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市场调查报告书
商品编码
1904580
洁净标示和天然食品市场预测至2032年:按产品、成分、来源、分销管道、应用和地区分類的全球分析Clean-Label & Natural Ingredients Foods Market Forecasts to 2032 - Global Analysis By Product, Ingredient, Source, Distribution Channel, Application and By Geography |
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根据 Stratistics MRC 的一项研究,预计到 2025 年,全球洁净标示和天然成分食品市场价值将达到 2038.7 亿美元,到 2032 年将达到 4023.6 亿美元,在预测期内的复合年增长率为 10.2%。
洁净标示和天然成分食品是指采用简单、常见的原料,经过最少加工,几乎不含或完全不含人工化学物质或合成添加剂的食品。它们注重清晰诚实的标籤和成分透明度,帮助消费者做出明智的饮食选择。天然成分通常源自天然,并经过精心加工以保留其原始特性。随着越来越多的消费者寻求健康、透明且以负责任的方式生产的食品,以促进健康和永续性,清洁标籤和天然成分食品越来越受欢迎。
消费者对透明度的需求
消费者は原料表示を厳しくチェックし、原料调达・加工方法・栄养価に関する明确な情报を求める倾向が强まっています。健康意识の高まりと人工添加物への悬念が、ブランドにシンプルで分かりやすい配合の采用を促しています。企业は天然由来の原料、永续性への取り组み、伦理的なサプライチェーンを强调することで対応しています。デジタルプラットフォームやスマート包装により、製品情报のリアルタイムアクセスが可能となり、消费者の信頼强化につながっています。この変化は、购入判断において信頼性と健康を重视する若年层で特に顕着です。透明性が竞争上の差别化要因となる中、洁净标示食品は先进国市场と新兴国市场の両方で势いを増しています。
功能性和稳定性限制
与合成添加剂相比,天然成分通常缺乏保质期、质地和一致性。製造商在储存、运输和环境变化过程中维持产品品质面临许多挑战。配方调整会增加成本,并使生产流程更加复杂,尤其是在大规模生产的情况下。中小企业取得先进保鲜技术的机会有限,这削弱了它们的竞争力。消费者对口味和便利性的需求进一步加剧了天然成分特性与功能之间平衡的困难。这些限制因素持续阻碍天然成分的广泛应用,因此食品科学和加工技术亟需不断创新。
植物来源和替代蛋白
人们对永续性、动物福利和气候变迁的日益关注,推动了对富含蛋白质的替代品的需求。发酵技术、细胞农业和新型植物成分的进步,正在拓展产品的多样性。消费者欣然接受这些创新,认为它们更健康、更环保。 「洁净标示」的定位正在建立信誉,因为植物来源产品天然契合透明度和健康意识的价值观。零售商和餐饮服务业正在迅速扩展产品供应,以满足不断增长的需求。这一趋势正为包装、风味增强和营养强化的创新铺路。
严格的食品安全标准
为了保护消费者,监管机构制定了严格的测试和文件要求。遵守欧洲食品安全局 (EFSA) 和美国食品药物管理局 (FDA) 等国际标准可能会延长核准流程。由于天然成分来源各异,它们通常比合成替代品受到更严格的审查,而小规模生产商难以承担认证费用和监管方面的专业知识。核准延误会阻碍创新和市场准入,从而削弱竞争。
疫情封锁扰乱了供应链,导致关键天然成分短缺。然而,日益增强的健康意识促使人们对增强免疫力和加工最少的产品产生了更大的兴趣。数位化平台在提高透明度方面发挥了重要作用,品牌也更加强调可追溯性和符合道德规范的采购。製造商采取了应对策略,例如供应商多元化和投资本地生产。监管机构推出了灵活的措施,以在疫情期间维持稳定的食品供应。疫情后,市场越来越关注产品的韧性、永续性和消费者对天然成分配方产品的信任。
预计在预测期内,饮料细分市场将占据最大的市场份额。
预计在预测期内,饮料品类将占据最大的市占率。成长主要得益于消费者对天然果汁、植物性饮料和机能饮料的需求不断增长。消费者正逐渐从含糖碳酸饮料转向更健康、更透明的替代品。口味、天然甜味剂和强化技术的创新正在扩大产品的吸引力。饮料生产商正利用洁净标示标籤在竞争激烈的市场中脱颖而出。即饮型饮料的便利性也进一步推动了消费者在快节奏生活方式下的消费。
预计在预测期内,营养保健品和机能性食品领域将实现最高的复合年增长率。
予测期间において、栄养补助食品・机能性食品セグメントは最も高い成长率を示すと予测されます。免疫力、肠内环境、个别化栄养への関心の高まりが需要を牵引しています。洁净标示のポジショニングは、サプリメントや强化食品に対する消费者の信頼を高めています。天然バイオアクティブ成分、プロバイオティクス、植物性原料の进歩により製品多様性が拡大しています。特に健康志向の消费者层において、eコマースプラットフォームがアクセシビリティを加速させています。机能性食品は日常の食事にますます组み込まれ、栄养と利便性のギャップを埋めています。
予测期间中、欧州は最大の市场シェアを维持すると见込まれます。これは、强力な法规结构と消费者の意识の高さが、自然で透明性の高い製品への需要を支えているためです。ドイツ、フランス、英国などの国々は、厳格な表示规制を通じて导入をリードしています。小売业者は、永续性とウェルネスの动向に沿うため、洁净标示製品の品揃えを优先しています。有机エコフレンドリー食品生产を促进する政府の取り组みが、さらなる成长を支えています。同地域の成熟した食品产业インフラは、迅速な再配合とイノベーションを可能にしています。
