精緻奢华的外观,提高品牌知名度并吸引具有环保意识的客户。它也是一种永续的选择,因为它可以回收和再利用,使其适合对环保包装不断增长的需求。此外,玻璃可以保持产品的完整性并确保唇部护理产品新鲜且不受污染,从而使它们对消费者和企业更具吸引力。
由于消费者对优质产品展示、永续性和易用性的需求,预计北美将在预测期内占据最大的市场占有率。可回收材料和其他环保包装解决方案补充了日益增长的环境问题。社群媒体和影响力行销的成长进一步推动了富有创意、具有视觉吸引力的包装的流行。此外,唇部护理产品的选择不断增加,包括唇膏和护理产品,也增加了包装在竞争激烈的行业中对客户的吸引力。
由于对创新、环保和功能性包装解决方案的渴望,预计亚太地区在预测期内的复合年增长率最高。随着护肤和化妆品趋势的变化,可回收和生物分解性的材料变得越来越受欢迎。此外,电子商务平台的扩张和自我护理意识的增强正在推动对简单、引人注目的包装的需求,从而增强产品的吸引力。该地区不断壮大的中阶进一步推动了市场扩张。
According to Stratistics MRC, the Global Lip Care Products Packaging Market is accounted for $1.43 billion in 2024 and is expected to reach $2.29 billion by 2030 growing at a CAGR of 8.2% during the forecast period. Lip care packaging is the materials and design used to store and protects lip care products such as balms, glosses, treatments, and lipsticks. By avoiding contamination, retaining freshness, and sustaining efficacy, it guarantees product integrity. Aluminum, glass, plastic, and environmentally acceptable substitutes are common materials. Twist-up tubes, jars, or sticks are examples of packaging that fulfills practical needs by providing ease of use, portability, and convenience. Packaging plays a significant role in marketing by communicating the company's identity and being aesthetically pleasing to customers. In order to satisfy the increased customer demand for sustainability and improved user experience, lip care packaging may also include elements like SPF protection and environmentally friendly designs.
Rising Demand for Self-Care Products
The growing demand for self-care products is driving the lip care product packaging industry. Lip balms, lip glosses, and lip treatments are in high demand as consumers place a greater emphasis on skincare and personal wellness. Brands are now concentrating on convenience, sustainability, and beauty in their packaging design as a result of this popularity boom. To appeal to consumers who are concerned about their health and the environment, eco-friendly materials, small designs, and easy-to-use features are increasingly crucial, which will further propel the market's growth.
High Packaging Costs
Lip care product market growth is hampered by high packaging costs, which raise overall product prices and make them less affordable to consumers. Demand may decline as a result, particularly in markets where prices are crucial. Additionally, businesses can experience pressure on their profit margins, which could impede their attempts at marketing or innovation. Brands may concentrate on less expensive packaging options or lower packaging sizes to counteract this, but doing so may reduce the attraction and uniqueness of their products, thus it limits the market expansion.
Innovative Packaging Designs
Innovative container designs are boosting the market by improving product attractiveness and user experience. Packaging solutions that are distinctive, practical, and sustainable draw in eco-aware customers and set brands apart in a crowded market. Modern consumers looking for ease and beauty are drawn to customizable options including eco-friendly materials, streamlined designs, and interactive capabilities. Additionally, creative packaging extends shelf life and enhances consumer happiness by maintaining product quality. In the lip care sector, this blend of sustainability, form, and function increases sales and fortifies customer loyalty.
Supply Chain Disruptions
Supply chain disruptions in the lip care packaging sector have reduced production efficiency, resulting in delays and higher costs. Packaging supply has been hampered and prices have increased due to labor shortages, transportation bottlenecks, and raw material limitations. Delays in new introductions, decreased product availability, and difficulties satisfying rising customer demand have resulted from this. Both manufacturers and retailers in the lip care sector are impacted by these interruptions, which further increase market instability.
The COVID-19 pandemic had a mixed impact on the lip care products packaging market. While demand for lip care items initially declined due to lockdowns and social distancing, it rebounded as consumers focused on self-care during the pandemic's later stages. Increased hygiene awareness led to a greater preference for tamper-proof, single-use packaging. Additionally, the demand for sustainable packaging grew as consumers became more environmentally conscious during the crisis.
The aluminum segment is expected to be the largest during the forecast period
The aluminum segment is expected to be the largest during the forecast period because to its protecting and long-lasting qualities. By shielding the product from light, air, and impurities, it prolongs its shelf life and helps maintain its integrity. Additionally, aluminum is becoming more and more popular because to its recyclable nature, which satisfies customer desire for environmentally responsible packaging. Aluminum is a common material for lip balm and other lip care packaging because of its practicality and environmental advantages.
The glass segment is expected to have the highest CAGR during the forecast period
The glass segment is expected to have the highest CAGR during the forecast period because of its high-end, environmentally friendly appeal. Glass provides a sleek, opulent look that improves brand perception and draws in eco-aware customers. Being recyclable and reusable, it is also a sustainable choice that fits well with the rising demand for environmentally friendly packaging. Additionally, glass maintains the product's integrity, guaranteeing that lip care products stay fresh and uncontaminated, which increases their appeal to both consumers and companies.
North America is anticipated to hold the largest market share during the forecast period due to consumer desire for quality product display, sustainability, and ease of use. Recyclable materials and other eco-friendly packaging solutions complement the growing environmental concern. The popularity of creative and visually appealing packaging is further increased by the growth of social media and influencer marketing. Furthermore, the growing selection of lip care products-such as tinted balms and treatment-based options-improves packaging's ability to draw customers in the cutthroat industry.
Asia Pacific is anticipated to witness the highest CAGR over the forecast period due to the desire for innovative, eco-friendly, and functional packaging solutions. Recyclable and biodegradable materials are becoming more and more popular as skincare and cosmetics trends change. Furthermore, growing e-commerce platforms and growing self-care awareness are driving demand for easy, eye-catching packaging that improves the product's appeal. Market expansion is further aided by the region's expanding middle class.
Key players in the market
Some of the key players in Lip Care Products Packaging market include Amcor Limited, Berry Global Inc., AptarGroup, Inc, Quadpack Industries, Silgan Holdings Inc, Albea Group, HCP Packaging, Crown Holdings, Inc., Geka GmbH, Logoplaste, Cosmogen, Kao Corporation, L'Oreal Packaging, Sepha Ltd, MaqPac and Virospack.
In November 2024, Amcor signed a strategic collaboration agreement with Kolon Industries Inc., to co-develop and commercialize more sustainable polyester materials for selected applications in Amcor's flexible packaging business.
In November 2024, Amcor launched two new editions of its open-call initiative, Amcor Lift-Off, to deepen its focus on research and development (R&D) opportunities and key emerging technologies: Amcor Lift-Off Sprints; and, Amcor Lift-Off Connect.
In May 2024, Amcor and AVON, announced the launch of the AmPrima(TM) Plus refill pouch for the AVON Little Black Dress classic shower gels in China.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.