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市场调查报告书
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1716336

2032 年泰国食品市场预测：按产品类型、分销管道、最终用户和地区进行的全球分析

Thai Cuisine Market Forecasts to 2032 - Global Analysis By Product Type (Ready-to-Eat Thai Meals, Thai Sauces and Pastes, Thai Snacks, Thai Spices and Ingredients and Beverages), Distribution Channel, End User and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3个工作天内

价格

根据 Stratistics MRC 的数据，预测期内全球泰国食品市场的复合年增长率为 8.2%。

泰国菜是泰国充满活力和风味的烹饪传统，以其甜、酸、咸、苦和辣口味的平衡而闻名。它采用各种新鲜的香草和配料，包括柠檬草、南姜、酸橙、辣椒和鱼露。受欢迎的菜餚包括泰式炒河粉、绿咖哩和冬荫功汤。米饭是主食，通常与调味浓郁的肉类、海鲜或蔬菜一起食用。泰国菜强调口味和外观的和谐，并体现了该国的文化价值。每个地区都有自己独特的特色——北部、东北部、中部和南部——有些菜餚受到邻国的影响。

民族料理在全球日益流行

世界各地民族料理的日益普及对泰国食品市场产生了积极影响，促进了人们对正宗、美味和多样化餐饮体验的需求增加。泰国菜以其独特的甜、酸、咸、辣口味的平衡而闻名，在国际市场上越来越受欢迎。这一趋势将鼓励餐厅扩张、促进泰国食材的出口并鼓励烹饪创新。随着消费者寻求更健康、更具冒险精神的选择，泰国菜继续吸引全球口味，刺激市场成长和文化欣赏。

正宗泰国餐厅营运成本高

高昂的营运成本是正宗泰国餐厅发展的一大障碍，影响了泰国餐饮市场。这些成本包括租金、人事费用和食品采购，常常迫使餐厅提高价格并限制顾客群。规模较小的餐厅在控制开支的同时，也努力保持正宗的风味，这可能会导致其提供的食品的品质和种类下降。这样的财务负担也降低了餐厅扩张和推广的能力，影响了整体市场的成长。

增加旅游和文化曝光

游客数量的增加和文化接触的增加，增加了全球对正宗泰国风味的需求和欣赏，对泰国食品市场产生了积极影响。随着越来越多的游客选择体验泰国丰富的烹饪传统，国际社会对泰国美食、餐厅和烹饪课程的兴趣日益浓厚。这种曝光促进了出口，激发了世界各地的融合美食，并支持了当地的企业和农民。总体而言，泰国菜已转变为一个充满活力的全球品牌，同时保留了其文化遗产和烹饪特色。

与其他民族美食的竞争

来自中国、印度和日本等其他民族美食的竞争是泰国食品市场面临的重大挑战。随着消费者面临越来越多样化的食物选择，泰国菜的独特吸引力可能会逐渐消退，从而减缓市场成长。竞争加剧可能会阻碍泰国餐厅的扩张，减少市场占有率，并且在新兴替代菜係出现时更难维持顾客忠诚度。

COVID-19的影响

新冠疫情对泰国食品市场造成重大影响，餐厅关闭、营业暂停、餐饮限制导致销售额下降。然而，市场已经转向宅配服务和外带，消费者开始选择家常菜和已烹调产品。日益增强的健康意识和线上食品平台的兴起促进了食品业的復苏，而包装和口味的创新也大受欢迎。

预计饮料业将成为预测期内最大的细分市场

由于对提升用餐体验以及用泰式冰茶和草本茶等传统饮料来补充浓郁辛辣口味的需求不断增长，预计饮料行业将在预测期内占据最大的市场占有率。这种协同效应提高了消费者的满意度并带来了更多的回头客。此外，创新的饮品搭配和日益普及的泰式鸡尾酒也吸引了全球年轻消费者。随着饮料供应的扩大，餐厅的收益将会增加，品牌形像也会增强，从而支持泰国饮食文化的整体发展和国际吸引力。

