![]() |
市场调查报告书
商品编码
1798032
2032 年宠物镇静产品市场预测:按产品、宠物类型、形态、成分类型、通路和地区进行的全球分析Pet Calming Products Market Forecasts to 2032 - Global Analysis By Product, Pet Type, Form, Ingredient Type, Distribution Channel and By Geography |
根据 Stratistics MRC 的数据,全球宠物镇静产品市场预计在 2025 年达到 187.7 亿美元,到 2032 年将达到 326.8 亿美元,预测期内的复合年增长率为 8.24%。
宠物镇静产品是专门为减轻动物的压力、焦虑和过动症而设计的,旨在促进放鬆和整体健康。这些产品适用于宠物,包括狗、猫和小型哺乳动物,以解决因分离、旅行、噪音和环境变化引起的问题。它们有多种形式,包括镇静零食、咀嚼物、补充剂、费洛蒙扩散器、喷雾、项圈和焦虑包。这些产品由费洛蒙、缬草根和洋甘菊等天然或合成化学物质製成,透过镇静宠物的神经系统或创造平静的环境来发挥作用。它们的主要目的是改善宠物的舒适度、行为和生活品质。
提高饲主对宠物焦虑和压力的认知
宠物饲主越来越意识到压力的行为迹象,例如烦躁不安、攻击性和过度吠叫,并寻求有效的解决方案。兽医、宠物照护品牌和动物福利组织所进行的教育宣传活动正在提升人们对宠物心理健康的认识。这种意识推动了补充剂、扩散器、零食和安抚巾等镇静产品的普及。社群媒体和线上社群也在传播有关宠物压力管理的讯息。因此,对创新天然宠物镇静产品的需求正在稳步增长。
一些舒缓产品的有效性尚未得到科学检验。
宠物饲主通常不愿意投资那些缺乏可靠研究或临床证据支持其功效的产品。这种不确定性会降低重复购买率,并降低整体采用率。零售商和经销商也可能不愿进货未经验证的产品。不一致的疗效结果会进一步损害品牌声誉,并在市场上引发质疑。因此,缺乏强而有力的科学依据限制了市场的成长潜力。
随着饲主对优质照护的需求不断增加,宠物人性化趋势的影响力也日益增强
越来越多的宠物饲主将宠物视为家庭的一部分,这促使他们投资于高品质、安全有效的镇静产品。这种观念的转变推动了人们采用先进的配方、天然成分和专门的解决方案来缓解宠物的压力和焦虑。优质化也推动了创新,製造商推出了各种形式的产品,例如零食、喷雾、补充剂和穿戴式装置。随着可支配收入的增加,饲主主人更愿意购买注重预防和健康的产品。总体而言,人性化趋势透过将宠物的心理健康与身体健康放在首位,正在显着推动市场成长。
产品成本高昂,导致部分消费者无力负担
天然、有机或特殊配方产品的高昂价格往往会让精打细算的饲主望而却步,限制其在可支配收入较低的新兴经济体的发展。即使在新兴市场,高昂的价格也正在促使偏好转向更便宜的替代品。有限的价格分布也阻碍了重复购买,并降低了长期客户维繫。因此,儘管人们对宠物健康的认识日益增强,但整体市场的成长潜力仍受到限制。
新冠疫情对宠物镇静产品市场产生了重大影响。长期的封锁和远距办公导致宠物拥有量增加,饲主与宠物相处的时间也更长。这促使人们对宠物心理健康的认识不断提高,对零食、喷雾剂和补充剂等镇静产品的需求也随之增加。虽然供应链中断最初影响了产品的可得性,但电子商务的成长弥补了实体店的限制。由于日常生活的变化,宠物焦虑病例的增加进一步激发了人们对这些产品的兴趣。製造商纷纷推出线上促销和宅配模式,以满足不断变化的消费者需求。
舒缓零食和咀嚼物市场预计将成为预测期内最大的市场
预计在预测期内,舒缓零食和咀嚼物将占据最大的市场占有率,因为它们为宠物提供了一种轻鬆愉悦的服用缓解压力补充剂的方式。这些产品吸引了那些寻求非侵入性、基于奖励的方法来管理宠物焦虑的宠物饲主。这些产品通常含有天然的镇静成分,例如洋甘菊、缬草根和CBD,从而增强了消费者的信任。零食和咀嚼物的便利性鼓励了重复购买并提高了采用率。营养补充和缓解焦虑的双重益处正在推动市场成长。
预计在预测期内,预配方製剂部分将以最高的复合年增长率成长。
混合配方细分市场结合多种活性成分,增强整体镇静效果,预计将在预测期内达到最高成长率。这些配方具有协同效应,可解决宠物焦虑的各种原因,包括旅行压力、分离和环境变化。这些产品可满足更广泛的宠物类型和偏好,进而提高消费者的接受度。混合产品的多功能性也使製造商能够在口味、递送方式和健康添加剂方面进行创新。这增强了品牌差异化,并推动了市场的持续成长。
预计北美地区将在预测期内占据最大市场占有率,这得益于其成熟的宠物护理行业以及伴侣动物保健的高支出,尤其是在美国和加拿大。浓厚的预防性宠物保健文化正在推动对镇静咀嚼物、喷雾剂、扩散器和负重背心的需求。人们对宠物分离焦虑和噪音恐惧症的担忧日益加剧,这正在影响产品创新。全球主要品牌的出现和兽医的推荐正在增强消费者信心。此外,在强大的零售和线上分销网络的支持下,添加CBD和功能性成分的专用配方也正流行。
在预测期内,亚太地区预计将出现最高的复合年增长率,这得益于中国、日本、印度和澳大利亚等国宠物拥有量的增长以及人们对宠物健康的意识不断增强。都市化的加速和生活空间的缩小导致宠物压力增大,从而推动了对镇静补充剂、零食和可穿戴抗焦虑辅助产品的需求。电商平台和高端宠物护理品牌正在推动这些产品的供应。采用天然草药配方和芳香疗法的创新产品越来越受欢迎。可支配收入的增加和宠物的人性化正在推动都市区和半都市区市场对相关产品的采用。
