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市场调查报告书
商品编码
1803068
2032 年食品订阅市场预测:按服务类型、食品类型、订阅计画、份量、分销管道、最终用户和地区进行的全球分析Food Subscription Market Forecasts to 2032 - Global Analysis By Service Type, Food Type, Subscription Plan, Serving Size, Distribution Channel, End User and By Geography |
根据 Stratistics MRC 的数据,全球食品订购市场预计在 2025 年价值 63.6 亿美元,到 2032 年将达到 137.1 亿美元,预测期内的复合年增长率为 11.6%。
食品订购服务是一种定期服务,以每週、每月或个人化的方式为消费者提供食材自煮包、已调理食品、食品杂货、零食等。此服务着重于便利性,让顾客可以享用符合其饮食需求和生活方式的新鲜食品。这些服务通常透过数位平台或应用程式进行管理,提供灵活性、多样性和成本效益,同时减少购物、烹饪和备餐的精力。
根据美国劳工统计局的数据,2022 年将有 1.698 亿人从事临时工作,比 2021 年增加 290 万人。
消费者生活方式与便利性需求的改变
随着日常生活日益繁忙,消费者越来越多地寻求能够节省时间和精力的餐饮解决方案。订阅式餐饮服务透过提供现成的餐点、精选食材和灵活的餐食选择,取代了传统的杂货店购物,从而简化了生活。这种模式深受忙碌的专业人士、年轻家庭和注重健康的人士的欢迎。行动平台与使用者友善介面的融合,使存取变得无缝且高效。此外,随着人们越来越注重均衡营养和健康,使用者也寻求便利健康的替代方案。这些不断变化的偏好正在推动食品订阅市场的扩张,而便利性是其成长的核心驱动力。
客户解约率率高
儘管消费者对美食订阅服务的兴趣日益增长,但其供应商仍难以维持稳定的客户忠诚度。许多用户因为菜单重复、品质不稳定或缺乏价值而放弃订阅服务。临时促销和季节性趋势往往会导致短期参与,而非持续使用。此外,消费者往往会在做决定之前浏览多个平台,从而削弱品牌忠诚度。为了因应这种情况,企业必须不断创新并个人化其产品以留住用户。因此,高解约率仍然是一个重大障碍,既影响盈利,也影响市场的长期稳定。
个性化和客製化的成长
借助智慧技术,食品订购平台如今可以根据个人偏好和健康需求提供高度客製化的膳食计划。顾客越来越期望能够控製食材、份量和配送时间。这种程度的个人化服务提升了满意度,并鼓励重复使用,尤其是在原始人饮食、植物性饮食或过敏原敏感等小众饮食群体中。分析使用者行为,供应商可以提案符合既往习惯和不断变化的偏好的餐点。随着客製化成为核心差异化因素,那些优先考虑高度自适应服务的平台更有可能获得竞争优势。日益增长的个人化用餐体验需求为业务扩展提供了强大的机会。
来自传统零售和食品服务的竞争
随着订阅式餐饮服务的成长,现有的杂货店和连锁餐厅持续面临挑战。许多传统商店现在提供的食材自煮包和已调理食品在便利性和价格方面均可与订阅服务相媲美。此外,宅配应用程式提供了丰富的菜餚选择,降低了常规餐饮计划的吸引力。食品业的消费者忠诚度具有流动性,通常受价格、种类和供应情况的影响。实体店也受益于品牌亲和力和麵对面互动,而这些是数位平台可能缺乏的。因此,来自传统食品供应商的竞争加剧,也增加了订阅服务创新和差异化的需求。
疫情扰乱了食品订购公司的物流和供应链,导致延误和短缺。然而,由于线下购物变得不安全,宅配送餐的需求激增。消费者优先考虑安全、营养和便利,导致餐饮服务迅速转向数位化订购和非接触式配送。宅配业者采取了多种应对措施,包括扩大菜单选项、加强包装标准以及推出免疫力支持餐点。这场危机也加速了行动应用程式和灵活订购模式的普及,使服务更加便利。
预计餐饮订阅细分市场将成为预测期内最大的细分市场
由于对便利性、健康餐点和个人化营养的需求日益增长,预计基于膳食的订阅细分市场将在预测期内占据最大的市场占有率。新兴趋势包括人工智慧膳食计划、永续包装以及生酮、纯素和无麸质套件等特定膳食产品。灵活的订阅模式和与行动应用程式的整合等关键发展正在提升用户体验和留存率。支援即时客製化和预测分析的技术正在重塑消费者参与度。总而言之,随着数位平台的发展,这些创新将推动成长,改变消费者获取和享受美食的方式。
预计在预测期内,企业/办公室订阅计画的复合年增长率最高。
预计企业/办公室订阅服务将在预测期内实现最高成长率,这得益于员工对健康、生产力和便利餐饮解决方案日益增长的需求。企业正在采用技术支援的平台,提供自动订餐、餐点客製化和即时回馈整合服务。新兴趋势包括人工智慧菜单规划、永续包装和混合职场餐饮模式。集中计费、灵活的配送时段以及与人力资源社会福利计划的整合等关键发展正在推动业务效率的提升。这些创新正在再形成职场的餐饮体验,使食品订阅成为提高员工敬业度和留任率的策略工具。
预计亚太地区将在预测期内占据最大的市场占有率,这得益于城镇人口增长、可支配收入提高以及人们饮食习惯向更健康、更省时的转变。基于人工智慧的个人化和即时分析等技术进步正在增强客户参与。关键创新包括基于应用程式的订购、灵活的配送模式和客製化膳食计划。环保包装、植物性饮食和年龄特定营养等新兴趋势正日益普及。快速的数位化和强大的电商基础设施将继续推动区域市场的扩张。
在预测期内,北美预计将呈现最高的复合年增长率,这得益于繁忙的生活方式、日益增强的健康意识以及便捷送餐服务的吸引力。基于人工智慧的客製化、行动平台和数据分析等先进技术正在提高用户留存率。值得注意的创新包括灵活的订阅计划、环保包装以及与健康倡议的整合。机能性食品、植物性菜单和职场餐饮解决方案等趋势正在重塑消费者习惯。在强大的数位基础设施和广泛的技术应用的推动下,北美在订阅式餐饮服务领域仍处于领先地位。
