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市场调查报告书
商品编码
1822515

2032 年餐饮订购市场预测：按服务类型、餐饮类型、平台、订购计画和地区进行的全球分析

Meal Subscription Market Forecasts to 2032 - Global Analysis By Service Type (Ready-to-Eat, Ready-to-Cook, and Other Service Types), Cuisine Type, Platform, Subscription Plan and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3个工作天内

价格

根据 Stratistics MRC 的数据，全球餐饮订购市场预计在 2025 年达到 256 亿美元，到 2032 年将达到 622 亿美元，预测期内的复合年增长率为 13.5%。

订餐市场提供消费者定期配送的已烹调食材和已烹调餐食。受便利性、省时趋势和健康饮食理念的驱动，该市场主要面向都市区上班族和家庭。解决方案通常包含可自订的菜单、餐点选择和永续性。电子商务的兴起、灵活的订餐模式以及对品质和新鲜度的关注推动了这一增长。市场参与企业透过食谱多样性、在地采购和用户体验来区分差异化，目标客户是那些寻求便利、营养和家庭烹饪解决方案的消费者，无需费心规划和购物。

根据美国人口普查局的数据，到2024年，超过28%的家庭每月将至少使用一次送餐宅配服务。

方便、省时

对便利省时的餐饮解决方案日益增长的需求是订餐市场发展的关键驱动力。消费者越来越青睐即食且易于准备的餐食，以适应他们忙碌的生活方式。这种趋势在职场人士、千禧世代和城市居民中尤其明显，他们追求高效的餐饮选择，同时又不牺牲品质和口味。提供快速、营养、便利餐点的订餐服务恰好满足了这些需求，吸引了庞大的客户群，并推动了市场的成长。

订阅费用高昂

高昂的订阅成本是餐饮订阅市场发展的限制因素。定价模式可能会疏远价格敏感的消费者，并限制潜在客户群。此外，食材、配送和包装成本的波动也影响了整体成本结构，使供应商难以维持具有竞争力的价格。为了缓解这些限制因素，企业必须优化供应链，探索经济高效的筹资策略，并提供灵活的订阅计划，以适应广泛的消费者群体。

与健康和健身品牌合作

与健康和健身品牌合作，在订餐市场中蕴藏着巨大的机会。透过与营养师、健身专家和健康达人合作，订餐服务可以提供客製化的饮食计划，满足特定的饮食需求和健身目标。此类伙伴关係可提升品牌信誉，吸引註重健康的消费者，并在竞争激烈的市场中脱颖而出。此外，整合健身追踪和饮食计划功能可以提供全面的健康和保健方案，提高客户忠诚度并扩大市场覆盖范围。

消费者偏好的变化

不断变化的消费者偏好对订餐市场构成了威胁。随着消费者越来越注重健康和环保，对永续、植物来源和本地采购的餐点选择的需求也日益增长。如果无法跟上这些不断变化的偏好，客户满意度和客户维繫可能会下降。为了缓解这项威胁，订餐服务必须不断创新其产品，融入多样化和永续的食材，跟上消费趋势，并在市场中保持竞争力。

COVID-19的影响：

新冠疫情对订餐市场产生了重大影响。在封锁和保持社交距离的措施下，消费者为了方便和安全，纷纷转向送餐服务。这种转变导致已调理食品和食材自煮包订购需求激增。然而，该行业也面临挑战，包括供应链中断、营运成本上升以及需要实施严格的卫生通讯协定。儘管面临这些挑战，疫情仍加速了订餐服务的普及，并凸显了其在现代食品消费中的作用。

预计在预测期内，即食食品（已烹调）部分将占最大份额。

预计在预测期内，已调理食品食品将占据最大的市场份额。该细分市场满足了消费者对快速、便捷、营养且无需烹饪的膳食的需求。繁忙的生活方式、都市化以及偏好推动了此类膳食的需求。提供各种已烹调食品、丰富菜系和膳食选择的公司能够满足现代消费者不断变化的需求，并占据相当大的市场份额。

