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市场调查报告书
商品编码
1889286
洁净标示食品市场预测至2032年:按产品类型、成分类型、分销管道和地区分類的全球分析Clean Label Food Market Forecasts to 2032 - Global Analysis By Product Type, Ingredient Type, Distribution Channel and By Geography |
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根据 Stratistics MRC 的一项研究,全球洁净标示食品市场预计将在 2025 年达到 318 亿美元,到 2032 年达到 711.8 亿美元,预测期内复合年增长率 (CAGR) 为 12.2%。洁净标示食品是指使用简单、熟悉且加工最少的原料製成的产品,消费者可以轻鬆识别。这些产品避免使用人工添加剂、合成防腐剂、人工色素和化学香精,而是注重天然透明的配方。消费者对健康、诚信和真实性的日益关注正在加速洁净标示食品的发展趋势。食品製造商正在重新设计配方,去除复杂且听起来像化学成分的原料,同时保持食品的品质、风味和营养价值。随着越来越多的消费者重视透明的成分和值得信赖的生产流程,洁净标示食品的覆盖范围不断扩大,涵盖饮料、点心、烘焙产品、乳製品和方便食品等多个类别。
根据 Packaged Facts 2024 年美国消费者调查,51% 的受访者表示他们会寻找「洁净标示」包装食品——即成分可辨识度低、加工最少的食品——40% 的受访者表示他们会寻找有机食品。
人们越来越关注健康和保健
消费者对个人健康和福祉的日益关注是推动洁净标示食品市场发展的主要动力。如今,消费者更倾向于选择有助于长期保持活力并减少对人工添加剂依赖的产品。消费者更仔细地查看成分标籤,偏好天然、易于识别且加工程度低的成分,这些成分更符合健康的生活方式。人们对日益增加的健康问题、过敏和饮食相关疾病的担忧,促使他们避免使用合成防腐剂、人工色素和化学增味剂。这种行为的改变迫使製造商重新设计配方,采用透明、清洁的成分,同时又不影响产品的风味和功效。随着健康成为重要的购买因素,洁净标示食品的需求在各个消费群体中持续成长。
高昂的製造成本
高昂的生产成本是推广洁净标示食品的一大障碍,因为生产商必须用昂贵的天然替代品取代廉价的人工添加剂。天然防腐剂、有机成分、植物稳定剂和纯天然风味系统等原料通常价格较高,且需要更精细的加工。此外,配方调整、严格的品质检验和透明的采购文件也会产生额外的成本。这些因素增加了营运的复杂性和生产成本,使得洁净标示产品的生产成本更高。小规模企业往往难以在价格亲民和洁净标示标准之间取得平衡。因此,不断上涨的成本阻碍了清洁标籤产品的市场普及,也限制了注重预算的消费者获得此类产品的机会。
植物来源和机能性食品类别的成长
植物来源和机能性食品的兴起为洁净标示公司创造了巨大的机会。消费者越来越倾向于选择具有天然健康益处的产品,例如植物性蛋白质、益生菌、抗氧化剂和富含膳食纤维的成分。洁净标示原则满足了消费者对不含人工添加剂的营养食品的需求。天然色素、植物萃取物和植物来源保藏系统的进步,使製造商能够开发出符合洁净标示要求的功能性产品。随着全球对植物来源饮食的接受度不断提高,品牌可以拓展至乳製品替代品、无肉品、饮料、点心和营养补充品等领域。健康饮食意识、永续性概念以及对清洁配方的需求,共同造就了巨大的市场潜力。
竞争加剧和市场饱和
日益激烈的竞争和市场饱和对洁净标示食品产业构成重大威胁。越来越多的品牌声称自己是洁净标示,以吸引註重健康的消费者。由于许多产品讯息相似,差异化变得困难,导致价格压力增大,利润率下降。小规模公司面临着来自拥有强大行销和分销网络的大型公司的竞争。商店上充斥着大量类似产品,难以吸引消费者的注意力,导致品牌忠诚度下降。误导性或夸大的洁净标示宣传会造成消费者困惑,并削弱信任。在这种拥挤的环境中,真正洁净标示品牌很难维持其市场地位并取得长期成功。
新冠疫情对洁净标示食品市场产生了显着影响。消费者更重视成分天然、清晰可见且透明的产品。人们对免疫健康和食品安全的日益关注,促使他们减少对人工添加剂和高度加工食品的摄取。儘管供应链挑战最初扰乱了生产,但随着更多消费者开始居家烹饪和追求更健康的饮食,洁净标示包装食品的需求反而增长。製造商们积极应对,提高了成分透明度,重新设计了含有天然成分的产品,并强调洁净标示的优势。因此,疫情激发了人们对清洁、低加工食品的长期兴趣,这类食品被认为安全可靠。
