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市场调查报告书
商品编码
1836336
2032 年植物性甜味剂市场预测:按产品、形式、分销管道、应用和地区进行的全球分析Plant-Based Sweeteners Market Forecasts to 2032 - Global Analysis By Product (Stevia, Monk Fruit, Agave Syrup, Coconut Sugar and Sugar Alcohol), Form, Distribution Channel, Application and By Geography |
根据 Stratistics MRC 的数据,全球植物甜味剂市场预计在 2025 年达到 34 亿美元,到 2032 年将达到 61.5 亿美元,预测期内的复合年增长率为 8.8%。
植物甜味剂是植物来源的天然代糖,用于增加食品和饮料的甜味,无需依赖精製糖。这些甜味剂包括甜菊糖、罗汉果萃取物、龙舌兰糖以及赤藻醣醇等糖醇,可提供低卡路里或零卡路里的选择。这些甜味剂通常因其潜在的健康益处而受到青睐,包括支持血糖值管理和体重控制。与合成甜味剂不同,植物来源甜味剂的加工程度极低,因此对注重健康的消费者极具吸引力,他们希望在饮食中寻找天然、永续且标籤清晰的成分。
注重健康,减少糖分
日益增长的健康意识和减糖目标正在推动主流和特色品牌的配方创新。製造商正在投资配糖体纯化和口味调整,以克服感官挑战。糖尿病和体重管理产品的需求正在扩大零售货架空间。监管机构对减糖倡议的支持正在加速人们的认知和机构的接受。向预防性营养的转变有助于长期维持品类的相关性。
口味和功能的极限
遮罩味和质地不一致阻碍了烘焙点心和乳製品的接受度。热稳定性和pH耐受性方面的功能性缺陷限制了产品线的多功能性。配方调整成本和消费者试用疲劳延缓了产品上市速度。来自合成替代品的竞争压力挑战了价值定位。这些障碍阻碍了大众市场食品体系的规模化发展。
对洁净标示和天然成分的需求
对洁净标示和天然成分的需求,推动了人们对最低限度加工和可追溯产品的兴趣。品牌正在利用永续性的叙事和区域采购来提升产品差异化。有机认证和功能性声明的整合,正在扩大对注重健康的消费者的吸引力。零售商正在扩大无糖产品的种类,以顺应生活方式和饮食趋势。健康与透明度的融合正在重新定义甜味剂策略。
消费者意识和意识
植物纯度和生产标准的不确定性正在削弱人们对天然替代品的信任。不一致的标籤和碎片化的讯息,导致零售和数位管道的宣传教育混乱。围绕健康声明的监管不确定性限制了行销灵活性和品牌定位。製造商面临着在不损害合规性的前提下提高产品真实性的挑战。这些动态正在减缓该品类的成熟度,并损害消费者的长期忠诚度。
新冠疫情加速了对增强免疫力的低糖产品的需求,并提升了人们对植物性甜味剂的兴趣。封锁措施和对健康的担忧使消费转向机能饮料和家庭自製食品。供应链中断暂时影响了关键植物成分的可得性和采购。疫情后的復苏正在推动对本地生产和洁净标示创新的投资。数位零售和健康平台正在扩大消费者的获取管道和教育。这场危机推动了天然甜味剂从小众市场走向主流。
预计甜菊糖苷市场在预测期内将占据最大份额
预计甜菊糖苷将在预测期内占据最大的市场份额,这得益于其零卡路里特性和广泛的监管批准。其在食品饮料、餐桌食品和包装食品领域的多功能性,正在推动机构和消费者的采用。配糖体分离和口味优化方面的进步正在改善其感官性能。製造商正在扩展种植和净化技术,以满足全球需求。与糖尿病和体重管理产品的整合正在巩固其市场主导地位。
预计预测期内营养补充剂和机能性食品领域将以最高的复合年增长率成长。
预计营养保健食品和机能性食品领域将在预测期内实现最高成长率,因为免疫、认知和肠道健康领域对无糖产品的需求正在扩大天然甜味剂在强化产品中的应用。与适应原、益生元和植物混合物的整合正在增强差异化。电子商务和网红主导的教育正在提升试用和消费者参与。交付方式和剂量准确性的创新正在加速其应用。这一领域正在重塑甜味对健康益处的贡献。
由于人们对草药成分的文化亲和性日益增强,且健康意识不断增强,预计亚太地区将在预测期内占据最大的市场份额。中国、印度、日本和东南亚地区正在食品、饮料和膳食补充剂领域加速采用草药。政府支持的减糖宣传活动和洁净标示法规正在推动市场扩张。甜菊种植和罗汉果加工领域的区域创新正在提升供应链的韧性。零售商正在扩大其健康产品种类,以满足都市区消费者的需求。
在预测期内,由于对天然食品替代品和功能性营养食品的需求不断增长,北美预计将实现最高的复合年增长率。美国和加拿大的饮料、零嘴零食和补充剂的植物性产品应用正在增加。监管部门对减糖和洁净标示透明度的支持正在推动产品创新。对发酵型甜味剂生产的投资正在提高扩充性和纯度。零售商正在将植物来源产品从主流通路扩展到专业通路。该地区正在成为下一代甜味剂形式的成长引擎。
According to Stratistics MRC, the Global Plant-Based Sweeteners Market is accounted for $3.40 billion in 2025 and is expected to reach $6.15 billion by 2032 growing at a CAGR of 8.8% during the forecast period. Plant-based sweeteners are natural sugar alternatives derived from plants, used to provide sweetness in foods and beverages without relying on refined sugar. These sweeteners include stevia, monk fruit extract, agave nectar, and sugar alcohols like erythritol, offering lower-calorie or zero-calorie options. They are often favored for their potential health benefits, such as supporting blood sugar management and weight control. Unlike synthetic sweeteners, plant-based options are minimally processed, making them appealing to health-conscious consumers seeking natural, sustainable, and cleaner-label ingredients in their diet.
