市场调查报告书
商品编码
1625275
到 2030 年的客户经验管理市场预测:按组件、接触点、部署、公司规模、最终用户和地区进行的全球分析Customer Experience Management Market Forecasts to 2030 - Global Analysis by Component, Touchpoint, Deployment Mode, Enterprise Size, End User and By Geography |
根据Stratistics MRC预测,2024年全球客户经验管理市场规模将达到141.8亿美元,预计2030年将达到379亿美元,预测期内复合年增长率为17.8%。
客户经验管理(CEM 或 CXM)是创建和优化品牌与客户接触的策略过程,以提高幸福感、忠诚度和拥护度。 CXM 需要了解所有接触点(包括行销、销售和支援)的客户需求、趋势和行为。透过利用技术、回馈和资料分析,公司可以提供满足消费者期望的无缝、个人化体验。 CEM 旨在推动长期盈利、提高客户维繫并建立情感联繫。为了提高品牌知名度和竞争优势,强大的 CEM 策略融合了跨职能倡议,确保客户体验的一致性并建立信任。
根据 HubSpot 研究,约 76% 的企业已投资提供多种客户服务管道。
数位管道普及
数位管道的日益普及正在改变行业,企业可以透过社交媒体、行动应用程式和网站等众多接触点与客户沟通。这项变更将促进沟通、改善客製化并提供有关消费行为的即时资讯。数位管道使企业能够更好地满足客户需求,同时提供一致且有趣的体验。将人工智慧 (AI) 和分析等最尖端科技融入 CEM 系统正在推动市场扩张和创新。
实施成本高
在客户经验管理(CEM)领域,高昂的实施成本是一个主要障碍,特别是对于中小型企业而言。在员工培训、系统整合和尖端技术方面的前期投资可能是遥不可及的。这些费用阻碍了公司使用 CEM 解决方案,并限制了他们改善客户关係和保持竞争力的能力。因此,公司可能会推迟或不购买这些关键设备,从而限制市场成长。
人工智慧和分析的进步
人工智慧和分析的进步正在彻底改变客户经验管理 (CXM) 领域,使企业能够提供客製化的即时互动。透过人工智慧主导的解决方案分析大规模消费者资料,以改善互动、自动回应和预测行为。来自进阶分析的可行见解可帮助企业增加收益、提高保留率并优化策略。随着公司越来越注重无缝体验,人工智慧和分析在改变 CXM 竞争格局方面发挥关键作用。
整合复杂度
整合挑战正在阻碍该行业,使企业难以整合来自多个管道和平台的资料。决策延迟、效率低落和消费者体验不均都是这种分散的结果。将过时的系统与现代CEM 解决方案整合所需的时间和资源使公司无法充分利用复杂的分析和客製化的客户互动策略的承诺,使他们无法充分利用复杂的分析和客製化的客户互动策略的承诺。
COVID-19 的爆发加速了客户经验管理 (CEM) 解决方案的采用,因为公司优先考虑数位化参与以应对不断变化的消费行为。远端互动、个人化沟通和高效解决问题已变得至关重要,推动了对人工智慧工具和全通路平台的需求。医疗保健、电子商务和金融服务等行业严重依赖 CEM 来在混乱和不断变化的期望中保持客户忠诚度。
预计医疗保健产业将是预测期内最大的产业。
由于对个人化服务、无缝通讯和高效问题解决的需求不断增长,促使医疗保健提供者采用先进的 CEM 解决方案,预计医疗保健产业将在预测期内实现最高成长。人工智慧、远端医疗和 CRM 系统等技术可以增强病人参与、简化业务并提高满意度。日益激烈的竞争、监管要求以及对患者保留的关注进一步推动了 CEM 的采用,将医疗保健定位为市场成长和创新的关键贡献者。
预计行动应用领域在预测期内复合年增长率最高
行动应用程式产业预计在预测期内将出现最高的复合年增长率,因为它提供无缝通讯管道、即时支援以及基于用户行为的客製化建议。推播通知、应用程式内回馈和人工智慧主导分析等功能使企业能够主动回应客户需求并提高满意度。行动应用程式还可以透过奖励计划和简化的体验来培养忠诚度并确保便利性和参与度。随着行动装置使用量的增加,这些应用程式在提高客户维繫方面发挥着至关重要的作用。
由于人工智慧和分析的普及以及先进的数位基础设施的到位,预计北美将在预测期内占据最大的市场占有率。公司使用 CEM 来提高客户忠诚度、增强客製化能力并获得竞争优势。全通路互动需求的不断增长以及行动和电子商务平台的激增推动了市场扩张。此外,优先考虑消费者权利和资料保护的法规确保了先进的解决方案能够培养各种企业的忠诚度和信任。
由于快速的数位转型、智慧型手机普及率的提高以及消费者对个人化体验的期望不断提高,预计亚太地区在预测期内的复合年增长率最高。公司正在利用 CEM 解决方案来提高中国、印度和东南亚等竞争激烈的市场中的客户满意度和忠诚度。电子商务、社群媒体和高级分析的兴起进一步加速了 CEM 的采用。此外,该地区多元化的文化和经济动态鼓励企业投资在地化资料主导策略,推动 CEM 市场的显着成长。
According to Stratistics MRC, the Global Customer Experience Management Market is accounted for $14.18 billion in 2024 and is expected to reach $37.90 billion by 2030 growing at a CAGR of 17.8% during the forecast period. Customer Experience Management (CEM or CXM) is the strategic process of creating and optimizing each customer encounter with a brand in order to increase happiness, loyalty, and advocacy. It entails comprehending the requirements, inclinations, and actions of customers across all touchpoints, such as marketing, sales, and support. Businesses may provide seamless, individualized experiences that meet consumer expectations by utilizing technology, feedback, and data analytics. CEM seeks to foster long-term profitability, enhance client retention, and establish emotional bonds. In order to improve brand perception and competitive advantage, a strong CEM strategy incorporates cross-departmental initiatives, guaranteeing consistency and building trust throughout the customer experience.