预计在预测期内,烘焙和糖果甜点类别将占据最大的市场份额。
预计在预测期内,烘焙和糖果甜点行业将占据最大的市场份额。麵包、饼干、酥皮点心和糖果甜点等日常食品通常会进行配方改良,以去除合成添加剂。随着消费者对透明且成分精简的食品日益关注,这些产品成为洁净标示转型的主要目标。烘焙师和糖果甜点製造商越来越多地使用天然糖、植物来源色素和植物稳定剂来取代人工防腐剂和添加剂。这些日常食品,例如早餐麵包、零食和甜点,拥有广泛的消费群体,因此能够充分利用消费者对清洁、无添加剂食品日益增长的需求,从而推动产品持续创新。
预计在预测期内,天然色素细分市场将实现最高的复合年增长率。
受消费者健康意识的提升和对人工色素监管力度加大的推动,预计天然色素细分市场在预测期内将实现最高增长率。随着品牌转向更干净的配方,源自植物、水果、蔬菜和草药的天然色素越来越多地取代合成色素。这些天然色素满足了消费者对透明、安全且外观诱人的食品和饮料产品的需求。它们的应用范围正在迅速扩展至众多产品类别,包括零食、烘焙食品、乳製品、饮料和糖果甜点,在这些领域,产品外观和洁净标示定位至关重要。由于生产商加大对稳定性更高、保质期更长的天然色素解决方案的投资,该细分市场在整个洁净标示添加剂市场中正经历最快的成长。
由于消费行为、监管和行业准备等因素的综合作用,预计北美将在预测期内占据最大的市场份额。该地区的消费者越来越倾向于选择使用天然且成分清晰的食品,并逐渐摒弃合成成分,从而推动了洁净标示产品的广泛普及。严格的食品安全和标籤法规结构促使生产商改进产品配方并明确揭露成分。此外,完善的零售和分销网络以及大型食品製造商的存在,确保了洁净标示产品在烘焙食品、零食、乳製品、饮料和蒸馏食品等类别中的广泛销售。因此,预计北美将在洁净标示市场保持主导地位。
预计亚太地区在预测期内将实现最高的复合年增长率。这主要归功于印度、中国、日本和韩国等国家快速的都市化、收入成长以及消费者日益增强的健康意识。生活方式的改变推动了消费者对不含合成添加剂的食品(包括饮料、点心、烘焙食品和乳製品)的需求。现代零售网点和电子商务平台的扩张使更多消费者更容易购买这些产品。在消费者对食品安全和清洁成分意识不断提高的推动下,预计亚太地区将在未来几年主导全球洁净标示食品市场的成长,其普及率将超过其他地区。
According to Stratistics MRC, the Global Clean Label Food Market is accounted for $31.80 billion in 2025 and is expected to reach $71.18 billion by 2032 growing at a CAGR of 12.2% during the forecast period. Clean label food includes products created with straightforward, familiar, and minimally altered ingredients that consumers can identify without confusion. These offerings steer clear of artificial additives, synthetic preservatives, artificial colors, and chemical flavorings, focusing instead on natural and transparent formulations. Growing consumer concern for health, honesty, and authenticity has accelerated the clean label trend. Food companies are revising recipes to eliminate complex, chemical-sounding components while preserving quality, flavor, and nutrition. With people increasingly valuing ingredient clarity and trustworthy production practices, clean label food is expanding across multiple segments, including beverages, snacks, bakery products, dairy items, and convenient meal options.
