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市场调查报告书
商品编码
1856809
物联网宠物行为追踪器市场预测至2032年:按设备类型、连接方式、性别、宠物类型、应用、最终用户和地区分類的全球分析Iot-Enabled Pet Behavior Trackers Market Forecasts to 2032 - Global Analysis By Device Type (Collars, Harnesses, Cameras, Wearables, and Mats), Connectivity, Pet Type, Application, End User and By Geography |
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根据 Stratistics MRC 的数据,全球物联网宠物行为追踪器市场预计到 2025 年将达到 32 亿美元,到 2032 年将达到 86 亿美元,预测期内复合年增长率为 14.8%。
物联网宠物行为追踪器是一种穿戴式设备,它透过连接的感测器监测宠物的身体活动、睡眠和行为模式。数据会传输到智慧型手机应用程序,帮助饲主了解宠物的健康趋势并发现异常情况。这些追踪器鼓励主人积极主动地照顾宠物,增进彼此之间的感情,将科技与动物健康相结合,从而提供有价值的信息,支持及时就医和调整生活方式。
根据 PetTech Digest 报导,智慧项圈和追踪器正在帮助饲主监控宠物的活动、睡眠和压力水平,而人工智慧主导的警报正在改善预防保健和行为洞察。
宠物饲养和监控需求日益增长
宠物饲养量的成长以及对宠物监测需求的增加,正在推动物连网宠物行为追踪器市场的发展。随着人们对宠物健康和福利意识的提高,饲主开始使用智慧项圈、穿戴式装置和感测器来追踪宠物的活动、行为和生命体征。这些设备与行动应用程式和云端分析功能连接,能够提供宠物健康状况的即时资讯。此外,都市区方式、有限的人工照顾时间以及人们对宠物预防保健日益增长的兴趣,也推动了全球市场的渗透。
电池续航力短和设备成本高
电池续航力短和设备成本高是物联网宠物行为追踪器发展的主要限制因素。电池续航力短意味着需要频繁充电,影响持续监测的可靠性;而产品价格高昂则会阻碍注重成本的消费者接受此类产品。此外,小型宠物需要专门设计的紧凑型设备,这会增加研发和製造成本。企业正透过节能感测器、模组化电池和订阅式定价模式来应对这些挑战,从而提高穿戴式宠物监控解决方案的性价比、易用性和消费者持续购买意愿。
人工智慧在健康预测的应用
人工智慧在健康预测领域的应用为宠物行为追踪器市场带来了变革性的机会。先进的分析和机器学习技术能够及早发现健康异常、行为变化和行为模式。即时数据收集和预测性洞察使宠物饲主能够主动管理宠物的营养、运动和兽医干预。与兽医诊所和宠物保险公司的合作进一步提升了产品的价值提案。物联网和人工智慧的融合正在推动差异化,并在全球智慧宠物护理生态系统中催生创新产品。
资料滥用和隐私漏洞
资料滥用和隐私漏洞对物联网宠物行为追踪器市场构成重大威胁。连网设备会收集敏感的位置、健康和行为讯息,使其成为网路攻击和未授权存取的目标。不遵守资料保护条例可能导致法律后果和声誉损害。为了降低风险,製造商正在采用加密通讯、多因素身份验证和安全云端储存解决方案。确保强大的网路安全措施对于维护消费者信任和持续推广智慧宠物监控设备至关重要。
新冠疫情对物联网宠物行为追踪器市场产生了正面影响。由于无法定期带宠物去看兽医,饲主开始使用连网设备进行持续监测。电子商务销售管道促进了直接面向消费者的配送,确保了产品的可及性。疫情后,人们对宠物健康和预防保健的关注度持续提升,继续推动市场成长,製造商不断扩展智慧设备产品线并整合应用程序,以满足饲主不断变化的需求。
预计在预测期内,项圈细分市场将成为最大的细分市场。
由于配备活动感测器、GPS追踪和健康监测功能的智慧项圈的广泛应用,预计在预测期内,项圈细分市场将占据最大的市场份额。随着人们对预防保健意识的提高和便利性的增强,这些项圈可透过行动应用程式提供即时警报和资讯。此外,智慧项圈适用于犬猫、电池续航时间更长以及用户介面友好,这些优势正在多个地区巩固智慧项圈的市场主导地位。
预计在预测期内,GPS细分市场将实现最高的复合年增长率。
预计在预测期内,GPS细分市场将实现最高成长率,这主要得益于对位置追踪、防盗解决方案和户外活动监控日益增长的需求。透过与行动应用程式和云端平台集成,支援GPS的装置可为宠物饲主提供即时追踪、路线历史记录和安全警报。此外,GPS与人工智慧主导的行为洞察相结合,进一步提升了实用性和个人化程度,使其成为都市区和郊区寻求智慧宠物监控解决方案的宠物主人的理想选择。
由于宠物拥有率上升、可支配收入增加以及连网型设备普及率提高,预计亚太地区将在预测期内占据最大的市场份额。中国、印度、日本和韩国等国家消费者对穿戴式宠物追踪器表现出浓厚的兴趣。此外,电子商务的蓬勃发展、都市化进程的加快以及宠物护理品牌的宣传宣传活动也推动了市场需求。亚太地区正崛起为物联网智慧宠物监控产品和科技主导宠物照护解决方案的重要中心。
在预测期内,北美预计将实现最高的复合年增长率,这主要得益于北美地区精通科技的宠物主人群体和较高的可支配收入。美国和加拿大在物联网宠物监控设备的普及方面处于领先地位,这主要得益于人们对宠物预防和智慧家庭整合的高度重视。设备製造商、兽医诊所和宠物保险公司之间的合作进一步推动了此类设备的普及。穿戴式科技、人工智慧主导的健康分析以及GPS功能的持续创新,正在巩固北美在该细分市场的成长势头。