预计在预测期内，餐饮业将以最高的复合年增长率成长。

餐饮业预计将在预测期内实现最高成长率，因为它致力于提高消费者意识、培养文化欣赏能力并吸引寻求美味泰国美食的当地人和游客。该餐厅还对传统食谱进行了创新，在保持其真实性的同时增强了其全球吸引力。都市区和外卖平台上餐厅的出现增加了可及性，最终刺激了需求，增加了食品采购，支持了当地经济，并为整个泰国食品市场的成长做出了积极贡献。

占比最大的地区：

在预测期内，由于消费者对多样化和美味美食的需求不断增加，预计亚太地区将占据最大的市场占有率。泰国菜以其独特的香辛料和新鲜食材的混合而闻名，其日益流行的趋势正在影响全部区域的餐饮潮流。此外，泰国餐厅和食品品牌的不断增加也鼓励他们进入市场。人们对泰国烹饪传统和风味的认识不断提高，加上可支配收入的增加，也推动了市场扩张。

复合年增长率最高的地区：

由于消费者对多样化和正宗口味的需求不断增加，预计北美将在预测期内见证最高的复合年增长率。随着越来越多的人接受全球饮食潮流，泰国菜因其浓郁的口味和健康的选择而越来越受欢迎。人们对植物性、无麸质和香辛料菜餚的兴趣日益浓厚，这与对泰国菜的需求相吻合。这种扩张将促进餐饮业的发展，创造就业机会，促进烹饪创新，并对当地经济和文化交流产生积极影响。

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目录

第一章执行摘要

第二章 前言

  • 概述
  • 相关利益者
  • 研究范围
  • 调查方法
    • 资料探勘
    • 数据分析
    • 数据检验
    • 研究途径
  • 研究材料
    • 主要研究资料
    • 次级研究资讯来源
    • 先决条件

第三章市场走势分析

  • 驱动程式
  • 限制因素
  • 机会
  • 威胁
  • 产品分析
  • 最终用户分析
  • 新兴市场
  • COVID-19的影响

第四章 波特五力分析

  • 供应商的议价能力
  • 买家的议价能力
  • 替代品的威胁
  • 新进入者的威胁
  • 竞争对手之间的竞争

第五章全球泰国食品市场（依产品类型）

  • 即食泰国菜
  • 泰式酱汁和酱料
    • 鱼露
    • 花生酱
  • 泰国小吃
    • 春捲
    • 虾片
    • 沙爹串
  • 泰式香辛料和配料
    • 香茅
    • 泰式柠檬叶
  • 喝
    • 泰国冰茶
    • 草本饮料

第六章全球泰国食品市场（依分销管道）

  • 超级市场/大卖场
  • 便利商店
  • 网路零售
  • 专卖店
  • 餐饮服务

第七章全球泰国食品市场（按最终用户）

  • 家
  • 餐厅
  • 饭店和度假村
  • 餐饮服务

第八章全球泰国食品市场（按地区）

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 义大利
    • 法国
    • 西班牙
    • 其他欧洲国家
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 澳洲
    • 纽西兰
    • 韩国
    • 其他亚太地区
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地区
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 卡达
    • 南非
    • 其他中东和非洲地区

第九章 重大进展

  • 协议、伙伴关係、合作和合资企业
  • 收购与合併
  • 新产品发布
  • 业务扩展
  • 其他关键策略

第十章 公司概况

  • Thai Union Group
  • Charoen Pokphand Foods
  • Lobo
  • Mae Ploy
  • Aroy-D
  • Chaokoh
  • Suree Interfoods Co., Ltd.
  • Flying Goose Brand
  • Blue Elephant International PLC
  • Pan Asia Foods Co., Ltd.
  • Thai Express
  • Patara Fine Thai Cuisine
  • Tuk Tuk Thai
  • Asian Home Gourmet
  • Am Thai Delight
Product Code: SMRC29147

According to Stratistics MRC, the Global Thai Cuisine Market is growing at a CAGR of 8.2% during the forecast period. Thai cuisine is a vibrant and flavorful culinary tradition from Thailand, known for its balance of sweet, sour, salty, bitter, and spicy tastes. It features a variety of fresh herbs and ingredients such as lemongrass, galangal, lime, chili, and fish sauce. Common dishes include Pad Thai, green curry, and Tom Yum soup. Rice is a staple, often served with richly seasoned meat, seafood, or vegetable dishes. Thai food emphasizes harmony in taste and presentation, reflecting the country's cultural values. It varies regionally, with the north, northeast, central, and southern regions offering distinct flavors and specialties influenced by neighboring countries.