According to Stratistics MRC, the Global Food Subscription Market is accounted for $6.36 billion in 2025 and is expected to reach $13.71 billion by 2032 growing at a CAGR of 11.6% during the forecast period. A food subscription is a recurring service that provides consumers with meal kits, prepared meals, groceries, or snacks through weekly, monthly, or personalized plans. Focused on convenience, it enables customers to enjoy fresh food options aligned with their dietary needs and lifestyle choices. Typically managed through digital platforms and apps, these services offer flexibility, variety, and cost-effectiveness while reducing the effort spent on shopping, cooking, and meal preparation.
According to the U.S. Bureau of Labor Statistics, in 2022, 169.8 million people worked at some point during 2022, up by 2.9 million from 2021.
Changing consumer lifestyles and demand for convenience
As daily routines become more hectic, consumers are increasingly turning to meal solutions that save time and effort. Subscription-based food services simplify life by offering ready-made meals, curated ingredients, and flexible dietary options that eliminate the need for traditional grocery shopping. This model resonates strongly with busy professionals, young families, and health-focused individuals. The integration of mobile platforms and user-friendly interfaces has made access seamless and efficient. Additionally, the rising focus on balanced nutrition and wellness is prompting users to seek convenient yet wholesome alternatives. These evolving preferences are fueling the expansion of the food subscription market, making convenience a central driver of growth.
High customer churn rate
Despite growing interest, food subscription providers struggle to maintain consistent customer loyalty. Many subscribers discontinue services due to repetitive menus, fluctuating quality, or perceived lack of value. Temporary promotions and seasonal trends often lead to short-term engagement rather than sustained usage. Consumers also tend to explore multiple platforms before committing, which fragments brand allegiance. To counter this, companies must continuously innovate and personalize their offerings to retain users. Consequently, high churn rates remain a major hurdle, affecting both profitability and long-term market stability.
