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市场调查报告书
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1856811

车载商务与配送整合市场预测至2032年：依商务类型、整合类型、车辆类型、最终用户与地区分類的全球分析

In-Car Commerce & Delivery Integration Market Forecasts to 2032 - Global Analysis By Commerce Type, Integration Type, Vehicle Type, End User and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3个工作天内

价格

根据 Stratistics MRC 预测，全球车载商务和配送整合市场规模预计将在 2025 年达到 14 亿美元，并在 2032 年达到 84 亿美元，预测期内复合年增长率 (CAGR) 为 29.1%。车载商务和配送整合允许驾驶员透过车载资讯娱乐系统进行购物和收货。

这款整合式应用程式使用户能够在驾驶过程中订餐、支付油费和管理小包裹。这项创新融合了便利性和互联性，将汽车转变为数位化中心，实现无缝衔接的行动交易。它透过简化日常任务、支援智慧智慧运输并重新定义消费者与服务的互动方式，提升了使用者体验，使汽车不仅仅是交通工具，更是即时商务和互动平台。

根据《汽车世界》报导，联网汽车正在整合商业平台，使驾驶员能够在行驶途中订购食品、燃料和服务。

车载数位支付方式的普及率不断提高

消费者对便利、无现金行动支付方式的日益青睐，正推动车载数位支付市场成长。在追求便利生活方式和行动钱包普及的推动下，汽车製造商正将安全支付系统直接整合到车载资讯娱乐平台中。在与金融科技公司合作以及智慧车载介面发展趋势的推动下，这一趋势正在提升车内商务体验，实现燃油、停车、通行费和零售商消费的即时支付。监管机构的支持以及消费者对安全车载支付解决方案日益增长的信任，进一步加速了这一趋势的普及。

车辆整合成本

跨车型整合成本仍然是广泛应用的主要障碍。部署嵌入式支付系统需要硬体升级、软体客製化以及跨不同车辆平台的兼容性，这推高了原始设备製造商 (OEM) 的支出。此外，对老旧车辆进行售后改装也会增加复杂性和成本。小型汽车製造商和车队营运商也面临预算限制。因此，各公司正在寻求扩充性的模组化解决方案和共用平台策略，以降低整合成本并加速市场渗透。

与零售商和配送公司建立合作关係

与零售商和配送公司的合作，为车载商务带来了巨大的成长机会。透过合作，用户可以直接在车内介面购买燃油、食品杂货、餐点以及最后一公里配送等服务，享受一体化的购物体验。在连网汽车生态系统和数位市场蓬勃发展的推动下，这些伙伴关係有助于开展会员忠诚度计画、个人化促销活动和便利支付。此外，与物流和电商平台的集成，能够实现即时配送追踪和订单自动履行，从而提升消费者参与度，并为汽车製造商和服务提供者开闢新的获利管道。

用户资料安全和滥用风险

使用者资料的安全性和滥用对车载商务的普及构成重大威胁。连网汽车平台收集敏感的支付、位置和行为数据，这增加了其遭受网路攻击和隐私洩露的风险。不遵守资料保护条例可能导致声誉受损和经济处罚。为了降低风险，汽车製造商和技术供应商正在投资先进的加密技术、多因素身份验证和即时监控。确保建立强大的网路安全框架对于维护消费者信任和支援车载数位商务的发展至关重要。

新冠疫情的影响：

新冠疫情使得非接触式支付和远端订购变得至关重要，加速了车载商务和配送一体化的普及。受日益增长的健康担忧和旅行限制的影响，消费者越来越依赖车载数位化交易进行加油、停车和快速购物。汽车製造商纷纷加快整合安全支付系统，并与配送平台合作，确保服务不间断。疫情过后，人们对便利性、安全性和数位化优先体验的关注将继续推动对连网汽车生态系统的投资，从而支持全球市场的持续扩张。

预计在预测期内，燃油支付板块将成为最大的板块。

由于消费者广泛接受非接触式和行动端燃油交易，预计燃油支付领域在预测期内将占据最大的市场份额。车载资讯娱乐系统整合安全付款闸道，使驾驶者能够无缝完成燃油支付。此外，与加油站网路的合作、会员忠诚度计画以及即时油价更新也提升了用户体验。该领域受益于稳定的需求、高交易频率以及数位汽车支付在各类车辆中日益普及。

