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市场调查报告书
商品编码
1662619
2030 年室内定位市场预测:按服务类型、机器人类型、组件类型、技术、应用、最终用户和地区进行的全球分析Indoor Location Market Forecasts to 2030 - Global Analysis By Service Type, Robot Type, Component Type, Technology, Application, End User and By Geography |
根据 Stratistics MRC 的数据,全球室内定位市场预计在 2024 年将达到 118 亿美元,预计到 2030 年将达到 448 亿美元,预测期内的复合年增长率为 24.8%。
室内定位是确定建筑物、购物中心、仓库等室内环境内的人和物体的精确位置的过程。与主要在户外工作的 GPS 不同,室内定位依靠 Wi-Fi、蓝牙、RFID 和红外线感测器等技术来对您的位置进行三角测量。该技术支援室内导航、资产追踪和基于邻近的服务等应用程式。它们在增强使用者体验、提高效率和支援复杂室内空间的安全方面发挥着至关重要的作用。
根据GSMA预测,2025年,北美行动通讯产业规模将达到3,330亿美元,成为全球最大的行动通讯市场,比中国高出50%。鑑于该国计划向 5G 服务转型,预计收入将进一步增长。年终,24%的非洲人将接入5G网络,到2025年,这一数字预计将达到46%,即2亿个连接。
改善客户体验的需求不断增加
对改善客户体验的需求不断增长,推动市场扩张。消费者越来越期望在室内空间获得无缝和个人化的服务,包括导航、客製化促销和即时援助。为了满足这些期望,企业正在采用室内定位技术来提高业务效率和客户满意度。这一趋势在零售、医疗保健和饭店领域尤其明显,在这些领域,创造沉浸式、响应式的环境已成为竞争优势的关键。
资料隐私和安全问题
随着公司收集资料个人和位置资料,资料隐私和安全越来越成为市场的焦点。未授权存取、资料外洩和机密资讯的滥用会带来重大风险。客户和监管机构要求更强有力的保护,包括加密、匿名化和透明的资料处理。在这一领域,确保强大的安全通讯协定对于赢得消费者信任和维持遵守资料隐私法规至关重要。
扩大穿戴式科技的使用
可穿戴技术的日益广泛应用正在对市场产生重大影响。智慧型手錶和健身追踪器等穿戴式装置可在室内空间提供即时追踪和定位服务。这些设备透过提供个人化导航、监测健康指标和发送有针对性的通知来增强用户体验。随着穿戴式装置变得越来越普及,零售、医疗保健和物流等行业正在整合这些技术,以实现更好的资产追踪、高效的工作流程和更高的客户参与。
专业技能人才短缺
市场上熟练专业人员的有限性阻碍了市场的成长和创新。地理空间技术、资料分析和感测器整合等领域专家的短缺意味着企业难以实施和优化先进的定位解决方案。这种技能差距导致采用速度缓慢、营运成本增加,以及难以满足客户对尖端室内导航和追踪服务的需求,最终阻碍了市场发展。
COVID-19 疫情对市场产生了重大影响,最初由于业务营运中断和某些服务的需求减少而导致成长放缓。然而,对非接触式解决方案、社交距离和高效资源管理的需求加速了医疗保健、零售和物流等领域对室内定位技术的采用。这场疫情凸显了即时室内导航、资产追踪和安全措施的重要性,推动了未来的市场扩张。
资产追踪领域预计将在预测期内成长至最大
预计预测期内资产追踪部分将占据最大的市场占有率。该系统可协助企业有效率地管理库存、减少损失并优化工作流程。医疗保健、製造业和物流等行业可以从资产追踪中受益匪浅,使他们能够轻鬆定位设备和材料,提高业务效率,最大限度地减少停机时间,并最终提高整体生产力和资源管理。
预计运输和物流部门在预测期内将实现最高的复合年增长率。
由于即时追踪的需求,预计运输和物流领域将在预测期内见证最高成长率。物联网、RFID 和蓝牙信标等技术可实现仓库、工厂和配送中心内的精确追踪。这些技术创新提高了供应链的可视性,降低了营运成本并简化了交付流程,最终提高了运输和物流领域的生产力和客户满意度。
在预测期内,预计北美将占据最大的市场占有率,这得益于零售、医疗保健和物流等各个行业对定位服务的需求不断增长。采用先进的技术来增强客户体验、提高业务效率和追踪资产。该市场受益于该地区强大的技术基础设施、智慧设备的高普及率以及对自动化和即时资料分析的日益重视。
在预测期内,由于技术创新和智慧基础设施投资的增加,预计亚太地区将呈现最高的复合年增长率。随着智慧型手机的普及,导航、近距离行销和位置分析等室内定位服务变得越来越普遍。此外,室内定位解决方案提供者正致力于建立更具可扩展性、成本效益和准确性的系统,以满足该地区多样化的市场需求。
According to Stratistics MRC, the Global Indoor Location Market is accounted for $11.8 billion in 2024 and is expected to reach $44.8 billion by 2030 growing at a CAGR of 24.8% during the forecast period. Indoor location is the process of determining the precise position of a person or object within an indoor environment, such as a building, mall, or warehouse. Unlike GPS, which works primarily outdoors, indoor location relies on technologies like Wi-Fi, Bluetooth, RFID, and infrared sensors to triangulate positions. This technology enables applications like indoor navigation, asset tracking, and proximity-based services. It plays a vital role in enhancing user experiences, improving efficiency, and supporting safety within complex indoor spaces.
