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市场调查报告书
商品编码
1822512

2032年洁净标示食品市场预测：按类型、成分、分销管道和地区进行的全球分析

Clean Label Food Products Market Forecasts to 2032 - Global Analysis By Type, Ingredient, Distribution Channel and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3个工作天内

价格

根据 Stratistics MRC 的数据，全球洁净标示食品市场预计在 2025 年达到 568 亿美元，到 2032 年将达到 900.4 亿美元，预测期内的复合年增长率为 6.8%。

洁净标示食品市场涵盖使用极少量天然成分且不含人工添加剂、防腐剂和色素的食品。日益增长的健康意识、对透明度的需求以及清洁饮食趋势推动了该市场的成长。产品通常强调有机、非基因改造和无过敏原的特性，以迎合注重健康的消费者。该市场中的公司专注于原料采购、产品创新和品牌推广。零售商和餐饮服务公司则利用消费者对透明度和健康的偏好。该市场的目标客户是注重健康的个人，他们寻求营养、高品质和值得信赖的食品选择，同时提倡永续和负责任的生产实践。

根据国际食品资讯委员会 (IFIC) 的调查，63% 的美国消费者表示他们正在努力避免使用人工成分，而「不含防腐剂」和「天然」等洁净标示声明会强烈影响他们的购买决定。

消费者对透明度的需求不断增加

消费者越来越重视产品标示的透明度，要求清楚提供成分、来源和生产流程资讯。这种转变迫使企业采取透明的做法，以培养消费者的信任和忠诚。因此，企业正在投资清晰的传播策略和认证，以满足这些期望。这一趋势不仅提升了品牌信誉，也符合消费者对道德和永续实践日益增长的需求。因此，秉持透明度的企业在竞争激烈的市场中占有更有利的地位。

重新配方的挑战

为了满足新的健康标准和消费者偏好，重新配製产品的过程面临巨大的挑战。负责人必须确保新成分能够维持产品的口味、质地和保质期。此外，重新配製可能会增加生产成本并扰乱供应链。这些挑战需要精心规划和测试，以确保最终产品既符合监管标准，也符合消费者的期望。如果这些问题无法解决，可能会导致产品召回，并损害品牌声誉。

新的自然保存技术

天然保鲜技术的进步为企业提供了在不影响产品品质的情况下延长保质期的机会。随着消费者对更清洁标籤的需求，植物来源防腐剂和生物活性化合物等创新技术正日益受到欢迎。采用这些技术可以减少对合成添加剂的依赖，顺应日益增长的天然和有机产品趋势。透过采用这些方法，企业可以满足消费者的偏好，并在市场中脱颖而出。这种转变不仅满足了消费者的需求，也支持了永续性计画。

反对「漂绿」并加强标籤检视监管

随着消费者的辨识力日益增强，「漂绿」案例——也就是对环境效益的误导性宣传——正受到越来越严格的审查。监管机构正在加强对标籤和行销的标准，要求企业提供确凿的证据来证明其宣传。不遵守规定可能会导致法律诉讼并失去消费者的信任。因此，企业必须确保其永续性声明准确且检验，以避免声誉受损和法律挑战。这一趋势凸显了透明度和课责在行销实践中的重要性。

COVID-19的影响：

新冠疫情大大扰乱了传统的训练方式，加速了线上平台在软性技能培养上的应用。远距办公和保持社交距离的措施凸显了有效的虚拟沟通、适应能力和情绪智商的重要性。因此，企业纷纷投资数位化培训解决方案，帮助员工在虚拟环境中掌握必要的人际沟通技能。这种转变不仅确保了员工发展的连续性，也凸显了软性技能在挑战时期维持生产力和士气的重要性。

烘焙和糖果甜点行业预计将成为预测期内最大的行业

烘焙和糖果甜点行业预计将在软性技能线上开发市场占据主导地位，因为该行业重视客户服务、创造力和团队合作。该行业的员工需要具备强大的沟通能力，以便与客户和同事进行有效互动。此外，对创新和适应能力的需求也推动了对提升解决问题能力和领导能力的培训计画的需求。随着消费者偏好的演变，该领域的公司意识到投资软性技能培训对于保持竞争力和确保高品质服务的重要性。

