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市场调查报告书
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1856824

城市餐车市场预测至2032年：按菜系类型、车辆类型、服务类型、最终用户和地区分類的全球分析

Urban Food Truck Market Forecasts to 2032 - Global Analysis By Cuisine Type (Fast-Food, Ethnic Cuisine, Gourmet Street Food, Desserts & Beverages, and Healthy Meals), Vehicle Type, Service Type, End User and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3个工作天内

价格

根据 Stratistics MRC 的数据，预计到 2025 年，全球城市餐车市场规模将达到 54 亿美元，到 2032 年将达到 83 亿美元，预测期内复合年增长率为 6.2%。

城市餐车是移动厨房，在繁华的街道、活动场所和商业区等城市环境中提供新鲜烹调的餐点。它们提供丰富多样、创意十足的美食，兼具灵活性和烹饪创意。这些餐车提供价格亲民、方便快速的餐饮选择，同时帮助创业者触达多元化的受众群体，并快速适应城市餐饮潮流。其移动性也支援餐车进行菜餚试验、推出季节性菜单以及与顾客直接互动。作为现代都市文化的一部分，餐车在充满活力的城市景观中提升了餐饮的便利性、美味性和社区主导体验。

对行动美食餐饮体验的需求

人们对行动美食体验的需求正在推动城市餐车市场的成长。在都市化、快节奏生活方式和不断变化的消费者偏好的驱动下，餐车提供便利、新颖且多样化的餐饮选择。社群媒体趋势、美食节和快闪活动的兴起，吸引着寻求独特美食体验的美食爱好者。厨房的灵活性、卫生标准以及品牌建立的投入，都进一步提升了餐车的吸引力。这一趋势正在推动市场扩张，使成熟和新兴的经营者都能有效率地拓展业务。

分区和营业执照方面的障碍

区域规划和许可证审批方面的障碍仍然是城市餐车市场发展面临的重大限制。严格的市政法规、受限的停车区域以及营业季节限制，都加剧了餐车在路线规划和业务永续营运连续性方面所面临的挑战。遵守健康、安全和许可证标准也增加了行政负担。这些限制因素阻碍了餐车在高需求都市区市场的渗透。经营者必须熟悉法律规范，优化路线策略，并与地方政府合作，才能在最大限度降低法律风险的同时，维持营运。

引入行动支付和电子菜单

行动支付和电子菜单的普及为城市餐车市场带来了巨大的发展机会。非接触式交易、应用程式点餐和QR码菜单的兴起，提升了顾客的便利性，缩短了等待时间。与忠诚度计画和即时库存管理系统的整合，有助于提高顾客的重复购买率和营运效率。透过电子点餐所获得的进阶分析数据，能够深入了解消费者行为，进而优化菜单。采用这些技术能够增强竞争优势，并为全球范围内的成长、扩充性和提升顾客体验铺平道路。

来自速食店的竞争

来自速食店的竞争对城市餐车市场构成了显着威胁。在成熟品牌、标准化产品和更高行销预算的推动下，餐车面临如何吸引稳定客流的挑战。消费者对品牌体验和品质一致性的偏好可能会限制餐车的盈利。季节性需求波动和城市拥塞进一步加剧了竞争压力。经营者必须在菜餚、品牌和移动性方面进行创新，才能使产品脱颖而出，保持顾客忠诚度，并降低来自快餐店竞争的风险。

新冠疫情的影响：

新冠疫情期间，封城、人流减少和保持社交距离等措施扰乱了都市区的餐车运作。受这些限制的影响，许多经营者转向线上订餐、无接触配送和路边取餐模式。注重健康的消费者和通讯协定促使行动厨房和卫生规范的普及。疫情后的復苏加速了数位化平台、路线优化和本地行销的推广。这些调整增强了餐车的韧性，扩大了客户覆盖范围，并将餐车在全球范围内定位为一种便利且灵活的城市餐饮解决方案。

预计在预测期内，速食业将成为最大的细分市场。

由于消费者对快速、实惠、方便的餐食需求旺盛，预计速食业在预测期内将占据最大的市场份额。在快节奏的都市区和便利消费趋势的推动下，快餐车吸引了大量回头客。在菜单创新、社群媒体行销和活动式销售的推动下，快餐车产业正主导着城市餐车市场。经营者正利用技术、灵活性和品牌建立来满足多样化的消费者需求，并有效率地扩大市场份额。