According to a 2024 consumer survey by Packaged Facts in the U.S., 51% of respondents said they look for "clean label" packaged foods - i.e. foods with fewer, recognizable ingredients and minimal processing - while 40% said they look for organic foods.
Rising health & wellness awareness
Increasing awareness of personal health and wellness significantly fuels the clean label food market, as consumers now prioritize products that contribute to long-term vitality and reduce reliance on artificial substances. Shoppers are paying closer attention to ingredient labels, favoring natural, recognizable, and lightly processed components that complement healthier living. Concerns about rising health issues, allergies, and diet-related conditions motivate people to avoid synthetic preservatives, artificial coloring agents, and chemical flavor boosters. This behavioral shift pushes manufacturers to redesign formulations using transparent, clean ingredients without compromising flavor or performance. With health becoming a decisive buying factor, demand for clean label food continues to climb across diverse consumer groups.
High production costs
High production expenses act as a substantial barrier to clean label food adoption, as producers must replace inexpensive artificial additives with pricier natural substitutes. Ingredients like natural preservatives, organic components, botanical stabilizers, and pure flavor systems tend to be costlier and require more careful processing. Manufacturers also incur added expenses for reformulation efforts, extensive quality checks, and transparent sourcing documentation. These factors raise operational complexity and manufacturing costs, making clean label products more expensive to produce. Smaller companies often struggle to balance affordability with clean label standards. Consequently, elevated costs reduce widespread market penetration and limit access for budget-conscious consumer groups.
Growth of plant-based & functional food categories
The rise of plant-based and functional foods creates substantial opportunities for clean label companies. Shoppers are increasingly drawn to products offering natural health advantages, including plant proteins, probiotic cultures, antioxidants, and fiber-rich components. Clean label principles support this demand, as consumers prefer nutrient-dense foods free from artificial additives. Advances in natural colorants, botanical extracts, and plant-based preservation systems enable producers to develop functional products that satisfy clean label expectations. With global acceptance of plant-based diets accelerating, brands can expand into dairy alternatives, meat-free products, beverages, snacks, and nutritional supplements. This blend of health-driven eating, sustainability concerns, and clean formulation needs ensures strong market potential.
Increasing competition & market saturation
Rising competition and growing market saturation are major threats to the clean label food industry, as an increasing number of brands use clean label claims to appeal to health-focused buyers. With many products offering similar messages, differentiation becomes difficult, leading to pricing pressure and thinner profit margins. Small companies face challenges against large corporations that hold stronger marketing and distribution advantages. As shelves fill with comparable products, gaining consumer attention becomes tougher, weakening loyalty. Misleading or exaggerated clean label claims further confuse shoppers and erode trust. This crowded environment makes it harder for authentic clean label brands to maintain strong market presence and long-term success.
The Covid-19 pandemic had a notable impact on the clean label food market, driving consumers to prioritize products with natural, recognizable, and transparent ingredients. Heightened awareness of immune health and food safety encouraged people to avoid artificial additives and heavily processed items. Although supply chain challenges interrupted production in early stages, demand for clean label packaged foods increased as more consumers cooked at home and focused on healthier diets. Manufacturers responded by enhancing ingredient clarity, reformulating items with natural components, and highlighting clean label benefits. As a result, the pandemic boosted long-term interest in clean, minimally processed foods perceived as safer and more dependable.