Growth in personalization and customization
With the help of smart technologies, food subscription platforms are now able to deliver highly customized meal plans based on individual preferences and health needs. Customers increasingly expect control over ingredients, portion sizes, and delivery schedules. This level of personalization boosts satisfaction and encourages repeat usage, especially among niche dietary groups like paleo, plant-based, or allergen-sensitive consumers. By analyzing user behavior, providers can suggest meals that align with past choices and evolving tastes. As customization becomes a core differentiator, platforms that prioritize adaptive services are likely to gain a competitive edge. The growing appetite for personalized food experiences presents a strong opportunity for expansion.
Competition from traditional retail and food service
Established grocery stores and restaurant chains continue to challenge the growth of subscription-based food services. Many traditional outlets now offer meal kits and ready-to-eat options that rival subscriptions in both convenience and affordability. Additionally, food delivery apps provide instant access to a wide range of cuisines, reducing the appeal of recurring meal plans. Consumer loyalty in the food sector is fluid, often driven by price, variety, and accessibility. Physical stores also benefit from brand familiarity and in-person engagement, which digital platforms may lack. As a result, competition from conventional food providers intensifies the need for subscription services to innovate and differentiate.
The pandemic disrupted logistics and supply chains for food subscription companies, causing delays and shortages. However, as in-person shopping became risky, demand for home-delivered meals surged. Consumers prioritized safety, nutrition, and convenience, leading to a rapid shift toward digital ordering and contactless delivery. Providers responded by expanding menu options, enhancing packaging standards, and introducing immunity-supporting meals. The crisis also accelerated the adoption of mobile apps and flexible subscription models, making services more accessible.
The meal-based subscriptions segment is expected to be the largest during the forecast period
The meal-based subscriptions segment is expected to account for the largest market share during the forecast period, driven by rising demand for convenience, health-conscious eating, and personalized nutrition. Emerging trends include AI-powered meal planning, sustainable packaging, and dietary-specific offerings like keto, vegan, and gluten-free kits. Key developments such as flexible subscription models and mobile app integration enhance user experience and retention. Technologies enabling real-time customization and predictive analytics are reshaping consumer engagement. As digital platforms evolve, these innovations collectively fuel growth and transform how consumers access and enjoy meals.
The corporate / office subscription plans segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the corporate / office subscription plans segment is predicted to witness the highest growth rate, due to rising demand for employee wellness, productivity, and hassle-free meal solutions. Companies are adopting tech-enabled platforms that offer automated ordering, dietary customization, and real-time feedback integration. Emerging trends include AI-driven menu planning, sustainable packaging, and hybrid workplace meal models. Key developments such as centralized billing, flexible delivery slots, and integration with HR wellness programs enhance operational efficiency. These innovations are reshaping workplace dining, making food subscriptions a strategic tool for employee engagement and retention.
During the forecast period, the Asia Pacific region is expected to hold the largest market share, fuelled by rising urban populations, increasing disposable income, and a shift toward healthier, time-efficient eating habits. Technological advancements like AI-based personalization and real-time analytics are enhancing customer engagement. Key innovations include app-based ordering, flexible delivery models, and tailored meal plans. Emerging trends such as eco-friendly packaging, plant-forward diets, and age-specific nutrition are gaining popularity. Rapid digital adoption and robust e-commerce infrastructure continue to accelerate regional market expansion.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, due to busy lifestyles, growing health awareness, and the appeal of convenient meal delivery. Advanced technologies like AI-based customization, mobile platforms, and data analytics are improving user retention. Notable innovations include adaptable subscription plans, eco-conscious packaging, and integration with wellness initiatives. Trends such as functional foods, plant-forward menus, and workplace meal solutions are reshaping consumer habits. With strong digital infrastructure and widespread tech adoption, North America remains a frontrunner in subscription-based food services.
Key players in the market
Some of the key players in Food Subscription Market include HelloFresh, Fresh n' Lean, Blue Apron, The Good Kitchen, Home Chef, Daily Harvest, Wonder Group, Purple Carrot, Marley Spoon, Gobble, Gousto, Mindful Chef, Sun Basket, Freshly, and Hungryroot.
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Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.