![]() |
市场调查报告书
商品编码
1679253
2030 年自助服务亭市场预测:按产品、类型、支付方式、地点、最终用户和地区进行的全球分析Self-Service Kiosk Market Forecasts to 2030 - Global Analysis By Offering, Type, Payment Mode, Location, End User and By Geography |
根据 Stratistics MRC 的数据,全球自助服务亭市场预计在 2024 年达到 350.9 亿美元,到 2030 年将达到 572.6 亿美元,预测期内的复合年增长率为 8.5%。
自助服务亭是一种互动式自动化终端,它允许使用者无需人工协助即可存取资讯、完成交易或执行某些任务。这些资讯亭广泛应用于零售、饭店、医疗保健和交通运输等各个行业,以提高顾客便利性和业务效率。此外,配备触控萤幕介面、付款处理系统和专用软体的自助服务亭简化了订餐、购票、办理登机手续和进行金融交易等流程。
根据自助服务终端协会的统计,66% 的消费者更喜欢自助服务,而不是与员工互动,因为自助服务更快、压力更小,而且可以提高整体客户满意度和便利性。
对便利性和自动化的需求日益增加
客户对更快、更便利交易的需求推动了自助服务解决方案的普及。零售、餐旅服务业和运输等各行业的企业都在采用自助服务亭,以减少等待时间、提高客户满意度并提高服务效率。自动化解决方案无需人工干预,使企业能够以更少的员工顺利运作,并全天候提供服务。此外,自助服务亭可以处理登记入住、订购、票务和付款处理等任务,对于希望提高业务效率和客户满意度的企业来说,这是一项有吸引力的投资。
初期投资及维护成本高
儘管自助服务亭可以提高生产力并降低长期营运成本,但其高昂的初始设置成本仍然是许多企业,尤其是中小型企业 (SME) 的主要障碍。设计、建造和部署自助服务终端的成本可能很昂贵,因为加入触控萤幕、付款终端、软体和连接选项的成本也很高。还需要定期维护和软体升级以确保最佳性能,从而进一步增加成本。此外,公司还必须考虑磨损、故意破坏以及因硬体故障而进行维修的可能性。
人们对数位付款和非接触式交易的兴趣日益浓厚
由于消费者对非接触式交易和数位付款方式的偏好日益增长,自助服务亭市场提供了庞大的商机。越来越多的消费者开始使用行动电子钱包、基于 NFC 的支付、二维码和生物识别来实现简单、安全的交易。此外,随着企业寻求改善卫生标准和减少身体接触的方法,COVID-19 疫情只会加速这一趋势。无论是在零售、医疗保健、银行、饭店或其他领域,具有人工智慧主导付款系统、区块链安全和多币种支援的自助服务终端都可以满足日益增长的无摩擦交易需求。
网路安全风险与资料隐私问题
身分盗窃、资料外洩和网路攻击风险的增加是自助服务亭产业面临的最大风险。骇客和网路犯罪分子瞄准自助服务终端,因为它们处理敏感的财务、生物识别和个人资料。客户资讯可能透过勒索软体、网路钓鱼和信用卡盗刷等攻击而洩露,导致财务损失、声誉损害和法律后果。此外,由于《加州消费者隐私法案》(CCPA)和《一般资料保护规范》(GDPR)等资料隐私法规定的严格资料保护要求,使用自助服务终端的企业面临合规挑战。
自助服务亭终端市场受到了新冠肺炎疫情的严重影响。 COVID-19 加速了许多行业的采用,重点是自动化、非接触式互动和卫生合规性。随着企业寻求减少面对面互动并遵守社交距离准则,自助服务终端的采用在零售、医疗保健、银行和酒店业中爆炸式增长。随着消费者和企业对安全的关注度越来越高,对自助结帐、体温筛检亭和非接触式付款终端的需求急剧增加。但生产和部署最初受到供应链中断、半导体短缺和景气衰退的阻碍。
预测期内,自助订餐市场预计将成长至最大份额
预计在预测期内,自助订餐部分将占据最大的市场占有率。自助订餐领域占据主导地位,主要原因是食品业自助服务亭的使用越来越多,自助服务亭允许客户直接下单,减少等待时间并提高业务效率。企业可以使用这些资讯亭来展示促销并提案附加产品、提升销售和交叉销售,从而提高平均订单价值和收益。此外,自助订餐亭对于更新餐饮业的顾客体验至关重要。
预测期内零售和快餐店市场预计将以最高复合年增长率成长
预计零售和快餐店行业在预测期内将实现最高成长率。随着企业优先考虑非接触式互动并且消费者对自助服务技术越来越习惯,COVID-19 疫情只会加速这一趋势。非接触式介面、与行动付款系统的整合以及个人化的客户参与等创新预计将进一步推动自助服务亭在该领域的应用。此外,这种成长还得益于零售和 QSR 环境中自助服务亭的日益普及,这些自助服务亭可提高客户体验和业务效率。
预计预测期内北美地区将占据最大的市场占有率。这项优势源自于该地区高度发展的基础设施、广泛使用最尖端科技,以及快餐店和零售店大量整合自助服务亭,以提高客户满意度和业务效率。此外,由于人们越来越偏好非接触式付款处理并专注于更好的客户服务,北美许多行业也正在加速采用自助服务亭。
预计亚太地区在预测期内将呈现最高的复合年增长率。这种快速扩张的主要原因是中国和印度等国家的快速工业化和都市化,这推动了许多产业对自动化解决方案的需求。零售业和餐旅服务业的成长以及对非接触式交易的日益偏好进一步推动了该地区自助服务亭的采用。此外,亚太地区的市场成长也受到政府鼓励数位化和智慧城市计画的推动。
According to Stratistics MRC, the Global Self-Service Kiosk Market is accounted for $35.09 billion in 2024 and is expected to reach $57.26 billion by 2030 growing at a CAGR of 8.5% during the forecast period. An interactive, automated terminal that enables users to access information, complete transactions, or carry out particular tasks without assistance from a human is called a self-service kiosk. These kiosks are widely used to improve customer convenience and operational efficiency in a variety of industries, including retail, hospitality, healthcare, and transportation. Moreover, self-service kiosks, which are outfitted with touchscreen interfaces, payment processing systems, and application-specific software, simplify procedures like placing food orders, buying tickets, checking in for flights, and making financial transactions.
