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市场调查报告书
商品编码
1817968
2032 年洁净标示零食市场预测:按产品、成分类型、形式、应用、分销管道和地区进行的全球分析Clean Label Snacks Market Forecasts to 2032 - Global Analysis By Product (Baked Snacks, Extruded Snacks, Nuts & Seeds, and Bars & Mixes), Ingredient Type, Form, Application, Distribution Channel and By Geography |
根据 Stratistics MRC 的数据,全球洁净标示零食市场预计在 2025 年达到 65 亿美元,到 2032 年将达到 101 亿美元,预测期内的复合年增长率为 6.4%。
洁净标示零食是指采用简单易辨识、加工程度最低的原料製成的包装食品,不含人工添加物、防腐剂或色素。这类零食着重透明度,提供消费者清晰的标示和天然配方,符合注重健康的生活方式。例如,燕麦棒、烤薯片以及含有全谷谷物、种子和水果的坚果混合物。洁净标示零食符合人们对日常零食选择中合理营养、低过敏原生产和道德采购的偏好,满足了人们对真实性日益增长的需求。
根据美国食品药物管理局的自愿「健康」标籤倡议,人们对成分更简单、不含人工添加剂、营养价值更高的零食的需求日益增长。
消费者对透明度的需求不断增加
消费者对透明度日益增长的需求,推动了洁净标示零食的普及。消费者寻求不含人工添加剂、防腐剂和合成香料的零食,以顺应日益增长的健康保健趋势。透明的标籤可以确保消费者对产品的真实性,并增强品牌忠诚度。零售商和製造商正在强调「非基因改造」、「有机」和「不含人工成分」等清洁标籤。消费者主导开放性和真实性的追求,将继续成为成长要素。
天然清洁成分高成本
使用天然和低加工成分会显着增加洁净标示零食的生产成本。采购优质原料、维护认证、采用永续的耕作方式成本高昂。与传统零食品牌相比,中小型生产商难以获得具有竞争力的价格。此外,原物料成本的通膨压力加剧了这项挑战,限制了价格敏感型市场的供应。儘管消费者的健康意识日益增强,但这一成本壁垒阻碍了清洁标籤零食的广泛普及,并减缓了市场的成长轨迹,因为消费者可能会选择更便宜的替代品。
纳入学校和职场营养计划
进入学校和职场的营养计划为洁净标示零食带来了重大机会。学校和职场越来越多地采用更健康的食品政策来促进健康,这使得天然、无添加剂的零食成为颇具吸引力的选择。与政府项目和企业健康倡议合作有助于扩大市场覆盖范围。为儿童和专业人士提供分量控制、营养均衡的点心将提高其接受度。随着医疗保健机构重视预防性保健并减少加工食品的消费,洁净标示零食品牌获得了立足之地,推动了销售成长和主流消费者的接受度。
原材料短缺导致生产中断
原料短缺对洁净标示零食市场构成重大威胁,会扰乱生产并限制供应的稳定性。对天然和有机种植方法的依赖具有很强的季节性,使得该行业容易受到天气波动、地缘政治问题和供应链中断的影响。天然甜味剂、植物性蛋白质和有机谷物的短缺会直接影响生产计划和成本。长期供不应求可能导致价格上涨和产品供应减少,并可能损害品牌声誉和市场稳定性。这些外部风险对于产业的韧性仍然至关重要。
新冠疫情重塑了零食消费模式,最初扰乱了供应链和零售。然而,随着人们健康意识的增强,对更安全、更营养的洁净标示产品的需求也随之增加。在封锁期间,消费者寻求增强免疫力、有机和天然的零食。电商平台成为重要的销售管道,加速了洁净标示品牌的数位化。儘管采购和分销方面面临短期挑战,但疫情最终促进了长期增长,洁净标示零食已成为疫情后健康饮食的重要组成部分。
烘焙零食市场预计将成为预测期内最大的市场
烘焙零食市场预计将占据主导地位,因为它被认为是油炸食品的健康替代品。消费者更青睐低油、配方清洁的烘焙薯片、饼干和能量棒。品牌强调透明度,尽量减少成分和营养成分的标註。此外,烘焙零食顺应了无麸质和植物来源的潮流,具有广泛的吸引力。烘焙零食凭藉其口味创新的多样性和在零售商处不断扩张的供应,继续成为洁净标示类别的领导者。
预计天然色素部分在预测期内将出现最高的复合年增长率。
受远离合成添加剂趋势的推动,天然色素领域预计将在预测期内实现最高成长率。消费者和监管机构越来越寻求源自植物、水果和蔬菜的鲜活天然替代品。製造商正在采用天然色素来提升产品的视觉吸引力,同时保持其真实性。人们日益意识到人工色素的潜在健康风险,这进一步推动了天然色素的替代。随着全球品牌加强洁净标示力度,天然色素必将成为该市场中快速扩张的市场区隔。
受健康意识增强、都市化和饮食偏好变化的推动,预计亚太地区将在预测期内占据最大的市场份额。在中国、印度和日本等国家,对天然和低加工零食的需求正在蓬勃发展。不断增长的中产阶级人口和广泛的零售管道正在推动零食的普及。本地企业正在创新,提供符合当地文化的洁净标示零食,从而促进该地区的成长。此外,政府积极推动食品安全和营养的措施也推动了市场扩张,巩固了其在亚太地区的市场领导地位。
预计北美地区在预测期内将呈现最高的复合年增长率,这得益于消费者对透明度、健康和永续食品生产的强劲需求。该地区受益于完善的洁净标示法规、强劲的购买力以及对有机和天然成分的普遍偏好。知名品牌和新兴企业正在积极创新,以满足不断变化的饮食需求,包括无麸质、纯素和高蛋白零食。透过超级市场、健康食品商店和电子商务扩大分销管道,正在提升食品的可及性。这种由需求、创新和消费者信任组成的强劲生态系统,使北美成为成长最快的地区。