According to a HubSpot survey, around 76% of businesses are investing more in offering multiple channels for customer service.
Growing Adoption of Digital Channels
The increasing use of digital channels is transforming the industry by allowing firms to communicate with customers via numerous touchpoints such as social media, mobile applications, and websites. This change facilitates communication, improves customisation, and offers real-time information about consumer behavior. Digital channels enable businesses to better meet client demands while providing consistent and interesting experiences. The incorporation of cutting-edge technology like artificial intelligence (AI) and analytics into CEM systems is propelling market expansion and innovation.
High Implementation Costs
High implementation costs are a key barrier in the Customer Experience Management (CEM) sector, particularly for small and medium-sized businesses (SMEs). Employee training, system integration, and the initial investment in cutting-edge technology might be unaffordable. These expenses can discourage companies from using CEM solutions, which would limit their capacity to improve client relations and maintain their competitiveness. As a result, businesses could put off or refrain from purchasing these crucial instruments, thus it limits market growth.
Advancements in AI and Analytics
AI and analytics advancements are transforming the Customer Experience Management (CXM) sector, allowing organizations to provide tailored, real-time interactions. Large-scale consumer data is analyzed by AI-driven solutions to improve interaction, automate answers, and forecast behavior. Actionable insights from advanced analytics help businesses increase revenue, enhance retention, and optimize strategy. AI and analytics are playing a key role in changing the competitive landscape of CXM as companies place a higher priority on seamless experiences.
Integration Complexities
Integration challenges impede the sector by making it difficult for firms to consolidate data from several channels and platforms. Decision-making delays, inefficiencies, and uneven consumer experiences are the results of this fragmentation. Businesses are unable to fully utilize the promise of sophisticated analytics and customized customer interaction strategies due to the time and resource commitment required to integrate outdated systems with contemporary CEM solutions, which hinders the growth of the market.
The COVID-19 pandemic accelerated the adoption of Customer Experience Management (CEM) solutions as businesses prioritized digital engagement to address changing consumer behaviors. Remote interactions, personalized communication, and efficient issue resolution became critical, driving demand for AI-powered tools and omnichannel platforms. Industries like healthcare, e-commerce, and financial services heavily relied on CEM to maintain customer loyalty amid disruptions and shifting expectations.
The healthcare segment is expected to be the largest during the forecast period
The healthcare segment is expected to be the largest during the forecast period due to increasing demand for personalized services, seamless communication, and efficient problem resolution has prompted healthcare providers to adopt advanced CEM solutions. Technologies like AI, telehealth, and CRM systems enhance patient engagement, streamline operations, and improve satisfaction. Rising competition, regulatory mandates, and focus on patient retention further boost CEM adoption, positioning healthcare as a critical contributor to the market's growth and innovation.
The mobile applications segment is expected to have the highest CAGR during the forecast period
The mobile applications segment is expected to have the highest CAGR during the forecast period as they provide seamless communication channels, instant access to support, and tailored recommendations based on user behavior. With features like push notifications, in-app feedback, and AI-driven analytics, businesses can proactively address customer needs and improve satisfaction. Mobile apps also foster loyalty through rewards programs and streamlined experiences, ensuring convenience and engagement. As mobile usage grows, these applications are pivotal in driving customer retention.
North America is projected to hold the largest market share during the forecast period because of the widespread use of AI and analytics, as well as sophisticated digital infrastructure. Companies use CEM to improve client loyalty, promote customization, and obtain a competitive edge. Market expansion is fueled by the growing need for omnichannel interaction as well as the spread of mobile and e-commerce platforms. Furthermore, regulations that prioritize consumer rights and data protection guarantee advanced solutions that promote loyalty and trust across a range of businesses.
Asia Pacific is projected to witness the highest CAGR over the forecast period due to rapid digital transformation, increasing smartphone penetration, and growing consumer expectations for personalized experiences. Businesses are leveraging CEM solutions to enhance customer satisfaction and loyalty in competitive markets like China, India, and Southeast Asia. The rise of e-commerce, social media, and advanced analytics further accelerates CEM adoption. Additionally, the region's diverse cultural and economic dynamics push companies to invest in localized, data-driven strategies, fostering significant growth in the CEM market.
Key players in the market
Some of the key players in Customer Experience Management market include Adobe Inc., Avaya Inc., Clarabridge, Freshworks Inc., Genesys, International Business Machines Corp., Medallia Inc., Miraway, Open Text Corp., Oracle Corporation, Qualtrics, SAP SE, SAS Institute Inc., Service Management Group (SMG), Tech Mahindra Ltd., Verint and Zendesk.
In December 2024, Pearl Academy has collaborated with Tech Mahindra to launch the Makers Lab, will serve as an innovation hub focused on advancing Generative AI (GenAI), the Metaverse, and Gaming. It marks a significant milestone in the convergence of creative education and cutting-edge technology.
In November 2024, Tech Mahindra has signed a multi-year Strategic Collaboration Agreement (SCA) with Amazon Web Services (AWS) to develop an Autonomous Networks Operations Platform (ANOP) designed for Communication Service Providers (CSPs) and enterprise customers.
In November 2024, Tech Mahindra announced the launch of TechM agentX-a comprehensive suite of GenAI-powered solutions designed to drive intelligent automation and enhance efficiency for enterprises globally.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.