According to the Kiosk Association, 66% of consumers prefer self-service over interacting with an employee because it is faster and less stressful, enhancing overall customer satisfaction and convenience.
Growing need for convenience & automation
Customer demand for quicker, easier transactions is fueling the growing popularity of self-service solutions. Self-service kiosks are being incorporated by companies in a variety of sectors, such as retail, hospitality, and transportation, in an effort to shorten wait times, improve client satisfaction, and increase service effectiveness. Businesses can function smoothly with fewer employees and provide round-the-clock availability owing to automated solutions that do away with the need for manual intervention. Additionally, self-service kiosks are an appealing investment for businesses seeking to increase operational effectiveness and customer satisfaction because of their capacity to handle tasks like check-ins, ordering, ticketing, and payment processing.
High initial investment & maintenance costs
The high initial setup costs of self-service kiosks continue to be a major obstacle for many businesses, particularly small and medium enterprises (SMEs), even though they increase productivity and lower long-term operating costs. Designing, building, and implementing kiosks can be expensive, as can incorporating touchscreens, payment terminals, software, and connectivity options. To guarantee optimum performance, routine maintenance and software upgrades are also necessary, which raises costs even more. Furthermore, the cost of possible repairs for wear and tear, vandalism, or hardware malfunctions must also be taken into account by businesses, as these expenses may raise the overall cost of ownership.
Growing interest in digital payments and contactless transactions
There is a significant opportunity for the self-service kiosk market due to consumers' growing preference for contactless transactions and digital payment methods. For easy and safe transactions, consumers are using mobile wallets, NFC-based payments, QR codes, and biometric authentication more and more. Moreover, businesses looked for ways to improve hygiene standards and reduce physical contact as a result of the COVID-19 pandemic, which further accelerated this trend. Across sectors like retail, healthcare, banking, and hospitality, kiosks with AI-driven payment systems, blockchain security, and multi-currency support can meet the increasing demand for smooth transactions.
