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市场调查报告书
商品编码
1662894
全地形车市场预测至 2030 年:按产品类型、引擎类型、驱动类型、燃料类型、价格分布、分销通路、应用和地区进行全球分析All-terrain Vehicle Market Forecasts to 2030 - Global Analysis By Product Type, Engine Type, Drive Type, Fuel Type, Price Range, Distribution Channel, Application and By Geography |
根据 Stratistics MRC 的数据,全球全地形车 (ATV) 市场规模预计在 2024 年达到 29 亿美元,到 2030 年将达到 34 亿美元,预测期内的复合年增长率为 2.9%。
全地形车 (ATV),有时也称为轻型多用途车 (LUV),是一种使用低压轮胎行驶、操作员有跨坐式座椅并且像带车把的摩托车一样进行操控的车辆。顾名思义,它是为处理各种崎岖不平的地形而设计的,包括山路、草原和沙地。
根据摩托车数据,2024 年全球 ATV 和 SSV 销量为 783,000 辆。
户外休閒越来越受欢迎
骑行、越野驾驶和露营等户外休閒活动日益流行,这是全地形车 (ATV) 市场发展的主要推动力。全地形车适合那些想要一辆坚固、多功能的车辆来探索自然景观的冒险爱好者。此外,它们在狩猎和捕鱼方面的实用性也进一步刺激了需求。随着全球对户外旅游和休閒运动的偏好日益增长,製造商正在开发具有先进功能的创新产品,以增强用户体验和安全性。这一趋势对市场扩张贡献巨大。
安全问题
全地形车经常在困难的地形上行驶,增加了失误和事故的风险。世界各地的监管机构正在实施严格的安全标准和意识提升宣传活动,以降低这些风险。然而,由于人们认为全地形车不安全,因此谨慎的消费者很少采用它们,特别是在安全法规执行不力或安全意识较低的地区。
电动四轮车的发展
电动全地形车的发展代表着一个充满希望的市场机会。这些车辆是一种环保车辆,具有低排放气体、低噪音和极低维护要求的特性。电池技术的进步,例如更高的能量密度和更快的充电时间,正在增加其对环保意识的消费者的吸引力。各国政府也透过补贴和奖励推动绿色出行,进一步鼓励人们采取绿色出行方式。电动全地形车也因其高效和永续性而在农业和林业等领域开闢新的途径。
与其他车辆竞争
来自多用途车(UTV)和越野摩托车等替代越野车的竞争对 ATV 市场构成了威胁。 UTV 和越野车具有相似的功能,但通常提供更多的载客量或添加用于特定任务的专门功能。 UTV 在农业和工业用途上的日益普及正在蚕食 ATV 的需求。此外,电动越野车的进步进一步加剧了竞争,对 ATV 市场各个领域的成长潜力构成了挑战。
由于供应链中断和製造活动减少,COVID-19 疫情最初扰乱了 ATV 市场。但随着限制措施的放宽,由于停工期间人们对户外休閒的兴趣增加,需求激增。消费者在保持社交距离的同时,寻找安全的方式来探索大自然,从而推动了个人用全地形车的销售。儘管初期遭遇挫折,但此次疫情凸显了全地形车在各种应用领域的多功能性,为疫情后市场稳定復苏与成长奠定了基础。
预计在预测期内,多功能全地形车 (ATV) 市场规模将占最大。
由于多功能全地形车在农业、林业和建筑领域已广泛应用,预计在预测期内将占据最大的市场占有率。这些车辆的价值在于它们的多功能性,包括拖运设备、牵引负载和在崎岖地形上行驶。增强的安全功能和技术进步正在进一步推动各行业的采用。製造商正致力于推出更耐用、性能更佳的实用型号,确保该领域保持领先地位。
预计预测期内,四轮驱动(4WD)领域将实现最高的复合年增长率。
由于其出色的越野能力和在崎岖地形上更强的稳定性,四轮驱动(4WD)汽车领域预计将在预测期内实现最高成长率。这些车辆将引擎动力均匀分配到所有车轮,以实现更好的牵引力和控制。农业、军事和休閒领域的就业增加进一步推动了需求。电动四轮驱动系统等技术进步透过提高效率和性能增加了价值,使其成为该领域的主要推动力。
在预测期内,由于完善的 ATV 基础设施和消费者对休閒活动的高需求,预计北美将占据最大的市场占有率。该地区丰富的自然环境支持越野运动和旅游业的发展。此外,北极星公司 (Polaris Inc.) 等主要製造商的强大影响力,加上政府对全地形车国防应用的投资,增强了其在全球市场的主导地位。
在预测期内,由于中国和印度等国家的快速工业化和可支配收入的增加,预计亚太地区将呈现最高的复合年增长率。该地区人们对冒险运动的兴趣日益浓厚,推动了对休閒全地形车的需求。此外,全地形车在农村地区的农业用途的扩大也推动了其进一步普及。政府推动电动车发展的措施也做出了重大贡献,刺激了亚太市场对环保 ATV 技术的投资。
According to Stratistics MRC, the Global All-terrain Vehicle Market is accounted for $2.9 billion in 2024 and is expected to reach $3.4 billion by 2030 growing at a CAGR of 2.9% during the forecast period. Often referred to as a quad bike or light utility vehicle (LUV), an all-terrain vehicle (ATV) is a vehicle that rides on low-pressure tires, has a seat that the operator can straddle, and steers with handlebars, just like a motorcycle. As the name suggests, it is made to handle a variety of rough or unpaved terrain, such as mountain trails, grasslands, and sandy areas.
According to the Motorcycles Data, during 2024 the global sales of ATV and SSV vehicles stood at 783,000 units.