预测期内，线上零售领域预计将以最高复合年增长率成长

线上零售业正在快速成长，对软性技能培训的需求也随之增加，以提升客户服务和销售效率。随着电商平台的扩张，员工需要培养虚拟沟通、衝突解决和情绪智商等技能，以便有效地与客户互动。线上零售的动态特性要求员工能够快速适应不断变化的消费行为和技术进步。投资软性技能开发，使公司能够在竞争激烈的线上市场中提供卓越的客户体验，培养客户忠诚度并推动业务成长。

占比最大的地区：

欧洲注重员工发展和组织成长，预计在预测期内将占据最大的市场份额。德国和英国等国家已经建立了健全的职业培训和持续专业发展框架。该地区的金融、医疗保健和科技等各行各业都认识到软性技能在提高生产力和促进创新方面的价值。此外，政府的支持政策和资助计画也促进了欧洲线上培训计画的蓬勃发展。

复合年增长率最高的地区：

受快速经济成长和中阶蓬勃发展的推动，亚太地区预计将在预测期内实现最高的复合年增长率。印度和中国等国家正大力投资教育和人力资源开发，以满足全球化经济的需求。数位平台和行动学习解决方案的兴起使得即使在偏远地区也能更容易获得软性技能培训。随着该地区企业意识到软性技能在推动创新和客户满意度方面的重要性，对线上培训课程的需求预计将激增。

免费客製化服务：

此报告的订阅者可以使用以下免费自订选项之一：

  • 公司简介
    • 对最多三家其他市场公司进行全面分析
    • 主要企业的SWOT分析（最多3家公司）
  • 区域细分
    • 根据客户兴趣对主要国家进行的市场估计、预测和复合年增长率（註：基于可行性检查）
  • 竞争基准化分析
    • 根据产品系列、地理分布和策略联盟对主要企业基准化分析

目录

第一章执行摘要

第二章 前言

  • 概述
  • 相关利益者
  • 调查范围
  • 调查方法
    • 资料探勘
    • 数据分析
    • 数据检验
    • 研究途径
  • 研究材料
    • 主要研究资料
    • 次级研究资讯来源
    • 先决条件

第三章市场走势分析

  • 驱动程式
  • 抑制因素
  • 机会
  • 威胁
  • 新兴市场
  • COVID-19的影响

第四章 波特五力分析

  • 供应商的议价能力
  • 买方的议价能力
  • 替代品的威胁
  • 新进入者的威胁
  • 竞争对手之间的竞争

5. 全球洁净标示食品市场（按类型）

  • 烘焙和糖果甜点
  • 乳製品和冷冻甜点
  • 饮料
  • 肉类和家禽
  • 其他类型

6. 全球洁净标示食品市场（依成分）

  • 自然色
  • 天然香味
  • 淀粉和甜味剂
  • 防腐剂
  • 其他成分

7. 全球洁净标示食品市场（依分销管道）

  • 超级市场和大卖场
  • 便利商店
  • 网路零售
  • 专卖店
  • 其他分销管道

8. 全球洁净标示食品市场（按地区）

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 义大利
    • 法国
    • 西班牙
    • 其他欧洲国家
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 澳洲
    • 纽西兰
    • 韩国
    • 其他亚太地区
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地区
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 卡达
    • 南非
    • 其他中东和非洲地区

第九章：主要进展

  • 协议、伙伴关係、合作和合资企业
  • 收购与合併
  • 新产品发布
  • 业务扩展
  • 其他关键策略

第十章：企业概况

  • Cargill, Incorporated
  • Archer Daniels Midland Company
  • Koninklijke DSM NV
  • International Flavors & Fragrances Inc.
  • Kerry Group plc
  • BASF SE
  • Ingredion Incorporated
  • Sensient Technologies Corporation
  • Corbion NV
  • Symrise AG
  • Tate & Lyle PLC
  • Givaudan SA
  • Ajinomoto Co., Inc.
  • DuPont de Nemours, Inc.
  • Chr. Hansen Holding A/S
Product Code: SMRC31267