预计预测期内，纯节食食品市场将以最高复合年增长率成长

预计特定饮食细分市场将在预测期内实现最高成长率。这一增长的驱动力在于消费者健康意识的不断增强，以及对符合特定饮食偏好和健康目标的个人化饮食计划的需求日益增长。提供生酮饮食、纯素、无麸质饮食和其他特殊饮食的服务正日益受到欢迎，因为它们迎合了寻求客製化营养解决方案的利基市场。根据个人饮食需求客製化膳食的能力预计将推动该细分市场的显着扩张。

占比最大的地区：

预计北美将在预测期内占据最大市场份额。促成这一主导地位的因素包括数位平台的广泛普及、庞大的健康意识消费者群体以及完善的宅配服务基础设施。此外，主要市场参与者的存在以及对餐饮选择便利性和品质要求的多元化消费者群体，进一步巩固了该地区的市场主导地位。

复合年增长率最高的地区：

预计亚太地区在预测期内的复合年增长率最高。这一增长主要得益于印度和中国等国快速的都市化、不断壮大的中阶以及不断增长的可支配收入。此外，人们日益增强的健康意识，加上对便利餐饮解决方案的追求，也推动了该地区对订餐服务的需求。该地区充满活力的饮食文化和技术进步也进一步促进了市场的强劲扩张。

免费客製化服务：

此报告的订阅者可以使用以下免费自订选项之一：

  • 公司简介
    • 对最多三家其他市场公司进行全面分析
    • 主要企业的SWOT分析（最多3家公司）
  • 区域细分
    • 根据客户兴趣对主要国家进行的市场估计、预测和复合年增长率（註：基于可行性检查）
  • 竞争基准化分析
    • 根据产品系列、地理分布和策略联盟对主要企业基准化分析

目录

第一章执行摘要

第二章 前言

  • 概述
  • 相关利益者
  • 调查范围
  • 调查方法
    • 资料探勘
    • 数据分析
    • 数据检验
    • 研究途径
  • 研究材料
    • 主要研究资料
    • 次级研究资讯来源
    • 先决条件

第三章市场走势分析

  • 驱动程式
  • 抑制因素
  • 机会
  • 威胁
  • 新兴市场
  • COVID-19的影响

第四章 波特五力分析

  • 供应商的议价能力
  • 买方的议价能力
  • 替代品的威胁
  • 新进入者的威胁
  • 竞争对手之间的竞争

5. 全球订餐市场（依服务类型）

  • 即食（已烹调）
  • 准备烹饪（食谱和食材套件）
  • 其他服务类型

6. 全球订餐市场（依菜系划分）

  • 全球/国际
  • 地区
  • 专注于饮食疗法
  • 其他菜系

7. 全球餐饮订购市场（依平台划分）

  • 基于应用程式
  • 基于网站
  • 其他平台

8. 全球餐饮订购市场（依订购计画）

  • 每週
  • 每隔一周
  • 每月
  • 一次性购买
  • 其他订阅计划

9. 全球餐饮订购市场（按地区）

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 义大利
    • 法国
    • 西班牙
    • 其他欧洲国家
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 澳洲
    • 纽西兰
    • 韩国
    • 其他亚太地区
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地区
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 卡达
    • 南非
    • 其他中东和非洲地区

第十章：重大进展

  • 协议、伙伴关係、合作和合资企业
  • 收购与合併
  • 新产品发布
  • 业务扩展
  • 其他关键策略

第十一章 公司概况

  • HelloFresh SE
  • Blue Apron Holdings, Inc.
  • Marley Spoon AG
  • Gousto Ltd
  • Home Chef LLC
  • Sunbasket Inc.
  • FreshDirect LLC
  • Gobble Inc.
  • Hungryroot Inc.
  • Trifecta Nutrition LLC
  • Quitoque SAS
  • CookUnity Inc.
  • Fresh n'Lean LLC
  • Splendid Spoon Inc.
  • Veestro LLC
  • PeachDish LLC
Product Code: SMRC31270