预计在预测期内，电动卡车细分市场将以最高的复合年增长率成长。

预计在预测期内，电动卡车细分市场将实现最高成长率，这主要得益于环保法规、燃料成本下降以及电动车普及率的提高。在零排放倡议和消费者永续性的推动下，电动餐车能够减少碳排放和营运成本。电池容量、充电基础设施和路线优化的技术进步将加速电动卡车的普及。与行动订餐应用程式和智慧车队管理系统的整合将提高效率，从而推动全球电动卡车市场实现强劲成长和较高的复合年增长率。

比最大的地区

在预测期内，亚太地区预计将占据最大的市场份额，这主要得益于其密集的城市人口、不断增长的可支配收入以及日益兴起的餐车文化。中国、印度和日本等国家正见证着行动餐饮体验的蓬勃发展。在美食节、社群媒体趋势以及政府对微企业支持的推动下，该地区在城市餐车市场占据主导地位。不断增长的消费群和基础设施投资正在巩固亚太地区的全球领先地位。

复合年增长率最高的地区：

在预测期内，北美预计将实现最高的复合年增长率，这主要得益于消费者对便利性、美食体验和行动餐饮创新日益增长的需求。在都市生活方式趋势、技术驱动的订餐平台以及永续性措施的推动下，餐车业者正在扩大车队规模和服务范围。美国和加拿大正着力发展电动餐车、数位化菜单和行销整合，以拓展业务。这些因素正在推动北美乃至全球市场的快速成长，并为其註入强劲动力。

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  • 公司简介
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  • 区域细分
    • 根据客户兴趣对主要国家进行市场估算、预测和复合年增长率分析（註：基于可行性检查）
  • 竞争基准化分析
    • 基于产品系列、地域覆盖和策略联盟对主要企业基准化分析

目录

第一章执行摘要

第二章 前言

  • 概述
  • 相关利益者
  • 调查范围
  • 调查方法
    • 资料探勘
    • 数据分析
    • 数据检验
    • 研究途径
  • 研究资讯来源
    • 初级研究资讯来源
    • 次级研究资讯来源
    • 先决条件

第三章 市场趋势分析

  • 司机
  • 抑制因素
  • 机会
  • 威胁
  • 终端用户分析
  • 新兴市场
  • 新冠疫情的影响

第四章 波特五力分析

  • 供应商的议价能力
  • 买方的议价能力
  • 替代品的威胁
  • 新进入者的威胁
  • 竞争对手之间的竞争

5. 全球城市餐车市场（依菜系类型划分）

  • 速食
  • 民族料理
  • 精緻街头美食
  • 甜点和饮料
  • 健康饮食

6. 全球城市餐车市场（依车辆类型划分）

  • 标准卡车
  • 货车
  • 拖车
  • 电动卡车

7. 全球城市餐车市场按服务类型划分

  • 固定位置服务
  • 行动服务
  • 活动餐饮
  • 企业服务

第八章 全球城市餐车市场（依最终用户划分）

  • 消费者
  • 上班族
  • 活动参与者
  • 游客
  • 学生

9. 全球城市餐车市场（按地区划分）

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 义大利
    • 法国
    • 西班牙
    • 其他欧洲
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 澳洲
    • 纽西兰
    • 韩国
    • 亚太其他地区
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 其他南美洲
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 卡达
    • 南非
    • 其他中东和非洲地区

第十章：重大进展

  • 协议、伙伴关係、合作和合资企业
  • 收购与併购
  • 新产品上市
  • 业务拓展
  • 其他关键策略

第十一章 企业概况

  • Roaming Hunger
  • Kogi BBQ
  • The Halal Guys
  • Big Gay Ice Cream
  • Cousins Maine Lobster
  • Biryani Cart
  • Coolhaus
  • The Cinnamon Snail
  • Nomad Chef
  • Taco Bus
  • The Grilled Cheese Truck
  • Wafels & Dinges
  • Diablo Food Truck
  • Curbside Kitchen
  • Rickshaw Stop
Product Code: SMRC31696