According to Stratistics MRC, the Global Clean Label Food Products Market is accounted for $56.8 billion in 2025 and is expected to reach $90.04 billion by 2032 growing at a CAGR of 6.8% during the forecast period. The clean label food products market comprises foods with minimal, natural ingredients and no artificial additives, preservatives, or colorants. Rising health awareness, demand for transparency, and clean eating trends drive growth. Products often highlight organic, non-GMO, and allergen-free claims, catering to conscious consumers. Market players focus on ingredient sourcing, product innovation, and branding. Retailers and foodservice companies leverage consumer preference for transparency and wellness. The market targets health-conscious individuals seeking nutritious, high-quality, and trustworthy food options while fostering sustainable and responsible production practices.

According to the International Food Information Council (IFIC), 63% of U.S. consumers say they try to avoid artificial ingredients, and clean label claims like "no preservatives" or "natural" strongly influence purchase decisions.

Market Dynamics:

Driver:

Growing consumer demand for transparency

Consumers increasingly prioritize transparency in product labeling, seeking clear information about ingredients, sourcing, and manufacturing processes. This shift compels companies to adopt transparent practices, fostering trust and loyalty among consumers. As a result, businesses are investing in clear communication strategies and certifications to meet these expectations. This trend not only enhances brand credibility but also aligns with the growing consumer demand for ethical and sustainable practices. Consequently, companies that embrace transparency are better positioned to thrive in a competitive market.

Restraint:

Reformulation challenges

The process of reformulating products to meet new health standards or consumer preferences presents significant challenges. Formulators must ensure that new ingredients maintain the product's taste, texture, and shelf life. Additionally, reformulation can lead to increased production costs and potential supply chain disruptions. These challenges require careful planning and testing to ensure that the final product meets both regulatory standards and consumer expectations. Failure to address these issues can result in product recalls or damage to brand reputation.

Opportunity:

New natural preservation technologies

Advancements in natural preservation technologies offer opportunities for companies to extend shelf life without compromising product quality. Innovations such as plant-based preservatives and bioactive compounds are gaining popularity as consumers demand cleaner labels. Implementing these technologies can reduce reliance on synthetic additives, aligning with the growing trend towards natural and organic products. By adopting these methods, companies can meet consumer preferences and differentiate themselves in the marketplace. This shift not only caters to consumer demand but also supports sustainability efforts.

Threat:

Green washing backlash and tighter regulatory scrutiny on label claims

As consumers become more discerning, instances of greenwashing misleading claims about environmental benefits are under increased scrutiny. Regulatory bodies are tightening standards for labeling and marketing, requiring companies to provide substantiated evidence for their claims. Failure to comply can lead to legal repercussions and loss of consumer trust. Therefore, businesses must ensure that their sustainability claims are accurate and verifiable to avoid reputational damage and legal challenges. This trend emphasizes the importance of transparency and accountability in marketing practices.

Covid-19 Impact:

The COVID-19 pandemic significantly disrupted traditional training methods, accelerating the adoption of online platforms for soft skills development. Remote work and social distancing measures highlighted the need for effective virtual communication, adaptability, and emotional intelligence. Consequently, organizations invested in digital training solutions to equip employees with essential interpersonal skills in a virtual environment. This shift not only ensured continuity in employee development but also underscored the importance of soft skills in maintaining productivity and morale during challenging times.

The bakery & confectionery segment is expected to be the largest during the forecast period

The bakery and confectionery segment is poised to dominate the soft skills development online market due to the industry's emphasis on customer service, creativity, and team collaboration. Employees in this sector require strong communication skills to interact with customers and colleagues effectively. Additionally, the need for innovation and adaptability drives demand for training programs that enhance problem-solving and leadership abilities. As consumer preferences evolve, businesses in this segment recognize the importance of investing in soft skills training to maintain competitiveness and ensure high-quality service delivery.