Growing popularity of outdoor recreational activities
The rising popularity of outdoor recreational activities like trail riding, off-roading, and camping is a major driver for the all-terrain vehicle (ATV) market. ATVs cater to adventure enthusiasts seeking rugged, versatile vehicles for exploring natural landscapes. Additionally, their utility in hunting and fishing further boosts demand. The increasing preference for outdoor tourism and recreational sports globally has led manufacturers to innovate with advanced features, enhancing user experience and safety. This trend significantly contributes to the market's expansion.
Safety concerns
ATV vehicles often operate on challenging terrains, increasing the risk of mishandling or accidents. Regulatory authorities worldwide have implemented stringent safety standards and awareness campaigns to mitigate these risks. However, the perception of ATVs as unsafe vehicles limits their adoption among cautious consumers, particularly in regions where safety regulations are less enforced or awareness is low.
Electric ATV development
The development of electric ATVs presents a promising opportunity for market growth. These vehicles offer eco-friendly alternatives with lower emissions, reduced noise levels, and minimal maintenance requirements. Advancements in battery technology, such as higher energy density and faster charging capabilities, enhance their appeal to environmentally conscious consumers. Governments promoting green mobility through subsidies and incentives further drive adoption. Electric ATVs also open new avenues in sectors like agriculture and forestry due to their efficiency and sustainability.
Competition from other vehicles
Competition from alternative off-road vehicles such as utility task vehicles (UTVs) and dirt bikes poses a threat to the ATV market. These vehicles often offer similar functionalities with added benefits like higher passenger capacity or specialized features for specific tasks. The growing popularity of UTVs in agricultural and industrial applications diverts demand away from ATVs. Additionally, advancements in electric dirt bikes further intensify competition, challenging the ATV market's growth potential across various segments.
The COVID-19 pandemic initially disrupted the ATV market due to supply chain interruptions and reduced manufacturing activities. However, as restrictions eased, demand surged owing to increased interest in outdoor recreational activities during lockdowns. Consumers sought safe ways to explore nature while maintaining social distancing, boosting ATV sales for personal use. Despite initial setbacks, the pandemic highlighted the versatility of ATVs across various applications, positioning the market for steady recovery and growth post-pandemic.
The utility ATV segment is expected to be the largest during the forecast period
The utility ATV segment is expected to account for the largest market share during the forecast period due to its extensive use in agriculture, forestry, and construction sectors. These vehicles are valued for their versatility in hauling equipment, towing loads, and navigating rugged terrains. Enhanced safety features and technological advancements further boost their adoption across industries. Manufacturers are focusing on introducing durable models with improved performance capabilities tailored to utility applications, ensuring this segment maintains its leadership.
The four-wheel drive (4WD) segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the four-wheel drive (4WD) segment is predicted to witness the highest growth rate due to its superior off-roading capabilities and enhanced stability on challenging terrains. These vehicles distribute engine power evenly across all wheels, improving traction and control. Their growing adoption in farming, military operations, and recreational activities drives demand further. Technological advancements like electric 4WD systems add value by enhancing efficiency and performance makes this segment a key growth driver.
During the forecast period, the North America region is expected to hold the largest market share due to its well-established ATV infrastructure and high consumer demand for recreational activities. The region's abundant natural landscapes support off-roading sports and tourism industries. Additionally, strong presence of leading manufacturers like Polaris Inc., coupled with government investments in defense applications using ATVs, reinforces its dominance in the global market.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR owing to rapid industrialization and increasing disposable incomes in countries like China and India. The region's growing interest in adventure sports fuels demand for recreational ATVs. Additionally, expanding agricultural applications of ATVs in rural areas drive adoption further. Government initiatives promoting electric mobility also contribute significantly by encouraging investments in eco-friendly ATV technologies across Asia Pacific markets.
Key players in the market
Some of the key players in All-terrain Vehicle Market include Polaris Inc., Honda Motor Company Ltd., Yamaha Motor Corporation, BRP Inc., Arctic Cat Inc., Kawasaki Heavy Industries, Suzuki Motor Corporation, CFMOTO, Textron Inc., Deere & Company, KTM AG, Linhai, Hisun Motors, KYMCO (Kwang Yang Motor Co.), American LandMaster, TGB (Taiwan Golden Bee), CECTEK and Mitsubishi Heavy Industries Ltd.
In January 2025, Polaris off Road, the world leader in powersports and off-road innovation announced six new 2025 purpose-built ATV models, highlighted by the 850 and XP 1000 Mud Edition, Scrambler 850, Scrambler XP 1000 S, and Sportsman Touring 850 and Touring XP 1000. The new models feature upgrades that give riders the confidence to explore the outdoors and enable all-day comfort, while elevating the off-road mudding and sport experience. Whether riders are powering through mud pits, or tackling challenging trails, the new offerings take riders further for smooth, strong and versatile performance.
In October 2024, Kawasaki Motors inaugurated a new US $200 million factory in the northern Mexican state of Nuevo Leon where it will produce all-terrain vehicles and personal watercraft. The new factory is located in Salinas Victoria, about 7 km north of Monterrey, the state capital. The plant, which began operations in April and is expected to generate 1,500 jobs by 2026, will have an annual production capacity of up to 30,000 off-road four-wheelers.
In August 2024, Yamaha Motor Corp., USA, sets a new Proven Off-Road standard with its 2025 ATV models. From conquering the toughest terrain to embarking on epic adventures, the 2025 collection of ATV models showcases Yamaha's commitment to providing optimal capability, comfort, and confidence during work or play for every off-road enthusiast and family wanting reliable performance.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.