Market Dynamics:

Driver:

Rising Global Popularity of Ethnic Foods

The rising global popularity of ethnic foods is positively impacting the Thai cuisine market by driving increased demand for authentic, flavorful, and diverse dining experiences. Thai food, known for its unique balance of sweet, sour, salty, and spicy flavors, is gaining traction in international markets. This trend encourages restaurant expansions, boosts exports of Thai ingredients, and fosters culinary innovation. As consumers seek healthier and more adventurous options, Thai cuisine continues to captivate global palates, fueling market growth and cultural appreciation.

Restraint:

High Operating Costs for Authentic Thai Restaurants

High operating costs significantly hinder the growth of authentic Thai restaurants, impacting the Thai cuisine market. These costs, including rent, labor, and ingredient sourcing, often force restaurants to raise prices, limiting their customer base. Smaller establishments may struggle to maintain authenticity while managing expenses, leading to a decline in the quality and variety of dishes offered. This financial strain also reduces the ability to expand or promote the restaurant, affecting overall market growth.

Opportunity:

Growth in Tourism and Cultural Exposure

The growth in tourism and increased cultural exposure have positively impacted the Thai cuisine market by boosting global demand and appreciation for authentic Thai flavors. As more tourists experience Thailand's rich culinary traditions, international interest in Thai food products, restaurants, and cooking classes has surged. This exposure has encouraged exports, inspired fusion dishes worldwide, and supported local businesses and farmers. Overall, it has transformed Thai cuisine into a vibrant global brand while preserving its cultural heritage and culinary identity.

Threat:

Competition from Other Ethnic Cuisines

Competition from other ethnic cuisines, such as Chinese, Indian, or Japanese, poses a significant challenge to the Thai cuisine market. As consumers become more exposed to diverse food options, the unique appeal of Thai dishes may diminish, resulting in slower market growth. This increased competition can hinder the expansion of Thai food establishments, reducing their market share and making it difficult to maintain customer loyalty amidst rising culinary alternatives.

Covid-19 Impact

The COVID-19 pandemic significantly impacted the Thai cuisine market, as restaurant closures, lockdowns, and restrictions on dining led to a decline in sales. However, the market saw a shift towards delivery services and takeout, with consumers opting for home-cooked meals and ready-to-eat products. The rise in health-conscious eating and the growing trend of online food platforms contributed to the recovery, with innovations in packaging and flavors gaining popularity.

The beverages segment is expected to be the largest during the forecast period

The beverages segment is expected to account for the largest market share during the forecast period, as it enhances dining experiences and complementing bold, spicy flavors with traditional drinks like Thai iced tea and herbal infusions. This synergy boosts consumer satisfaction and encourages repeat patronage. Innovative beverage pairings and the rising popularity of Thai-inspired cocktails also attract younger, global audiences. As beverage offerings expand, they increase restaurant revenues, strengthen brand identity, and support the overall growth and international appeal of Thai culinary culture.

The restaurants segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the restaurants segment is predicted to witness the highest growth rate, as it boosts consumer awareness, fosters cultural appreciation, and attracts both locals and tourists seeking flavorful Thai dishes. Restaurants also innovate traditional recipes, enhancing global appeal while maintaining authenticity. Their presence in urban areas and food delivery platforms expands accessibility, ultimately stimulating demand, encouraging ingredient sourcing, and supporting local economies-contributing positively to the overall expansion of the Thai cuisine market.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share due to increasing consumer demand for diverse and flavorful dishes. The rising popularity of Thai food, known for its unique blend of spices and fresh ingredients, is influencing dining trends across the region. Additionally, the expanding presence of Thai restaurants and food brands is boosting market reach. The growing awareness of Thai culinary traditions and flavors, coupled with increasing disposable incomes, is further fueling the market's expansion.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to increasing consumer demand for diverse and authentic flavors. As more people embrace global food trends, Thai cuisine's popularity is expanding due to its rich, bold flavors and health-conscious options. The growing interest in plant-based, gluten-free, and spice-forward dishes aligns with the demand for Thai food. This expansion boosts the food service industry, creating jobs and fostering culinary innovation, positively impacting both local economies and cultural exchange.