The online retail segment is expected to have the highest CAGR during the forecast period

The online retail segment is experiencing rapid growth, leading to an increased demand for soft skills training to enhance customer service and sales effectiveness. As e-commerce platforms expand, employees must develop skills such as virtual communication, conflict resolution, and emotional intelligence to engage customers effectively. The dynamic nature of online retail requires a workforce that can adapt quickly to changing consumer behaviors and technological advancements. Investing in soft skills development enables companies to provide exceptional customer experiences, fostering loyalty and driving business growth in the competitive online marketplace.

Region with largest share:

During the forecast period, the Europe region is expected to hold the largest market share, driven by a strong emphasis on employee development and organizational growth. Countries like Germany and the UK have established robust frameworks for vocational training and continuous professional development. The region's diverse industries, including finance, healthcare, and technology, recognize the value of soft skills in enhancing productivity and fostering innovation. Furthermore, supportive government policies and funding initiatives contribute to the widespread adoption of online training programs across Europe.

Region with highest CAGR:

Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR fueled by rapid economic growth and a burgeoning middle class. Countries such as India and China are investing heavily in education and workforce development to meet the demands of a globalized economy. The rise of digital platforms and mobile learning solutions facilitates access to soft skills training, even in remote areas. As businesses in the region recognize the importance of soft skills in driving innovation and customer satisfaction, demand for online training programs is expected to surge.

Key players in the market

Some of the key players in Clean Label Food Products Market include Cargill, Incorporated, Archer Daniels Midland Company, Koninklijke DSM N.V., International Flavors & Fragrances Inc., Kerry Group plc, BASF SE, Ingredion Incorporated, Sensient Technologies Corporation, Corbion N.V., Symrise AG, Tate & Lyle PLC, Givaudan S.A., Ajinomoto Co., Inc., DuPont de Nemours, Inc., and Chr. Hansen Holding A/S.

Key Developments:

In February 2024, Ingredion Incorporated, a leading global provider of specialty ingredient solutions to the food and beverage manufacturing industry and pioneer of clean label ingredients, today announced NOVATION(R) Indulge 2940 starch, expanding their line of clean label texturizers with the first non-GMO functional native corn starch that provides a unique texture for gelling and co-texturizing for popular dairy and alternative dairy products and desserts.

Types Covered:

  • Bakery & Confectionery
  • Dairy & Frozen Desserts
  • Beverages
  • Meat & Poultry
  • Other Types

Ingredients Covered:

  • Natural Colors
  • Natural Flavors
  • Starch & Sweeteners
  • Preservatives
  • Other Ingredients

Distribution Channels Covered:

  • Supermarkets & Hypermarkets
  • Convenience Stores
  • Online Retail
  • Specialty Stores
  • Other Channels

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Emerging Markets
  • 3.7 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Clean Label Food Products Market, By Type

  • 5.1 Introduction
  • 5.2 Bakery & Confectionery
  • 5.3 Dairy & Frozen Desserts
  • 5.4 Beverages
  • 5.5 Meat & Poultry
  • 5.6 Other Types

6 Global Clean Label Food Products Market, By Ingredient

  • 6.1 Introduction
  • 6.2 Natural Colors
  • 6.3 Natural Flavors
  • 6.4 Starch & Sweeteners
  • 6.5 Preservatives
  • 6.6 Other Ingredients

7 Global Clean Label Food Products Market, By Distribution Channel

  • 7.1 Introduction
  • 7.2 Supermarkets & Hypermarkets
  • 7.3 Convenience Stores
  • 7.4 Online Retail
  • 7.5 Specialty Stores
  • 7.6 Other Channels

