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市场调查报告书
商品编码
1822456
2032 年智慧宠物科技市场预测:按产品、宠物类型、连接技术、价格分布范围、分销管道、应用和地区进行的全球分析Smart Pet Tech Market Forecasts to 2032 - Global Analysis By Product, Pet Type, Connectivity Technology, Price Range, Distribution Channel, Application and By Geography |
根据 Stratistics MRC 的数据,全球智慧宠物科技市场预计在 2025 年达到 70.5 亿美元,到 2032 年将达到 245 亿美元,预测期内的复合年增长率为 19.5%。
智慧宠物科技是指将先进科技融入宠物照护产品和服务,以提升宠物及其饲主的幸福感、安全性和便利性。这些创新包括GPS追踪器、自动餵食器、健康监测设备、互动玩具以及支援远端互动和监控的AI摄影机。智慧宠物科技能够即时收集和分析数据,帮助饲主就宠物的营养、活动和健康状况做出明智的决定。此外,它还透过提供个人化体验和反应式工具,促进人与宠物之间更紧密的联繫。随着宠物饲养方式的演变,智慧宠物科技正在彻底改变我们饲养、保护和与宠物互动的方式。
宠物人性化趋势
宠物人性化趋势日益增长,是智慧宠物科技市场的主要驱动力。这种转变推动了对智慧餵食器、穿戴式追踪器和互动玩具等创新设备的需求,这些设备旨在提升宠物的幸福感并饲主便利。各公司积极开发个人化、技术主导的解决方案,以推动市场成长,促进产品创新,提高其在都市区和科技爱好者群体中的渗透率,并最终提升该行业的盈利和覆盖范围。
初始成本高
高昂的前期成本严重阻碍了智慧宠物科技市场的成长,限制了其可近性和普及性。尤其是在新兴经济体,智慧餵食器和GPS项圈等设备所需的高额初始投资让许多宠物饲主望而却步。这些经济壁垒阻碍了市场渗透,延缓了创新,并打击了新兴企业的积极性。因此,该行业难以扩大规模,导致先进的宠物护理解决方案无法惠及普通消费者,阻碍了市场的成长。
全球宠物拥有率上升
全球宠物拥有量的快速成长,成为智慧宠物科技市场强劲的催化剂,以前所未有的速度推动创新和普及。随着越来越多的家庭将宠物视为家庭的一部分,从自动餵食器、智慧项圈到健康监测设备的智慧解决方案的需求也随之飙升。宠物饲主越来越渴望透过科技来提升宠物的便利性、安全性和照护水平,这创造了强劲的成长机会。这一趋势不仅推动了市场扩张,也推动了技术的持续进步,以更好地适应现代宠物的生活方式。
设备可靠性问题
设备可靠性问题严重阻碍了智慧宠物技术市场的成长,降低了消费者的信任度和满意度。频繁的故障、连接问题以及不准确的数据危及宠物的安全和饲主的便利。这些问题导致退货率上升、负面评价增多,以及人们不愿意采用新技术。持续的可靠性问题会抑制创新,减缓市场扩张,使企业难以留住客户,也难以证明高价的合理性。
COVID-19的影响
新冠疫情加速了智慧宠物技术市场的成长,因为宠物拥有量激增,远端生活方式也增加了对自动化宠物护理的需求。由于饲主主人追求便利性和改善宠物健康状况,智慧餵食器、GPS追踪器和健康监测器等产品变得流行起来。虽然供应链中断最初减缓了生产速度,但消费者兴趣的不断增长和电子商务的扩张最终推动了该行业的创新和销售,重塑了宠物护理的格局。
预测期内,健康监测和诊断领域预计将成为最大的市场
由于人们对宠物健康和保健的认识日益提高,预计健康监测和诊断领域将在预测期内占据最大的市场份额。穿戴式追踪器、智慧项圈和人工智慧诊断工具等设备能够即时监测生命征象、活动量和行为模式。这些技术创新使宠物饲主能够发现疾病的早期征兆并做出明智的决定。随着兽医医疗保健日益以数据为主导,预计该领域将继续在应用和投资方面保持领先地位。
智慧宠物门市场预计将在预测期内实现最高的复合年增长率
由于对便利性和安全性的需求不断增长,智慧宠物门市场预计将在预测期内实现最高成长率。这些门使用感测器、微晶片或基于应用程式的控制来实现选择性访问,从而增强宠物和家居安全。随着都市化和智慧家庭的兴起,宠物饲主正在寻求适合其现代生活方式的自动化解决方案。单身宠物家庭和精通科技的消费者的快速成长进一步推动了这个创新领域的成长。
在预测期内,由于中国、日本和印度等国家快速的都市化、可支配收入的提高以及宠物拥有量的增加,亚太地区预计将占据最大的市场份额。该地区消费者群体的科技意识和日益增强的宠物健康意识正在推动对智慧型设备的需求。此外,电商平台的扩张和本地製造能力的提升使智慧宠物产品更容易获得,使亚太地区成为市场扩张的主导力量。
预计北美地区在预测期内将实现最高的复合年增长率,这得益于强劲的消费支出、宠物人性化的普及以及先进技术的早期应用。该地区强大的宠物医疗保健和技术创新基础设施,加上智慧家庭系统的高普及率,正在支持其快速成长。个人化宠物照护解决方案日益增长的需求以及主要市场参与者的加入,进一步加速了美国和加拿大智慧宠物技术的普及。
According to Stratistics MRC, the Global Smart Pet Tech Market is accounted for $7.05 billion in 2025 and is expected to reach $24.5 billion by 2032 growing at a CAGR of 19.5% during the forecast period. Smart Pet Tech refers to the integration of advanced technology into pet care products and services to enhance the well-being, safety, and convenience of pets and their owners. These innovations include GPS trackers, automatic feeders, health monitoring devices, interactive toys, and AI-powered cameras that allow remote interaction and surveillance. Smart Pet Tech enables real-time data collection and analysis, helping owners make informed decisions about their pets' nutrition, activity, and health. It also fosters stronger human-animal bonds by offering personalized experiences and responsive tools. As pet ownership evolves, Smart Pet Tech is revolutionizing how we nurture, protect, and connect with our pets.