预计北美地区在预测期内将实现最高的复合年增长率。美国和加拿大正在引领植物来源、机能性食品和透明食品领域的创新。强大的研发投入正在推动新型天然成分的快速商业化。监管机构正在简化标籤标准,以促进其更快被采纳。零售商和食品服务连锁店正在扩大其洁净标示产品的供应,以满足不断变化的消费者偏好。数位化互动和个人化营养平台正在增强透明度和信任度。
According to Stratistics MRC, the Global Clean-Label & Natural Ingredients Foods Market is accounted for $203.87 billion in 2025 and is expected to reach $402.36 billion by 2032 growing at a CAGR of 10.2% during the forecast period. Clean-label and natural ingredient foods are food products made using straightforward, familiar components and limited processing, with little to no use of artificial chemicals or synthetic additives. They focus on clear, honest labeling and ingredient transparency, allowing consumers to make informed dietary choices. Natural ingredients usually come from natural sources and are processed carefully to retain their original qualities. This category has gained popularity as consumers increasingly seek wholesome, transparent, and responsibly produced foods that support health and sustainability.
Consumer demand for transparency
Shoppers are increasingly scrutinizing ingredient lists, demanding clarity on sourcing, processing, and nutritional value. Rising health awareness and concerns about artificial additives are pushing brands to adopt simpler, more recognizable formulations. Companies are responding by highlighting natural origins, sustainability credentials, and ethical supply chains. Digital platforms and smart packaging are enabling real-time access to product information, reinforcing consumer trust. This shift is particularly strong among younger demographics, who prioritize authenticity and wellness in their purchasing decisions. As transparency becomes a competitive differentiator, clean-label foods are gaining traction across both developed and emerging markets.
Functional & stability limitations
Natural ingredients often lack the shelf-life, texture, and consistency provided by synthetic additives. Manufacturers face difficulties in maintaining product quality during storage, transport, and varying environmental conditions. Reformulation efforts can increase costs and complicate production processes, especially for large-scale operations. Smaller firms struggle with limited access to advanced preservation technologies, slowing their ability to compete. Consumer expectations for taste and convenience further complicate the balance between natural integrity and functional performance. These limitations continue to hinder broader adoption, requiring ongoing innovation in food science and processing.