Risks to cybersecurity and privacy issues with data
The growing danger of identity theft, data breaches, and cyber attacks is one of the biggest risks facing the self-service kiosk industry. Hackers and cybercriminals target kiosks because they handle sensitive financial, biometric, and personal data. Customer information can be compromised by attacks like ransom ware, phishing, and card skimming, which can result in monetary losses, harm to one's reputation, and legal repercussions. Additionally, companies using kiosks face compliance challenges due to strict data protection requirements imposed by data privacy laws like the California Consumer Privacy Act (CCPA) and the General Data Protection Regulation (GDPR).
The market for self-service kiosks was significantly impacted by the COVID-19 pandemic, which accelerated adoption in a number of industries by placing a greater focus on automation, contactless interactions, and hygienic compliance. As companies looked to reduce human interaction and follow social distancing guidelines, kiosk deployments exploded in the retail, healthcare, banking, and hospitality sectors. As consumers and businesses placed a higher priority on safety, the demand for self-checkout kiosks, temperature screening kiosks, and touch less payment terminals increased dramatically. However, production and deployment were initially hampered by supply chain interruptions, semiconductor shortages, and economic downturns.
The Self-order segment is expected to be the largest during the forecast period
The Self-order segment is expected to account for the largest market share during the forecast period. The dominance of the self-order segment is mostly due to the food industry's growing use of self-service kiosks, which allow customers to place orders directly, cutting down on wait times and improving operational efficiency. Businesses can increase average order values and revenue by using these kiosks to up sell and cross-sell by displaying promotional offers and suggesting additional items. Moreover, self-order kiosks are therefore now essential to updating the client experience in the food service industry.
The Retail and Quick Service Restaurants segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the Retail and Quick Service Restaurants segment is predicted to witness the highest growth rate. As businesses prioritize contactless interactions and consumers grow more accustomed to self-service technologies, the COVID-19 pandemic has further accelerated this trend. Innovations like touch less interfaces, integration with mobile payment systems, and personalized customer engagement are expected to further propel the adoption of self-service kiosks in this segment. Additionally, this growth is driven by the growing adoption of self-service kiosks in retail and QSR environments, which improve customer experience and operational efficiency.
During the forecast period, the North America region is expected to hold the largest market share. This dominance is explained by the region's highly developed infrastructure, widespread use of cutting-edge technologies, and the substantial integration of self-service kiosks by quick-service restaurants and retail establishments to improve customer satisfaction and operational effectiveness. Furthermore, self-service kiosk adoption has also been accelerated in a number of North American industries by the growing preference for contactless payment processing and the focus on better customer service.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR. The main causes of this quick expansion are the fast industrialization and urbanization of nations like China and India, which has raised demand for automated solutions in a number of industries. Self-service kiosk adoption in the area has been further accelerated by the growth of the retail and hospitality sectors as well as a growing preference for contactless transactions. Moreover, the market's growth in the Asia Pacific region is also being aided by government programs encouraging digitization and smart city initiatives.
Key players in the market
Some of the key players in Self-Service Kiosk market include Acrelec Group, Thales Group, Zebra Technologies Corporation, Pyramid Computer GmbH, Diebold Nixdorf, Incorporated, Fuji Electric Co Ltd, Azkoyen SA, KIOSK Information Systems, NCR Corporation, Embross Systems Pvt Ltd, Advantech Co., Ltd., Hitachi Payment Services Pvt. Ltd, Olea Kiosks, Inc., Nexcom International Co Ltd and VeriFone Systems, Inc.
In December 2024, Zebra Technologies announced it intends to acquire Photoneo, a leading developer and manufacturer of 3D machine vision solutions. The 3D segment of the Machine Vision market is the fastest growing, and this acquisition will further accelerate Zebra's presence in the category.
In September 2024, Thales and WB Group sign a Frame Agreement on Strategic Cooperation in the defence sector. Under the terms of a Memorandum of Understanding, the purpose of the agreement is to establish a structure to manage the relationship between the two parties, based on mutually agreed principles governing the exploration of business opportunities across business units, with the ultimate goal to benefit the parties' customers.
In May 2023, Diebold Nixdorf, Incorporated announced it has entered into a restructuring support agreement with certain of its key financial stakeholders to effectuate a comprehensive debt restructuring transaction that is intended to be completed efficiently and quickly. The restructuring is expected to significantly reduce debt and leverage levels and provide substantial additional liquidity to support seamless ongoing operations and establish a long-term, sustainable capital structure for the Company.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.