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市场调查报告书
商品编码
1803067
2032 年促进睡眠的饮料市场预测:按产品类型、成分、包装、分销管道、应用和地区进行的全球分析Sleep-Enhancing Beverages Market Forecasts to 2032 - Global Analysis By Product Type, Ingredient, Packaging Format, Distribution Channel, Application, and By Geography |
根据 Stratistics MRC 的数据,全球促进睡眠饮料市场预计在 2025 年价值 16.5 亿美元,到 2032 年将达到 33.3 亿美元,预测期内的复合年增长率为 10.5%。
助眠饮料旨在帮助放鬆并改善睡眠。它们通常含有褪黑激素、洋甘菊、镁和L-茶氨酸等镇静成分,有助于平衡睡眠週期。这些饮料种类繁多,从草本茶到植物奶,再到功能性健康饮品,应有尽有。睡前饮用,可以促进安稳睡眠,最大限度地减少夜间睡眠障碍,是药物助眠的天然替代品。
根据美国国家睡眠基金会的报告,近 7,000 万美国人患有睡眠障碍,这为解决这一紧迫问题的产品创造了巨大的市场机会。
睡眠障碍盛行率上升
随着失眠、睡眠呼吸中止症和昼夜节律紊乱等睡眠障碍日益普遍,消费者正在积极寻求非药物解决方案。过度的数字刺激、工作压力和不规则的生活方式等因素导致各年龄层睡眠不足的普遍存在。促进睡眠的饮料提供了一种方便、天然的处方药替代品,吸引了注重健康的人。人们越来越意识到睡眠品质与整体健康(包括免疫力、认知和情绪健康)之间的联繫,这进一步推动了需求。影响力行销、健康部落格和机能饮料宣传活动正在激发消费者对褪黑激素、L-茶氨酸和洋甘菊等有助于睡眠的成分的兴趣。
有限的临床检验
儘管助眠饮料日益流行,但许多助眠饮料缺乏坚实的临床证据来支持其功效。大多数配方依赖坊间传闻的功效或初步研究,这些研究可能不符合监管或医学标准。这些科学检验方面的差距引发了医疗保健专业人员和谨慎消费者的质疑。缺乏标准剂量和长期安全性数据,持续限制了其在临床和机构的采用。监管机构可能会实施更严格的标籤和销售要求,进一步增加产品定位的复杂性。因此,市场面临信誉挑战,这可能会阻碍其持续成长和主流市场的接受。
扩展到新的人口群体
青少年群体正面临学业压力和萤幕相关的睡眠障碍,他们的数量正在不断增长。医疗保健、物流和製造业的轮班工人经常遭受睡眠週期不规律的困扰,因此机能饮料成为了一种切实可行的解决方案。老年人经常遭受与老龄化相关的睡眠片段化,他们越来越倾向于自然疗法而非药物疗法。品牌可以根据这些群体的独特需求定製配方和行销策略,以提升相关性和覆盖范围。此外,文化向整体健康和心理健康支持的转变,为包容性产品开发打开了大门。这种人口结构多样化为长期市场扩张提供了策略途径。
来自替代睡眠辅助剂的竞争
促进睡眠的饮料面临着各种替代解决方案的激烈竞争,包括补充剂、穿戴式装置和数位疗法。褪黑素胶囊、凉茶和睡眠软糖通常功效卓越且服用方法明确,吸引了寻求更快见效的消费者。睡眠追踪设备和行动应用程式提供行为洞察和认知干预,减少了对可摄取产品的依赖。此外,处方和非处方助眠剂继续占据临床推荐的主导地位,尤其是在慢性疾病领域。随着相关类别创新的加速,饮料品牌必须透过配方、品牌和使用者体验来实现差异化。
新冠疫情显着改变了人们的睡眠模式,焦虑加剧、远距办公以及日常生活被打乱,导致睡眠障碍氾滥。睡眠相关问题的激增暂时刺激了人们对镇静和助眠饮料的需求。然而,供应链中断和零售客流量减少最初限制了产品的供应和分销。疫情过后,人们对心理健康和整体復原的重视程度不断提升,促使人们对促进睡眠的产品持续关注。市场目前正在重新定位睡眠饮料,更加重视增强免疫力的配方和减压功效,将其定位为更广泛的健康生态系统的一部分。
功能性睡眠饮料市场预计将在预测期内占据最大份额
由于消费者日益倾向于采用天然、非侵入性的解决方案来改善睡眠,功能性睡眠饮料预计将在预测期内占据最大的市场占有率。驱动因素包括配方技术的进步,例如褪黑素封装、适应原输液和人工智慧驱动的个人化。新兴趋势包括植物来源、镁输液以及针对夜间习惯的草本滋补品。关键发展包括转向符合整体健康目标的清洁洁净标示机能饮料。这些饮料正在从小众补充剂发展成为生活必需品,反映出人们对睡眠卫生和心理健康的广泛关注。
预计功能性营养品领域在预测期内的复合年增长率最高
功能性营养领域利用色氨酸、镁和L-茶氨酸等天然化合物来促进安稳睡眠并调节昼夜节律,预计在预测期内将达到最高增长率。胶囊化和精准营养剂量等递送系统的进步正在提高生物利用度和标靶效应。市场上个人化配方、基于适应原的混合物和洁净标示产品日益增多。近期的变化包括与睡眠追踪技术的整合,从而能够根据更广泛的健康习惯提供客製化解决方案,并提供非药物的睡眠促进方法。
预计亚太地区将在预测期内占据最大的市场占有率,这主要得益于都市区压力的增加、睡眠障碍以及消费者对天然健康解决方案的青睐。褪黑素、L-茶氨酸和植物萃取物等机能饮料技术的创新正在推动产品差异化。洁净标示配方、适应原和便利的即饮形式等趋势正在重塑消费者偏好。值得关注的发展包括:以科学为支撑的产品的推出、数位零售的扩张,以及健康和营养保健品公司之间的策略联盟,旨在提供满足区域需求的非药物助眠产品。
预计北美将在预测期内实现最高的复合年增长率,这得益于日益增长的睡眠相关健康问题以及消费者转向天然、非药物解决方案。技术进步包括含有褪黑激素、镁和植物适应原的即饮饮料。趋势正倾向于植物来源、人工智慧驱动的个人化客製化和透明标籤。值得注意的发展包括透过电商、网红主导的健康产品发布以及有科学依据的活性成分来扩大覆盖范围。由于数百万人遭受睡眠不足的困扰,对具有放鬆和恢復功效的机能饮料的需求持续增长。
According to Stratistics MRC, the Global Sleep-Enhancing Beverages Market is accounted for $1.65 billion in 2025 and is expected to reach $3.33 billion by 2032 growing at a CAGR of 10.5% during the forecast period. Sleep-enhancing beverages are designed to aid relaxation and support better sleep. They typically feature calming ingredients like melatonin, chamomile, magnesium, or L-theanine, which help soothe the mind and balance sleep cycles. These beverages range from herbal infusions to fortified plant-based milks and functional wellness drinks. Taken before bedtime, they encourage restful sleep, minimize disturbances during the night, and offer a natural alternative to pharmaceutical sleep aids.