预计嵌入式应用领域在预测期内将实现最高的复合年增长率。

由于用于商务、娱乐和配送服务的连网汽车应用发展迅速，嵌入式应用领域预计在预测期内将实现最高成长率。这些应用与车载资讯系统、云端平台和人工智慧主导的个人化功能相集成，可实现流畅的车内交易。汽车製造商对智慧汽车软体的投资不断增加，与金融科技公司和零售商的合作日益密切，以及消费者对数位化优先体验的偏好不断增强，都在加速嵌入式应用的普及，使其成为车载商务市场扩张的关键驱动力。

占比最大的地区：

由于人口密度高、联网汽车普及率高以及消费者对无现金交易的偏好日益增长，亚太地区预计将在预测期内占据最大的市场份额。中国、日本和韩国等国家正透过智慧型手机的高普及率、数位支付基础设施以及物联网车载技术的整合来推动市场成长。此外，政府对智慧运输计画的支持以及消费者在车载技术方面不断增长的支出，也进一步巩固了亚太地区在车载商务和配送一体化生态系统中的领先地位。

复合年增长率最高的地区：

在预测期内，北美预计将呈现最高的复合年增长率，这主要得益于连网汽车平台的快速扩张、金融科技的普及以及消费者对无缝数位化体验的强烈偏好。美国和加拿大正见证着车载商务与燃油、停车、通行费和零售支付的日益融合。此外，汽车製造商、技术供应商和配送公司之间的合作，以及有利的法规结构，正在促进创新并加速技术应用，确保北美继续保持车载数位商务的关键成长市场地位。

免费客製化服务

订阅本报告的用户可享有以下免费客製化服务之一：

  • 公司简介
    • 对其他市场参与者（最多 3 家公司）进行全面分析
    • 对主要企业进行SWOT分析（最多3家公司）
  • 区域细分
    • 根据客户兴趣对主要国家进行市场估算、预测和复合年增长率分析（註：基于可行性检查）
  • 竞争基准化分析
    • 基于产品系列、地域覆盖和策略联盟对主要企业基准化分析

目录

第一章执行摘要

第二章 前言

  • 概述
  • 相关利益者
  • 调查范围
  • 调查方法
    • 资料探勘
    • 数据分析
    • 数据检验
    • 研究途径
  • 研究资讯来源
    • 初级研究资讯来源
    • 次级研究资讯来源
    • 先决条件

第三章 市场趋势分析

  • 司机
  • 抑制因素
  • 机会
  • 威胁
  • 终端用户分析
  • 新兴市场
  • 新冠疫情的影响

第四章 波特五力分析

  • 供应商的议价能力
  • 买方的议价能力
  • 替代品的威胁
  • 新进入者的威胁
  • 竞争对手之间的竞争

5. 全球车载商务和配送整合市场（依商务类型划分）

  • 食物订购
  • 燃油支付
  • 零售购物
  • 支付停车费
  • 杂货
  • 订阅服务

6. 全球车载商务和配送整合市场（依整合类型划分）

  • 嵌入式应用
  • 语音助理
  • 萤幕介面
  • 行动连结
  • 导航基地

7. 全球车载商务和配送整合市场（依车辆类型划分）

  • 搭乘用车
  • 豪华轿车
  • 共享出行

8. 全球车载商务和配送整合市场（依最终用户划分）

  • 司机
  • 乘客
  • 通勤者
  • 商务旅客
  • 其他最终用户

9. 全球车载商务和配送整合市场（按地区划分）

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 义大利
    • 法国
    • 西班牙
    • 其他欧洲
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 澳洲
    • 纽西兰
    • 韩国
    • 亚太其他地区
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 其他南美洲
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 卡达
    • 南非
    • 其他中东和非洲地区

第十章：重大进展

  • 协议、伙伴关係、合作和合资企业
  • 收购与併购
  • 新产品上市
  • 业务拓展
  • 其他关键策略

第十一章 企业概况

  • Amazon
  • Walmart
  • Shell
  • ExxonMobil
  • PayPal
  • Visa Inc.
  • Mastercard
  • Ford Motor Company
  • GM（OnStar）
  • Tesla
  • BMW
  • Toyota
  • General Motors
  • AutoZone
  • Domino's Pizza
  • Uber
Product Code: SMRC31683

According to Stratistics MRC, the Global In-Car Commerce & Delivery Integration Market is accounted for $1.4 billion in 2025 and is expected to reach $8.4 billion by 2032 growing at a CAGR of 29.1% during the forecast period. In-Car Commerce & Delivery Integration enables drivers to make purchases or receive deliveries through their vehicle's infotainment system. With integrated apps, users can order food, pay for fuel, or manage parcels while driving. This innovation merges convenience with connectivity, turning vehicles into digital hubs for seamless, on-the-go transactions. It enhances user experience by streamlining everyday tasks, supporting smart mobility, and redefining how consumers interact with services-making cars not just transport tools but platforms for real-time commerce and engagement.