According to Stratistics MRC, the Global Meal Subscription Market is accounted for $25.6 billion in 2025 and is expected to reach $62.2 billion by 2032 growing at a CAGR of 13.5% during the forecast period. The meal subscription market provides pre-portioned meal kits, ready-to-cook ingredients, or fully prepared meals delivered to consumers on a recurring basis. Driven by convenience, time-saving trends, and health-focused eating, the market serves urban, working professionals and households. Solutions often feature customizable menus, dietary options, and sustainability practices. Growth is fueled by e-commerce penetration, flexible subscription models, and focus on quality and freshness. Market participants differentiate through recipe variety, local sourcing, and user experience, targeting consumers seeking convenience, nutrition, and home-cooked meal solutions without the hassle of planning or shopping.

According to the U.S. Census Bureau, over 28% of households reported using a meal delivery service at least once a month in 2024.

Market Dynamics:

Driver:

Convenience and Time-Saving

The growing demand for convenience and time-saving meal solutions is a significant driver in the meal subscription market. Consumers increasingly prefer ready-to-eat or easy-to-prepare meals that fit into their busy lifestyles. This trend is particularly evident among working professionals, millennials, and urban dwellers who seek efficient meal options without compromising on quality or taste. Meal subscription services that offer quick, nutritious, and hassle-free meals cater to this need, thereby attracting a substantial customer base and fostering market growth.

Restraint:

High Subscription Costs

High subscription costs pose a restraint to the meal subscription market. Premium pricing models may deter price-sensitive consumers, limiting the potential customer base. Additionally, fluctuating ingredient costs, delivery fees, and packaging expenses can contribute to the overall cost structure, making it challenging for providers to maintain competitive pricing. To mitigate this restraint, companies need to optimize their supply chains, explore cost-effective sourcing strategies, and offer flexible subscription plans to accommodate a broader range of consumers.

Opportunity:

Partnerships with Health and Fitness Brands

Collaborations with health and fitness brands present a significant opportunity in the meal subscription market. By aligning with nutritionists, fitness experts, and wellness influencers, meal subscription services can offer tailored meal plans that cater to specific dietary needs and fitness goals. Such partnerships can enhance brand credibility, attract health-conscious consumers, and differentiate services in a competitive market. Moreover, integrating fitness tracking and meal planning features can provide a holistic approach to health and wellness, fostering customer loyalty and expanding market reach.

Threat:

Changing Consumer Preferences

Changing consumer preferences represent a threat to the meal subscription market. As consumers become more health-conscious and environmentally aware, there is a growing demand for sustainable, plant-based, and locally sourced meal options. Failure to adapt to these evolving preferences can result in decreased customer satisfaction and retention. To mitigate this threat, meal subscription services must continuously innovate their offerings, incorporate diverse and sustainable ingredients, and stay attuned to consumer trends to maintain relevance in the market.

Covid-19 Impact:

The COVID-19 pandemic significantly impacted the meal subscription market. With lockdowns and social distancing measures in place, consumers turned to meal delivery services for convenience and safety. This shift led to a surge in demand for ready-to-eat and meal kit subscriptions. However, the industry also faced challenges such as supply chain disruptions, increased operational costs, and the need to implement stringent hygiene protocols. Despite these challenges, the pandemic accelerated the adoption of meal subscription services, highlighting their role in modern food consumption.

The ready-to-eat (Pre-Cooked) segment is expected to be the largest during the forecast period

The ready-to-eat (Pre-Cooked) segment is expected to account for the largest market share during the forecast period. This segment caters to consumers seeking quick, convenient, and nutritious meal options without the need for preparation. The demand for such meals is driven by busy lifestyles, urbanization, and a preference for hassle-free dining experiences. Companies offering a variety of ready-to-eat meals with diverse cuisines and dietary options are well-positioned to capture a significant share of the market, meeting the evolving needs of modern consumers.