Key players in the market

Some of the key players profiled in the Thai Cuisine Market include Thai Union Group, Charoen Pokphand Foods, Lobo, Mae Ploy, Aroy-D, Chaokoh, Suree Interfoods Co., Ltd., Flying Goose Brand, Blue Elephant International PLC, Pan Asia Foods Co., Ltd., Thai Express, Patara Fine Thai Cuisine, Tuk Tuk Thai, Asian Home Gourmet and Am Thai Delight.

Key Developments:

In January 2025, Blue Elephant Energy GmbH (BEE), a Hamburg-based operator of solar and wind farms, has expanded its portfolio in the Netherlands by acquiring an 88 MWp photovoltaic (PV) park from Dutch developer TPSolar. This acquisition aligns with BEE's strategy to enhance its presence in Western and Central Europe.

In November 2024, ZTE Corporation partnered with TrueBusiness and Charoen Pokphand Foods (CPF) to deploy a 5G private network at CPF's factory in Thailand. This collaboration aimed to enhance operational efficiency, security, and reliability in food manufacturing.

Product Types Covered:

  • Ready-to-Eat Thai Meals
  • Thai Sauces and Pastes
  • Thai Snacks
  • Thai Spices and Ingredients
  • Beverages

Distribution Channels Covered:

  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Online Retail
  • Specialty Stores
  • Food services

End Users Covered:

  • Households
  • Restaurants
  • Hotels & Resorts
  • Catering Services

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Product Analysis
  • 3.7 End User Analysis
  • 3.8 Emerging Markets
  • 3.9 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Thai Cuisine Market, By Product Type

  • 5.1 Introduction
  • 5.2 Ready-to-Eat Thai Meals
  • 5.3 Thai Sauces and Pastes
    • 5.3.1 Fish sauce
    • 5.3.2 Peanut sauce
  • 5.4 Thai Snacks
    • 5.4.1 Spring rolls
    • 5.4.2 Shrimp chips
    • 5.4.3 Satay skewers
  • 5.5 Thai Spices and Ingredients
    • 5.5.1 Lemongrass
    • 5.5.2 Kaffir lime leaves
  • 5.6 Beverages
    • 5.6.1 Thai iced tea
    • 5.6.2 Herbal drinks

6 Global Thai Cuisine Market, By Distribution Channel

  • 6.1 Introduction
  • 6.2 Supermarkets/Hypermarkets
  • 6.3 Convenience Stores
  • 6.4 Online Retail
  • 6.5 Specialty Stores
  • 6.6 Food services

7 Global Thai Cuisine Market, By End User

  • 7.1 Introduction
  • 7.2 Households
  • 7.3 Restaurants
  • 7.4 Hotels & Resorts
  • 7.5 Catering Services

8 Global Thai Cuisine Market, By Geography

  • 8.1 Introduction
  • 8.2 North America
    • 8.2.1 US
    • 8.2.2 Canada
    • 8.2.3 Mexico
  • 8.3 Europe
    • 8.3.1 Germany
    • 8.3.2 UK
    • 8.3.3 Italy
    • 8.3.4 France
    • 8.3.5 Spain
    • 8.3.6 Rest of Europe
  • 8.4 Asia Pacific
    • 8.4.1 Japan
    • 8.4.2 China
    • 8.4.3 India
    • 8.4.4 Australia
    • 8.4.5 New Zealand
    • 8.4.6 South Korea
    • 8.4.7 Rest of Asia Pacific
  • 8.5 South America
    • 8.5.1 Argentina
    • 8.5.2 Brazil
    • 8.5.3 Chile
    • 8.5.4 Rest of South America
  • 8.6 Middle East & Africa
    • 8.6.1 Saudi Arabia
    • 8.6.2 UAE
    • 8.6.3 Qatar
    • 8.6.4 South Africa
    • 8.6.5 Rest of Middle East & Africa