According to Automotive World, connected vehicles are integrating commerce platforms that allow drivers to order food, fuel, and services en route, turning cars into transactional hubs.

Market Dynamics:

Driver:

Rising in-vehicle digital payment adoption

Rising in-vehicle digital payment adoption is propelling market growth as consumers increasingly prefer seamless, cashless transactions while on the move. Fueled by convenience-driven lifestyles and expanding mobile wallet penetration, automotive OEMs are integrating secure payment systems directly into infotainment platforms. Spurred by partnerships with fintech firms and smart vehicle interfaces, this trend enhances in-car commerce experiences, enabling fuel, parking, toll, and retail payments in real time. Adoption is further accelerated by regulatory encouragement and increasing consumer trust in secure automotive payment solutions.

Restraint:

Integration cost across vehicle models

Integration cost across vehicle models remains a key restraint for widespread adoption. Deploying embedded payment systems requires hardware upgrades, software customization, and compatibility across diverse vehicle platforms, driving up OEM expenditure. Additionally, aftermarket retrofitting for older fleets adds complexity and cost. The high financial investment may limit adoption to premium vehicles initially, while smaller automakers and fleet operators face budget constraints. Companies are thus exploring scalable modular solutions and shared-platform strategies to reduce integration costs and encourage market penetration.

Opportunity:

Partnerships with retail and delivery firms

Partnerships with retail and delivery firms present significant growth opportunities in in-car commerce. Collaboration enables integrated purchase experiences for fuel, groceries, meals, and last-mile deliveries directly from the vehicle interface. Spurred by the rise of connected vehicle ecosystems and digital marketplaces, these partnerships facilitate loyalty programs, personalized promotions, and seamless payments. Moreover, integration with logistics and e-commerce platforms enables real-time delivery tracking and automated order fulfillment, strengthening consumer engagement and opening new monetization channels for automakers and service providers alike.

Threat:

User data security and misuse risks

User data security and misuse risks pose a major threat to in-car commerce adoption. Connected vehicle platforms collect sensitive payment, location, and behavioral data, increasing exposure to cyberattacks and privacy breaches. Non-compliance with data protection regulations may result in reputational damage and financial penalties. To mitigate risks, OEMs and tech providers are investing in advanced encryption, multi-factor authentication, and real-time monitoring. Ensuring robust cybersecurity frameworks is critical to maintain consumer confidence and support the growth of digital in-vehicle transactions.

Covid-19 Impact:

The COVID-19 pandemic accelerated adoption of in-car commerce and delivery integration as contactless payment and remote ordering became essential. Spurred by heightened health concerns and mobility restrictions, consumers increasingly relied on digital in-vehicle transactions for fuel, parking, and quick-commerce orders. Automakers expedited integration of secure payment systems and partnered with delivery platforms to ensure uninterrupted services. Post-pandemic, the focus on convenience, safety, and digital-first experiences continues to drive investments in connected vehicle ecosystems, supporting sustained market expansion globally.

The fuel payment segment is expected to be the largest during the forecast period

The fuel payment segment is expected to account for the largest market share during the forecast period, resulting from widespread consumer adoption of contactless and mobile-based fuel transactions. Fueled by the integration of secure payment gateways in infotainment systems, drivers can complete refueling payments seamlessly. Additionally, partnerships with fuel station networks, loyalty programs, and real-time fuel price updates are enhancing user experience. The segment benefits from consistent demand, high transaction frequency, and growing acceptance of digital automotive payments across multiple vehicle classes.