Pet Humanization Trend
The growing trend of pet humanization is significantly driving the Smart Pet Tech Market, as pet owners increasingly treat their animals as family members, prioritizing their health, comfort, and entertainment. This shift fuels demand for innovative devices like smart feeders, wearable trackers, and interactive toys that enhance pets' wellbeing and owners' convenience. Companies are motivated to develop personalized, tech-driven solutions, boosting market growth, encouraging product innovation, and expanding adoption across urban and tech-savvy demographics, ultimately strengthening the sector's profitability and reach.
High Upfront Costs
High upfront costs significantly hinder the growth of the smart pet tech market by limiting accessibility and adoption. Many pet owners, especially in emerging economies, are deterred by expensive initial investments in devices like smart feeders or GPS collars. This financial barrier reduces market penetration, slows innovation, and discourages startups. As a result, the industry struggles to scale, leaving advanced pet care solutions out of reach for the average consumer. Thus, it hinders the growth of the market.
Rising Pet Ownership Globally
The global surge in pet ownership is acting as a powerful catalyst for the Smart Pet Tech Market, driving innovation and adoption at an unprecedented pace. As more households embrace pets as family members, demand for intelligent solutions-ranging from automated feeders and smart collars to health monitoring devices-soars. Pet owners increasingly seek convenience, safety, and enhanced care through technology, creating robust growth opportunities. This trend not only fuels market expansion but also inspires continuous technological advancements tailored to modern pet lifestyles.
Device Reliability Issues
Device reliability issues significantly hinder the growth of the smart pet tech market by eroding consumer trust and satisfaction. Frequent malfunctions, connectivity failures, and inaccurate data compromise pet safety and owner convenience. These problems lead to increased returns, negative reviews, and reluctance to adopt new technologies. As reliability concerns persist, innovation stalls and market expansion slows, making it difficult for companies to retain customers and justify premium pricing.
Covid-19 Impact
The Covid-19 pandemic accelerated growth in the smart pet tech market as pet ownership surged and remote lifestyles increased demand for automated pet care. Products like smart feeders, GPS trackers, and health monitors gained popularity, driven by owners seeking convenience and enhanced pet well-being. Supply chain disruptions initially slowed production, but rising consumer interest and e-commerce expansion ultimately boosted innovation and sales across the sector, reshaping pet care norms.
The health monitoring & diagnostics segment is expected to be the largest during the forecast period
The health monitoring & diagnostics segment is expected to account for the largest market share during the forecast period, due to growing awareness of pet health and wellness. Devices like wearable trackers, smart collars, and AI-powered diagnostic tools enable real-time monitoring of vital signs, activity levels, and behavioral patterns. These innovations empower pet owners to detect early signs of illness and make informed decisions. As veterinary care becomes more data-driven, this segment will continue to lead in adoption and investment.
The smart pet doors segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the smart pet doors segment is predicted to witness the highest growth rate, due to rising demand for convenience and security. These doors use sensors, microchips, or app-based controls to allow selective entry and exit, enhancing safety for pets and homes. With increasing urbanization and smart home integration, pet owners seek automated solutions that align with modern lifestyles. The surge in single-pet households and tech-savvy consumers further fuels growth in this innovative segment.
During the forecast period, the Asia Pacific region is expected to hold the largest market share due to rapid urbanization, rising disposable incomes, and increasing pet ownership across countries like China, Japan, and India. The region's tech-forward consumer base and growing awareness of pet wellness are driving demand for smart devices. Additionally, expanding e-commerce platforms and local manufacturing capabilities make smart pet products more accessible, positioning Asia Pacific as a dominant force in market expansion.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to strong consumer spending, widespread pet humanization, and early adoption of advanced technologies. The region's robust infrastructure for pet healthcare and innovation, coupled with a high penetration of smart home systems, supports rapid growth. Increasing demand for personalized pet care solutions and the presence of key market players further accelerate the adoption of smart pet technologies across the U.S. and Canada.
Key players in the market
Some of the key players profiled in the Smart Pet Tech Market include Rover, Papa Pawsome, Tractive, Pawfectly Made, Petcube, Supertails, Mars Petcare, PAWSINDIA, Fi Smart Collar, Sure Petcare Limited, PetSafe LLC, Whistle Labs, Inc., Petnet, ChullBull Pet Products, Petkit, Wagz, Furbo and Dogness.
In August 2024, Mars, Incorporated announced its acquisition of Kellanova for $35.9 billion. This strategic move unites two iconic businesses with complementary footprints and portfolios of beloved brands, including Pringles, Cheez-It, and Pop-Tarts. The transaction aims to further solidify Mars's position in the global snacking industry, enhancing its ability to deliver more choice and innovation to consumers and customers.
In April 2024, GXO Logistics has renewed its 15-year partnership with Mars in France, enhancing supply chain operations through advanced automation solutions. The collaboration focuses on storage, distribution, and value-added services for Mars brands, including Petcare, Snacking, and Food & Nutrition segments. GXO plans to implement additional innovations on-site to further improve efficiency and productivity.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.