Health consciousness and sugar reduction
Rising health consciousness and sugar reduction goals are prompting reformulation across mainstream and specialty brands. Manufacturers are investing in glycoside refinement and taste modulation to overcome sensory challenges. Demand for diabetic-friendly and weight management products is expanding retail shelf space. Regulatory support for sugar reduction initiatives is accelerating visibility and institutional uptake. The shift toward preventive nutrition is anchoring long-term category relevance.
Taste and functional limitations
Taste masking and texture inconsistencies are hindering acceptance in baked goods and dairy formats. Functional gaps in heat stability and pH tolerance are limiting versatility across product lines. Reformulation costs and consumer trial fatigue are degrading speed-to-market. Competitive pressure from synthetic alternatives is challenging value positioning. These barriers are delaying scale in mass-market food systems.
Clean label and natural ingredient demand
Clean label and natural ingredient demand is driving interest in minimally processed and traceable formats. Brands are leveraging sustainability narratives and regional sourcing to differentiate offerings. Integration with organic certification and functional claims is expanding appeal across wellness-driven consumers. Retailers are curating sugar-free assortments aligned with lifestyle and dietary trends. This convergence of health and transparency is redefining sweetener strategy.
Consumer perception and awareness
Uncertainty about botanical purity and production standards is undermining trust in natural alternatives. Inconsistent labeling and fragmented messaging are disrupting education across retail and digital channels. Regulatory ambiguity around health claims is restricting marketing flexibility and brand positioning. Manufacturers face challenges in building credibility without compromising compliance. These dynamics are slowing category maturity and weakening long-term consumer loyalty.
The Covid-19 pandemic accelerated demand for immunity-supporting and low-sugar products, boosting interest in plant-based sweeteners. Lockdowns and health concerns shifted consumption toward functional beverages and home-prepared meals. Supply chain disruptions temporarily degraded availability and sourcing of key botanical inputs. Post-pandemic recovery is fostering investment in localized production and clean-label innovation. Digital retail and wellness platforms are expanding consumer access and education. The crisis elevated natural sweeteners from niche to mainstream relevance.
The stevia segment is expected to be the largest during the forecast period
The stevia segment is expected to account for the largest market share during the forecast period due to its zero-calorie profile and widespread regulatory approval. Its versatility across beverages, tabletop formats, and processed foods is driving institutional and consumer adoption. Advances in glycoside isolation and taste optimization are improving sensory performance. Manufacturers are scaling cultivation and refining technologies to meet global demand. Integration with diabetic and weight management products is reinforcing its market dominance.
The nutraceuticals & functional foods segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the nutraceuticals & functional foods segment is predicted to witness the highest growth rate due to demand for sugar-free formats in immunity, cognition, and gut health is expanding use of natural sweeteners in fortified products. Integration with adaptogens, prebiotics, and botanical blends is enhancing differentiation. E-commerce and influencer-led education are boosting trial and consumer engagement. Innovation in delivery formats and dosage precision is accelerating uptake. This segment is reshaping how sweetness supports health outcomes.
During the forecast period, the Asia Pacific region is expected to hold the largest market share , driven by cultural affinity for herbal ingredients and rising health awareness. China, India, Japan, and Southeast Asia are accelerating adoption across food, beverage, and nutraceutical categories. Government-backed sugar reduction campaigns and clean-label regulations are fostering market expansion. Local innovation in stevia cultivation and monk fruit processing is boosting supply chain resilience. Retailers are scaling wellness assortments to meet urban consumer demand.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR by rising demand for natural alternatives and functional nutrition. United States and Canada are scaling adoption across beverages, snacks, and supplements. Regulatory support for sugar reduction and clean-label transparency is fostering product innovation. Investment in fermentation-based sweetener production is improving scalability and purity. Retailers are expanding plant-based offerings across mainstream and specialty channels. The region is emerging as a growth engine for next-generation sweetener formats.
Key players in the market
Some of the key players in Plant-Based Sweeteners Market include Cargill, Incorporated, Ingredion Incorporated, Tate & Lyle PLC, Archer Daniels Midland Company (ADM), GLG Life Tech Corporation, Stevia First Corp., SweeGen, Inc., Pyure Brands LLC, Whole Earth Brands, Inc., Wisdom Natural Brands (SweetLeaf), Morita Kagaku Kogyo Co., Ltd., Sunwin Stevia International, Inc., BioVittoria Ltd. and XiliNat.
In September 2025, ADM and Alltech announced a joint venture involving 11 U.S. feed mills from ADM and 17 U.S. and 15 Canadian feed mills from Alltech. This partnership aims to streamline operations and reduce costs, with governance shared equally between the two companies.
In October 2024, Tate & Lyle partnered with Manus to commercialise the first large-scale, all-Americas-sourced, manufactured and bioconverted stevia Reb M, offering sugar-like taste and tighter supply chains - a clear new-product push within their plant-based sweetener portfolio.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.