Plant-based & alternative proteins
Growing concerns about sustainability, animal welfare, and climate change are accelerating demand for protein-rich alternatives. Advances in fermentation, cellular agriculture, and novel plant sources are expanding product diversity. Consumers are embracing these innovations as healthier and more environmentally friendly options. Clean-label positioning enhances credibility, as plant-based products align naturally with transparency and wellness values. Retailers and foodservice providers are rapidly expanding offerings to meet rising demand. This trend is opening new avenues for innovation in packaging, flavor enhancement, and nutritional fortification.
Strict food safety standards
Authorities impose rigorous testing and documentation requirements to ensure consumer protection. Compliance with international standards such as EFSA and FDA guidelines can prolong approval timelines. Natural ingredients, due to variability in sourcing, often face additional scrutiny compared to synthetic alternatives. Smaller producers struggle with the costs of certification and regulatory expertise. Delays in approvals can slow innovation and market entry, reducing competitiveness.
Lockdowns disrupted supply chains, creating shortages in key natural ingredients. However, heightened health awareness boosted interest in immunity-supporting and minimally processed products. Digital platforms became vital for transparency, with brands emphasizing traceability and ethical sourcing. Manufacturers adopted resilient strategies, diversifying suppliers and investing in local production. Regulatory agencies introduced flexible measures to maintain food availability during disruptions. Post-pandemic, the market is increasingly focused on resilience, sustainability, and consumer trust in natural formulations.
The beverages segment is expected to be the largest during the forecast period
The beverages segment is expected to account for the largest market share during the forecast period. Rising demand for natural juices, plant-based drinks, and functional beverages is driving growth. Consumers are shifting away from sugary sodas toward healthier, transparent alternatives. Innovations in flavoring, natural sweeteners, and fortification are expanding product appeal. Beverage companies are leveraging clean-label claims to differentiate in highly competitive markets. The convenience of ready-to-drink formats further supports adoption among busy lifestyles.
The nutritional supplements & functional foods segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the nutritional supplements & functional foods segment is predicted to witness the highest growth rate. Rising interest in immunity, gut health, and personalized nutrition is fueling demand. Clean-label positioning enhances consumer confidence in supplements and fortified foods. Advances in natural bioactives, probiotics, and botanicals are expanding product diversity. E-commerce platforms are accelerating accessibility, particularly among health-conscious consumers. Functional foods are increasingly integrated into daily diets, bridging the gap between nutrition and convenience.
During the forecast period, the Europe region is expected to hold the largest market share, due to strong regulatory frameworks and consumer awareness underpin demand for natural and transparent products. Countries like Germany, France, and the UK are leading adoption through strict labeling laws. Retailers are prioritizing clean-label assortments to align with sustainability and wellness trends. Government initiatives promoting organic and eco-friendly food production further support growth. The region's mature food industry infrastructure enables rapid reformulation and innovation.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR. The U.S. and Canada are driving innovation in plant-based, functional, and transparent food categories. Strong R&D investment supports rapid commercialization of novel natural ingredients. Regulatory bodies are streamlining labeling standards, encouraging faster adoption. Retailers and foodservice chains are expanding clean-label offerings to meet evolving consumer preferences. Digital engagement and personalized nutrition platforms are reinforcing transparency and trust.
Key players in the market
Some of the key players in Clean-Label & Natural Ingredients Foods Market include Cargill, Inc, Puratos Group, Archer Daniels Midland Company, Ajinomoto Co., Inc., Ingredion Incorporated, Givaudan SA, Tate & Lyle PLC, Chr. Hansen Holding A/S, Kerry Group PLC, Symrise AG, DSM-Firmenich, Corbion N.V., International Flavors & Fragrances Inc. (IFF), Sensient Technologies Corporation, and BASF SE.
In October 2025, Mars and Cargill, announced they are spurring the development of more than 224MWac* of new renewable energy capacity through five virtual power purchase agreements (PPAs) in Poland. The PPAs were signed with GoldenPeaks Capital, one of Europe's fastest-growing independent producers of renewable energy.
In March 2025, ADM and Mitsubishi Corporation announced that both companies have signed a non-binding memorandum of understanding to form a strategic alliance to explore potential areas of future collaboration across the agriculture value chain.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.