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市场调查报告书
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1876744

本地活动发现平台市场预测至2032年：按平台类型、活动类型、收入模式、功能整合、部署类型、最终用户和地区分類的全球分析

Local Event Discovery Platforms Market Forecasts to 2032 - Global Analysis By Platform Type (Mobile Applications and Web-Based Platforms), Event Type, Revenue Model, Feature Integration, Deployment Type, End User and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3个工作天内

价格

根据 Stratistics MRC 的一项研究，全球本地活动发现平台市场预计到 2025 年价值 76 亿美元，到 2032 年达到 170 亿美元，在预测期内以 12.1% 的复合年增长率增长。

本地活动发现平台是数位解决方案（通常是行动应用程式或网页入口网站），旨在帮助使用者搜寻、探索和参与附近的活动。这些平台汇总研讨会、节庆活动、工作坊、文化活动、体育赛事和社区聚会的即时数据，并根据用户的兴趣、位置和社交网络提供个人化推荐。透过整合定位技术、人工智慧驱动的分析和社群媒体功能，这些平台能够提高活动组织者和参与者的认知度和参与度。除了提供便利之外，它们还能促进社区互动，支持当地经济发展，振兴小规模场馆和艺术家，并为当地居民提供量身订製的活动发现体验。

数位化和行动通讯的普及

快速的数位化和智慧型手机的普及正在推动本地活动发现平台的发展。随着消费者越来越依赖行动装置进行娱乐和社交互动，这些平台提供了一种便捷的方式来发现附近的活动。日益增强的网路连线、行动应用程式和人工智慧驱动的通知功能，让参与活动更加轻鬆便捷。此外，网路普及率的提高以及与数位支付系统的整合，进一步提升了使用者的便利性，增强了全球城市居民的活动参与度和参与度。

激烈的竞争与市场饱和

市场竞争激烈且高度分散，许多区域性公司提供类似的活动发现解决方案。这种饱和状态使得差异化难以实现，并降低​​了使用者忠诚度。小规模的平台难以吸引活动组织者并留住收入，尤其是来自知名全球品牌的组织者。此外，持续创新、行销投入和平台更新的需求也增加了营运成本。这些因素共同阻碍了企业的长期成长，并为寻求站稳脚跟的新进入者设置了重重障碍。

文化和社区需求

人们对本土文化、体验式娱乐和社区活动的兴趣日益浓厚，为市场拓展创造了新的机会。消费者越来越渴望获得真实、社交化的体验，进而与周遭环境建立连结。本地活动发现平台在推广这些活动方面发挥关键作用，它们展示文化节、体育赛事、研讨会、社区聚会等各种活动。随着都市区的成长和旅游业的蓬勃发展，人们对个人化本地活动资讯的需求持续增长，这为平台合作和获利提供了巨大的潜力。

安全和隐私问题

资料安全和用户隐私问题对市场构成重大威胁。这些平台严重依赖位置资讯、个人资料和社交媒体整合，这可能导致资料滥用和未授权存取等问题。资料外洩和滥用会损害用户信任和品牌声誉。此外，遵守 GDPR 和 CCPA 等国际资料保护条例也增加了营运的复杂性。如何在个人化和资料安全之间取得平衡，仍然是实现永续成长和维护客户信任的关键挑战。

新冠疫情的感染疾病：

新冠疫情初期，封锁、保持社交定序和活动取消导致实况活动骤减，严重衝击了本地活动发现平台市场。然而，这场危机加速了向线上和混合型活动的转型，促使平台在线上体验和电子票务方面进行创新。随着疫情后经济復苏，人们对线下活动的需求再次回升，平台正努力将数位化的便利性与现实世界的互动结合，以加强社区连结。

预计在预测期内，体育赛事领域将占据最大的市场份额。

由于全球范围内对现场体育赛事和区域性锦标赛的热爱，预计在预测期内，体育赛事板块将占据最大的市场份额。用户越来越依赖发现平台来搜寻和预订足球比赛、马拉松和电子竞技比赛等活动。社群健身和粉丝透过数位管道参与度的不断提高也推动了市场需求。平台与运动组织的合作提高了赛事的可及性，并加强了即时赛事推广策略。