According to a report from the National Sleep Foundation, nearly 70 million Americans suffer from sleep disorders, creating a significant market opportunity for products that address this pressing issue.
Rising prevalence of sleep disorders
As sleep disorders such as insomnia, sleep apnea, and circadian rhythm disruptions become increasingly common, consumers are actively seeking non-pharmaceutical solutions. Factors like digital overstimulation, work-related stress, and irregular lifestyles have contributed to widespread sleep deprivation across age groups. Sleep-enhancing beverages offer a convenient, natural alternative to prescription medications, appealing to health-conscious individuals. Growing awareness of the link between sleep quality and overall wellness including immunity, cognition, and emotional health is further driving demand. Influencer marketing, wellness blogs, and functional beverage campaigns have amplified consumer interest in sleep-supportive ingredients like melatonin, L-theanine, and chamomile.
Limited clinical validation
Despite growing popularity, many sleep-enhancing beverages lack robust clinical evidence to support their efficacy claims. Most formulations rely on anecdotal benefits or preliminary studies, which may not meet regulatory or medical standards. This gap in scientific validation creates skepticism among healthcare professionals and cautious consumers. Without standardized dosing or long-term safety data, adoption remains limited in clinical and institutional settings. Regulatory bodies may impose stricter labeling and marketing requirements, further complicating product positioning. As a result, the market faces credibility challenges that could hinder sustained growth and mainstream acceptance.
Expansion into new demographics
Adolescents facing academic stress and screen-induced sleep disruption represent a rising demand segment. Shift workers in healthcare, logistics, and manufacturing often struggle with irregular sleep cycles, making functional beverages a practical solution. Older adults, who frequently experience age-related sleep fragmentation, are increasingly open to natural remedies over pharmaceuticals. Brands can tailor formulations and marketing strategies to meet the unique needs of these groups, enhancing relevance and reach. Additionally, cultural shifts toward holistic wellness and mental health support are opening doors for inclusive product development. This demographic diversification offers a strategic pathway for long-term market expansion.
