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市场调查报告书
商品编码
1725124
2032 年机场零售市场预测:按产品类型、商店类型、最终用户和地区进行的全球分析Airport Retail Market Forecasts to 2032 - Global Analysis By Product Type (Fashion & Accessories, Perfumes & Cosmetics, Food & Beverages, Electronics, Books & Magazines, Gifts & Souvenirs and Convenience Products), Store Type, End User and By Geography |
根据 Stratistics MRC 的数据,全球机场零售市场预计在 2025 年达到 378 亿美元,到 2032 年将达到 603 亿美元,预测期内的复合年增长率为 6.9%。
机场零售在机场航站大楼内销售商品和服务,透过免税店、时装店和食品饮料店等各种管道为旅客提供服务。该行业因客流量大和衝动性购买而蓬勃发展,提供便利和独特性。产品范围从奢侈品到日常必需品,通常迎合富裕的国际客户。零售商正在透过数位解决方案和身临其境型购物体验加强客户关係。
全球航空旅行成长
全球航空旅行的稳定成长为机场零售提供了巨大的推动力。可支配收入的增加和对免税购物的日益增长的偏好使得机场零售成为一项丰厚的收益来源。此外,该机场正在扩大商业空间并增强零售服务,以满足旅客不断变化的需求。数位资讯亭和个人化促销等创新购物体验的引入进一步推动了零售业的成长。
对国际旅行的依赖
经济衰退、旅行限制和地缘政治不确定性可能会对客流产生重大影响,进而影响零售收益。此外,各地区对免税销售和进出口政策的严格规定各不相同,限制了全球零售商的业务扩展机会。此外,机场高昂的租金对于寻求开设分店的品牌来说也是一个挑战,常常导致盈利的担忧。
透过数据分析实现个人化
数据分析的进步正在改变机场零售业,使品牌能够为旅客提供高度个人化的购物体验。透过利用人工智慧和消费者洞察,零售商可以客製化促销活动、推荐产品并创建无缝的全通路购物之旅。机场正在整合脸部认证付款系统和有针对性的数位广告等智慧零售解决方案,以提高客户参与。行动购物平台的兴起使得使用者甚至在到达机场之前就可以浏览和购买商品。
地缘政治紧张局势与全球危机
地缘政治紧张局势和贸易争端、流行病等全球危机对机场零售业务构成重大风险。严格的安全措施和意外的旅行中断可能会减少乘客数量并对零售额产生直接影响。此外,主要地区的经济不确定性可能导致消费者支出波动,进而影响奢侈品和免税类别。竞争格局也是一个挑战。电子商务平台和商业街零售商正在提供替代购物选择,这可能会吸引机场消费者的注意。
新冠疫情期间,机场零售业经历了挫折与转变。但随着机场适应新的健康和安全标准,零售商推出了非接触式付款系统和线上订单取货,提高了消费者的信心。自从疫情爆发以来,随着游客寻求当地很少见到的奢侈品,免税商店再次变得受欢迎。
预计时尚和配件细分市场将成为预测期内最大的细分市场
由于消费者对品牌服装、手錶和奢侈品的需求强劲,预计时尚和配件领域将在预测期内占据最大的市场占有率。游客通常更喜欢在免税店购买奢侈时尚产品,以享受独家价格和特别宣传活动。机场零售商不断与全球时尚品牌合作,为国际消费者提供量身订製的独家系列商品。名牌手袋和太阳眼镜等奢华配件的吸引力进一步巩固了其在这个市场的地位。
付费商店部分预计将在预测期内以最高复合年增长率成长
随着机场乘客的购物偏好转向便利型购物,付费零售领域预计将在预测期内见证最高成长率。许多机场零售商都专注于各种非免税商品,例如电子产品、护肤和当地纪念品。包括行动付款选项和人工智慧驱动的建议在内的数位整合不断增强,正在加速免税店的收益。此外,国内航空旅行的日益增长的趋势也刺激了寻求机场购物体验的外国旅客的购买慾望。
在预测期内,预计亚太地区将占据最大的市场占有率,这得益于航空客运量的增加、基础设施的扩大以及免税购物需求的上升。中国、日本和韩国等国家拥有世界上最繁忙的机场,贡献了可观的零售收入。政府促进旅游业发展的倡议和支持免税店扩张的优惠法规进一步推动了市场成长。
在预测期内,预计北美将呈现最高的复合年增长率,这得益于高度的数位融合、强劲的消费者支出以及不断变化的旅游趋势。美国和加拿大各地的机场正在透过创新的商店理念、互动式自助服务终端和人工智慧购物体验迅速实现零售空间的现代化。国内旅游的成长正在扩大该地区强劲的免税零售业,并为非免税购物提供更多的机会。此外,全球品牌与机场管理部门之间的合作也为高端旅客提供了特殊的购物体验。
According to Stratistics MRC, the Global Airport Retailing Market is accounted for $37.8 billion in 2025 and is expected to reach $60.3 billion by 2032 growing at a CAGR of 6.9% during the forecast period. Airport retailing involves the sale of goods and services within airport terminals, catering to travelers through diverse outlets such as duty-free shops, fashion stores, and dining establishments. This sector thrives on high passenger volumes and impulse buying, offering convenience and exclusivity. Products range from luxury items to everyday essentials, often tailored to international and affluent consumers. Retailers enhance engagement through digital solutions and immersive shopping experiences.