预计在预测期内，活动组织者细分市场将呈现最高的复合年增长率。

在预测期内，活动组织者领域预计将实现最高成长率，这主要得益于数位行销、票务整合和受众分析的需求。主办单位正在利用这些平台有效地推广活动、吸引目标受众，并从用户行为数据中获取洞察。管理活动清单、自动化沟通和获取即时回馈的功能提高了营运效率。随着中小规模组织者纷纷转向线上，对发现和互动工具的需求也持续成长。

占比最大的地区：

由于智慧型手机普及率不断提高以及数位生态系统的快速发展，亚太地区预计将在预测期内占据最大的市场份额。印度、中国、日本和东南亚的都市区文化、社交和娱乐活动激增。政府推行的智慧城市和数位旅游措施进一步推动了平台的使用。庞大的年轻人口、不断增长的可支配收入以及日益增强的社交参与度，使亚太地区成为活动发现创新领域的领先中心。

复合年增长率最高的地区：

在预测期内，北美预计将实现最高的复合年增长率，这主要得益于其成熟的数位基础设施和浓厚的现场娱乐文化。人工智慧驱动的个人化和进阶分析技术的普及正在提升跨平台的使用者体验。此外，主要企业的存在以及对活动技术解决方案的大力投资也推动了成长。随着消费者越来越重视在地体验和社区聚会，北美的活动发现平台预计将持续扩张。

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目录

第一章执行摘要

第二章 前言

  • 概述
  • 相关利益者
  • 调查范围
  • 调查方法
    • 资料探勘
    • 数据分析
    • 数据检验
    • 研究途径
  • 研究材料
    • 原始研究资料
    • 次级研究资讯来源
    • 先决条件

第三章 市场趋势分析

  • 介绍
  • 司机
  • 抑制因素
  • 机会
  • 威胁
  • 终端用户分析
  • 新兴市场
  • 新冠疫情的影响

第四章 波特五力分析

  • 供应商的议价能力
  • 买方的议价能力
  • 替代品的威胁
  • 新进入者的威胁
  • 竞争对手之间的竞争

5. 全球本地活动发现平台市场（依平台类型划分）

  • 介绍
  • 行动应用
  • 网路为基础的平台

6. 全球本地活动发现平台市场（依活动类型划分）

  • 介绍
  • 音乐会
  • 体育赛事
  • 戏剧与表演艺术
  • 美食美酒节
  • 商务会议与人脉拓展
  • 社区和文化活动
  • 教育与研讨会
  • 其他事件类型

7. 全球本地活动发现平台市场依收入模式划分

  • 介绍
  • 基于订阅
  • 佣金制
  • 基于广告
  • 免费增值模式

8. 全球本地活动发现平台市场依功能整合划分

  • 介绍
  • 基于位置的推荐
  • 社群媒体整合
  • 票务销售和支付解决方案
  • 直播和虚拟活动支持
  • 分析与个人化

9. 全球本地事件发现平台市场（依部署类型划分）

  • 介绍
  • 云端基础的
  • 本地部署

第十章 全球本地活动发现平台市场（依最终用户划分）

  • 介绍
  • 活动主办者
  • 场地和主办单位
  • 参与者和消费者
  • 本地企业

第十一章 全球本地活动发现平台市场（按地区划分）

  • 介绍
  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 义大利
    • 法国
    • 西班牙
    • 其他欧洲
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 澳洲
    • 纽西兰
    • 韩国
    • 亚太其他地区
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地区
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 卡达
    • 南非
    • 其他中东和非洲地区

第十二章 重大进展

  • 协议、伙伴关係、合作和合资企业
  • 收购与併购
  • 新产品上市
  • 业务拓展
  • 其他关键策略

第十三章：企业概况

  • Eventbrite
  • Evite
  • Meetup
  • Eventbee
  • Ticketmaster
  • Peatix
  • Cvent
  • Universe
  • Splash
  • Dice FM
  • Bizzabo
  • BookMyShow
  • Hopin
  • Townscript
  • Eventzilla
Product Code: SMRC32375

According to Stratistics MRC, the Global Local Event Discovery Platforms Market is accounted for $7.6 billion in 2025 and is expected to reach $17.0 billion by 2032 growing at a CAGR of 12.1% during the forecast period. Local Event Discovery Platforms are digital solutions typically mobile apps or web-based portals-that help users find, explore, and participate in events happening nearby. These platforms aggregate real-time data on concerts, festivals, workshops, cultural shows, sports events, and community gatherings, offering personalized recommendations based on user interests, location, and social connections. By integrating geolocation, AI-driven analytics, and social media connectivity, they enhance event visibility and engagement for both organizers and attendees. Their role extends beyond convenience they foster community interaction, support local economies, and empower smaller venues and artists by making event discovery accessible and tailored to local audiences.