The diet-specific segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the diet-specific segment is predicted to witness the highest growth rate. This growth is attributed to increasing health consciousness among consumers and a rising demand for personalized meal plans that align with specific dietary preferences and health goals. Services offering keto, vegan, gluten-free, and other specialized diets are gaining popularity, as they cater to niche markets seeking tailored nutrition solutions. The ability to customize meals to individual dietary needs positions this segment for substantial expansion.

Region with largest share:

During the forecast period, the North America region is expected to hold the largest market share. Factors contributing to this dominance include a high adoption rate of digital platforms, a large base of health-conscious consumers, and a well-established infrastructure for meal delivery services. Additionally, the presence of key market players and a diverse consumer base seeking convenience and quality in meal options further bolster the region's leading position in the market.

Region with highest CAGR:

Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR. This growth is driven by rapid urbanization, an expanding middle class, and increasing disposable incomes in countries like India and China. Moreover, a growing awareness of health and wellness, coupled with a shift towards convenient dining solutions, is propelling the demand for meal subscription services in the region. The region's dynamic food culture and technological advancements further contribute to its robust market expansion.

Key players in the market

Some of the key players in Meal Subscription Market include HelloFresh SE, Blue Apron Holdings, Inc., Marley Spoon AG, Gousto Ltd, Home Chef LLC, Sunbasket Inc., FreshDirect LLC, Gobble Inc., Hungryroot Inc., Trifecta Nutrition LLC, Quitoque SAS, CookUnity Inc., Fresh n' Lean LLC, Splendid Spoon Inc., Veestro LLC, and PeachDish LLC.

Key Developments:

In February 2025, Recipe kit brand Gousto is expanding into the Republic of Ireland, with the launch of gousto.ie.The brand will offer more than 150 monthly recipes "tailored to Irish tastes" and has vowed to offer more choice and a lower price point than other local recipe box providers.The company said it had prioritised working with Irish suppliers to "ensure high-quality, sustainable ingredients and support local businesses". On launch, more than a third of ingredients would be sourced from the island of Ireland, including beef and chicken (reared and packed in Northern Ireland), and locally sourced liquid dairy.

In February 2025, HelloFresh announced its expansion into the Republic of Ireland, aiming to increase its presence in the European market.

Service Types Covered:

  • Ready-to-Eat (Pre-Cooked)
  • Ready-to-Cook (Recipe & Ingredients Kits)
  • Other Service Types

Cuisine Types Covered:

  • Global/International
  • Regional
  • Diet-Specific
  • Other Cuisine Types

Platforms Covered:

  • App-Based
  • Website-Based
  • Other Platforms

Subscription Plans Covered:

  • Weekly
  • Bi-weekly
  • Monthly
  • One-time Purchase
  • Other Subscription Plans

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Emerging Markets
  • 3.7 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Meal Subscription Market, By Service Type

  • 5.1 Introduction
  • 5.2 Ready-to-Eat (Pre-Cooked)
  • 5.3 Ready-to-Cook (Recipe & Ingredients Kits)
  • 5.4 Other Service Types

6 Global Meal Subscription Market, By Cuisine Type

  • 6.1 Introduction
  • 6.2 Global/International
  • 6.3 Regional
  • 6.4 Diet-Specific
  • 6.5 Other Cuisine Types

7 Global Meal Subscription Market, By Platform

  • 7.1 Introduction
  • 7.2 App-Based
  • 7.3 Website-Based
  • 7.4 Other Platforms

8 Global Meal Subscription Market, By Subscription Plan

  • 8.1 Introduction
  • 8.2 Weekly
  • 8.3 Bi-weekly
  • 8.4 Monthly
  • 8.5 One-time Purchase
  • 8.6 Other Subscription Plans