According to Stratistics MRC, the Global IoT-Enabled Pet Behavior Trackers Market is accounted for $3.2 billion in 2025 and is expected to reach $8.6 billion by 2032 growing at a CAGR of 14.8% during the forecast period. IoT-Enabled Pet Behavior Trackers are wearable devices that monitor pets' physical activity, sleep, and behavioral patterns through connected sensors. Data is transmitted to smartphone apps, helping owners understand health trends and detect abnormalities. These trackers promote proactive pet care and bonding. They combine technology and animal wellness, enabling insights that support timely veterinary attention and lifestyle adjustments.
According to PetTech Digest, smart collars and trackers are helping owners monitor pet activity, sleep, and stress levels, with AI-driven alerts improving preventive care and behavioral insights.
Rising pet ownership and monitoring needs
Rising pet ownership and monitoring needs are driving growth in the IoT-enabled pet behavior trackers market. Fueled by increasing awareness of pet health and well-being, owners are adopting smart collars, wearables, and sensors to track activity, behavior, and vitals. Spurred by mobile app connectivity and cloud analytics, these devices enable real-time insights into pet health. Additionally, urban lifestyles, limited time for manual care, and a growing focus on preventive pet healthcare are reinforcing market adoption globally.
Short battery life and device cost
Short battery life and device cost remain key restraints for IoT-enabled pet behavior trackers. Limited battery endurance requires frequent recharging, impacting continuous monitoring reliability, while high product prices can deter adoption among cost-sensitive consumers. Moreover, smaller pets may require specially designed compact devices, increasing R&D and manufacturing costs. Companies are addressing these challenges through energy-efficient sensors, modular batteries, and subscription-based pricing models to enhance affordability, usability, and sustained consumer engagement in wearable pet monitoring solutions.
AI integration for health prediction
AI integration for health prediction presents a transformative opportunity in the pet behavior tracker market. Advanced analytics and machine learning enable early detection of health anomalies, behavioral changes, and activity patterns. Spurred by real-time data collection and predictive insights, pet owners can proactively manage nutrition, exercise, and veterinary interventions. Partnerships with veterinary clinics and pet insurance providers further enhance value propositions. This convergence of IoT and AI is driving differentiation and enabling innovative product offerings across global smart pet care ecosystems.