Market Dynamics:

Driver:

Digitalization & Mobile Adoption

The rapid rise of digitalization and widespread smartphone adoption is driving the growth of local event discovery platforms. With more consumers relying on mobile devices for entertainment and social engagement, these platforms provide a seamless way to discover nearby events. Enhanced connectivity, mobile apps, and AI-powered notifications make participation easier and more spontaneous. Moreover, increasing internet penetration and integration with digital payment systems further boosts user convenience and enhancing accessibility and engagement across global urban populations.

Restraint:

High Competition & Market Saturation

The market faces challenges from intense competition and fragmentation, with numerous regional players offering similar event discovery solutions. This saturation makes differentiation difficult and reduces user loyalty. Smaller platforms struggle to attract event organizers or sustain revenue, especially against established global brands. Additionally, the constant need for innovation, marketing investment, and platform updates increases operational costs. These factors collectively hinder long-term growth and create a barrier for new entrants aiming to establish a strong market foothold.

Opportunity:

Cultural & Community Demand

Growing interest in local culture, experiential entertainment, and community-based activities is fueling new opportunities for market expansion. Consumers are increasingly seeking authentic, socially engaging experiences that connect them with their surroundings. Local event discovery platforms play a vital role in promoting such events by highlighting cultural festivals, sports, workshops, and neighborhood gatherings. As urban populations expand and tourism flourishes, demand for personalized, locally curated event information continues to rise, offering strong potential for platform partnerships and monetization.

Threat:

Security & Privacy Concerns

Concerns regarding data security and user privacy pose significant threats to the market. These platforms rely heavily on geolocation, personal data, and social media integration, which raises issues of data misuse and unauthorized access. Breaches or misuse can damage user trust and brand reputation. Moreover, compliance with global data protection regulations such as GDPR and CCPA adds operational complexity. Balancing personalization with data safety remains a crucial challenge for sustaining growth and maintaining customer confidence.

Covid-19 Impact:

The Covid-19 pandemic initially disrupted the Local Event Discovery Platforms Market as lockdowns, social distancing, and event cancellations led to a steep decline in live gatherings. However, the crisis accelerated the shift toward virtual and hybrid events, prompting platforms to innovate with online experiences and digital ticketing. Post-pandemic recovery has reignited demand for in-person events, with platforms now blending digital convenience and real-world engagement to enhance community connectivity.

The sports events segment is expected to be the largest during the forecast period

The sports events segment is expected to account for the largest market share during the forecast period, due to global popularity of live sporting experiences and local tournaments. Users increasingly depend on discovery platforms to locate and book events such as football matches, marathons, and e-sports competitions. The growing trend of community fitness and fan engagement through digital channels further supports demand. Partnerships between platforms and sports organizations enhance accessibility and strengthen real-time event promotion strategies.

The event organizers segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the event organizers segment is predicted to witness the highest growth rate, due to need for digital marketing, ticketing integration, and audience analytics. Organizers leverage these platforms to promote events efficiently, attract targeted audiences, and gain insights through user behavior data. The ability to manage listings, automate communications, and receive instant feedback supports operational efficiency. As more small and medium-sized organizers shift online, the demand for discovery and engagement tools continues to accelerate.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share, due to increasing smartphone adoption, and rapidly expanding digital ecosystems. Urban centers across India, China, Japan, and Southeast Asia are witnessing a surge in cultural, social, and entertainment events. Government initiatives promoting smart cities and digital tourism further boost platform usage. The region's youthful demographic, combined with rising disposable income and social engagement, positions Asia Pacific as the leading hub for event discovery innovation.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to region's mature digital infrastructure and strong culture of live entertainment. The widespread use of AI-driven personalization and advanced analytics enhances user experience across platforms. Additionally, the presence of key players and robust investment in event tech solutions accelerate growth. As consumers increasingly prioritize local experiences and community-based gatherings, North America's event discovery platforms are poised for sustained expansion.

Key players in the market

Some of the key players in Local Event Discovery Platforms Market include Eventbrite, Evite, Meetup, Eventbee, Ticketmaster, Peatix, Cvent, Universe, Splash, Dice FM, Bizzabo, BookMyShow, Hopin, Townscript, and Eventzilla.