According to Stratistics MRC, the Global Urban Food Truck Market is accounted for $5.4 billion in 2025 and is expected to reach $8.3 billion by 2032 growing at a CAGR of 6.2% during the forecast period. Urban Food Trucks are mobile kitchens serving freshly prepared food in city environments like busy streets, events, or business districts. They offer diverse cuisines and inventive dishes, blending flexibility with culinary creativity. These trucks provide affordable, accessible dining while enabling entrepreneurs to reach varied audiences and respond swiftly to urban food trends. Their mobility supports experimentation, seasonal menus, and direct customer engagement. As part of modern urban culture, food trucks enhance convenience, flavor, and community-driven dining experiences across dynamic cityscapes.

Market Dynamics:

Driver:

Demand for mobile gourmet dining experiences

Demand for mobile gourmet dining experiences is propelling growth in the urban food truck market. Fueled by urbanization, busy lifestyles, and evolving consumer preferences, food trucks offer convenience, novelty, and diverse cuisine options. Spurred by social media trends, food festivals, and pop-up events, mobile dining attracts food enthusiasts seeking unique culinary experiences. Investments in kitchen mobility, hygiene standards, and branding enhance appeal. This trend is driving market expansion, enabling both established and emerging operators to scale operations efficiently.

Restraint:

Zoning and operational permit hurdles

Zoning and operational permit hurdles remain a key restraint for the urban food truck market. Spurred by strict municipal regulations, limited parking zones, and operational timing restrictions, trucks face challenges in route planning and business continuity. Compliance with health, safety, and licensing standards adds administrative burdens. These constraints limit market penetration in high-demand urban areas. Operators must navigate regulatory frameworks, optimize route strategies, and engage with local authorities to sustain operations while minimizing legal risks.

Opportunity:

Mobile payment and digital menu adoption

Mobile payment and digital menu adoption present significant opportunities in the urban food truck market. Spurred by contactless transactions, app-based ordering, and QR-code menus, operators enhance customer convenience and reduce wait times. Integration with loyalty programs and real-time inventory management drives repeat purchases and operational efficiency. Advanced analytics from digital ordering provides insights into consumer behavior, enabling menu optimization. Adoption of these technologies strengthens competitiveness and opens avenues for growth, scalability, and enhanced customer experience globally.

Threat:

Competition from quick-service restaurants

Competition from quick-service restaurants poses a notable threat to the urban food truck market. Spurred by established brands, standardized offerings, and larger marketing budgets, food trucks face challenges in attracting consistent customer traffic. Consumer preference for branded experiences and perceived quality consistency can limit truck profitability. Seasonal demand fluctuations and urban congestion further intensify competitive pressure. Operators must innovate in cuisine, branding, and mobility to differentiate services, maintain customer loyalty, and mitigate risks posed by QSR competitors.

Covid-19 Impact:

The COVID-19 pandemic disrupted urban food truck operations due to lockdowns, reduced foot traffic, and social distancing mandates. Spurred by these restrictions, many operators shifted to online ordering, contactless delivery, and curbside pickup models. Health-conscious consumers and safety protocols prompted adaptation of mobile kitchens and hygiene practices. Post-pandemic recovery accelerated adoption of digital platforms, route optimization, and localized marketing. These adjustments strengthened resilience, expanded customer reach, and positioned food trucks as convenient, flexible urban dining solutions globally.

The fast-food segment is expected to be the largest during the forecast period

The fast-food segment is expected to account for the largest market share during the forecast period, owing to high consumer demand for quick, affordable, and convenient meals. Fueled by busy urban lifestyles and on-the-go consumption trends, fast-food trucks attract repeat patronage. Spurred by menu innovation, social media marketing, and event-based sales, this segment dominates the urban food truck landscape. Operators leverage technology, mobility, and branding to meet diverse consumer needs and expand market share efficiently.