8 Global Clean Label Food Products Market, By Geography

  • 8.1 Introduction
  • 8.2 North America
    • 8.2.1 US
    • 8.2.2 Canada
    • 8.2.3 Mexico
  • 8.3 Europe
    • 8.3.1 Germany
    • 8.3.2 UK
    • 8.3.3 Italy
    • 8.3.4 France
    • 8.3.5 Spain
    • 8.3.6 Rest of Europe
  • 8.4 Asia Pacific
    • 8.4.1 Japan
    • 8.4.2 China
    • 8.4.3 India
    • 8.4.4 Australia
    • 8.4.5 New Zealand
    • 8.4.6 South Korea
    • 8.4.7 Rest of Asia Pacific
  • 8.5 South America
    • 8.5.1 Argentina
    • 8.5.2 Brazil
    • 8.5.3 Chile
    • 8.5.4 Rest of South America
  • 8.6 Middle East & Africa
    • 8.6.1 Saudi Arabia
    • 8.6.2 UAE
    • 8.6.3 Qatar
    • 8.6.4 South Africa
    • 8.6.5 Rest of Middle East & Africa

9 Key Developments

  • 9.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 9.2 Acquisitions & Mergers
  • 9.3 New Product Launch
  • 9.4 Expansions
  • 9.5 Other Key Strategies

10 Company Profiling

  • 10.1 Cargill, Incorporated
  • 10.2 Archer Daniels Midland Company
  • 10.3 Koninklijke DSM N.V.
  • 10.4 International Flavors & Fragrances Inc.
  • 10.5 Kerry Group plc
  • 10.6 BASF SE
  • 10.7 Ingredion Incorporated
  • 10.8 Sensient Technologies Corporation
  • 10.9 Corbion N.V.
  • 10.10 Symrise AG
  • 10.11 Tate & Lyle PLC
  • 10.12 Givaudan S.A.
  • 10.13 Ajinomoto Co., Inc.
  • 10.14 DuPont de Nemours, Inc.
  • 10.15 Chr. Hansen Holding A/S

List of Tables

  • Table 1 Global Clean Label Food Products Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Clean Label Food Products Market Outlook, By Type (2024-2032) ($MN)
  • Table 3 Global Clean Label Food Products Market Outlook, By Bakery & Confectionery (2024-2032) ($MN)
  • Table 4 Global Clean Label Food Products Market Outlook, By Dairy & Frozen Desserts (2024-2032) ($MN)
  • Table 5 Global Clean Label Food Products Market Outlook, By Beverages (2024-2032) ($MN)
  • Table 6 Global Clean Label Food Products Market Outlook, By Meat & Poultry (2024-2032) ($MN)
  • Table 7 Global Clean Label Food Products Market Outlook, By Other Types (2024-2032) ($MN)
  • Table 8 Global Clean Label Food Products Market Outlook, By Ingredient (2024-2032) ($MN)
  • Table 9 Global Clean Label Food Products Market Outlook, By Natural Colors (2024-2032) ($MN)
  • Table 10 Global Clean Label Food Products Market Outlook, By Natural Flavors (2024-2032) ($MN)
  • Table 11 Global Clean Label Food Products Market Outlook, By Starch & Sweeteners (2024-2032) ($MN)
  • Table 12 Global Clean Label Food Products Market Outlook, By Preservatives (2024-2032) ($MN)
  • Table 13 Global Clean Label Food Products Market Outlook, By Other Ingredients (2024-2032) ($MN)
  • Table 14 Global Clean Label Food Products Market Outlook, By Distribution Channel (2024-2032) ($MN)
  • Table 15 Global Clean Label Food Products Market Outlook, By Supermarkets & Hypermarkets (2024-2032) ($MN)
  • Table 16 Global Clean Label Food Products Market Outlook, By Convenience Stores (2024-2032) ($MN)
  • Table 17 Global Clean Label Food Products Market Outlook, By Online Retail (2024-2032) ($MN)
  • Table 18 Global Clean Label Food Products Market Outlook, By Specialty Stores (2024-2032) ($MN)
  • Table 19 Global Clean Label Food Products Market Outlook, By Other Channels (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.