According to the GSMA, the North American mobile industry will be worth USD 333 billion in 2025, which would make it the world's largest mobile market by a margin of 50% over China. Sales are expected to increase even further in view of the country's planned transition toward 5G services. By the end of this year, 24% will be on 5G networks in Africa, and by 2025, it is expected to reach 46 % or 200 million connections.
Increasing demand for enhanced customer experience
The growing demand for enhanced customer experiences is driving the expansion of the market. Consumers increasingly expect seamless, personalized services within indoor spaces, such as navigation, tailored promotions, and real-time assistance. Businesses are adopting indoor location technologies to meet these expectations, improving operational efficiency and customer satisfaction. This trend is particularly evident in retail, healthcare, and hospitality sectors, where creating immersive, responsive environments has become crucial for competitive advantage.
Concerns about Data Privacy and Security
Concerns about data privacy and security are growing in the market as businesses collect vast amounts of personal and location-based data. Unauthorized access, data breaches, and misuse of sensitive information pose significant risks. Customers and regulatory bodies demand stronger protection measures, including encryption, anonymization, and transparent data handling practices. Ensuring robust security protocols is crucial for gaining consumer trust and maintaining compliance with data privacy regulations in this sector.
Growing use of wearable technologies
The increasing use of wearable technologies is significantly impacting the market. Wearables, such as smartwatches and fitness trackers, enable real-time tracking and location-based services within indoor spaces. These devices enhance user experience by providing personalized navigation, monitoring health metrics, and delivering targeted notifications. As wearable adoption grows, industries like retail, healthcare, and logistics are integrating these technologies for better asset tracking, efficient workflows, and improved customer engagement.
Limited availability of skilled professionals
The limited availability of skilled professionals in the market hinders its growth and innovation. With a shortage of experts in fields like geospatial technologies, data analytics, and sensor integration, businesses struggle to implement and optimize advanced location-based solutions. This skills gap results in slower adoption, increased operational costs, and difficulty in meeting customer demands for cutting-edge indoor navigation and tracking services, ultimately stalling market progress.
The COVID-19 pandemic significantly impacted the market, initially slowing growth due to disruptions in business operations and reduced demand for certain services. However, it accelerated the adoption of indoor location technologies in sectors like healthcare, retail, and logistics, driven by the need for contactless solutions, social distancing, and efficient resource management. The pandemic highlighted the importance of real-time indoor navigation, asset tracking, and safety measures, driving future market expansion.
The asset tracking segment is expected to be the largest during the forecast period
The asset tracking segment is expected to account for the largest market share during the forecast period. This system helps businesses efficiently manage inventory, reduce loss, and optimize workflows. Industries such as healthcare, manufacturing, and logistics benefit greatly from asset tracking, ensuring equipment and materials are easily located, improving operational efficiency, and minimizing downtime, ultimately enhancing overall productivity and resource management.
The transportation and logistics segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the transportation and logistics segment is predicted to witness the highest growth rate driven by the need for real-time tracking. Technologies such as IoT, RFID, and Bluetooth beacons enable precise tracking within warehouses, factories, and distribution centers. These innovations improve supply chain visibility, reduce operational costs, and streamline deliveries, ultimately enhancing productivity and customer satisfaction in the transportation and logistics sectors.
During the forecast period, the North America region is expected to hold the largest market share driven by increasing demand for location-based services across various industries such as retail, healthcare, and logistics. Advanced technologies are being adopted to improve customer experience, operational efficiency, and asset tracking. The market benefits from strong technological infrastructure, high adoption rates of smart devices, and a growing emphasis on automation and real-time data analytics in the region.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR driven by technological innovations, increased investments in smart infrastructure. With the growing use of smartphones, indoor location-based services like navigation, proximity marketing, and location analytics are becoming more popular. Additionally, companies offering indoor location solutions are focusing on creating more scalable, cost-effective, and accurate systems to meet diverse market needs in this region.
Key players in the market
Some of the key players in Indoor Location market include Zebra Technologies, Cisco Systems, Leica Geosystems, TeleTracking Technologies, GEOSPATIAL Corporation, STMicroelectronics, Contact Solutions, Clearpath Robotics, Sonitor Technologies, Quuppa, Skyhook Wireless, Senion, Smartrac, RTLS Solutions, Beaconstac and HPE.
In May 2024, Microsoft announced the unification of enterprise maps offerings under Microsoft Azure Maps to enable customers to do more with location-based services. Microsoft combined the technologies and data in Bing Maps for Enterprise with Azure Maps and retired Bing Maps for Enterprise.
In April 2024, HPE launched Wi-Fi 7 access points (APs) that provide up to 30% more capacity for wireless traffic than competitive products. The new APs also strengthen network security and improve location-based services to provide connectivity for demanding enterprise AI, Internet of Things (IoT), location, and security applications.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.