The bakery & confectionery segment is expected to be the largest during the forecast period
The bakery & confectionery segment is expected to account for the largest market share during the forecast period because everyday items like bread, cookies, pastries, and sweets are often reformulated to remove synthetic additives. As consumer interest in transparent, minimal-ingredient foods grows, such products become prime targets for clean-label transformation. Bakers and confectionery producers increasingly use natural sugars, botanical colours, and plant-based stabilizers to replace artificial preservatives and additives. The routine consumption of these goods - breakfast breads, snacks, desserts - ensures broad reach, making this segment ideally positioned to benefit from rising demand for clean, additive-free foods and encouraging ongoing product innovation.
The natural colors segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the natural colors segment is predicted to witness the highest growth rate, driven by growing consumer health awareness and tighter regulation on artificial dyes. As brands shift to cleaner formulations, they increasingly use natural pigments derived from plants, fruits, vegetables, and herbs instead of synthetic colorants. These natural colors satisfy demand for transparent, safe, and visually pleasing food and drink products. Their popularity spans many product kinds - snacks, bakery, dairy, beverages, and confections - wherever appearance and clean-label positioning matter. As producers invest in more stable, shelf-life-friendly natural color solutions, this segment is witnessing the most rapid growth in the overall clean-label additives market.
During the forecast period, the North America region is expected to hold the largest market share due to a confluence of consumer behavior, regulation, and industry readiness. Consumers in this region increasingly demand foods with natural, recognizable ingredients and avoid synthetics, driving large-scale adoption of clean-label goods. Robust regulatory frameworks around food safety and labeling compel producers to reformulate and clearly disclose ingredients. Coupled with well-developed retail and distribution networks and major food manufacturers' presence, this environment ensures clean-label offerings are widely available across categories like bakery, snacks, dairy, beverages, and ready meals. Consequently, North America retains its dominant share in the clean label market.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR, thanks to swift urban growth, increasing incomes, and greater consumer focus on health in nations like India, China, Japan, and South Korea. As lifestyles evolve, demand rises for foods free from synthetic additives across beverages, snacks, bakery, dairy, and more. Expansion of modern retail and e-commerce platforms makes these products more accessible to a wide audience. With growing awareness of food safety and clean ingredients, Asia Pacific is expected to lead global clean-label food market growth in the coming years, surpassing other regions in adoption rates.
Key players in the market
Some of the key players in Clean Label Food Market include Archer Daniels Midland Company (ADM), Cargill Incorporated, Ingredion Incorporated, Koninklijke DSM N.V., International Flavors & Fragrances Inc. (IFF), Kerry Group plc, BASF SE, Sensient Technologies Corporation, Corbion NV, Symrise, Chr. Hansen A/S, Puratos, Ajinomoto Co., Inc., Tate & Lyle Plc and Frutarom.
In September 2025, Archer-Daniels-Midland Company has announced the signing of a definitive agreement to form a North American Animal Feed Joint Venture with Alltech. This strategic initiative is part of ADM's ongoing efforts to transition its animal nutrition business towards higher margin specialty ingredients.
In August 2025, IFF and Reservas Votorantim (rV) have signed a landmark partnership for research and bioprospecting in Legado das Aguas, Brazil's largest private Atlantic Forest reserve, owned by Reservas Votorantim. The agreement provides IFF and its subsidiary, LMR Naturals (LMR), exclusive access to the native flora of Legado das Aguas with the aim of developing new and unique extracts for perfumery and cosmetics.
In May 2025, Cargill Inc reached a settlement with fast-food giant McDonald's Corp. over its antitrust claims, which alleged price fixing by beef suppliers. The announcement stems from a lawsuit McDonald's filed against leading meatpackers Cargill, JBS, Swift Beef Co., National Beef Packing Co. and Tyson Foods claiming that they conspired to fix beef prices at artificially high levels by limiting beef supplies starting as early as 2015 through the time of the filing, in violation of the Sherman Act.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.