![]() |
市场调查报告书
商品编码
1679274
汽车经销商管理系统市场预测至 2030 年:按类型、车辆类型、应用和地区进行的全球分析Automotive Dealer Management System Market Forecasts to 2030 - Global Analysis By Type (Cloud-Based, On-Premise, Hybrid, Mobile and Integrated), Vehicle Type, Application and By Geography |
根据 Stratistics MRC 的数据,全球汽车经销商管理系统市场规模预计在 2024 年达到 179 亿美元,到 2030 年将达到 293 亿美元,预测期内的复合年增长率为 8.6%。汽车经销商管理系统 (DMS) 是一种软体解决方案,旨在帮助汽车经销商管理业务的各个方面。它将销售、库存管理、客户关係管理 (CRM)、服务调度、零件追踪、会计等整合到一个平台中。 DMS 透过简化工作流程、增强部门间沟通以及提供业务绩效的即时洞察来提高效率。它帮助经销商优化业务、追踪车辆库存、管理财务并提供更好的客户服务,最终推动销售成长和盈利。
更加重视改善客户体验
市场越来越注重改善客户体验。经销商越来越多地采用先进的 DMS 解决方案,使他们能够提供个人化服务、简化沟通并即时了解客户偏好。这种转变可以实现更好的库存管理、更快的回应时间和更有效率的服务调度,最终提高客户满意度和忠诚度。随着客户期望的不断发展,DMS 平台对于实现无缝、以客户为中心的经销商业务变得至关重要。
资料隐私和安全问题
市场对资料隐私和安全问题的关注带来了重大挑战。随着经销商收集敏感的资料和财务资料,网路攻击和资料外洩的风险也随之增加。这些担忧可能导致监管审查、法律责任和品牌声誉受损。经销商将面临客户的不信任并可能失去业务。此外,遵守严格的安全措施和隐私法规所产生的成本可能会造成资源紧张,并阻碍整个市场的成长和创新。
库存管理需求日益增加
市场对高效库存管理的需求日益增长,并正在推动重大技术创新。商家正在寻找先进的 DMS 解决方案,以实现即时追踪、优化存量基准并减少库存过剩和缺货。透过提高库存可见度和实现流程自动化,DMS 平台帮助经销商维持库存平衡、降低营运成本并增强决策能力。这一转变将使经销商能够更快地响应市场需求,提高销售效率并增加盈利。
与旧有系统集成
与市场上的旧有系统整合会带来一些缺点。相容性问题、维护成本增加以及系统效能下降。传统系统通常缺乏支援现代功能的灵活性,这可能导致效率低下和延迟。此外,整合复杂性可能导致资料孤岛和安全漏洞,从而阻碍即时决策和创新。这会影响汽车经销商的整体业务效率、客户体验和盈利。
新冠肺炎疫情对市场产生了重大影响。随着经销商业务中断,许多经销商转向线上平台,对数位解决方案和云端基础的DMS 的需求增加。然而,供应链中断和消费者支出下降导致新车销售放缓,损害了 DMS 的收益。向非接触式服务和虚拟展示室的转变也加速了对更先进的整合软体的需求。毕竟,疫情加速了数位转型,但也带来了市场成长和适应方面的挑战。
预计小型车市场将在预测期内占据最大的市场占有率
预计预测期内小型车将占据最大的市场占有率。随着消费者对省油小型车的偏好日益增加,经销商需要一个支援小型车型库存管理、销售追踪和服务安排的 DMS 平台。这些系统有助于简化业务、优化定价并改善客户服务。此外,电动和混合动力小型车的日益普及也对 DMS 解决方案产生了影响。
销售管理部门预计在预测期内实现最高复合年增长率
预计销售管理部门将在预测期内见证最高成长率。 DMS 平台使经销商能够追踪潜在客户、管理库存、处理销售交易并即时分析绩效资料。这些系统还支援定价、促销和融资选择,以确保顺畅的销售体验。 DMS 解决方案透过整合的客户关係管理工具,优化销售策略、提高转换率并培养市场上的长期客户忠诚度。
预计预测期内北美地区将占据最大的市场占有率。随着先进汽车技术的集中和向云端基础的解决方案的日益转变,北美经销商正在寻求高效的 DMS 平台,以简化业务、增强客户体验并优化销售和库存管理。此外,电动车的兴起和对资料主导决策的关注正在推动该地区采用整合且可扩展的 DMS 解决方案。
在预测期内,由于对云端基础的DMS 平台的需求不断增加,预计亚太地区将呈现最高的复合年增长率。人工智慧(AI)和机器学习等先进技术的整合也正在改变DMS格局。透过人工智慧分析,经销商可以自动执行日常业务、更有效地管理库存并提供个人化的客户体验,从而提高业务效率和客户满意度。
According to Stratistics MRC, the Global Automotive Dealer Management System Market is accounted for $17.9 billion in 2024 and is expected to reach $29.3 billion by 2030 growing at a CAGR of 8.6% during the forecast period. An Automotive Dealer Management System (DMS) is a software solution designed to help automotive dealerships manage various aspects of their operations. It integrates functions like sales, inventory management, customer relationship management (CRM), service scheduling, parts tracking, and accounting into a single platform. The DMS improves efficiency by streamlining workflows, enhancing communication between departments, and providing real-time insights into business performance. It helps dealers optimize their operations, track vehicle stock, manage finances, and deliver better customer service, ultimately driving sales growth and profitability.