According to Stratistics MRC, the Global Clean Label Snacks Market is accounted for $6.5 billion in 2025 and is expected to reach $10.1 billion by 2032 growing at a CAGR of 6.4% during the forecast period. Clean label snacks are packaged food products formulated with simple, recognizable, and minimally processed ingredients free from artificial additives, preservatives, or colors. They prioritize transparency, offering consumers clear labeling and natural compositions that resonate with health-conscious lifestyles. Examples include granola bars, baked chips, and nut mixes made with whole grains, seeds, or fruits. Clean label snacks cater to rising demand for authenticity, aligning with preferences for wholesome nutrition, allergen-conscious production, and ethical sourcing in everyday snacking choices.
According to the FDA's voluntary "healthy" labeling initiative, there is a significant push for snacks with simpler ingredients, no artificial additives, and meaningful nutritional benefits.
Rising consumer demand for transparency
Growing consumer demand for transparency is fueling the adoption of clean label snacks, as buyers increasingly prioritize ingredient clarity and natural sourcing. Shoppers seek snacks free from artificial additives, preservatives, and synthetic flavors, aligning with rising health-conscious lifestyles. Transparent labeling practices reassure customers about product authenticity, strengthening brand loyalty. Retailers and manufacturers emphasize clean claims such as "non-GMO," "organic," and "no artificial ingredients." This consumer-driven push for openness and authenticity continues to be a key growth driver for the market.
High cost of natural, clean ingredients
The use of natural and minimally processed ingredients significantly raises production costs for clean label snacks. Sourcing high-quality raw materials, maintaining certifications, and adopting sustainable farming practices add expense. Small and medium-sized producers struggle with competitive pricing compared to conventional snack brands. Moreover, inflationary pressures on raw material costs exacerbate the challenge, limiting accessibility in price-sensitive markets. This cost barrier restrains broader adoption, as consumers may opt for cheaper alternatives despite rising health consciousness, slowing down the market's growth trajectory.
Entry into school and workplace nutrition programs
Expanding into institutional nutrition programs presents a major opportunity for clean label snacks. Schools and workplaces are increasingly adopting healthier food policies to promote wellness, making natural, additive-free snacks attractive alternatives. Partnerships with government programs and corporate wellness initiatives can broaden market reach. Providing portion-controlled, nutritionally balanced snacks tailored for children and professionals enhances acceptance. As institutions prioritize preventive health and reduced processed food consumption, clean label snack brands gain a strong foothold, driving volume growth and mainstream adoption.