Key Developments:

In November 2025, Monumental Sports & Entertainment (MSE) has appointed Ticketmaster as a Founding Partner for its next-generation downtown Washington, D.C. arena, embedding Ticketmaster's technology, operations and media capabilities to deliver a seamless, hyper-personalized fan journey across teams and events.

In June 2025, Fever and DICE have joined forces to create a leading independent live-entertainment tech platform, combining Fever's global discovery engine (300 million users in 40+ countries) with DICE's fan-centric ticketing technology and promoter network.

Platform Types Covered:

  • Mobile Applications
  • Web-Based Platforms

Event Types Covered:

  • Music and Concerts
  • Sports Events
  • Theatre and Performing Arts
  • Food and Beverage Festivals
  • Business Conferences and Networking
  • Community and Cultural Events
  • Educational and Workshops
  • Other Event Types

Revenue Models Covered:

  • Subscription-Based
  • Commission-Based
  • Advertisement-Based
  • Freemium Model

Feature Integrations Covered:

  • Location-Based Recommendations
  • Social Media Integration
  • Ticketing and Payment Solutions
  • Live Streaming and Virtual Event Support
  • Analytics and Personalization

Deployment Types Covered:

  • Cloud-Based
  • On-Premises

End Users Covered:

  • Event Organizers
  • Venues and Promoters
  • Attendees and Consumers
  • Local Businesses

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 End User Analysis
  • 3.7 Emerging Markets
  • 3.8 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Local Event Discovery Platforms Market, By Platform Type

  • 5.1 Introduction
  • 5.2 Mobile Applications
  • 5.3 Web-Based Platforms

6 Global Local Event Discovery Platforms Market, By Event Type

  • 6.1 Introduction
  • 6.2 Music and Concerts
  • 6.3 Sports Events
  • 6.4 Theatre and Performing Arts
  • 6.5 Food and Beverage Festivals
  • 6.6 Business Conferences and Networking
  • 6.7 Community and Cultural Events
  • 6.8 Educational and Workshops
  • 6.9 Other Event Types

7 Global Local Event Discovery Platforms Market, By Revenue Model

  • 7.1 Introduction
  • 7.2 Subscription-Based
  • 7.3 Commission-Based
  • 7.4 Advertisement-Based
  • 7.5 Freemium Model

8 Global Local Event Discovery Platforms Market, By Feature Integration

  • 8.1 Introduction
  • 8.2 Location-Based Recommendations
  • 8.3 Social Media Integration
  • 8.4 Ticketing and Payment Solutions
  • 8.5 Live Streaming and Virtual Event Support
  • 8.6 Analytics and Personalization

9 Global Local Event Discovery Platforms Market, By Deployment Type

  • 9.1 Introduction
  • 9.2 Cloud-Based
  • 9.3 On-Premises

10 Global Local Event Discovery Platforms Market, By End User

  • 10.1 Introduction
  • 10.2 Event Organizers
  • 10.3 Venues and Promoters
  • 10.4 Attendees and Consumers
  • 10.5 Local Businesses

11 Global Local Event Discovery Platforms Market, By Geography

  • 11.1 Introduction
  • 11.2 North America
    • 11.2.1 US
    • 11.2.2 Canada
    • 11.2.3 Mexico
  • 11.3 Europe
    • 11.3.1 Germany
    • 11.3.2 UK
    • 11.3.3 Italy
    • 11.3.4 France
    • 11.3.5 Spain
    • 11.3.6 Rest of Europe
  • 11.4 Asia Pacific
    • 11.4.1 Japan
    • 11.4.2 China
    • 11.4.3 India
    • 11.4.4 Australia
    • 11.4.5 New Zealand
    • 11.4.6 South Korea
    • 11.4.7 Rest of Asia Pacific
  • 11.5 South America
    • 11.5.1 Argentina
    • 11.5.2 Brazil
    • 11.5.3 Chile
    • 11.5.4 Rest of South America
  • 11.6 Middle East & Africa
    • 11.6.1 Saudi Arabia
    • 11.6.2 UAE
    • 11.6.3 Qatar
    • 11.6.4 South Africa
    • 11.6.5 Rest of Middle East & Africa

12 Key Developments

  • 12.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 12.2 Acquisitions & Mergers
  • 12.3 New Product Launch
  • 12.4 Expansions
  • 12.5 Other Key Strategies