Increasing global air travel
The steady increase in global air travel has significantly boosted airport retailing, as passengers look for convenient shopping options while navigating terminals. Rising disposable incomes and a growing preference for duty-free shopping have made airport retail stores a lucrative revenue stream. Additionally, airports are expanding commercial spaces and enhancing retail offerings to cater to evolving traveler needs. The introduction of innovative shopping experiences, such as digital kiosks and personalized promotions, has further fueled retail growth.
Dependence on international travel
Economic downturns, travel restrictions, and geopolitical uncertainties can significantly impact passenger flow, affecting retail revenues. Additionally, strict regulations on duty-free sales and import-export policies vary across regions, limiting business expansion opportunities for global retailers. High rental costs at airports also pose challenges for brands looking to establish a presence, often leading to profitability concerns.
Personalization through data analytics
Advancements in data analytics are transforming airport retail by enabling brands to offer hyper-personalized shopping experiences to travelers. By leveraging artificial intelligence and consumer insights, retailers can customize promotions, recommend products, and create seamless omni-channel shopping journeys. Airports are integrating smart retail solutions such as facial recognition payment systems and targeted digital advertisements to enhance customer engagement. The growing acceptance of mobile shopping platforms allows passengers to browse and purchase products before even arriving at the airport.
Geopolitical tensions and global crises
Geopolitical tensions and global crises, including trade disputes and pandemics, pose a substantial risk to airport retail operations. Stringent security measures and unforeseen travel disruptions can reduce passenger traffic, directly impacting retail sales. Additionally, economic instability in key regions may lead to fluctuations in consumer spending, affecting luxury and duty-free product categories. The competitive landscape also presents challenges, as e-commerce platforms and downtown retail stores offer alternative shopping options that could divert airport shoppers.
The airport retail industry experienced both setbacks and shifts during the COVID-19 pandemic, with widespread travel restrictions initially leading to store closures and reduced sales. However, as airports adapted to new health and safety standards, retailers introduced contactless payment systems and online order pickups, improving shopper confidence. Duty-free shopping witnessed renewed interest post-pandemic as travelers sought premium products with limited availability in local markets.
The fashion & accessories segment is expected to be the largest during the forecast period
The fashion & accessories segment is expected to account for the largest market share during the forecast period due to strong consumer demand for branded apparel, watches, and luxury items. Travelers often prefer purchasing high-end fashion products at duty-free stores to take advantage of exclusive pricing and special promotions. Airport retailers continuously collaborate with global fashion brands to offer limited-edition collections tailored for international shoppers. The appeal of premium accessories, including designer handbags and sunglasses, further strengthens this market position.
The duty-paid stores segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the duty-paid stores segment is predicted to witness the highest growth rate as passenger preferences evolve towards convenience-based shopping. Many airport retailers are focusing on diversified product assortments beyond duty-free offerings, including electronics, skincare, and regional souvenirs. Enhanced digital integration, such as mobile payment options and AI-driven recommendations, is accelerating duty-paid store revenues. The increasing trend of domestic air travel is also driving purchases at these stores, as non-international passengers explore airport shopping experiences.
During the forecast period, the Asia Pacific region is expected to hold the largest market share driven by rising air passenger traffic, expanding infrastructure, and increasing duty-free shopping demand. Countries like China, Japan, and South Korea host some of the world's busiest airports, contributing to significant retail revenues. Government-backed tourism initiatives and favorable regulations supporting duty-free expansions further boost market growth.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR fuelled by advanced digital integration, strong consumer spending, and evolving travel trends. Airports in the United States and Canada are rapidly modernizing retail spaces with innovative store concepts, interactive kiosks, and AI-powered shopping experiences. The region's robust duty-paid retail segment is expanding as domestic travel increases, creating more opportunities for non-duty-free purchases. Additionally, partnerships between global brands and airport authorities are driving exclusive shopping experiences tailored for premium travelers.
Key players in the market
Some of the key players in Airport Retailing Market include 3Sixty Duty Free, Aer Rianta International, Airport Retail Group, LLC, Capi-Lux, China Duty-Free Group CO., LTD, DFS Group LTD, Dubai Duty-Free, Dufry AG, Flemingo International, Gebr. Heinemann SE & Co. KG, Japan Airport Terminal Co., Ltd, King Power International, Lagardere Travel Retail, The Shilla Duty Free and WHSmith.
In March 2025, WHSmith sold its 480 UK high street stores to Modella Capital for £76 million. The stores will be rebranded as TGJones, allowing WHSmith to focus on its international travel retail operations, which contribute significantly to its revenue and trading profit.
In November 2024, DFS Group announced the closure of its Venice department store located in the historic Fondaco dei Tedeschi building. The decision, resulting in over 220 job losses, was attributed to substantial financial losses over five years, exacerbated by the COVID-19 pandemic and a decrease in Asian tourists.
In September 2024, The Shilla Duty Free launched a pop-up event at Incheon Airport's Terminal 2 to introduce Dewar's new premium Scotch blended whisky, "Dewar's Stone Toasted," coinciding with the Chuseok and October holiday seasons.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.