Competition from alternative sleep aids
Sleep-enhancing beverages face stiff competition from a wide array of alternative solutions, including supplements, wearables, and digital therapeutics. Melatonin capsules, herbal teas, and sleep gummies often offer higher potency and clearer dosing, attracting consumers seeking faster results. Sleep tracking devices and mobile apps provide behavioral insights and cognitive interventions, reducing reliance on ingestible products. Moreover, prescription medications and over-the-counter sleep aids continue to dominate clinical recommendations, especially for chronic conditions. As innovation accelerates across adjacent categories, beverage brands must differentiate through formulation, branding, and user experience.
The COVID-19 pandemic significantly altered sleep patterns, with increased anxiety, remote work, and disrupted routines contributing to widespread sleep disturbances. This surge in sleep-related issues temporarily boosted demand for calming and sleep-inducing beverages. However, supply chain disruptions and reduced retail footfall initially constrained product availability and distribution. Post-pandemic, the emphasis on mental health and holistic recovery has sustained interest in sleep-enhancing products. The market is now recalibrating with a stronger focus on immunity-linked formulations and stress-reduction benefits, positioning sleep beverages as part of broader wellness ecosystems.
The functional sleep beverages segment is expected to be the largest during the forecast period
The functional sleep beverages segment is expected to account for the largest market share during the forecast period, as consumers increasingly seek natural, non-invasive solutions for better rest. Driving forces include advancements in formulation technologies like melatonin encapsulation, adaptogenic infusions, and AI-powered personalization. Emerging trends highlight plant-based ingredients, magnesium blends, and herbal tonics tailored for night-time routines. Key developments involve a shift toward clean-label, functional drinks that align with holistic wellness goals. These beverages are evolving from niche supplements to lifestyle staples, reflecting broader interest in sleep hygiene and mental well-being.
The functional nutrition segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the functional nutrition segment is predicted to witness the highest growth rate, driven by leveraging natural compounds like tryptophan, magnesium, and L-theanine to support restful sleep and regulate circadian rhythms. Advances in delivery systems such as encapsulation and precision nutrient dosing are improving bioavailability and targeted impact. The market is seeing a rise in personalized formulations, adaptogen-based blends, and clean-label options. Recent shifts include integration with sleep-tracking technologies, enabling customized solutions that align with broader wellness routines and non-drug approaches to sleep improvement.
During the forecast period, the Asia Pacific region is expected to hold the largest market share, due to rising urban stress, sleep disorders, and a shift toward natural wellness solutions. Innovations in functional drink technologies like melatonin, L-theanine, and botanical extracts are fueling product differentiation. Trends such as clean-label formulations, adaptogens, and convenient RTD formats are reshaping consumer preferences. Notable developments include science-backed product launches, digital retail expansion, and strategic alliances between wellness and nutraceutical companies to deliver non-pharma sleep aids tailored to evolving regional demand.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to increasing sleep-related health concerns and a shift toward natural, non-pharma solutions. Technological advancements include ready-to-drink formats with melatonin, magnesium, and botanical adaptogens. Trends are leaning into plant-based formulations, AI-driven personalization, and transparent labeling. Notable developments feature broader e-commerce reach, influencer-led wellness launches, and scientific backing for active ingredients. With millions affected by poor sleep, demand for functional beverages offering relaxation and restorative benefits continues to grow rapidly.
Key players in the market
Some of the key players in Sleep-Enhancing Beverages Market include PepsiCo, The Functional Beverage Company, Nestle, Vital Proteins, Neurobrands LLC, Humm Kombucha, Som Sleep, Elements of Balance, Dream Water, Kin Euphorics, Yogi Tea, GABA Labs, Pukka Herbs, Celsius Holdings Inc., and Bigelow Tea.
In July 2025, CELSIUS has been awarded best in new product from key regional business partners The Distributor Group, Australia's leading national independent wholesale distributor group servicing Petrol & Convenience and "On The Go" Channels, and BP New Zealand, a leading Petrol & Convenience retailer.
In February 2024, GABA Labs announces the launch of SENTIA the world's first GABA Spirit, in the United States, answering to a new generation moving toward a mindful and health-conscious lifestyle.
In June 2022, Nestle Health Science (NHSc) has agreed to acquire a majority stake in Vital Proteins, America's leading collagen brand and a lifestyle and wellness platform offering supplements, beverages, and food products. The acquisition is subject to regulatory approval.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.