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市场调查报告书
商品编码
1836415
2032 年教育领域的扩增实境(XR) 市场:按组件、部署模式、技术、应用、最终用户和地区进行的全球分析Extended Reality (XR) in Education Market Forecasts to 2032 - Global Analysis By Component (Hardware, Software and Services), Deployment Mode, Technology, Application, End User and By Geography |
根据 Stratistics MRC 的数据,全球教育扩增实境(XR) 市场规模预计在 2025 年达到 43 亿美元,到 2032 年将达到 256 亿美元,预测期内的复合年增长率为 28.7%。
在教育领域,扩增实境(XR) 是身临其境型技术(虚拟实境 (VR)、扩增实境(AR) 和混合实境(MR))的统称,用于增强学习体验。它创建模拟或增强环境,以实现虚拟实验室模拟或历史遗迹探索等互动体验。这种方法超越了传统教科书,能够促进更深入的学习参与,提高知识保留率,并允许学生在安全可控的虚拟环境中练习技能。
根据 Meta 的沉浸式学习白皮书,教育是采用 XR 技术成长最快的领域,随着学校对虚拟实验室和模拟的投资,预计市场每年将成长 38%。
身临其境型学习工具的采用日益增多
虚拟实境和扩增实境工具日益融入教育课程,推动了XR在教育领域的应用。在体验式学习和学生参与需求的推动下,教育机构正在利用XR模拟真实环境并提高概念记忆力。大学和企业培训中心正在利用XR模组进行基于技能的学习和远端协作。因此,基于XR的身临其境型学习正在成为数位教育生态系统和下一代教室的变革力量。
昂贵的设备和设置成本
XR 硬体、软体和支援基础设施所需的大量前期投资,阻碍了其广泛应用。教育机构,尤其是发展中地区的教育机构,面临预算限制以及与先进 XR 工具相关的维护成本的困扰。此外,更新、设备校准和技术支援的经常性费用也阻碍了扩充性。儘管人们对身临其境型教育技术的兴趣日益浓厚,但价格实惠的设备缺乏限制了公共和小型私立机构的采用,从而限制了市场扩张。
开发价格合理的 XR 硬件
经济实惠的头戴式设备和可携式XR设备的出现,为教育领域带来了巨大的成长机会。硬体製造商正专注于开发轻巧、节能且无线的XR工具,以降低整体拥有成本。开放原始码XR平台的整合进一步增强了预算有限的学校和大学的扩充性。价格实惠的XR硬件,加上大规模生产和技术微型化的支持,使身临其境型学习的普及变得更容易,并促进了世界各地多元化教育机构的包容性。
虚拟教室中的隐私问题
在支援XR的虚拟教室中,日益增长的资料隐私和安全问题对其应用构成了重大威胁。 XR系统会捕捉敏感的生物特征和行为数据,这引发了人们对滥用和未授权存取存取的担忧。教育机构在资料处理实务和全球隐私法规合规性方面面临越来越严格的审查。如果没有强大的网路安全框架,违规行为可能会削弱信任,并阻碍XR的大规模应用。这些隐私风险可能会阻碍教育工作者和监管机构全面采用身临其境型教育技术。
新冠疫情加速了数位化和远距学习的转型,显着推动了基于XR的教育解决方案的需求。由于实体教室关闭,XR技术为远距学生提供了身临其境型模拟、虚拟实验室和互动课程。然而,设备製造和供应链的中断导致硬体难以取得。疫情过后,随着混合式和体验式教育的日益普及,教育机构已经认识到XR在虚拟环境中提升学习参与度和连续性的能力。
预计硬体部分将成为预测期内最大的部分
由于教育机构对XR头显、控制器和感测器的需求不断增长,预计硬体领域将在预测期内占据最大的市场份额。学校和大学正在投资VR眼镜、AR显示器和3D投影仪,以促进互动学习体验。硬体的不断进步正在提升视觉清晰度、人体工学和价格承受能力。随着身临其境型学习成为主流,硬体仍然是教育和培训机构部署XR的关键。
预测期内,本地部署部分将以最高复合年增长率成长
受教育园区内对安全且可客製化的XR基础设施日益增长的需求推动,本地部署市场预计将在预测期内实现最高成长率。教育机构更青睐本地部署解决方案,因为它们能够确保资料保护、效能控制以及与现有系统的无缝整合。此外,高频宽需求和延迟问题更利于本地部署。随着学校追求身临其境型、高保真的学习环境,本地部署XR平台预计将获得显着成长。
预计亚太地区将在预测期内占据最大市场份额,这得益于中国、日本、印度和韩国教育产业的快速数字化转型。政府支持智慧教育的倡议,加上对教育科技新兴企业的大力投资,正在推动XR的普及。不断扩展的5G基础设施和价格实惠的XR设备进一步提升了XR的可近性。此外,对STEM教育和技能发展项目的日益重视,也有助于该地区在全球XR教育领域保持主导地位。
预计北美地区在预测期内的复合年增长率最高。这得归功于教育机构获得的强大资金支持以及XR技术在教育领域的早期应用。主流XR硬体和软体开发商的存在正在刺激技术创新和生态系统的成熟。大学和教育机构正在加快步伐,将身临其境型内容融入STEM和医学教育。政府的支持性政策、先进的基础设施以及数位化就绪的消费者正在推动北美XR教育市场的加速成长轨迹。
According to Stratistics MRC, the Global Extended Reality (XR) in Education Market is accounted for $4.3 billion in 2025 and is expected to reach $25.6 billion by 2032 growing at a CAGR of 28.7 % during the forecast period. Extended Reality (XR) in Education is an umbrella term for immersive technologies-Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR)-used to enhance learning. It creates simulated or augmented environments for interactive experiences, like virtual lab simulations or historical site explorations. This approach moves beyond traditional textbooks, fostering deeper engagement, improving knowledge retention, and allowing students to practice skills in safe, controlled virtual settings, thereby revolutionizing pedagogical methods and making complex subjects more accessible and tangible.