Data misuse and privacy vulnerabilities
Data misuse and privacy vulnerabilities pose significant threats to the IoT-enabled pet behavior tracker market. Connected devices collect sensitive location, health, and behavioral information, making them targets for cyberattacks or unauthorized access. Non-compliance with data protection regulations can result in legal repercussions and reputational damage. To mitigate risks, manufacturers are adopting encrypted communication, multi-factor authentication, and secure cloud storage solutions. Ensuring robust cybersecurity measures is critical to maintain consumer trust and sustain adoption of smart pet monitoring devices.
The COVID-19 pandemic positively impacted the IoT-enabled pet behavior tracker market, as pet ownership increased during lockdowns and remote work encouraged proactive health monitoring. Spurred by the inability to visit veterinary clinics regularly, owners turned to connected devices for continuous observation. E-commerce sales channels facilitated direct-to-consumer deliveries, ensuring product accessibility. Post-pandemic, the heightened focus on pet health and preventive care continues to sustain market growth, with manufacturers expanding smart device portfolios and app integrations to address evolving pet owner needs.
The collars segment is expected to be the largest during the forecast period
The collars segment is expected to account for the largest market share during the forecast period, resulting from widespread adoption of smart collars equipped with activity sensors, GPS tracking, and health monitoring features. Fueled by increasing awareness of preventive pet care and convenience, these collars provide real-time alerts and insights via mobile apps. Additionally, compatibility with both cats and dogs, battery improvements, and user-friendly interfaces are reinforcing the dominance of the smart collars segment across multiple regions.
The GPS segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the GPS segment is predicted to witness the highest growth rate, propelled by rising demand for location tracking, anti-theft solutions, and outdoor activity monitoring. Fueled by integration with mobile applications and cloud platforms, GPS-enabled devices offer pet owners real-time tracking, route history, and safety alerts. Additionally, the combination of GPS with AI-driven behavioral insights enhances utility and personalization, making this segment highly attractive for adoption across urban and suburban pet populations seeking smart pet monitoring solutions.
During the forecast period, the Asia Pacific region is expected to hold the largest market share, attributed to increasing pet ownership, rising disposable income, and growing adoption of connected devices. Countries such as China, India, Japan, and South Korea are witnessing strong consumer interest in wearable pet trackers. Additionally, e-commerce penetration, urbanization, and awareness campaigns by pet care brands are fueling demand. The Asia Pacific region is becoming a key hub for IoT-enabled smart pet monitoring products and technology-driven pet care solutions.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR associated with a tech-savvy pet-owning population and high disposable income. The U.S. and Canada are leading in adoption of IoT-enabled pet monitoring devices due to strong awareness of preventive pet health and smart home integration. Partnerships between device manufacturers, veterinary clinics, and pet insurance companies further accelerate adoption. Continuous innovation in wearable technology, AI-driven health analytics, and GPS capabilities strengthens North America's growth trajectory in this market segment.
Key players in the market
Some of the key players in IoT-Enabled Pet Behavior Trackers Market include Whistle La, FitBark, Tractive, Garmin, PetPace, Link AKC, Pawtrack, Pod 3, Xiaomi Pet, FitFinder, Petcube, Vetrax, Pawbo, PetSafe, Sure Petcare, Trackimo, and Halo.
In October 2025, Whistle (a subsidiary of Mars Petcare) launched the new "Whistle Health & Behavior Pro" tracker. It features an advanced AI algorithm that not only tracks location and activity but also analyzes patterns in scratching, licking, and sleep to provide early warnings of potential allergies, skin conditions, or anxiety for veterinary review.
In September 2025, Tractive unveiled its new "Tractive DOG XL Adventure" series, designed for large breeds. The new, more durable tracker incorporates a longer-range LTE-M chipset for improved coverage in rural areas and a new "Predator Mode" that alerts owners if their dog exhibits high-prey-drive chasing behavior.
In August 2025, Garmin announced the integration of its "Garmin Canine Behavior" metrics into the broader Garmin ecosystem. The new feature syncs a dog's daily stress and recovery data from the Garmin Astro or Delta tracker with the owner's Garmin watch, providing a combined "Owner-Pet Activity Index" for holistic wellness tracking.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.