According to Stratistics MRC, the Global Pet Calming Products Market is accounted for $18.77 billion in 2025 and is expected to reach $32.68 billion by 2032 growing at a CAGR of 8.24% during the forecast period. Pet calming products are specialized items designed to reduce stress, anxiety, and hyperactivity in animals, promoting relaxation and overall well-being. These products cater to pets such as dogs, cats, and small mammals, addressing issues caused by separation, travel, loud noises, or environmental changes. They include a variety of forms, such as calming treats, chews, supplements, pheromone diffusers, sprays, collars, and anxiety wraps. These products are made with either natural or synthetic chemicals like pheromones, valerian root, or chamomile, function by calming pets' nervous systems or fostering a calm environment. Their primary goal is to improve pets' comfort, behavior, and quality of life.
Growing awareness among pet owners about anxiety and stress in pets
Pet owners are increasingly recognizing behavioral signs of stress, such as restlessness, aggression, and excessive barking, and seeking effective solutions. Educational campaigns by veterinarians, pet care brands, and animal welfare organizations are boosting knowledge about pet mental health. This awareness encourages the adoption of calming products like supplements, diffusers, treats, and anxiety wraps. Social media and online communities are also spreading information about stress management in pets. As a result, demand for innovative and natural pet calming solutions is steadily increasing.
Limited scientific validation of efficacy for some calming products
Pet owners are often hesitant to invest in products without credible research or clinical evidence supporting their claims. This uncertainty reduces repeat purchases and slows overall adoption rates. Retailers and distributors may also be reluctant to stock products lacking proven results. Inconsistent outcomes further damage brand reputation and create skepticism in the market. As a result, the lack of strong scientific backing limits market growth potential.
Increasing influence of pet humanization trends, with owners seeking premium care
Pet owners increasingly view their pets as family members, prompting them to invest in high-quality, safe, and effective calming products. This shift in perception encourages the adoption of advanced formulations, natural ingredients, and specialized solutions to address pets' stress and anxiety. Premiumization also boosts innovation, with manufacturers introducing diverse formats like treats, sprays, supplements, and wearable devices. As disposable incomes rise, owners are more willing to spend on preventive and wellness-focused products. Overall, the humanization trend significantly fuels market growth by prioritizing pets' emotional well-being alongside their physical health.