The electric trucks segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the electric trucks segment is predicted to witness the highest growth rate, reinforced by environmental regulations, fuel cost savings, and rising EV adoption. Spurred by zero-emission initiatives and sustainability-conscious consumers, electric food trucks reduce carbon footprint and operating expenses. Technological advancements in battery capacity, charging infrastructure, and route optimization accelerate adoption. Integration with mobile ordering apps and smart fleet management enhances efficiency, driving robust growth and strong CAGR for electric trucks globally.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share, ascribed to dense urban populations, rising disposable incomes, and increasing food truck culture. Countries like China, India, and Japan are witnessing growing adoption of mobile dining experiences. Spurred by food festivals, social media trends, and government support for micro-enterprises, the region dominates the urban food truck market. Expanding consumer base and infrastructure investments reinforce Asia Pacific's leadership globally.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR associated with increasing consumer preference for convenience, gourmet experiences, and mobile dining innovation. Spurred by urban lifestyle trends, tech-enabled ordering platforms, and sustainability initiatives, food truck operators are expanding fleets and services. The U.S. and Canada focus on electric trucks, digital menus, and marketing integration to enhance reach. These factors drive rapid growth, establishing strong market momentum in North America and globally.

Key players in the market

Some of the key players in Urban Food Truck Market include Roaming Hunger, Kogi BBQ, The Halal Guys, Big Gay Ice Cream, Cousins Maine Lobster, Biryani Cart, Coolhaus, The Cinnamon Snail, Nomad Chef, Taco Bus, The Grilled Cheese Truck, Wafels & Dinges, Diablo Food Truck, Curbside Kitchen, Rickshaw Stop, and The Lobos Truck.

Key Developments:

In October 2025, The Halal Guys launched its "Halal Guys Live Tracker" app, powered by a partnership with Roaming Hunger. The system provides real-time GPS location, current wait times, and a "Pre-Cart" feature that allows customers to order and pay ahead, skipping the line entirely at their iconic yellow trucks.

In September 2025, Kogi BBQ announced a major expansion of its "Kogi Taqueria" fleet with five new, fully electric food trucks. The new vehicles feature onboard battery systems that power all cooking equipment, eliminating generator noise and emissions, and allowing them to operate in strict "quiet zones" and green districts of Los Angeles.

In August 2025, Cousins Maine Lobster unveiled its new "Cousins Kitchen" initiative, a series of stationary, truck-adjacent pop-up "shacks" in high-foot-traffic areas. These locations act as a permanent base to supplement the mobile trucks, featuring an expanded menu and dedicated space for catering order pickups.

Cuisine Types Covered:

  • Fast-Food
  • Ethnic Cuisine
  • Gourmet Street Food
  • Desserts & Beverages
  • Healthy Meals

Vehicle Types Covered:

  • Standard Trucks
  • Vans
  • Trailers
  • Electric Trucks

Service Types Covered:

  • Fixed Location Service
  • Mobile Service
  • Event Catering
  • Corporate Services

End Users Covered:

  • Shoppers
  • Office Workers
  • Event Attendees
  • Tourists
  • Students

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 End User Analysis
  • 3.7 Emerging Markets
  • 3.8 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Urban Food Truck Market, By Cuisine Type

  • 5.1 Introduction
  • 5.2 Fast-Food
  • 5.3 Ethnic Cuisine
  • 5.4 Gourmet Street Food
  • 5.5 Desserts & Beverages
  • 5.6 Healthy Meals

6 Global Urban Food Truck Market, By Vehicle Type

  • 6.1 Introduction
  • 6.2 Standard Trucks
  • 6.3 Vans
  • 6.4 Trailers
  • 6.5 Electric Trucks

7 Global Urban Food Truck Market, By Service Type

  • 7.1 Introduction
  • 7.2 Fixed Location Service
  • 7.3 Mobile Service
  • 7.4 Event Catering
  • 7.5 Corporate Services

8 Global Urban Food Truck Market, By End User

  • 8.1 Introduction
  • 8.2 Shoppers
  • 8.3 Office Workers
  • 8.4 Event Attendees
  • 8.5 Tourists
  • 8.6 Students