9 Key Developments

  • 9.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 9.2 Acquisitions & Mergers
  • 9.3 New Product Launch
  • 9.4 Expansions
  • 9.5 Other Key Strategies

10 Company Profiling

  • 10.1 Thai Union Group
  • 10.2 Charoen Pokphand Foods
  • 10.3 Lobo
  • 10.4 Mae Ploy
  • 10.5 Aroy-D
  • 10.6 Chaokoh
  • 10.7 Suree Interfoods Co., Ltd.
  • 10.8 Flying Goose Brand
  • 10.9 Blue Elephant International PLC
  • 10.10 Pan Asia Foods Co., Ltd.
  • 10.11 Thai Express
  • 10.12 Patara Fine Thai Cuisine
  • 10.13 Tuk Tuk Thai
  • 10.14 Asian Home Gourmet
  • 10.15 Am Thai Delight

List of Tables

  • Table 1 Global Thai Cuisine Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Thai Cuisine Market Outlook, By Product Type (2024-2032) ($MN)
  • Table 3 Global Thai Cuisine Market Outlook, By Ready-to-Eat Thai Meals (2024-2032) ($MN)
  • Table 4 Global Thai Cuisine Market Outlook, By Thai Sauces and Pastes (2024-2032) ($MN)
  • Table 5 Global Thai Cuisine Market Outlook, By Fish sauce (2024-2032) ($MN)
  • Table 6 Global Thai Cuisine Market Outlook, By Peanut sauce (2024-2032) ($MN)
  • Table 7 Global Thai Cuisine Market Outlook, By Thai Snacks (2024-2032) ($MN)
  • Table 8 Global Thai Cuisine Market Outlook, By Spring rolls (2024-2032) ($MN)
  • Table 9 Global Thai Cuisine Market Outlook, By Shrimp chips (2024-2032) ($MN)
  • Table 10 Global Thai Cuisine Market Outlook, By Satay skewers (2024-2032) ($MN)
  • Table 11 Global Thai Cuisine Market Outlook, By Thai Spices and Ingredients (2024-2032) ($MN)
  • Table 12 Global Thai Cuisine Market Outlook, By Lemongrass (2024-2032) ($MN)
  • Table 13 Global Thai Cuisine Market Outlook, By Kaffir lime leaves (2024-2032) ($MN)
  • Table 14 Global Thai Cuisine Market Outlook, By Beverages (2024-2032) ($MN)
  • Table 15 Global Thai Cuisine Market Outlook, By Thai iced tea (2024-2032) ($MN)
  • Table 16 Global Thai Cuisine Market Outlook, By Herbal drinks (2024-2032) ($MN)
  • Table 17 Global Thai Cuisine Market Outlook, By Distribution Channel (2024-2032) ($MN)
  • Table 18 Global Thai Cuisine Market Outlook, By Supermarkets/Hypermarkets (2024-2032) ($MN)
  • Table 19 Global Thai Cuisine Market Outlook, By Convenience Stores (2024-2032) ($MN)
  • Table 20 Global Thai Cuisine Market Outlook, By Online Retail (2024-2032) ($MN)
  • Table 21 Global Thai Cuisine Market Outlook, By Specialty Stores (2024-2032) ($MN)
  • Table 22 Global Thai Cuisine Market Outlook, By Food services (2024-2032) ($MN)
  • Table 23 Global Thai Cuisine Market Outlook, By End User (2024-2032) ($MN)
  • Table 24 Global Thai Cuisine Market Outlook, By Households (2024-2032) ($MN)
  • Table 25 Global Thai Cuisine Market Outlook, By Restaurants (2024-2032) ($MN)
  • Table 26 Global Thai Cuisine Market Outlook, By Hotels & Resorts (2024-2032) ($MN)
  • Table 27 Global Thai Cuisine Market Outlook, By Catering Services (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.