According to Meta's Immersive Learning whitepaper, the education sector is the fastest-growing adopter of XR technologies, with the market projected to expand by 38% annually as schools invest in virtual labs and simulations.
Growing adoption of immersive learning tools
The increasing integration of virtual and augmented reality tools into educational curriculums is driving the adoption of XR in education. Fueled by the demand for experiential learning and student engagement, institutions are leveraging XR to simulate real-world environments and enhance concept retention. Universities and corporate training centers are utilizing XR modules for skill-based learning and remote collaboration. Consequently, XR-based immersive learning is becoming a transformative force in digital education and next-generation classroom ecosystems.
High device and setup costs
The significant upfront investment required for XR hardware, software, and supporting infrastructure poses a challenge to widespread adoption. Educational institutions, particularly in developing regions, struggle with budget constraints and maintenance costs associated with advanced XR tools. Additionally, recurring expenses for updates, device calibration, and technical support hinder scalability. The lack of affordable equipment limits deployment in public and small private institutions, restraining market expansion despite rising interest in immersive educational technologies.
Development of affordable XR hardware
The emergence of cost-efficient headsets and portable XR devices is creating strong growth opportunities in the education sector. Hardware manufacturers are focusing on lightweight, energy-efficient, and wireless XR tools that reduce total ownership costs. The integration of open-source XR platforms further enables scalability for budget-sensitive schools and universities. Supported by mass production and technological miniaturization, affordable XR hardware will democratize access to immersive learning, fostering greater inclusion across diverse educational institutions globally.
Privacy concerns in virtual classrooms
Growing data privacy and security concerns within XR-enabled virtual classrooms present a major threat to adoption. XR systems capture sensitive biometric and behavioral data, raising fears of misuse and unauthorized access. Institutions face increasing scrutiny over data handling practices and compliance with global privacy regulations. Without robust cybersecurity frameworks, breaches could erode trust and impede large-scale XR implementation. These privacy risks may discourage educators and regulators from fully endorsing immersive educational technologies.
The COVID-19 pandemic accelerated the shift toward digital and remote learning, significantly boosting demand for XR-based educational solutions. As physical classrooms closed, XR technologies enabled immersive simulations, virtual labs, and interactive lessons for remote students. However, disruptions in device manufacturing and supply chains slowed hardware availability. Post-pandemic, the emphasis on hybrid and experiential education has sustained XR adoption, as institutions increasingly recognize its ability to enhance engagement and learning continuity across virtual environments.
The hardware segment is expected to be the largest during the forecast period
The hardware segment is expected to account for the largest market share during the forecast period, owing to the rising demand for XR headsets, controllers, and sensors in educational setups. Schools and universities are investing in VR goggles, AR displays, and 3D projectors to facilitate interactive learning experiences. Continuous hardware advancements are improving visual clarity, ergonomics, and affordability. As immersive learning becomes mainstream, hardware remains the cornerstone of XR deployment across educational and training institutions.
The on-premises segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the on-premises segment is predicted to witness the highest growth rate, reinforced by the increasing demand for secure and customizable XR infrastructure within educational campuses. Institutions prefer on-premises solutions to ensure data protection, performance control, and seamless integration with existing systems. Moreover, high bandwidth requirements and latency issues drive preference for localized deployment. As schools aim for immersive, high-fidelity learning environments, on-premises XR platforms are expected to gain substantial traction.
During the forecast period, the Asia Pacific region is expected to hold the largest market share, ascribed to rapid digital transformation in the education sector across China, Japan, India, and South Korea. Government initiatives supporting smart education, coupled with strong investments in EdTech startups, are propelling XR adoption. Expanding 5G infrastructure and affordable XR devices further enhance accessibility. Additionally, growing emphasis on STEM education and skill development programs sustains regional dominance in the global XR education landscape.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR associated with strong institutional funding and early adoption of XR technologies in education. The presence of key XR hardware and software developers drives innovation and ecosystem maturity. Universities and training organizations increasingly integrate immersive content for STEM and medical education. Supportive government policies, advanced infrastructure, and high consumer digital readiness collectively reinforce North America's accelerating growth trajectory in the XR education market.
Key players in the market
Some of the key players in Extended Reality (XR) in Education Market include Microsoft Corporation, Meta Platforms, Inc., Google LLC, HTC Corporation, Sony Group Corporation, EON Reality, Inc., zSpace, Inc., VictoryXR, Inc., Avantis Systems Ltd., Samsung Electronics Co. Ltd, Qualcomm Technologies, Inc., Prisms of Reality, Talespin, GigXR, Labster ApS, UbiSim, ARuVR, Bodyswaps, Virti, and Inspirit.
In August 2025, Meta Platforms, Inc. expanded its Ray-Ban Meta smart glasses portfolio with enhanced AI-driven educational features, enabling immersive language learning and real-time science simulations for students.
In July 2025, Google LLC updated its Google Expeditions platform to include AI-personalized XR field trips, allowing educators to tailor virtual experiences based on student performance and curriculum goals.
In June 2025, Labster ApS launched a new series of XR-based virtual science labs integrated with adaptive learning analytics, aimed at improving STEM education outcomes in high schools and universities.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.