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市场调查报告书
商品编码
1734817
2032 年数位标籤印刷机市场预测:按印表机类型、标籤类型、墨水类型、列印解析度、速度、色彩支援、技术、最终用户和地区进行的全球分析Digital Label Printing Machines Market Forecasts to 2032 - Global Analysis By Printer Type, Label Type, Ink Type, Print Resolution, Speed, Color Support, Technology, End User and By Geography |
根据 Stratistics MRC 的数据,全球数位标籤印刷机市场预计在 2025 年达到 137 亿美元,到 2032 年将达到 228 亿美元,预测期内的复合年增长率为 7.5%。
数位标籤印刷机是一种先进的印刷设备,它使用数位技术直接从数位檔案创建标籤,从而无需使用传统的印版。这些印刷机能够快速生产高品质、经济高效的客製化标籤,非常适合短版印刷、可变数据印刷和复杂设计。它广泛应用于食品饮料、製药和零售等行业的品牌推广、识别和包装。
根据软包装协会 (FPA) 年度报告 (2022 年),北美新安装的标籤印刷机中约有 15-20% 是数位印刷机。
小批量和客製化标籤的需求不断增加
食品、餐饮、製药和电子商务等行业的公司越来越寻求个人化包装,以提升品牌形象并满足不同的消费者偏好。数位标籤印刷机有利于快速週转和经济高效地进行小批量生产,使公司能够快速回应市场趋势和监管变化。此外,数位印刷的灵活性、支援可变数据和复杂设计使其成为满足现代动态标籤要求的正确解决方案。
油墨成本和基材相容性问题
数位标籤印刷通常需要专门的油墨,例如紫外线固化油墨或水性油墨,这些油墨比传统印刷使用的油墨更昂贵。此外,并非所有基材都与数位墨水相容,从而限制了可有效处理的材料范围。这些因素增加了营运成本,并可能阻碍小型企业采用数位印刷技术。
智慧标籤和二维码的采用率不断提高
随着供应链数位化和消费者参与度的提高,品牌正在利用智慧标籤进行即时追踪、认证和行销。数位标籤印表机可实现可变资料、二维码和 RFID 元素的无缝集成,满足智慧包装解决方案的需求。此外,製药和食品等领域的法规遵循和可追溯性要求进一步推动了智慧标籤的采用,为市场成长开闢了新的途径。
与传统印刷技术的竞争
由于单位成本低和基础设施完善,传统方法继续主导大规模生产。许多行业都不愿意完全数位化,尤其是在大规模、标准化的标籤印刷领域。此外,传统印刷的进步,例如效率和色彩品质的提高,继续挑战数位解决方案的价值提案。这种竞争格局要求数位标籤印刷製造商持续创新和优化成本,才能在市场上保持竞争力。
COVID-19 疫情加速了数位标籤印刷产业的某些趋势。尤其是,人们正在转向自动化和更短的印刷週期。儘管商业印刷业面临衰退,但服务于食品、药品和清洁产品等重要行业的标籤印刷商的需求却有所增加。这场危机凸显了灵活、按需生产和供应链弹性的必要性,刺激了对数位技术的投资。此外,劳动力短缺和远端操作的需求凸显了易于操作的自动化数位印刷机的价值。总体而言,COVID-19 加强了市场向数位化和自适应製造策略的转变。
工业印表机市场预计将成为预测期内最大的市场
由于食品饮料、製药和物流等行业对大量标籤生产的需求日益增长,预计工业印表机领域将在预测期内占据最大的市场占有率。工业数位标籤印刷机具有出色的耐用性、高印刷速度以及处理各种基材的能力,使其成为大规模作业的理想选择。此外,这些机器还支援可变资料列印和与自动化工作流程整合等高级功能,使公司能够有效地管理大量、复杂的标籤要求。
预计高速铁路市场在预测期内将以最高复合年增长率成长
由于製造商和品牌越来越重视快速週转和大规模标籤生产,预计高速领域将在预测期内见证最高成长率。高速数位标籤印刷机具有先进的列印头和自动化功能,可以以极快的速度生产高品质的标籤,而不会牺牲列印精度。这种能力对于面临波动的需求和紧迫的交货时间的行业尤其有价值。此外,持续的技术进步使得高速机器更易于取得且更具成本效益,从而进一步加速其应用。
预计亚太地区将在预测期内占据最大的市场占有率。这一优势得益于快速的工业化、不断发展的电子商务产业以及中国、日本和韩国等国家的强大製造业基础。该地区对包装商品、药品和消费性电子产品的需求不断增长,需要高效、高品质的标籤解决方案。此外,永续印刷实践的采用和政府对技术创新的支持正在加速数位标籤印表机的采用,巩固了亚太地区在全球市场的领导地位。
预计亚太地区在预测期内的复合年增长率最高。该地区蓬勃发展的电子商务行业、消费者对个人化产品日益增长的偏好以及监管机构对永续包装的关注是推动市场扩张的关键因素。此外,数位印刷技术的进步,加上该地区对自动化和智慧製造的关注,使其在各个行业中迅速应用。
According to Stratistics MRC, the Global Digital Label Printing Machine Market is accounted for $13.7 billion in 2025 and is expected to reach $22.8 billion by 2032 growing at a CAGR of 7.5% during the forecast period. Digital label printing machines are advanced printing devices that use digital technologies to produce labels directly from digital files, eliminating the need for traditional printing plates. These machines offer high-quality, cost-effective, and fast production for custom labels, making them ideal for short runs, variable data printing, and complex designs. They are widely used in industries like food and beverage, pharmaceuticals, and retail for branding, identification, and packaging purposes.