High product costs reducing affordability for some consumers
Premium pricing of natural, organic, or specialized formulations often discourages budget-conscious pet owners from making purchases. This restricts market penetration in developing economies where disposable incomes are lower. Even in developed markets, high prices can shift consumer preference toward cheaper, alternative solutions. Limited affordability also hampers repeat purchases, reducing long-term customer retention. As a result, overall market growth potential is constrained despite rising awareness of pet wellness.
The COVID-19 pandemic significantly influenced the Pet Calming Products Market, as extended lockdowns and remote work increased pet adoption and owners' time spent with animals. This heightened awareness of pets' emotional well-being, driving demand for calming solutions like treats, sprays, and supplements. Supply chain disruptions initially affected product availability, but e-commerce growth offset physical store limitations. Rising cases of pet anxiety due to changes in daily routines further boosted interest in these products. Manufacturers adapted with online promotions and home-delivery models to meet shifting consumer needs.
The calming treats & chews segment is expected to be the largest during the forecast period
The calming treats & chews segment is expected to account for the largest market share during the forecast period by offering an easy and enjoyable way for pets to consume stress-relief supplements. These products appeal to pet owners seeking a non-invasive, reward-based method to manage anxiety in pets. They often contain natural calming ingredients like chamomile, valerian root, or CBD, boosting consumer confidence. The convenience of treats and chews encourages repeat purchases and higher adoption rates. Their dual benefit of nutrition and anxiety reduction strengthens market growth.
The blended formulations segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the blended formulations segment is predicted to witness the highest growth rate by combining multiple active ingredients to enhance overall calming effectiveness. These formulations offer synergistic benefits, addressing various causes of pet anxiety such as travel stress, separation, and environmental changes. They cater to a broader range of pet species and preferences, increasing consumer adoption. The versatility of blended products also allows manufacturers to innovate with flavors, delivery formats, and health-boosting additives. As a result, they strengthen brand differentiation and drive consistent market growth.
During the forecast period, the North America region is expected to hold the largest market share benefits from a well-established pet care industry and high expenditure on companion animal wellness, especially in the United States and Canada. A strong culture of preventive healthcare for pets drives demand for calming chews, sprays, diffusers, and weighted vests. Growing concerns over separation anxiety and noise phobia in pets are influencing product innovation. The presence of major global brands, along with veterinary recommendations, enhances consumer trust. Additionally, specialized formulations with CBD and functional ingredients are trending, supported by robust retail and online distribution networks.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR due to increasing pet ownership in countries like China, Japan, India, and Australia, coupled with rising awareness of pet wellness. Growing urbanization and smaller living spaces contribute to stress in pets, boosting demand for calming supplements, treats, and wearable anxiety aids. E-commerce platforms and premium pet care brands are driving availability. Innovations using natural herbal formulations and aromatherapy are gaining popularity. Rising disposable incomes and humanization of pets are fostering product adoption across both urban and semi-urban markets.
Key players in the market
Some of the key players in Pet Calming Products Market include Zoetis Inc., Virbac S.A., Zesty Paws LLC, PetHonesty LLC, ThunderWorks Inc., PetIQ Inc., NOW Health Group Inc., Ceva Sante Animale, Garmon Corporation, Nestle Purina PetCare Company, Pet Naturals of Vermont, VetriScience Laboratories, Comfort Zone, Bach Rescue Remedy, Calm Paws, Pet Remedy, Beaphar BV and Nutramax Laboratories.
In January 2025, Virbac unveiled ZENIFEL(TM), a cat-targeted calming range featuring an electric-free, portable gel diffuser and spray. Each diffuser lasts up to two months and blends synthetic feline facial pheromones with catnip extract, designed to soothe stress-induced behaviors and enrich Virbac's behavioral product line.
In April 2024, Virbac completed the acquisition of Sasaeah. Again, not a calming-product buy, but it increases Virbac's farm/companion footprint in a major market relevant because it improves distribution/market presence that can support launching companion products locally.
In June 2023, Zesty Paws expanded the distribution of its flagship calming bites into major retailers including Tractor Supply Company, CVS Pharmacy, Pets Plus Natural, and Walmart across the United States. The brand further extended its reach into Walmart Canada, significantly increasing mass-retail and pharmacy access for pet owners seeking calming solutions.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.