Increased focus on improving the customer experience
The market is witnessing a growing emphasis on enhancing customer experience. Dealers are increasingly adopting advanced DMS solutions that offer personalized services, streamline communication, and provide real-time insights into customer preferences. This shift allows for improved inventory management, faster response times, and more efficient service scheduling, ultimately leading to higher customer satisfaction and loyalty. As customer expectations evolve, DMS platforms are becoming more integral to creating seamless, customer-centric dealership operations.
Data privacy and security concerns
Data privacy and security concerns in the market pose significant challenges. As dealerships collect sensitive customer and financial data, the risk of cyberattacks or data breaches increases. These concerns can lead to regulatory scrutiny, legal liabilities, and damaged brand reputation. Dealers may face customer distrust, potentially losing business. Additionally, the costs associated with ensuring robust security measures and compliance with privacy regulations can strain resources, hindering overall market growth and innovation.
Rising need for inventory management
The rising need for efficient inventory management in the market is driving significant innovation. Dealers are seeking advanced DMS solutions that provide real-time tracking, optimize stock levels, and reduce overstock or stockouts. By improving inventory visibility and automating processes, DMS platforms help dealers maintain a balanced inventory, reduce operational costs, and enhance decision-making. This shift allows dealerships to respond quickly to market demand, improve sales efficiency, and increase profitability.
Integration with legacy systems
Integration with legacy systems in the market can lead to several negative effects. These include compatibility issues, increased maintenance costs, and reduced system performance. Legacy systems often lack the flexibility to support modern features, which can result in inefficiencies and delays. Moreover, integration complexities may lead to data silos and security vulnerabilities, hindering real-time decision-making and innovation. This can impact overall operational efficiency, customer experience, and profitability for automotive dealerships.
The COVID-19 pandemic significantly impacted the market. With dealership operations disrupted, many shifted to online platforms, increasing the demand for digital solutions and cloud-based DMS. However, supply chain disruptions and decreased consumer spending slowed new vehicle sales, affecting DMS revenue. The shift to contactless services and virtual showrooms also accelerated the need for more advanced, integrated software. Ultimately, the pandemic accelerated digital transformation but posed challenges in terms of market growth and adaptation.
The light duty vehicles segment is expected to be the largest market share during the forecast period
The light duty vehicles segment is expected to account for the largest market share during the forecast period. With increasing consumer preference for fuel-efficient and compact vehicles, dealerships require DMS platforms that support inventory management, sales tracking, and service scheduling for light duty models. These systems help streamline operations, optimize pricing, and enhance customer service. Additionally, the growing popularity of electric and hybrid light-duty vehicles further influences DMS solutions.
The sales management segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the sales management segment is predicted to witness the highest growth rate. DMS platforms enable dealerships to track leads, manage inventory, process sales transactions, and analyze performance data in real-time. These systems also support pricing, promotions, and financing options, ensuring a smooth sales experience. With integrated tools for customer relationship management, DMS solutions optimize sales strategies, increase conversion rates, and foster long-term customer loyalty in the market.
During the forecast period, the North America region is expected to hold the largest market share. With a high concentration of advanced automotive technologies and a shift toward cloud-based solutions, North American dealerships seek efficient DMS platforms to streamline operations, enhance customer experience, and optimize sales and inventory management. Additionally, the rise of electric vehicles and the focus on data-driven decision-making are driving the adoption of integrated, scalable DMS solutions in the region.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR driven by the rising demand for cloud-based DMS platforms. The integration of advanced technologies such as artificial intelligence (AI) and machine learning is also transforming the DMS landscape. AI-driven analytics enable dealerships to automate routine tasks, manage inventory more effectively, and provide personalized customer experiences, thereby improving operational efficiency and customer satisfaction.
Key players in the market
Some of the key players in Automotive Dealer Management System market include CDK Global, Reynolds and Reynolds, Dealertrack, Mitchell International, NexTech Systems, DriveCentric, Autosoft Inc., Wipro, SAP, Oracle, IBM, DealerSocket, Lithia Motors, Infomedia and Solera Holdings.
In January 2025, Reynolds and Reynolds partnered with sunbit to enhance service financing efficiency. The integration, which is set to launch in Q2 2025, will enable dealerships to convert more repair orders by utilizing the Reynolds Retail Management System and Sunbit's financing technology to leverage real-time data and prescreen customers at different stages of the service journey.
In June 2024, NexTech Solutions (NTS) has entered into an agreement to acquire 100% of the issued and outstanding shares of common stock of Rome Research Corporation (RRC), with an expected close by the end. NTS provides mission-focused solutions with cutting-edge technology, systems engineering, testing and evaluation, software, and subject matter experts to support U.S. DoD missions.