The embedded app segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the embedded app segment is predicted to witness the highest growth rate, propelled by the increasing development of connected vehicle applications for commerce, entertainment, and delivery services. Fueled by integration with telematics, cloud platforms, and AI-driven personalization, these apps provide frictionless in-car transactions. Growing OEM investment in smart vehicle software, partnerships with fintech and retail firms, and rising consumer inclination toward digital-first experiences are accelerating adoption, making embedded apps a key driver of in-car commerce market expansion.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share, attributed to its dense urban population, rapid adoption of connected vehicles, and increasing preference for cashless transactions. Countries such as China, Japan, and South Korea are driving market growth through high smartphone penetration, digital payment infrastructure, and integration of IoT-enabled automotive technologies. Moreover, government support for smart mobility initiatives and rising consumer spending on in-vehicle tech are consolidating Asia Pacific's leadership in the in-car commerce and delivery integration ecosystem.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR associated with the rapid expansion of connected vehicle platforms, widespread fintech adoption, and strong consumer preference for seamless digital experiences. The U.S. and Canada are witnessing growing integration of in-car commerce with fuel, parking, toll, and retail payments. Additionally, collaborations between automakers, technology providers, and delivery firms, combined with favorable regulatory frameworks, are fostering innovation, accelerating adoption, and ensuring North America remains a key growth market in the in-vehicle digital commerce sector.

Key players in the market

Some of the key players in In-Car Commerce & Delivery Integration Market include Amazon, Walmart, Shell, ExxonMobil, PayPal, Visa Inc., Mastercard, Ford Motor, GM (OnStar), Tesla, BMW, Toyota, General Motors, AutoZone, Domino's, Uber, and Lyft.

Key Developments:

In October 2025, Amazon announced the expansion of its "Amazon Key In-Car Delivery" service to include Walmart and AutoZone orders. Through the Alexa Auto platform, drivers can now grant secure, one-time vehicle access for a wider range of packages and same-day auto part deliveries directly to their parked car.

In September 2025, GM (OnStar) launched its new "Marketplace Rewards" program. The enhanced in-vehicle platform now syncs driver preferences with loyalty programs at partners like ExxonMobil and Shell, allowing users to seamlessly pay for fuel and earn points directly through their car's infotainment screen, with automatic routing to the selected station.

In August 2025, Ford Motor unveiled a deep integration of Domino's "Dom Carside Delivery" into the latest version of its SYNC(R) system. The feature allows Ford drivers to pre-order and pay for pizza, automatically notifying the restaurant of their arrival and enabling hands-free trunk delivery upon authentication at the store.

Commerce Types Covered:

  • Food Ordering
  • Fuel Payment
  • Retail Shopping
  • Parking Payment
  • Groceries
  • Subscription Services

Integration Types Covered:

  • Embedded App
  • Voice Assistant
  • Screen Interface
  • Mobile Link
  • Navigation-Based

Vehicle Types Covered:

  • Passenger Cars
  • Luxury Cars
  • Shared Mobility

End Users Covered:

  • Drivers
  • Passengers
  • Commuters
  • Business Travelers
  • Other End Users

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 End User Analysis
  • 3.7 Emerging Markets
  • 3.8 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global In-Car Commerce & Delivery Integration Market, By Commerce Type

  • 5.1 Introduction
  • 5.2 Food Ordering
  • 5.3 Fuel Payment
  • 5.4 Retail Shopping
  • 5.5 Parking Payment
  • 5.6 Groceries
  • 5.7 Subscription Services

6 Global In-Car Commerce & Delivery Integration Market, By Integration Type

  • 6.1 Introduction
  • 6.2 Embedded App
  • 6.3 Voice Assistant
  • 6.4 Screen Interface
  • 6.5 Mobile Link
  • 6.6 Navigation-Based

7 Global In-Car Commerce & Delivery Integration Market, By Vehicle Type

  • 7.1 Introduction
  • 7.2 Passenger Cars
  • 7.3 Luxury Cars
  • 7.4 Shared Mobility

8 Global In-Car Commerce & Delivery Integration Market, By End User

  • 8.1 Introduction
  • 8.2 Drivers
  • 8.3 Passengers
  • 8.4 Commuters
  • 8.5 Business Travelers
  • 8.6 Other End Users