13 Company Profiling

  • 13.1 Eventbrite
  • 13.2 Evite
  • 13.3 Meetup
  • 13.4 Eventbee
  • 13.5 Ticketmaster
  • 13.6 Peatix
  • 13.7 Cvent
  • 13.8 Universe
  • 13.9 Splash
  • 13.10 Dice FM
  • 13.11 Bizzabo
  • 13.12 BookMyShow
  • 13.13 Hopin
  • 13.14 Townscript
  • 13.15 Eventzilla

List of Tables

  • Table 1 Global Local Event Discovery Platforms Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Local Event Discovery Platforms Market Outlook, By Platform Type (2024-2032) ($MN)
  • Table 3 Global Local Event Discovery Platforms Market Outlook, By Mobile Applications (2024-2032) ($MN)
  • Table 4 Global Local Event Discovery Platforms Market Outlook, By Web-Based Platforms (2024-2032) ($MN)
  • Table 5 Global Local Event Discovery Platforms Market Outlook, By Event Type (2024-2032) ($MN)
  • Table 6 Global Local Event Discovery Platforms Market Outlook, By Music and Concerts (2024-2032) ($MN)
  • Table 7 Global Local Event Discovery Platforms Market Outlook, By Sports Events (2024-2032) ($MN)
  • Table 8 Global Local Event Discovery Platforms Market Outlook, By Theatre and Performing Arts (2024-2032) ($MN)
  • Table 9 Global Local Event Discovery Platforms Market Outlook, By Food and Beverage Festivals (2024-2032) ($MN)
  • Table 10 Global Local Event Discovery Platforms Market Outlook, By Business Conferences and Networking (2024-2032) ($MN)
  • Table 11 Global Local Event Discovery Platforms Market Outlook, By Community and Cultural Events (2024-2032) ($MN)
  • Table 12 Global Local Event Discovery Platforms Market Outlook, By Educational and Workshops (2024-2032) ($MN)
  • Table 13 Global Local Event Discovery Platforms Market Outlook, By Other Event Types (2024-2032) ($MN)
  • Table 14 Global Local Event Discovery Platforms Market Outlook, By Revenue Model (2024-2032) ($MN)
  • Table 15 Global Local Event Discovery Platforms Market Outlook, By Subscription-Based (2024-2032) ($MN)
  • Table 16 Global Local Event Discovery Platforms Market Outlook, By Commission-Based (2024-2032) ($MN)
  • Table 17 Global Local Event Discovery Platforms Market Outlook, By Advertisement-Based (2024-2032) ($MN)
  • Table 18 Global Local Event Discovery Platforms Market Outlook, By Freemium Model (2024-2032) ($MN)
  • Table 19 Global Local Event Discovery Platforms Market Outlook, By Feature Integration (2024-2032) ($MN)
  • Table 20 Global Local Event Discovery Platforms Market Outlook, By Location-Based Recommendations (2024-2032) ($MN)
  • Table 21 Global Local Event Discovery Platforms Market Outlook, By Social Media Integration (2024-2032) ($MN)
  • Table 22 Global Local Event Discovery Platforms Market Outlook, By Ticketing and Payment Solutions (2024-2032) ($MN)
  • Table 23 Global Local Event Discovery Platforms Market Outlook, By Live Streaming and Virtual Event Support (2024-2032) ($MN)
  • Table 24 Global Local Event Discovery Platforms Market Outlook, By Analytics and Personalization (2024-2032) ($MN)
  • Table 25 Global Local Event Discovery Platforms Market Outlook, By Deployment Type (2024-2032) ($MN)
  • Table 26 Global Local Event Discovery Platforms Market Outlook, By Cloud-Based (2024-2032) ($MN)
  • Table 27 Global Local Event Discovery Platforms Market Outlook, By On-Premises (2024-2032) ($MN)
  • Table 28 Global Local Event Discovery Platforms Market Outlook, By End User (2024-2032) ($MN)
  • Table 29 Global Local Event Discovery Platforms Market Outlook, By Event Organizers (2024-2032) ($MN)
  • Table 30 Global Local Event Discovery Platforms Market Outlook, By Venues and Promoters (2024-2032) ($MN)
  • Table 31 Global Local Event Discovery Platforms Market Outlook, By Attendees and Consumers (2024-2032) ($MN)
  • Table 32 Global Local Event Discovery Platforms Market Outlook, By Local Businesses (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.