Ingredient shortages disrupting production
Ingredient shortages represent a key threat to the clean label snacks market, disrupting production and limiting supply consistency. Reliance on natural and organic farming, often seasonal, makes sourcing vulnerable to weather fluctuations, geopolitical issues, and supply chain disruptions. Shortfalls in natural sweeteners, plant proteins, or organic grains directly impact production timelines and costs. Prolonged shortages could lead to price surges and reduced product availability, challenging brand reputation and market stability. This external risk remains a critical factor for industry resilience.
The COVID-19 pandemic reshaped snack consumption patterns, with initial disruptions in supply chains and retail sales. However, health awareness surged, driving demand for clean label products perceived as safer and more nutritious. Consumers sought snacks with immunity-boosting, organic, and natural ingredients during lockdowns. E-commerce platforms became crucial sales channels, accelerating digital adoption among clean label brands. Despite short-term challenges in sourcing and distribution, the pandemic ultimately reinforced long-term growth, positioning clean label snacks as an essential part of post-pandemic health-conscious diets.
The baked snacks segment is expected to be the largest during the forecast period
The baked snacks segment is projected to dominate the market share, resulting from its strong perception as a healthier alternative to fried products. Consumers prefer baked chips, crackers, and bars due to reduced oil content and clean formulations. Brands emphasize transparency by showcasing minimal ingredients and nutritional benefits. Moreover, baked snacks align well with gluten-free and plant-based trends, expanding appeal across demographic groups. Their versatility in flavor innovation and growing retail availability ensure baked snacks remain the leading clean label category.
The natural colors segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the natural colors segment is predicted to witness the highest growth rate, propelled by the rising shift away from synthetic additives. Consumers and regulators increasingly demand vibrant yet natural alternatives sourced from plants, fruits, and vegetables. Manufacturers adopt natural colors to enhance visual appeal while maintaining product authenticity. Growing awareness of potential health risks linked to artificial colors further drives replacement. As clean label commitments strengthen across global brands, natural colors become a fast-expanding subsegment within this market.
During the forecast period, the Asia Pacific region is expected to hold the largest market share, attributed to rising health awareness, urbanization, and evolving dietary preferences. Countries like China, India, and Japan are witnessing a surge in demand for natural, minimally processed snacks. Expanding middle-class populations, coupled with growing retail penetration, support strong adoption. Local players are innovating with culturally relevant clean label snack offerings, strengthening regional growth. Additionally, supportive government initiatives promoting food safety and nutrition accelerate market expansion, cementing Asia Pacific's leadership position.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR associated with strong consumer demand for transparency, wellness, and sustainable food production. The region benefits from well-established clean label regulations, high purchasing power, and widespread preference for organic, natural ingredients. Major brands and startups actively innovate to meet evolving dietary needs, including gluten-free, vegan, and protein-rich snacks. Expanding distribution through supermarkets, health stores, and e-commerce strengthens accessibility. This robust ecosystem of demand, innovation, and consumer trust positions North America as the fastest-growing region.
Key players in the market
Some of the key players in Clean Label Snacks Market include Nestle S.A., PepsiCo Inc., The Kellogg Company, General Mills Inc., Mondelez International Inc., The Hershey Company, Danone S.A., Unilever PLC, Hormel Foods Corporation, Conagra Brands Inc., Tyson Foods Inc., Campbell Soup Company, Archer Daniels Midland Company, Ingredion Incorporated, Hain Celestial Group Inc., SunOpta Inc., Bunge Limited, and Kerry Group PLC.
In Sep 2025, PepsiCo Inc. (under the Frito-Lay brand) launched "Simple Farms," a line of potato chips cooked in avocado oil with only three ingredients: potatoes, avocado oil, and sea salt, meeting non-GMO and clean label certifications.
In Aug 2025, General Mills Inc. introduced "Annie's Clear Kitchen" crackers, made with 100% organic ancient grains and visible seeds, using a unique fermentation process to enhance flavor without artificial leavening agents or preservatives.
In July 2025, The Hain Celestial Group Inc. announced "Earth's Best Organic Toddler Yogis," a freeze-dried yogurt snack sweetened only with fruit juice concentrates and containing no added sugars, artificial colors, or synthetic ingredients.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.