9 Global In-Car Commerce & Delivery Integration Market, By Geography

  • 9.1 Introduction
  • 9.2 North America
    • 9.2.1 US
    • 9.2.2 Canada
    • 9.2.3 Mexico
  • 9.3 Europe
    • 9.3.1 Germany
    • 9.3.2 UK
    • 9.3.3 Italy
    • 9.3.4 France
    • 9.3.5 Spain
    • 9.3.6 Rest of Europe
  • 9.4 Asia Pacific
    • 9.4.1 Japan
    • 9.4.2 China
    • 9.4.3 India
    • 9.4.4 Australia
    • 9.4.5 New Zealand
    • 9.4.6 South Korea
    • 9.4.7 Rest of Asia Pacific
  • 9.5 South America
    • 9.5.1 Argentina
    • 9.5.2 Brazil
    • 9.5.3 Chile
    • 9.5.4 Rest of South America
  • 9.6 Middle East & Africa
    • 9.6.1 Saudi Arabia
    • 9.6.2 UAE
    • 9.6.3 Qatar
    • 9.6.4 South Africa
    • 9.6.5 Rest of Middle East & Africa

10 Key Developments

  • 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 10.2 Acquisitions & Mergers
  • 10.3 New Product Launch
  • 10.4 Expansions
  • 10.5 Other Key Strategies

11 Company Profiling

  • 11.1 Amazon
  • 11.2 Walmart
  • 11.3 Shell
  • 11.4 ExxonMobil
  • 11.5 PayPal
  • 11.6 Visa Inc.
  • 11.7 Mastercard
  • 11.8 Ford Motor Company
  • 11.9 GM (OnStar)
  • 11.10 Tesla
  • 11.11 BMW
  • 11.12 Toyota
  • 11.13 General Motors
  • 11.14 AutoZone
  • 11.15 Domino's Pizza
  • 11.16 Uber

List of Tables

  • Table 1 Global In-Car Commerce & Delivery Integration Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global In-Car Commerce & Delivery Integration Market Outlook, By Commerce Type (2024-2032) ($MN)
  • Table 3 Global In-Car Commerce & Delivery Integration Market Outlook, By Food Ordering (2024-2032) ($MN)
  • Table 4 Global In-Car Commerce & Delivery Integration Market Outlook, By Fuel Payment (2024-2032) ($MN)
  • Table 5 Global In-Car Commerce & Delivery Integration Market Outlook, By Retail Shopping (2024-2032) ($MN)
  • Table 6 Global In-Car Commerce & Delivery Integration Market Outlook, By Parking Payment (2024-2032) ($MN)
  • Table 7 Global In-Car Commerce & Delivery Integration Market Outlook, By Groceries (2024-2032) ($MN)
  • Table 8 Global In-Car Commerce & Delivery Integration Market Outlook, By Subscription Services (2024-2032) ($MN)
  • Table 9 Global In-Car Commerce & Delivery Integration Market Outlook, By Integration Type (2024-2032) ($MN)
  • Table 10 Global In-Car Commerce & Delivery Integration Market Outlook, By Embedded App (2024-2032) ($MN)
  • Table 11 Global In-Car Commerce & Delivery Integration Market Outlook, By Voice Assistant (2024-2032) ($MN)
  • Table 12 Global In-Car Commerce & Delivery Integration Market Outlook, By Screen Interface (2024-2032) ($MN)
  • Table 13 Global In-Car Commerce & Delivery Integration Market Outlook, By Mobile Link (2024-2032) ($MN)
  • Table 14 Global In-Car Commerce & Delivery Integration Market Outlook, By Navigation-Based (2024-2032) ($MN)
  • Table 15 Global In-Car Commerce & Delivery Integration Market Outlook, By Vehicle Type (2024-2032) ($MN)
  • Table 16 Global In-Car Commerce & Delivery Integration Market Outlook, By Passenger Cars (2024-2032) ($MN)
  • Table 17 Global In-Car Commerce & Delivery Integration Market Outlook, By Luxury Cars (2024-2032) ($MN)
  • Table 18 Global In-Car Commerce & Delivery Integration Market Outlook, By Shared Mobility (2024-2032) ($MN)
  • Table 19 Global In-Car Commerce & Delivery Integration Market Outlook, By End User (2024-2032) ($MN)
  • Table 20 Global In-Car Commerce & Delivery Integration Market Outlook, By Drivers (2024-2032) ($MN)
  • Table 21 Global In-Car Commerce & Delivery Integration Market Outlook, By Passengers (2024-2032) ($MN)
  • Table 22 Global In-Car Commerce & Delivery Integration Market Outlook, By Commuters (2024-2032) ($MN)
  • Table 23 Global In-Car Commerce & Delivery Integration Market Outlook, By Business Travelers (2024-2032) ($MN)
  • Table 24 Global In-Car Commerce & Delivery Integration Market Outlook, By Other End Users (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.