According to the Flexible Packaging Association (FPA) Annual Report (2022), digital printing accounted for approximately 15-20% of new label presses installed in North America.
Growing demand for short-run & customized labels
Businesses across sectors such as food, beverages, pharmaceuticals, and e-commerce are increasingly seeking personalized packaging to enhance brand identity and meet diverse consumer preferences. Digital label printing machines facilitate rapid turnaround and cost-effective production of small batches, enabling companies to respond swiftly to market trends and regulatory changes. Furthermore, the flexibility of digital printing supports variable data and intricate designs, positioning it as the preferred solution for modern, dynamic labeling requirements.
Ink cost & substrate compatibility issues
Digital label printing often requires specialized inks, such as UV-curable or water-based formulations, which can be more expensive than those used in conventional printing. Additionally, not all substrates are compatible with digital inks, limiting the range of materials that can be efficiently processed. These factors increase operational costs and can deter small and medium-sized enterprises from adopting digital printing technologies.
Rising adoption of smart labels & QR codes
As supply chains digitalize and consumer engagement becomes more interactive, brands are leveraging smart labels for real-time tracking, authentication, and marketing. Digital label printers enable seamless integration of variable data, QR codes, and RFID elements, supporting the demand for intelligent packaging solutions. Moreover, regulatory compliance and traceability requirements in sectors like pharmaceuticals and food further drive the uptake of smart labeling, opening new avenues for market growth.
Competition from conventional printing technologies
Traditional methods continue to dominate high-volume production due to their lower per-unit costs and established infrastructure. Many industries are reluctant to fully transition to digital, especially for large-scale, standardized label runs. Furthermore, ongoing advancements in conventional printing, including improved efficiency and color quality, challenge the value proposition of digital solutions. This competitive landscape necessitates continuous innovation and cost optimization for digital label printing manufacturers to maintain market relevance.
The Covid-19 pandemic accelerated certain trends in the digital label printing industry, notably the shift toward automation and shorter print runs. While commercial print segments faced declines, label printers serving essential sectors like food, pharmaceuticals, and cleaning products experienced increased demand. The crisis highlighted the need for flexible, on-demand production and supply chain resilience, prompting investments in digital technologies. Additionally, labor shortages and the necessity for remote operations underscored the value of easy-to-operate, automated digital presses. Overall, Covid-19 reinforced the market's move toward digitalization and adaptive manufacturing strategies.
The industrial printers segment is expected to be the largest during the forecast period
The industrial printers segment is expected to account for the largest market share during the forecast period, driven by the increasing need for robust, high-capacity label production in sectors such as food and beverages, pharmaceuticals, and logistics. Industrial digital label printers offer superior durability, higher print speeds, and the ability to handle diverse substrates, making them ideal for large-scale operations. Furthermore, these machines support advanced features like variable data printing and integration with automated workflows, enabling businesses to efficiently manage large volumes and complex labeling requirements.
The high speed segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the high speed segment is predicted to witness the highest growth rate, as manufacturers and brands increasingly prioritize rapid turnaround and large-scale label production. High-speed digital label printing machines are equipped with advanced printheads and automation features, enabling them to produce high-quality labels at exceptional speeds without sacrificing print accuracy. This capability is particularly valuable for industries facing fluctuating demand and tight delivery schedules. Moreover, ongoing technological advancements are making high-speed machines more accessible and cost-effective, further fueling their adoption.
During the forecast period, the Asia Pacific region is expected to hold the largest market share. This dominance is attributed to the rapid industrialization, expanding e-commerce sector, and strong manufacturing base in countries like China, Japan, and South Korea. The region's growing demand for packaged goods, pharmaceuticals, and consumer electronics necessitates efficient and high-quality labeling solutions. Furthermore, the adoption of sustainable printing practices and government support for technological innovation have accelerated the deployment of digital label printers, consolidating Asia Pacific's leadership in the global market.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR, fueled by the convergence of several growth drivers. The region's booming e-commerce industry, increasing consumer preference for personalized products, and regulatory emphasis on sustainable packaging are key factors propelling market expansion. Moreover, advancements in digital printing technology, coupled with the region's focus on automation and smart manufacturing, are enabling rapid adoption across diverse industries.
Key players in the market
Some of the key players in Digital Label Printing Machine Market include HP Inc., Epson America, Inc., Konica Minolta, Inc., Xeikon, Canon, Inc., Domino Printing Sciences plc, Durst Phototechnik AG, EFI (Electronics for Imaging Inc.), Colordyne Technologies LLC, Afinia Label, Allen Datagraph Systems Inc., Mouvent AG, Markem-Imaje, Primera Technology, Inc., AstroNova, Inc., Mimaki Engineering Co. Ltd., SCREEN GP Americas, LLC and VIPColor Technologies Pte Ltd.
In March 2025, Domino Printing Sciences plc introduced a high-speed productivity mode for the N730i Digital Label Press, increasing productivity by up to 28% and reducing ink usage. The N610i and N730i remain key products for digital label production, offering high speed and quality for short and medium runs.
In September 2024, Husky Labels installed the SurePress L-6534VW UV digital label press, citing improved media compatibility, output versatility, and workflow productivity. The press's Orange Ink option expands the achievable Pantone color gamut, supporting high-quality, and variable data label production.
In March 2024, HP launched the HP Indigo 120K Digital Press, setting new standards for high-volume, automated digital label and packaging production. The new Indigo 18K and V12 Digital Presses also became commercially available, offering best-in-class productivity, versatility, and offset-matching image quality. The V12, in particular, is the fastest narrow web digital press using HP's LEPx technology, enabling converters to shift most label jobs from analog to digital efficiently.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.