9 Global Meal Subscription Market, By Geography

  • 9.1 Introduction
  • 9.2 North America
    • 9.2.1 US
    • 9.2.2 Canada
    • 9.2.3 Mexico
  • 9.3 Europe
    • 9.3.1 Germany
    • 9.3.2 UK
    • 9.3.3 Italy
    • 9.3.4 France
    • 9.3.5 Spain
    • 9.3.6 Rest of Europe
  • 9.4 Asia Pacific
    • 9.4.1 Japan
    • 9.4.2 China
    • 9.4.3 India
    • 9.4.4 Australia
    • 9.4.5 New Zealand
    • 9.4.6 South Korea
    • 9.4.7 Rest of Asia Pacific
  • 9.5 South America
    • 9.5.1 Argentina
    • 9.5.2 Brazil
    • 9.5.3 Chile
    • 9.5.4 Rest of South America
  • 9.6 Middle East & Africa
    • 9.6.1 Saudi Arabia
    • 9.6.2 UAE
    • 9.6.3 Qatar
    • 9.6.4 South Africa
    • 9.6.5 Rest of Middle East & Africa

10 Key Developments

  • 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 10.2 Acquisitions & Mergers
  • 10.3 New Product Launch
  • 10.4 Expansions
  • 10.5 Other Key Strategies

11 Company Profiling

  • 11.1 HelloFresh SE
  • 11.2 Blue Apron Holdings, Inc.
  • 11.3 Marley Spoon AG
  • 11.4 Gousto Ltd
  • 11.5 Home Chef LLC
  • 11.6 Sunbasket Inc.
  • 11.7 FreshDirect LLC
  • 11.8 Gobble Inc.
  • 11.9 Hungryroot Inc.
  • 11.10 Trifecta Nutrition LLC
  • 11.11 Quitoque SAS
  • 11.12 CookUnity Inc.
  • 11.13 Fresh n' Lean LLC
  • 11.14 Splendid Spoon Inc.
  • 11.15 Veestro LLC
  • 11.16 PeachDish LLC

List of Tables

  • Table 1 Global Meal Subscription Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Meal Subscription Market Outlook, By Service Type (2024-2032) ($MN)
  • Table 3 Global Meal Subscription Market Outlook, By Ready-to-Eat (Pre-Cooked) (2024-2032) ($MN)
  • Table 4 Global Meal Subscription Market Outlook, By Ready-to-Cook (Recipe & Ingredients Kits) (2024-2032) ($MN)
  • Table 5 Global Meal Subscription Market Outlook, By Other Service Types (2024-2032) ($MN)
  • Table 6 Global Meal Subscription Market Outlook, By Cuisine Type (2024-2032) ($MN)
  • Table 7 Global Meal Subscription Market Outlook, By Global/International (2024-2032) ($MN)
  • Table 8 Global Meal Subscription Market Outlook, By Regional (2024-2032) ($MN)
  • Table 9 Global Meal Subscription Market Outlook, By Diet-Specific (2024-2032) ($MN)
  • Table 10 Global Meal Subscription Market Outlook, By Other Cuisine Types (2024-2032) ($MN)
  • Table 11 Global Meal Subscription Market Outlook, By Platform (2024-2032) ($MN)
  • Table 12 Global Meal Subscription Market Outlook, By App-Based (2024-2032) ($MN)
  • Table 13 Global Meal Subscription Market Outlook, By Website-Based (2024-2032) ($MN)
  • Table 14 Global Meal Subscription Market Outlook, By Other Platforms (2024-2032) ($MN)
  • Table 15 Global Meal Subscription Market Outlook, By Subscription Plan (2024-2032) ($MN)
  • Table 16 Global Meal Subscription Market Outlook, By Weekly (2024-2032) ($MN)
  • Table 17 Global Meal Subscription Market Outlook, By Bi-weekly (2024-2032) ($MN)
  • Table 18 Global Meal Subscription Market Outlook, By Monthly (2024-2032) ($MN)
  • Table 19 Global Meal Subscription Market Outlook, By One-time Purchase (2024-2032) ($MN)
  • Table 20 Global Meal Subscription Market Outlook, By Other Subscription Plans (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.