9 Global Urban Food Truck Market, By Geography

  • 9.1 Introduction
  • 9.2 North America
    • 9.2.1 US
    • 9.2.2 Canada
    • 9.2.3 Mexico
  • 9.3 Europe
    • 9.3.1 Germany
    • 9.3.2 UK
    • 9.3.3 Italy
    • 9.3.4 France
    • 9.3.5 Spain
    • 9.3.6 Rest of Europe
  • 9.4 Asia Pacific
    • 9.4.1 Japan
    • 9.4.2 China
    • 9.4.3 India
    • 9.4.4 Australia
    • 9.4.5 New Zealand
    • 9.4.6 South Korea
    • 9.4.7 Rest of Asia Pacific
  • 9.5 South America
    • 9.5.1 Argentina
    • 9.5.2 Brazil
    • 9.5.3 Chile
    • 9.5.4 Rest of South America
  • 9.6 Middle East & Africa
    • 9.6.1 Saudi Arabia
    • 9.6.2 UAE
    • 9.6.3 Qatar
    • 9.6.4 South Africa
    • 9.6.5 Rest of Middle East & Africa

10 Key Developments

  • 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 10.2 Acquisitions & Mergers
  • 10.3 New Product Launch
  • 10.4 Expansions
  • 10.5 Other Key Strategies

11 Company Profiling

  • 11.1 Roaming Hunger
  • 11.2 Kogi BBQ
  • 11.3 The Halal Guys
  • 11.4 Big Gay Ice Cream
  • 11.5 Cousins Maine Lobster
  • 11.6 Biryani Cart
  • 11.7 Coolhaus
  • 11.8 The Cinnamon Snail
  • 11.9 Nomad Chef
  • 11.10 Taco Bus
  • 11.11 The Grilled Cheese Truck
  • 11.12 Wafels & Dinges
  • 11.13 Diablo Food Truck
  • 11.14 Curbside Kitchen
  • 11.15 Rickshaw Stop

List of Tables

  • Table 1 Global Urban Food Truck Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Urban Food Truck Market Outlook, By Cuisine Type (2024-2032) ($MN)
  • Table 3 Global Urban Food Truck Market Outlook, By Fast-Food (2024-2032) ($MN)
  • Table 4 Global Urban Food Truck Market Outlook, By Ethnic Cuisine (2024-2032) ($MN)
  • Table 5 Global Urban Food Truck Market Outlook, By Gourmet Street Food (2024-2032) ($MN)
  • Table 6 Global Urban Food Truck Market Outlook, By Desserts & Beverages (2024-2032) ($MN)
  • Table 7 Global Urban Food Truck Market Outlook, By Healthy Meals (2024-2032) ($MN)
  • Table 8 Global Urban Food Truck Market Outlook, By Vehicle Type (2024-2032) ($MN)
  • Table 9 Global Urban Food Truck Market Outlook, By Standard Trucks (2024-2032) ($MN)
  • Table 10 Global Urban Food Truck Market Outlook, By Vans (2024-2032) ($MN)
  • Table 11 Global Urban Food Truck Market Outlook, By Trailers (2024-2032) ($MN)
  • Table 12 Global Urban Food Truck Market Outlook, By Electric Trucks (2024-2032) ($MN)
  • Table 13 Global Urban Food Truck Market Outlook, By Service Type (2024-2032) ($MN)
  • Table 14 Global Urban Food Truck Market Outlook, By Fixed Location Service (2024-2032) ($MN)
  • Table 15 Global Urban Food Truck Market Outlook, By Mobile Service (2024-2032) ($MN)
  • Table 16 Global Urban Food Truck Market Outlook, By Event Catering (2024-2032) ($MN)
  • Table 17 Global Urban Food Truck Market Outlook, By Corporate Services (2024-2032) ($MN)
  • Table 18 Global Urban Food Truck Market Outlook, By End User (2024-2032) ($MN)
  • Table 19 Global Urban Food Truck Market Outlook, By Shoppers (2024-2032) ($MN)
  • Table 20 Global Urban Food Truck Market Outlook, By Office Workers (2024-2032) ($MN)
  • Table 21 Global Urban Food Truck Market Outlook, By Event Attendees (2024-2032) ($MN)
  • Table 22 Global Urban Food Truck Market Outlook, By Tourists (2024-2032) ($MN)
  • Table 23 Global Urban Food Truck Market Outlook, By Students (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.